Nathan Hirsch

Each small job gets its own tool — paid media, competitor watch, content, analytics and reporting, monitoring, web design — while judgment, taste, and timing stay with people. They frame this as the second half of an older approach: years of lean remote teams and internal systems, now paired with rented human marketers and deployed agent specialists, so a company can add capacity without building a department.

A medical testing company running more than 400 creatives a week, with an internal marketing team and an outside agency, had one creative burn budget for over ten days before anyone noticed.

• Hirsch says the Meta ads agent found it, then grouped hundreds of others by their message instead of their campaign name.
• One angle was beating everything else across formats, while about $2,000 a month went to weaker angles.
• The media buyer kept their job and gained what Hirsch calls eyes that never blink.

The post presents specialist agents as a shift from Hirsch’s earlier model of doing more without hiring more, using systems and a lean remote team. The Nas.com material is labeled as a partnership.

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A bookkeeping client that outgrows bookkeeping needs a CFO; a client with no site traffic needs SEO; a course buyer needs the done-for-you version.

• Those handoffs are revenue already earned, but no one’s job is to catch them.
• For years, Hirsch personally watched all six Slack channels, pinged operators, and made intros.
• They describe handing that job to an AI employee, Viktor, which watches for cross-company moments, drafts the handoff with client context and a suggested intro, and waits for human approval.
• The point extends beyond Hirsch’s portfolio: two offers is already a portfolio, and the revenue between offers is the job nobody owns.

Viktor flagged a bookkeeping client whose revenue had gone from $610K to $1.4M in six months and who had asked their bookkeeper three cash flow questions in a row.

• It wrote the handoff, posted it in the CFO channel with the client context, the trigger, and a suggested intro, then waited for Hirsch’s approval.
• The post is labeled as a partnership with Viktor.com.

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So the hiring post explicitly rejects those pitches.

• They want one operator, not an agency, with a repeatable B2B services lead-generation system that most marketers are not running, plus numbers showing it worked at more than one company.
• The directions they are curious about — partnership and referral engines, paid ads on X, Reddit or Quora, podcast and newsletter sponsorships, affiliate and reseller networks — are prompts, not a checklist.
• The offer is a 60-to-90-day paid test, anywhere in the world, fully remote, with the candidate setting their rate.
• Success is measured on leads and closed clients, not activity.

The post lists the six companies Hirsch owns: EcomBalance, EcomBalance Tax, CFO Expertise, TrioSEO, Interlace Digital, and HG Media.

• Applicants are told to email Connor Gillivan and Nathan Hirsch with their unique system, proof it worked, and their rate for a 90-day test.
• A pitch like “I've run Meta ads for 5 years” is a résumé, not a system.

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They recall a mentor saying, “If you're not paying yourself, you don't have a business,” and urge founders to take profit out monthly instead of leaving everything in the company.

• The rest of the advice is about reading the numbers before something breaks: separate business, tax, and reserve accounts; one paycheck on the same day each month; three reports (profit and loss, balance sheet, cash flow); five numbers tracked monthly; books closed by the 15th; and 30 minutes with the P&L.
• Hirsch says the whole routine takes about an hour a month and that skipping it for years cost them far more.

In Hirsch’s first business, selling millions on Amazon, they paid themselves $30,000 a year and put every other dollar back into the company.

• When Amazon suspended the account, revenue stopped overnight while payroll and an office lease continued; the company laid people off and paid to break the lease.
• At FreeeUp, they did the opposite, taking 95% of profit out every month with no debt and no office.
• They now own two bookkeeping companies, EcomBalance and AccountsBalance, where new founders arrive with the same mess.

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They describe month-end close as the same grind every month — reconciling the bank, matching transactions across systems that do not talk to each other, chasing other teams for gaps, getting it all in before the 7th — multiplied by every entity and every country. The specific claims come from Deel describing its own tool, Akai: no coding, a workflow built from a single screen recording with narration, edge cases caught on its own, connections to older systems that lack APIs, and workflows handed to colleagues in other countries.

Hirsch describes Deel’s finance team closing the books for a $17B company across 300 countries with more than 100 country managers.

• Deel reports saving over 10,000 hours of close work, which its post equates to 500 full-time people worth of work in one month, and says the team was not cut.
• Deel also offers a guarantee of 1,000 hours saved in the first 30 days or a full refund.
• The post carries a Deel partner label.

The Nas.com argument also calls for renting human marketers and deploying agent specialists: automation adds capacity to an existing team rather than replacing it.

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Start here for their distinction between narrow, monitored tasks and human judgment.

Hirsch describes a medical-testing company running more than 400 ad creatives a week.

• One weak creative spent over ten days burning budget before anyone caught it.
• They say a specialized Meta ads agent found it and grouped creatives by message, revealing an angle that performed better across formats.
• The point is that constant monitoring can catch work stretched teams miss, while people still supply judgment.

For brands planning a campaign

For a campaign about AI marketing tools, the post offers a concrete problem-and-result structure. Ask for verified account data before repeating the reported savings or performance claims.

This post spells out the difference they draw between a proven system and a résumé of familiar tactics.

Hirsch and Connor Gillivan say their portfolio already handles Meta ads, Google ads, cold email, SEO, and organic social.

• They seek a repeatable B2B lead-generation method they do not already use, backed by results at more than one company.
• The role is a paid 60-to-90-day test, with success measured by leads and closed clients rather than activity.

For brands planning a campaign

This is a useful model for a B2B services campaign about testing growth channels: define what is already covered, require evidence across companies, and set a measurable trial.

This one connects an early cash-flow mistake to a specific founder routine.

Hirsch recounts paying himself $30,000 a year while the first business sold millions on Amazon, then facing a sudden revenue stop after an account suspension.

• They contrast that experience with FreeeUp, where 95% of profit was taken out monthly.
• The post turns the lesson into a routine: separate business, tax, and reserve accounts; review three financial statements; track five numbers; and pay yourself on a schedule.

For brands planning a campaign

For a finance or bookkeeping campaign aimed at founders, this combines a personal setback with a usable monthly checklist. Keep the advice framed as Hirsch’s approach, not universal financial guidance.

This post gives a specific example of a client signal becoming a cross-company referral.

Hirsch says clients can need another service as they grow—for example, bookkeeping clients may need CFO support or SEO.

• They describe using an AI employee called Viktor to spot a client’s rising revenue and repeated cash-flow questions, draft a contextual referral to the CFO team, and wait for Hirsch’s approval.
• The example shows a proposed way to make cross-company referrals less dependent on the owner noticing every conversation.

For brands planning a campaign

For a B2B services brief about growing a portfolio, this suggests a testable handoff system: define referral triggers, prepare client context, route it to the next team, and keep approval with a person.

This post links a familiar finance task to a specific product workflow and reported outcome.

Hirsch describes month-end close as recurring work across multiple systems and countries, then explains Deel’s Akai tool: a user records a workflow while narrating it, and the tool builds an automation that can work with older systems. They report that Deel saved more than 10,000 hours and say the team was not cut.

For brands planning a campaign

For a workflow-automation campaign, the post illustrates a clear narrative: repetitive task, demonstration of how the tool learns it, and reported time saved. A campaign should substantiate the savings and clarify which workflows and systems qualify.

The recurring operating challenge is capturing revenue that crosses company lines: a bookkeeping client who needs a CFO, an SEO client who needs ads, or a course buyer who needs done-for-you work.

• They say they once relied on personal attention across all six Slack channels, then describe assigning the work to an AI employee that watches for cross-company triggers and drafts handoffs.
• The practical argument: revenue between offers needs an owner.

For brands planning a campaign

A brand evaluating Nathan Hirsch for portfolio growth should look at their cross-sell and handoff systems, not just individual company channels. This is relevant for B2B services companies with multiple offers, agencies with adjacent service lines, and software that connects client data across business units.

Examples: Source 1 · Source 2

The post rules out standard pitches such as Meta ads, Google ads, cold email, SEO/content, and organic social because those plays are already covered in-house.

• They ask for a repeatable B2B services lead-generation process that most marketers are not running, plus proof it has worked at more than one company.
• The post names partnership and referral engines, paid ads on X, Reddit, or Quora, podcast and newsletter sponsorships, and affiliate or reseller networks as areas of interest, not a checklist.

Nathan Hirsch frames the role as an operator, not a strategist, and requires a process plus proof from more than one company. The proposed structure is a paid 60-to-90-day test, with the candidate setting their rate.

For brands planning a campaign

This is a direct signal for demand-generation partners, paid-media channels outside the major platforms, newsletter or podcast operators, and affiliate or reseller networks. A brand should approach with a specific, repeatable system and evidence from multiple companies, not a broad channel résumé.

Examples: Source 1

In the Nas.com post, a medical testing company running more than 400 creatives a week had one creative burn budget for over ten days before anyone noticed.

• They say the specialized Meta ads agent found it, grouped hundreds of other creatives by message angle, and identified about $2,000 a month going to weaker angles.
• The post describes Nas.com agents for paid media, competitor watch, content, analytics reporting, monitoring, and web design, plus rented human marketers employed by Nas.com.
• In the Viktor post, an AI employee connects to more than 3,200 tools and watches for cross-company handoff moments.
• In the Deel post, they describe Akai recording a screen workflow and automating month-end close, saving over 10,000 hours.

For brands planning a campaign

A brand in AI marketing tools, sales automation, back-office software, or AI-enabled services should assess Nathan Hirsch for specialist-agent use cases rather than general-purpose AI messaging. The posts offer concrete deployment stories for narrow agents: ad-spend review, cross-sell detection, and finance close automation.

Examples: Source 1 · Source 2 · Source 3

They state the lesson as a rule from a mentor: if you are not paying yourself, you do not have a business.

• The post gives a five-part founder finance sheet: set up business checking, a tax account, a reserve, and a monthly paycheck; read profit and loss, balance sheet, and cash flow; track five numbers monthly; learn from specific mistakes such as hiring on expected revenue or signing an office lease; and repeat four monthly actions, including closing books by the 15th and paying yourself.
• They say the routine takes about an hour a month.

The finance material uses a numbered checklist of monthly actions and a question prompt rather than a general finance lecture.

For brands planning a campaign

A brand selling bookkeeping, accounting, CFO services, or founder-focused financial software can evaluate Nathan Hirsch for practical, cash-first finance education. The content targets new founders and uses a checklist format that can carry a product or service call to action.

Examples: Source 1

One creative burned budget for more than ten days without being caught.

• They say the specialized agent found the underperformer and grouped hundreds of other creatives by the message behind them instead of campaign name.
• One angle was beating everything else across formats, and about $2,000 a month was going to weaker angles.
• The media buyer kept their job and gained 'eyes that never blink.'

For brands planning a campaign

Performance marketing, ad-tech, and creative analytics brands should evaluate Nathan Hirsch for a specific problem: creative-level waste and angle-level comparison at scale. The post gives a concrete before-and-after that a vendor or agency can test against its own offer.

Examples: Source 1

They integrate product capabilities into operating stories rather than posting standalone announcements. The Nas.com post promotes specialized agents and rented marketers; the Viktor post promotes an AI employee for cross-company handoffs; the Deel post promotes Akai for back-office automation with a 1,000-hours-saved guarantee in the first 30 days.

A partner hashtag or partnership label signals a disclosed relationship or promotional context. Ask for payment terms and campaign performance before evaluating the commercial results.

For brands planning a campaign

A brand considering a partnership or sponsored integration should note that Nathan Hirsch builds product posts around specific operating problems and numbers. The best fit is a product with a clear workflow story, measurable time or cost savings, and a natural place in a multi-company or B2B services operation.

Examples: Source 1 · Source 2 · Source 3

Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

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They describe EcomBalance as a client-facing bookkeeping business and say clients who outgrow the service need an introduction to a CFO.

Original disclosure

Connor and I own two bookkeeping companies, EcomBalance and AccountsBalance.

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Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

View example

Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

View example

Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

View example

Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

View example

Original disclosure

We own 6 companies under our HoldCo, Hirsch Gillivan

View example

Original disclosure

Connor and I own two bookkeeping companies, EcomBalance and AccountsBalance.

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The post carries the hashtag #naspartner; ask for the terms, payment and duration of the arrangement.

Original disclosure

#naspartner

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The post carries the hashtag #Deelpartner; ask for the partnership terms.

Original disclosure

#Deelpartner

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They recount a bookkeeping client whose revenue grew from $610K to $1.4M and whom Viktor surfaced for a CFO introduction. The post closes with "In partnership with viktor.com"; ask for the terms.

Original disclosure

In partnership with viktor.com

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Ask about their ownership and role at the company.

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One argument: paying yourself is a fixed cost and belongs in break-even calculations, even when cash is tight.

Emily Jachimiak draws on a corporate finance and IPO background and manages client relationships directly. Nathan Hirsch writes from experience operating several companies at once, mixing finance material with portfolio and AI-agent content.

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Kerrie Batchelder explores individual client situations and a weekly bookkeeping habit in more depth. Nathan Hirsch covers founder finance in a step-by-step post grounded in their own early mistakes.

Read original · Original 2

Alan Oakes unpacks the differences between fractional finance directors, virtual finance directors, and outsourced finance offices. Nathan Hirsch focuses on founders’ cash routines and automating repetitive close work.

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A B2B services company with offers but no reliable owner-pay or cash plan should start with Emily’s material: the owner draw is set as a fixed expense, built into break-even, separated from business accounts, and reviewed quarterly rather than annually.

• The IPO-to-small-business post offers a useful translation for a company selling CFO or advisory services: what changes when clean corporate numbers are replaced by messy owner-operated books.
• Emily is a better choice when the campaign angle depends on credibility in finance leadership and the client’s next decision is about margin, pricing, or cash, not cross-offer lead routing.

The tradeoff is narrower scope for the portfolio-growth brief.

• Emily Jachimiak’s evidence covers finance advisory and owner-compensation structure, not running a multi-company holdco, catching handoffs between bookkeeping, CFO, and SEO offers, or testing a lead-generation operator.
• For a campaign built around cross-offer revenue or an AI employee watching client signals, ask the client or another creator for evidence of that operating system.
• Emily is also a weaker substitute when the buyer wants proof of a repeatable lead gen process at more than one company; the posts focus on financial decisions rather than demand generation.

Examples: Source 1 · Source 2

Kerrie’s posts argue that monthly bookkeeping keeps a business in the past, weekly bookkeeping keeps it present, and a CPA doing cleanup once a year is not the same as a bookkeeper keeping current numbers used for decisions.

• For a B2B services company adding adjacent offers, this is the better starting point when the company cannot yet trust its margin, pricing, or cash data enough to decide which handoff is worth pursuing.
• The specific examples—a lawn and landscaping owner who had not touched books since 2023 and could not know whether pricing covered fuel costs, and the risk of making March decisions with January data—make a practical prerequisite clear: get current numbers first.

The tradeoff is that Kerrie Batchelder’s material treats clean bookkeeping as a decision tool; it does not show how to build a multi-company portfolio, design a cross-company referral trigger, hire a lead-generation operator, or run an AI employee across offers.

• If the constraint is new revenue between existing offers, weekly books are a foundation, not the campaign system.
• Ask for the handoff map, lead-gen test, and portfolio-level measurement from another source or the client’s own operations.
• Kerrie is the stronger alternative when the first problem is unreliable data, but weaker when the buyer already has current numbers and needs a growth mechanic.

Examples: Source 1 · Source 2

Alan’s fractional FD post distinguishes three offers buyers often confuse: a Fractional Finance Director is usually one senior person split across businesses, a Virtual Finance Director is a service led by a finance director and supported by a delivery team, and a Virtual Finance Office is full outsourcing of records, invoicing, reporting, tax, and compliance.

• For a B2B services company that already owns bookkeeping or CFO offers and wants to grow the portfolio, this is the better alternative when the problem is offer definition: what exactly is being sold, what outcome the client buys, and how one tier leads to another.
• Alan’s bookkeeping post adds a concrete picture of a clean workflow—payment captured in Apron, receipt attached immediately, Xero reconciled weekly, invoices paid through Adfin, and outstanding balances known today rather than at month end.

The tradeoff is that Alan Oakes’s posts explain service categories and a clean bookkeeping process, but not a cross-offer revenue engine, referral or handoff process, lead-generation hiring test, or multi-company operating experience.

• For a portfolio-growth campaign that needs to show how to catch revenue between offers and measure handoffs, ask the client or another creator for that mechanic.
• Alan is also less useful than Nathan Hirsch when the buyer wants the specific argument that the growth engine cannot depend on the owner’s attention span.
• Alan is the better alternative when the campaign needs clear finance-offer language and a tighter service package, but weaker when the decision is how to generate demand across those offers.

Examples: Source 1 · Source 2