Meta on B2B creators’ feeds

Deals with ADP, Abacum, Anrok, Baker Tilly

Deals with VIKTOR

Deals with Postscript

Deals with MarqVision

Deals with UpPromote

Deals with Anthropic

Connecting my Meta ad account took a few clicks, which is impressive given how painful Meta can be.

We didn't just tweak his Meta campaigns. We overhauled the entire operating model

It has my actual accounts. Meta and Shopify were already connected, so it worked on my real data

Meta performance creative → TikTok-native remix → shoppable brand content → GMV Max

I am recently testing both Meta Muse and ChatGPT-4 Dot.

Launched the Meta campaigns - Shipped the site

Retarget a whole year of unconverted Google Ads clicks using Meta and LinkedIn Ads.

At 24 my ads spend $3M/month on Meta.

We spend over £500k/month on Meta for this brand.

grew our brand from zero to $10k days in a few months, and everything we're doing on Meta & email currently.

You connect your performance channels — AdWords, Meta Ads Manager, Google Analytics etc.

The CRM is built with React, Vite, Supabase and Cloudflare Workers, with Cloudflare also powering the email pipeline.

We took over their paid program in July, already spending roughly $120K/month across Google and Meta.

ran their content as Meta Partnership Ads, whitelisted straight through the creator's handle.

4. Break down the ads in Meta Ads Library Look for repeated patterns.

Wired in every Meta ad account and their actual banking data

That’s why I use a combo of: 📈 Data from Motion/MagicBrief and Ads Manager

And even when everything was working, Meta came with its advertising policies:

We can’t turn that campaign off. META says it’s one of our best.”

Meta's AI has made most of that obsolete. It targets better than we can manually, but only if you stop fighting it for control.

Then I discovered Facebook Ads. I did a remote internship.

Today, 15+ 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘣𝘳𝘢𝘯𝘥𝘴. Meta, Google, full-funnel.

The more we spend on Meta, the more Amazon sales tend to climb too.

Core platforms that still had to run: Meta, TikTok, GMV Max, Google, while brands expanded into additional channels.

Meta Ads: Meta is still the 👑 of paid media, and we’ve been crushing it.

I spend most of my week in Meta Ads Manager and Klaviyo dashboards

Meta Ads Manager for paid media. Where the campaigns actually run and the data doesn't lie.

Klaviyo, Google Ads, Meta, DatAds, Atria, Intelligems

I started running Meta ads for my agency 5 days ago.

I don’t believe in putting every product, every audience, and every creative into one campaign and hoping Meta figures everything out.

Meta social lead gen is still not a commercially viable revenue driver

Just creatives, proper optimization, and letting Meta find the right audience 🚀

Paid media was next. Meta and Google campaigns, lead gen, conversions.

Here's what our Meta ads campaigns have done for clients

Quand je structure un plan de test sur un compte Meta, je le fais sur 3 variables.

In the past, my role as a Creative Strategist meant getting under the hood of a META account

Then Meta handles retargeting automatically inside your main campaign. We run $100k+ months for clients

The money moved to Meta, where we go and find people who've never heard of the brand.

We built the runway first, testing conversion-driven video across Meta, Google and TikTok, refining the creatives

Two Meta ad sets have gone stale.

I’m building a Shopify store while also creating Meta ads, and both are top priority.

One of our brands saw 80 million views in just 3 months + 250 FREE ad creatives to use for Meta.

taught me more about Meta ads and performance creative than any course could.

We run Meta and Google ads for eCommerce brands.

tightened UTM governance, and connected Meta Conversions API.

Advantage+ creative enhancements (copy rewrites, music, generated backgrounds and friends). Off.

That's the high point from Meta ads I edited for a DTC apparel brand

This year, we became one of the larger spending DTC brands in NZ on Meta and TikTok.

just starting out with Meta ads for my B2B SaaS

I tried Shopify. Ran Meta ads. Couldn't get profitable there either.

Since going freelance, I’ve been spending my mornings in Meta Ad Library studying how small DTC brands refresh

develop, refine, and compare multiple messaging angles before testing them in Meta and Google Ads.

Our highest-performing Meta ads have always featured real lifestyle moments over product beauty shots.

While LinkedIn is powerful, Meta offers cost-effective alternatives with advanced lookalike audiences and engagement-based retargeting.

You need to already understand Meta, TikTok, Shopify, MCP, agentic workflows, data loops

figure DTC brands when it comes to advertising on Meta. We went in depth on growth economics

The largest Facebook user base on the planet. Meta CPMs at $0.50-$2 in most health and beauty niches.

Joe’s marketing winner is Meta and its work showing how Ray-Ban Meta AI glasses

over 4,500 students from companies like Google, OpenAI, Meta, and Amazon

His approach combines Meta ad campaigns, email and SMS optimization, and operational excellence to create

what truly ends up separating 7 & 9 figure DTC brands in 2026 when it comes to advertising on Meta.

TikTok Ads are now ~40% cheaper than Meta

▶️ Social Commerce & Live Shopping ▶️ Meta Muse Charm ▶️ Augmented Reality

The rep can run WhatsApp Messenger and WhatsApp Business on the same phone

If you truly believe you can’t make Meta work you likely don’t have a business

Brunt built so much demand on social and Meta first.

iOS privacy changes wiped out $10B of effectiveness for Meta and others.

#AIAdvertising Advertising Week TikTok Shop TikTok trends TikTok Shop Scale Os Meta

Amazon blocked Meta’s Muse outright, and Jefferies found a

Google, Meta, LinkedIn, Reddit, X, YouTube + emerging AI ad platforms.

Leverage Buildkite, React Native, Kotlin Multiplatform, and AI automation to level up developer velocity across the floor.

Meta shows 42 sales. Shopify shows 31. Someone's lying to me.

turn our existing content library into high-performing ads for Meta and TikTok.

Ads are where that pain is worst, because Meta needs constant creative and it used to take my

Across 10,000+ advertiser campaigns analyzed over billions of clicks, Meta invalid traffic runs 1.5x to 1.6x higher than Google.

Instagram Introduces 2x Playback for Reels Users can now speed up Reels playback to 2x

I also sat down with Aaron Anderson , Meta's Chief Accounting Officer, on how Meta is using AI in accounting.

Because let’s be honest… no one gets questioned for buying more Meta ads.

Google Sheets: 23 accounts reconciled across Meta, Google and TikTok.

I run a Meta/Google ads agency exclusively for (high) 8 & 9-figure brands.

So too for Meta’s Muse, taking a small cut of not only sales but also consumer savings.

was talking with an apparel brand spending 50 - 70k/mo on meta

To work for one of the big tech companies. Meta, Google, Microsoft, etc.

32 AI bot identities — ChatGPT, Claude, Perplexity, Meta, OpenAI — while scanning for credentials.

TikTok says it drove it. Meta says it drove it.

She also ran an early-stage Meta program with zero designers under her

The region is also now home to just one of four Meta Workforce Academies.

Peer data showed Meta staying roughly 60% prospecting even during the holiday weekend.

People talk about the network effects of Meta and Uber

I’ll be chatting about the changing Meta Ads ecosystem (and what to do about it)

Ads: Google, LinkedIn, Meta, Reddit, ABM sponsorship

Google’s new customer acquisition goals, Meta’s customer list exclusions, most CRM systems, they all default

Meta recently announced the rollout of a new AI agent named Muse

Media: Amazon Ads (we are an Advanced Partner), Walmart, Meta, TikTok,Google Ads, ChatGPT Ads

Ran $20M+/year across Meta, Google, Amazon, TV & podcasts

Meta und Google optimieren auf das, womit du sie fütterst.

If you can't trust your Google or Meta attribution in an AI-mediated world, the answer isn't

While Meta and X continue to decline for referral traffic, LinkedIn has bucked the trend.

I've seen companies spend serious money on Meta and Google Ads while barely knowing what happens after someone fills in a form.

Since Muse integrates with Meta, I want to experiment with automating ads

A DTC brand can build an incredible marketing machine around Meta because the customer journey is relatively easy to track.

I've helped brands go from 6 to 8 figures through Meta, Google, SEO, and email.

You’ll need deep experience in Meta and Google, strong financial modeling skills, and the judgment

ROAS is Meta's number. It counts every sale it can connect to a click or an impression.

Meta says 4.0X. Google says 3.5X. Email says 2.2X.

presenting oneself on a website, then on a FB profile, today on LinkedIn

After years of “no ads, no games, no gimmicks,” Meta has officially decided: it’s time to pay the rent on WhatsApp.

spend more than $200 testing ads on Meta PER MONTH.

Client: I connected my Shopify and Meta with Claude

The pattern is always the same: brands know their winning Meta ads would work on Snap

The 3:1 ratio does not care what Meta reports.

That works when you make six assets a quarter. It does not work at the volume Meta asks for now.

It won’t recognize that Meta CAC doubled during testing.

All while operating in one of Meta’s most heavily restricted categories.

Maybe you need to educate an audience with Meta ads.

HIPAA requires authorization for this use of prescription records, and Meta and Google restrict health targeting

Some thoughts on advertising as a DTC brand on Meta in 2025 that should help you

Strategic Attribution: How to track Amazon ranking lifts and lower Meta CPMs generated by your TikTok content.

If you're spending (or wanting to spend) £2k+ a month on Google Ads, LinkedIn Ads or Meta, drop me a DM

Meta zählt jeden Kauf als "durch Werbung generiert". Auch die Kunden, die eh bei dir gekauft hätten.

They’ve had 10+ Meta ads marked “active” since mid-2025.

Last month Shopify's Tobi Lütke announced that Meta's Muse AI can check out directly with Shop Pay.

Meta auction and learning phase, explained the way it actually behaves

Did they come from Meta or Google?

Meta, Google, TikTok, influencers, affiliates, connected TV, increasingly sophisticated retargeting.

That means Meta prospecting is held to it, Google non-brand prospecting is held to it, TikTok prospecting is held to it, Snapchat prospecting is held to it.

Meta acquired Stilla

Meta has its own version of the same loop. Same principle, different plumbing.

And if Meta performed well yesterday, the model expects similar performance today

Meta’s latest hire shows the AI talent race is heating up

3-6+ years across Meta, Google, and TikTok for eCommerce

Meta committed $27 billion to a campus in Louisiana.

We're also giving away a pair of Meta glasses, plus a full content package for one association's

Hands-on with at least one Ads API (Google Ads OCI, Meta CAPI, TikTok Events API)

Every brand knows Q4 is coming, so every brand floods Meta at the same time.

Meta was driving traffic directly to that URL all weekend.

Microsoft and Meta both talked up massive AI investments last week.

Between the recent $1.5B Anthropic settlement and the massive new copyright lawsuits against Meta

Their Meta footprint converts to a personalisation quiz, not a product page.

A $1,190 new customer order just told Meta's auction: "find me more customers like this one."

The state of DTC on Meta right now? Not pretty.

Meta changed the game. Targeting used to be where DTC brands won or lost.

architecture with high-ROI Meta & TikTok ad strategies, scaling becomes

Meta's algorithm shifts daily. Chase one hero ad and you're always playing catch-up

True AR will own that on-task moment once the form factor lands (watch Meta Orion and Snap Inc. SPECS

Meta’s AI tools can generate copy and headline variations for you.

It doesn't mean your Meta Ads stop working.

For every video a creator posts, you can negotiate to repurpose it on Meta, your site, email, paid social.

and that's not nearly enough to compete on Meta or YouTube ads.

result of the compounding scale effect of hyper profitable facebook/instagram advertising paired with hyper profitable email/sms marketing.

alguien que viva en Google Ads y Meta, pero conectado a HubSpot

Meta cannot find more qualified customers if the business never tells it which leads were qualified.

The e-commerce brands scaling past $500k/month on Meta have one thing in common:

has been a tar-pit for 20 years: Google and Meta have both failed at this multiple times.

Once that becomes clear, Meta ads get sharper.

They launched 19,800+ Meta ads in the last 12 months ALONE.

Your Meta account manager just sent the "optimization recommendations" email again.

and Meta keeps finding the cheapest conversions available. (the warmest audience)

Amazon blocked Meta's Muse shopping agent on September 20

Think, Meta Ads Agency, Google Ads, Shopify store buildings etc.

You’ll manage full-funnel strategy across Meta, Google, TikTok, CTV (Vibe), Applovin and more.

Microsoft, Stripe, OpenAI, Meta, Salesforce, Shopify, and others...

Meta appears to be changing how Lead campaigns optimize for quality for Lead campaigns that use forms on the advertiser’s website.

Meta launched Muse Code to handle engineering work across massive codebases.

So when Meta asks for up to 50 assets per ad set, that volume isn't the actor's problem anymore.

Meta charges you every time you want to reach your own audience.

and so is Google, and so is Meta. The algorithms learn from whatever you feed them.

Meta's Muse has plugged in Walmart, SEPHORA and 8 more retail giants, with Shopify checkout.