Abdul Raheem

The ad account cannot tell you whether the right people clicked, whether the landing page did its job, whether leads were qualified and followed up, or how many reached a sales call. They map the chain as Ad, Landing Page, Lead, CRM, Follow-up, Sales Call, arguing that a break in one link affects the rest.

The post that states this most directly reports that a 2025 client went from no pipeline to 300+ qualified leads in 90 days, while another cut cost per lead by 45 to 60 percent. Raheem's conclusion: assess what happens after the click before increasing the ad budget.

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The point, they say, is to see where the right people come from, where they drop off, and how many become sales conversations. They frame the goal as predictability, not volume: referrals slow down, bursts of enquiries disappear, and raising ad spend isn't a strategy on its own.

One project is described step by step: bring the right people in through paid campaigns, give them a landing page that makes sense, capture and qualify leads, connect everything to the CRM, automate follow-up, and turn the right leads into sales conversations.

• Over 30 days, they say, that produced 211+ qualified leads.
• A longer account of a 90-day project says the better outcome wasn't the 300+ lead figure but the ability to see where people drop off.
• It points to screenshots, dashboards and workflows from the project.

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Under $300k, don't run paid ads yet: use outbound, LinkedIn content and referrals, get three to five clients, and build proof before the funnel.

• Between $300k and $750k, start paid at $2,000 to $5,000 a month on one platform, with one offer, one audience and one landing page.
• Above $750k, scale what works, add a second channel, and build the CRM and automation layer.
• They say most companies skip the first two stages, then wonder why their paid ads don't work.

The same reasoning appears in a post aimed at winning a first three clients: list 20 people you know who run businesses, message each with a genuine observation about their marketing, offer to fix it free for 30 days, document the result, then turn it into a case study. Raheem calls proof the most valuable currency in client acquisition.

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Their replacement: fewer, better-qualified leads beat more unqualified ones; one strong case study beats ten vague testimonials; a specific ideal customer profile beats working with everyone; and a repeatable system beats simply being good on calls. The advice is to pick one industry, one problem and one outcome, document results, and repeat.

They contrast the two games directly: Fiverr is a volume game, while direct B2B is a trust game.

• Trust, they argue, comes through specificity.
• Their example is to do free work, document the result, and turn it into a case study that carries the pitch afterwards.

Raheem describes a change of approach: after four years of marketplace work, they shifted to direct B2B clients and abandoned a volume-first playbook.

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Their software-inspired method is to isolate the problem, test it, fix it, then scale what worked.

• They now apply the same thinking to sales funnels that don't produce predictable work.
• They list SaaS, real estate, solar and financial services as industries they've worked in, and say they co-founded Audaxic Media in 2026 to build these systems full time.

The post cites the same two client outcomes as evidence that the method repeats: a client went from zero pipeline to 300+ qualified leads in 90 days in 2025, and another cut cost per lead by 60 percent. Raheem concludes that debugging software turned out to be good preparation for debugging sales funnels.

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It covers each part: a lead miner that enriches new leads, validates emails and sends an instant Telegram alert; a Monday and Wednesday morning queue that ranks the top 20 prospects by a custom warmth score, prepares Gmail drafts for review and produces a manual LinkedIn action list; a Tuesday and Thursday follow-up engine that routes messages by touch count, with a day-3 nudge, a day-6 value message and a day-13 breakup email; and a Friday report of touches, replies and booked calls, emailed to the user with a Telegram summary. Drafts are reviewed before anything sends.

Raheem says the build cost only their time and was shared free, quoting Sahih Muslim: "Whoever guides someone to goodness will have a reward like that of its doer." The post asks readers to like, comment and repost so the system reaches founders and agency owners struggling with outreach.

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They frame the choice as scale or results, and say they chose results.

• The post also reports an average client ROI of 6.2x, average retention of 11 months, and average pipeline generated of $180K a month.
• It closes by asking readers which philosophy they follow.

The claim is that clients know Raheem rather than a team, and every account is run personally. They cite 11 months of reported retention as evidence that a small roster lasts rather than churns.

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Raheem writes that in public relations nobody owes you visibility; your story has to be good enough to earn attention.

• Advertising gives you control over placement and message because you pay for it.
• The uncomfortable part, in their framing, is that if a story can't earn attention, no amount of ad spend will make people care.
• They suggest judging a story as a journalist would: on timeliness, relevance, tension, importance of the people involved, emotion, impact, uniqueness, fit with current trends, usefulness and innovation.

The post offers a journalist-style checklist and concludes that ads give you control while PR builds trust, with the strongest brands doing both. Buyers considering PR work should ask for a relevant client example and results.

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Start here.

Raheem says they studied computer science from 2019 to 2023 and began working independently as a B2B lead generation consultant in 2021.

• They draw a direct line between debugging software—isolating the problem, testing it, fixing it, then scaling what works—and their approach to sales funnels that fail to produce predictable work.
• They list SaaS, real estate, solar and financial services among the industries they have worked in.
• Their work extends beyond ads to landing pages, lead capture, CRM, follow-up, automation and tracking.
• They say they co-founded Audaxic Media in 2026 to build these systems full time for B2B founders.

For brands planning a campaign

A good fit when a brand wants a partner who treats lead generation as an engineering problem, not a media-buying one. Their systems background makes them worth bringing in at the funnel-design stage, before the ad account is set up.

Raheem argues that companies spend on Meta and Google Ads without knowing what happens after someone fills in a form.

• They list questions advertisers should be able to answer: who is clicking, whether the landing page is working, what happens when a lead arrives, whether follow-up and qualification happen, and how many leads reach a sales call.
• The chain runs from Ad to Landing Page to Lead to CRM to Follow-up to Sales Call; a break anywhere affects the whole funnel.
• The post cites a 2025 client that went from no pipeline to 300+ qualified leads in 90 days, and another where cost per lead fell by 45 to 60 percent.

For brands planning a campaign

For a paid-acquisition brief, this post makes the case for scoping the partnership beyond campaign management. It supports a proposal covering landing pages, lead qualification, CRM handoff and follow-up, and offers questions for the first working session.

Raheem describes a pattern they say they kept seeing at B2B companies: leads arrive from Meta or Google, some are good and some are not, follow-up is manual or inconsistent, the CRM is not connected to the ads, and nobody has a clear view of where leads drop off.

• Founders remain unsure where the next sales call will come from.
• They repeat the funnel chain and cite two client results: 300+ qualified leads in 90 days and a 60 percent reduction in cost per lead.
• The post points readers to a free lead generation audit checklist in the profile’s featured section.

For brands planning a campaign

A useful starting point for brands that suspect their problem lies downstream of the ads. The post also shows their call to action: a funnel audit, a natural first step in a partnership conversation.

Raheem describes a client with no predictable pipeline from paid acquisition and explains what they built around the ads: campaigns, landing pages, lead capture, CRM, follow-up and tracking, all connected.

• Over 90 days, the system produced 300+ qualified leads.
• The post argues that the more important change was visibility across the funnel: where the right people come from, where they drop off, what happens after they become leads, and how many turn into sales conversations.
• It says screenshots, dashboards and workflows from the project are available to view in the attachments below.

For brands planning a campaign

The most useful post for assessing how Raheem approaches the work, including what they measured and why. Ask for the project assets mentioned in the post to review the numbers and the internal view of the funnel before committing budget.

The post walks through six steps: bringing in the right people through paid campaigns, giving them a clear landing page, capturing and qualifying leads, connecting everything to the CRM, automating follow-up, and turning the right leads into sales conversations.

• It says the system produced 211+ qualified leads over 30 days.
• Raheem frames the goal as predictability, arguing that referrals slow down, enquiry spikes disappear and raising ad spend is not a strategy by itself.
• The post also points to the free funnel audit checklist in the featured section.

For brands planning a campaign

A good fit when a brand wants a partner committed to a defined sequence of deliverables rather than an open-ended retainer, or needs to justify spending on CRM and follow-up alongside the media budget.

Abdul Raheem writes that companies spend on Meta and Google while barely knowing what happens after someone fills in a form: whether the right people clicked, whether the landing page does its job, how leads are followed up and qualified, and how many reach a sales call. They describe moving from treating lead generation as an ads problem to treating it as a system problem.

Reads the funnel as a chain of checkpoints — ad, landing page, lead, CRM, follow-up, sales call — and looks for the step where leads stop moving.

For brands planning a campaign

A brief limited to running or optimising ad campaigns addresses the part of the funnel they treat as secondary. These posts focus on the handoff between the ad and the sales conversation.

Examples: Source 1 · Source 2 · Source 3 · Source 4

In one account, a client moved from no predictable paid pipeline to more than 300 qualified leads in 90 days; in another, 211+ qualified leads in 30 days. They say the key measure is not the lead count itself, but seeing where the right people come from, where they drop off and how many become sales conversations.

For brands planning a campaign

Fits a build-and-integrate brief that includes landing pages, CRM connection and follow-up automation. A narrow media-buying scope would not draw on the work shown in these posts.

Examples: Source 1 · Source 2 · Source 3

They say the build cost only their time and was shared free.

Fixed weekly cadence, touch-count rules and human review of drafts before anything sends.

For brands planning a campaign

Shows a maker-style approach to tooling, relevant if a partnership involves outreach infrastructure, sequencing or CRM automation as well as creative campaign work.

Examples: Source 1

One gives a warm-list method for landing the first three clients: message 20 people you know with a genuine observation about their marketing, fix it free for 30 days, document the result, then turn it into a case study.

• The other sets out a three-stage playbook by revenue: under $300k, outbound, LinkedIn content and referrals with no paid ads; $300k–$750k, paid on one platform at $2–5k a month with one offer and one audience; $750k–$1M+, scale what works, add a second channel, and build the CRM and automation layer.
• The through-line is that paid spend amplifies what already works.

For brands planning a campaign

Useful if the target audience is founders before or just entering paid acquisition. The content is designed for direct action, with no brand work attached.

Examples: Source 1 · Source 2 · Source 3

They also describe studying computer science from 2019 to 2023, starting independent B2B lead generation consulting in 2021, and co-founding Audaxic Media in 2026.

For brands planning a campaign

The posts name sectors but do not demonstrate the fit through named clients. If named references matter to the brief, ask for them.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

The same post reports 6.2x average client ROI, 11-month average retention and $180K in average monthly pipeline generated, and frames the choice as scale or results.

For brands planning a campaign

They present capacity as intentionally limited and hands-on, so a partnership would need to account for their personal involvement in delivery and a small number of concurrent clients.

Examples: Source 1

Their stated replacement: fewer but better-qualified leads, one strong case study over ten vague testimonials, a specific ideal customer profile and a repeatable system. Their advice is to pick one industry, one problem and one outcome, then document results and repeat.

Narrow the target before scaling outreach; make documented results the main sales asset.

For brands planning a campaign

Their public positioning centres on a transition into focused B2B systems work. A broad or multi-vertical brief cuts against the focus they advocate.

Examples: Source 1 · Source 2

It contrasts earned media with paid media: PR needs a story strong enough to earn attention, while ads offer control over placement and message. A journalist-style checklist weighs whether a story is timely, relevant and has tension or emotion, and suggests using ads for control and PR for trust.

This is the only post in the reviewed set about public relations or earned media, and it does not describe a client engagement or a result.

For brands planning a campaign

Treat this as a sign of adjacent interest, not demonstrated PR depth. A brief centred on earned media or reputation work would need more evidence than this post provides.

Examples: Source 1

View example

They contrast Fiverr's volume-based approach with B2B relationship-building. The posts do not indicate a current commercial arrangement with Fiverr.

View example

Campaign results have to be traced through follow-up, qualification and closed deals. Both write about the marketing-to-sales handoff and judging leads by what sales actually hears, not dashboard numbers.

Koffler writes about agency accountability, reporting and the cost of building demand generation in-house versus hiring, including salary and ramp-time comparisons. Abdul Raheem focuses on building the whole system, including outreach sequencing, and whether early-stage companies should spend on paid media at all.

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Both warn that a metric can look healthy while the underlying customer experience is failing.

Sarkar writes for solopreneurs and small businesses, works as a web designer and digital marketing professional, and treats AI as a tool for reducing friction at a named bottleneck. Abdul Raheem's material targets B2B founders running paid acquisition and focuses on lead and cost-per-lead figures.

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Both work across Google and LinkedIn paid lead generation.

Chapman focuses on paid search and tracking accuracy—silent conversion-tracking failures, audit routines and reporting tied to revenue—for clients spending £2k+ a month. Abdul Raheem covers a broader build that includes landing pages, CRM and outbound systems, and speaks to founders deciding whether to start paid acquisition at all.

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This suits a company that has an internal person to own the sales handoff and can provide that person's time.

• Koffler's posts argue the agency should be accountable for spend, targeting, testing, and lead quality, while someone inside the company brings sales into the conversation and turns decisions into action.
• With that internal owner in place, the agency model offers day-one team fluency across Google and LinkedIn, no ramp time, and no single point of failure.
• The agency also compares its fee with the fully loaded cost of hiring a senior demand gen person plus RevOps support—a relevant consideration for buyers choosing between outsourcing and building in-house.

The tradeoff is less personal senior involvement than Abdul Raheem describes.

• Brian Koffler's posts position the agency as a team that can cover multiple disciplines and scale, but do not say the founder personally runs every account or is on Slack daily with clients.
• If no one internally owns the post-click handoff, Koffler's own argument is that the agency alone will not fix it.
• Raheem's model, by contrast, claims personal ownership of every account and daily founder contact, which may cover that gap for a client without an internal owner.

Examples: Source 1 · Source 2

Sarkar's posts describe mapping the customer journey from question to sales call, finding where people drop out, and using design and automation to address that friction.

• They warn against automating the metric instead of the journey, citing an AI system that books 30 calls, of which 20 are poor-fit, 6 never show, and 4 do not understand the offer.
• For buyers who need someone to identify whether the problem is the offer, website, or follow-up, then build a feedback loop from sales objections into content and FAQs, Sarkar's approach fits the task.

The tradeoff is a narrower paid acquisition scope.

• Saikat Sarkar's posts do not describe running or optimizing Meta or Google ad campaigns at scale, or present campaign performance figures such as cost per lead or qualified leads generated.
• Abdul Raheem's posts, by contrast, describe building and running paid campaigns as part of the chain, with reported results such as 300+ qualified leads in 90 days.
• For buyers who need to fix both the ad account and the post-click chain, Raheem's material covers both; Sarkar's focuses more specifically on post-click design and automation.

Examples: Source 1 · Source 2

Chapman's posts describe tracking that breaks silently, leaving budget decisions based on incomplete data for months, and recommend regular audits: testing forms, checking attribution, and verifying CRM and Google Ads connections.

• They also argue agencies should report cost per qualified lead, lead-to-opportunity conversion rate, and customer acquisition cost compared with lifetime value—not impressions and clicks.
• For buyers who suspect their data is wrong or their agency reports vanity metrics, Chapman's focus on PPC tracking and revenue-tied measurement directly addresses the problem.

The tradeoff is a tighter focus on PPC and measurement rather than a full-funnel rebuild.

• Victoria Chapman's posts present a UK-based PPC lead generation agency working with businesses spending £2k+ a month on Google Ads, LinkedIn Ads, or Meta, with an emphasis on Google Ads lead generation.
• They give less detail than Abdul Raheem's posts on rebuilding landing pages, CRM handoff, or automated follow-up sequences.
• Raheem's material claims scope across the whole chain from ad to sales call.
• Buyers with an existing funnel who need to fix the measurement layer will find Chapman's posts more directly relevant.

Examples: Source 1 · Source 2