A worked campaign example
Worked angle for the proposed content collaboration and advisory role on AI-driven threat remediation and security culture.
Shape: a two-post collaboration with an optional advisory thread, run over four to six weeks.
Post 1, the remediation explainer (sponsored, disclosed). Follow the structure of the Legit Security post:
1. Open with the scale problem in the reader's terms: AI-generated code has multiplied the volume of applications reaching production, and vulnerability generation now outpaces human remediation. Use a concrete figure the vendor can stand behind, such as the record Patch Tuesday volume already cited in the posts. 2. Explain why the old model fails. Mike Miller's framing is that find-it, fix-it assumed a human-paced backlog. That argument has already resonated with this audience. 3. Walk through the product in five steps or fewer. The Legit post used understand the issue or dependency, find the safest upgrade, apply the fix, verify the fix, and open a pull request. Any vendor workflow should fit the same compression. 4. Link to one thing readers can try, as the Legit post does with a self-guided tour. 5. Disclose in the text and in a hashtag, following the practice in these posts.
Post 2, the culture piece (sponsored or co-produced). Use the awareness format: a short list of concrete “don'ts” for security teams adopting AI. For example: don't paste company records into a model, put secrets or API keys into a model, trust model output without verification, or share an MFA code. Close by asking readers for their own additions, as the awareness post does, to encourage replies.
Advisory thread. If the vendor wants them beyond the posts, scope a fixed number of sessions on the campaign's technical argument and its disclosure and safety language, with the same expectation of visible sponsorship. Keep the advisory work separate from the content fee so either side can stop one without unwinding the other.
What the vendor must provide: a real product workflow, a working destination link, any figures used in the post with a source the audience can check, and agreement on disclosure wording.
How to measure it: impressions, engagement and link clicks on both posts, plus replies and profile visits during the run, compared against the three benchmark posts requested before signing. No performance baseline is published, so the first collaboration can establish one.
Before committing budget, ask for pricing, turnaround, exclusivity and review rights; these details and performance data are not provided in the posts.