Jakob Strehlow is the founder and managing director of Strehlow Media, a performance-marketing agency. Strehlow works on paid social advertising, including Meta campaigns for lead generation, e-commerce and recruiting.
Jakob Strehlow is most useful for practical Meta paid-social advice on lead quality, CRM feedback loops, and campaign tests tied to profit.
Best for
B2B lead-generation or recruiting campaigns needing Meta lead quality, CRM feedback, and paid-social audit work.
Not for
Consumer skincare sponsorship posts judged on engagement, impressions, or follower reach without ad account access.
Key takeaways
Testing unbranded dental recruiting ads cut reported cost per application from about €44 to €23.
Sending CRM qualification and revenue signals back to Meta matters more than form fills.
More conversions do not necessarily mean more profit; engagement alone does not make creator ads profitable.
Check first: Confirm ad account, tracking, CRM data, sales feedback, plus agency capacity and pricing before committing.
Main ideas
Lead quality is decided after the form, not at it · Check platform defaults against profit, not the headline conversion number · Native-looking creative can beat brand-perfect advertising
Jakob Strehlow is founder and managing director of Strehlow Media, a performance-marketing agency focused on paid social.
Their LinkedIn work covers Meta advertising for lead generation, e-commerce and recruiting, and they speak about these subjects at industry events.
Their posts focus not on getting more clicks or form submissions, but on whether advertising generates qualified prospects, sales and profit.
Follow their work for practical explanations of Meta changes and campaign tests, especially when creative, tracking, CRM data and sales need to work together.
Strehlow connects platform settings and creative choices to business outcomes.
In one recruiting example, they describe testing unbranded ads for a dental client: the reported cost per application fell from about €44 to €23 over five days at the same budget.
In their lead-generation posts, they argue that sending CRM qualification and revenue signals back to Meta matters more than optimising only for form fills.
They also urge advertisers to look past attractive headline metrics: more conversions do not necessarily mean more profit, and strong engagement alone does not make creator ads profitable.
Their specific tests and attention to the limits of the metrics make their work most useful to readers evaluating paid-social decisions, not just collecting platform tips.
Jakob Strehlow's recurring argument is that paid social succeeds or fails in the system around the ad: lead quality after the form, data sent back to Meta, creative that fits the feed, and an operator willing to check platform defaults against profit.
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They run Strehlow Media, an agency working in e-commerce, lead generation and recruiting, and teach the same material in talks and webinars.
Lead quality is decided after the form, not at it
Strehlow argues that a cheap lead is worthless if sales never accepts it, so Meta campaigns should optimise for qualified leads and revenue rather than form fills.
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Meta can only learn which leads matter if advertisers send CRM outcomes back through the Conversions API. They describe the target chain as Ad, Lead, CRM, qualification, revenue, feedback to Meta, and say the biggest lever is often the CRM and feedback loop, not a new campaign.
In one post, Strehlow lists five Meta lead-product changes: website forms optimised for qualified leads; Value Optimization with deal sizes and lead scores; simpler CRM connections through Salesforce, Pipedrive, ActiveCampaign, HubSpot and Make; email correction on Instant Forms; and booking from the thank-you page.
They say a first test produced 9.5% lower cost per quality lead than volume optimisation.
In a separate post, they report Meta's average of 21% lower cost per qualified lead for advertisers with a Conversions API for CRM connection.
Strehlow says the agency has been testing the loop with selected clients.
The framing moves from platform feature updates to an operating model: in the OMR webinar, Strehlow treats pixel, Conversions API and CRM data as more important than ever.
Check platform defaults against profit, not the headline conversion number
Strehlow treats Meta's automatic changes as decisions advertisers still have to make.
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More conversions only matter if conversion rate, basket value, new-customer share and profit hold up. They criticise Meta for changing existing ads without an active choice.
When Meta began auto-enabling Product Browsing for existing ads from 16 October, Strehlow explained that the platform's experiment with around 117,700 advertisers showed 3% more conversions.
They warned that more conversions do not automatically mean more revenue or profit, and told shops to check conversion rate, basket value, new-customer share and profitability.
In another post, they say 95 of 100 companies waste budget by excluding customers or applicants but forgetting their own employees, and point to Meta's employer-exclusion setting and employee-email custom audiences.
Strehlow supports the features but objects to forced defaults: useful automation should not require advertisers to opt out.
Native-looking creative can beat brand-perfect advertising
Strehlow argues that recruiting and performance ads now compete with creator content, so a polished corporate look can reduce response.
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They recommend testing unbranded or native creative against standard branded ads and letting measured applications decide, with branding as a constraint rather than the starting point.
For flox.dental, Strehlow reports a five-day test in which unbranded recruiting creatives produced 62% higher click rate, 3.4% CTR, 47% lower cost per application, lead cost down from about 44 euros to 23 euros, and 14 instead of 7 applications on the same budget.
Third-party tracking in Perspective showed 21 applications at 15.20 euros.
They name Björn Zimmermann as the client contact and thank him for his openness.
In another post, they cite a Zety study reporting that 74% use Instagram for professional networking, 69% have found a job or internship there, and 99% look at a company's channels before applying, arguing that authenticity beats perfection for young talent.
The argument widens from one creative test to a broader claim: social recruiting has changed, and creative and address matter more than technical targeting.
Creator ads must prove themselves inside a performance account
Strehlow does not treat creator content as a separate brand play.
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Creator ads should be tested like other paid social, with CPA and profit as the measures; some are not profitable despite good engagement.
Announcing a third Online Expert Days talk, Strehlow says the team tested creator ads against classic performance ads over twelve months across e-commerce and lead-generation accounts, cut CPA by 38%, and learned where the limits are.
They promise to show which creative structures perform, which burn money, and when creator ads are not a sensible channel, using six-figure monthly budgets and A/B tests.
In a separate talk at REVIDERM, they say most companies lose money with Meta Ads because they misunderstand the mechanics: relevance, attention and trust, funnel structure, and correct tracking.
Treating ROAS as the most important KPI, they argue, leads to wrong decisions.
AI is useful where it feeds the system; human judgment still decides
Strehlow's public teaching distinguishes AI features that improve creative production, campaign decisions or lead signals from those that are more hype.
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Advertisers need to know which decisions they can hand to Meta and which require human experience.
For the connected conference in Frankfurt on 17 September 2026, Strehlow framed the session as a look at Meta Ads with and without AI for B2B lead generation as a total system: how data-driven and creative work interact, why the best creative fails if tracking and CRM processes do not work, what role sales plays in lead quality, where AI helps and where human experience remains decisive.
In an OMR Education webinar, they describe the material as based on 98 million euros of ad spend that year.
It covers which AI tools speed up creative production, which campaign decisions can be left to Meta, how to teach Meta which leads are valuable, and why pixel, Conversions API and CRM data matter more than ever.
Targeting basics and responsibility for the client's budget
Strehlow argues that mistargeted campaigns are a competence and responsibility problem, not a targeting-tool problem.
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Before optimisation, advertisers and agencies should answer who they want to reach and how to define those people.
Strehlow received a paid message asking whether they knew what their experience as an engineer was worth, although they run a performance-marketing agency.
They note that LinkedIn offers targeting by job title, function, seniority, skills and education, but their profile does not list “engineer” in any of these fields, and say a mismatched campaign bills the client twice: once for claimed expertise and again for ads shown to the wrong people.
Their counter-position: define a clear target audience, use fitting messaging, and assess actual lead quality and ROI rather than the largest number of messages sent.
This is the post where Strehlow lays out what they think end-to-end lead generation on Meta should look like now.
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It answers a newcomer’s first question: what is this person’s position on paid leads? Most of their other posts cover one piece of the same argument.
Strehlow lists five changes to Meta's lead products.
Website forms can now be optimised for "maximize number of qualified leads", with down-funnel data sent back to Meta; in a first test, their cost per quality lead was 9.5% lower than when optimising for lead volume.
Value optimisation lets advertisers pass deal sizes and lead scores, which Meta says produces an average 5% ROAS uplift against pure volume optimisation.
CRM connections are getting simpler: Salesforce AppExchange now supports custom objects and automatic field mapping; Pipedrive and ActiveCampaign can be connected by webhook from October, HubSpot directly from the Events Manager, with Make following in Q4.
Instant Forms now correct email addresses automatically and filter undeliverable domains, and a meeting can be booked straight from the thank-you page via Calendly, HubSpot Meetings or HighLevel.
Their summary of the shift: campaigns should no longer be "fill in a form and hope", but a chain of Ad, Lead, CRM, qualification, revenue and feedback to Meta.
Strehlow says their agency has been testing this loop with selected clients, together with two Meta contacts they name.
For brands planning a campaign
For a lead-generation brief, this post argues that the main lever is CRM data and the feedback loop to Meta—not a new campaign or a bigger budget. An audit or qualification project can be built around those steps.
A shorter, sharper take on the same subject, focused on what changed for Instant Forms and what advertisers need to set up.
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Read it for the requirement in one screen, rather than the full catalogue.
Strehlow reports two changes.
For website forms, Meta now clearly recommends the campaign goal "maximize number of conversion leads", where the algorithm optimises for leads that later become valuable, rather than form completions, using CRM data sent through the Conversions API.
Advertisers using this approach see an average 9.5% lower cost per qualified lead.
For Instant Forms, optimising for lead quality now requires a Conversions API connection to the CRM, and advertisers with that integration see an average 21% lower cost per qualified lead.
Their explanation for the change: lots of leads, too few good ones.
CRM data helps the algorithm learn which leads generate revenue.
Their recommended steps are to connect the CRM to the Conversions API, send lead quality back and optimise campaigns for conversion leads.
Strehlow ends by offering help.
For brands planning a campaign
A usable checklist for a CRM feedback project: connect, send quality signals back, change the optimisation goal. Meta and Strehlow report the 21% figure; ask for account-level results before treating it as a benchmark for a campaign aimed at CFOs.
This post shows how Strehlow frames the topic for a B2B audience: not as a set of AI features, but as creative, tracking, CRM and sales working as one chain.
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It is their clearest public statement of the approach a B2B lead-gen client would be buying.
Announcing a talk at the connected. social media conference in Frankfurt on 17 September 2026, titled "with and without AI: Meta ads that really bring leads, revenue and profit", Strehlow says it will not showcase as many new AI tools as possible, but explain how successful B2B lead generation on Meta works as a system.
The points they list: how data-driven and creative work fit together in B2B lead generation; why the best creative achieves little when tracking and CRM processes do not work; the role sales plays in actual lead quality; where AI already helps; and where human experience remains decisive.
Their closing point: what counts is not the number of leads in the ads manager, but qualified enquiries, deals and profit.
For brands planning a campaign
Useful as a positioning statement. A B2B client can include tracking, CRM and the sales handoff in the scope, rather than treating creative as the whole job.
The set’s most concrete single test, with before-and-after numbers, shows how Strehlow challenges a preference clients often hold for brand reasons.
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It is a strong example of their day-to-day campaign reasoning.
At dental client flox.dental, Strehlow's team tested unbranded creatives that deliberately did not look like classic recruiting ads, comparing five days with the five days before: 62% higher click rate, 3.4% CTR, 47% lower cost per application, lead price down from about 44 euros to 23 euros, and 14 instead of 7 applications for the same budget.
In the tracking tool Perspective, they attributed 21 applications and a lead price of 15.20 euros.
Strehlow says the campaign now brings 15 to 20 applications a day and that one ad performs so well they do not want to name it.
Their argument: clients want the logo placed prominently and the corporate colours retained, which makes sense for the brand but is not always best for performance.
The most successful recruiting ads often do not look like polished corporate communication: they appear native, interrupt the feed, address a specific need and are not immediately dismissed as advertising.
Strehlow thanks the client and names Björn Zimmermann as the contact.
For brands planning a campaign
For a recruiting brief, ask about this case. The likely recommendation is to test native-looking creative against brand-conform creative rather than assume the branded version wins.
For brands weighing creator content against standard paid social, this is where Strehlow states their view most fully, with a result attached rather than just an opinion.
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It also shows how they discuss limits as well as wins.
Announcing a third appearance at Online Expert Days in Salzburg, Strehlow describes a talk comparing creator ads with classic performance ads.
Over the previous twelve months, they say their team tested systematically across performance accounts in e-commerce and lead generation, cut CPA by 38% and learned where the limits are.
They plan to cover why many creator ads are not profitable despite good engagement figures; which creative structures perform and which only burn money; how to integrate creator ads into existing performance setups in a data-driven way; and when creator ads are not a sensible channel.
Strehlow says they will use numbers from six-figure monthly budgets and systematic A/B tests rather than theoretical best practice, and notes they now hold ten Meta certificates.
For brands planning a campaign
Strehlow treats creator content as something to measure inside a performance account—and to stop when it does not pay. A campaign testing creator assets should establish how they will be evaluated and what would trigger a stop.
A clear example of how Strehlow evaluates a platform change: what Meta claims, what it means for margin and what advertisers should do before the deadline.
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It offers both their reasoning and a concrete action.
Meta will automatically activate product browsing for affected accounts from 16 October.
After a click, Meta can show a product experience inside Facebook or Instagram instead of the direct destination, including product information, related products and personalised recommendations.
Advertisers who do not want this must object before 16 October, and can still switch it off afterwards in the Advantage+ ad settings and objective.
Meta ran an experiment with around 117,700 advertisers worldwide from 6 to 21 August 2026 and reports an average 3% more conversions than campaigns without product browsing, with statistical reliability above 99%.
Strehlow calls the feature interesting but warns that more conversions do not automatically mean more revenue or profit.
For shops, they would monitor conversion rate, basket value, new-customer share and profitability.
They also object to existing ads being changed automatically, requiring advertisers to opt out, and advise checking accounts and making a deliberate decision rather than letting it run.
For brands planning a campaign
Shows how Strehlow tests a platform default: measured upside against margin, plus a consent question. For an e-commerce account, it also flags a specific setting to check soon.
The clearest, most immediately usable example in the set: a newcomer can see Strehlow’s practical advice applied to a single checkbox, the kind of detail an audit can uncover.
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Strehlow says 95 of 100 companies waste Meta budget through one missed checkbox: they exclude applicants, customers or website visitors but forget their own employees.
As a result, recruiting, image and product ads reach people who already know the company or are outside the target group, wasting impressions.
Meta’s audience controls let advertisers enter their company as an employer; Meta then tries to exclude people who list it as their current employer in their profile.
The setting relies on profile data, so it is not perfect.
A custom audience built from employees’ email addresses can work where there is a match.
Strehlow says setup takes under 30 seconds, requires no additional audiences, leaves the target group unaffected and reduces wasted spend on running campaigns.
They ask whether readers knew about the feature.
For brands planning a campaign
A concrete check for an existing account. Ask Strehlow for the data behind their 95-out-of-100 framing.
A compact list of where Strehlow sees the key decisions in the current Meta ads manager, alongside the clearest statement of the scale they work at.
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It shows what they would cover in a training session or audit.
Strehlow announces a free 60-minute online seminar with OMR Education, titled “Meta ads and AI: 5 things you need to know now”.
It covers which AI tools speed up creative production, which campaign decisions can already be left to Meta, how to teach Meta which leads are valuable, how AI supports reporting, analysis and campaign management, and why pixels, the Conversions API and CRM data matter more than ever.
They say the seminar draws on their agency’s experience with 98 million euros of ad spend that year and separates new features worth using today from AI innovations that are more hype than help.
Strehlow asks whether daily AI automations in the Meta ads manager overwhelm readers, framing the post around that confusion.
For brands planning a campaign
Ask Strehlow to substantiate the scale claim and explain how they distinguish useful features from hype around CAPI and CRM data. Brands can use the same standard when commissioning an audit.
Social recruiting: native creative ahead of brand-perfect ads4
Meta lead quality and the feedback loop into Meta3
Platform settings, forced defaults and wasted spend2
Creator ads versus classic performance ads, judged on cost and profit2
Teaching in public: conference talks, a webinar and an update channel2
Targeting fundamentals and responsibility for client budgets1
Building the agency behind the advice1
Meta lead quality and the feedback loop into Meta
Strehlow argues that the value of Meta lead generation is decided after the form fill, not at it.
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They walk through qualified-lead optimisation for website forms, which they say tested at 9.5% lower cost per qualified lead than volume optimisation; Value Optimization, where deal sizes and lead scores are passed back; and simpler CRM connections through Salesforce, Pipedrive, ActiveCampaign, HubSpot and Make.
For instant forms, they say a CRM connection via the Conversions API is now required to optimise for quality, citing 21% lower cost per qualified lead for advertisers using it.
The process runs from ad to lead to CRM to qualification to revenue to feedback to Meta.
They say the biggest lever for many companies sits in the CRM and feedback loop, not in a new campaign, and report testing some of this with selected clients.
Publishes numbered breakdowns of Meta features with vendor names and test figures, separating platform-reported numbers from their own testing.
For brands planning a campaign
Directly relevant to a paid-social audit and qualification strategy. Ask which CRM events would be sent back to Meta, which conversion goals the campaigns would optimise for, who owns the feedback loop internally, and how success is judged beyond cost per lead.
Platform settings, forced defaults and wasted spend
Two posts address settings rather than campaigns.
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When Meta began auto-enabling Product Browsing for existing ads from 16 October, Strehlow explained what it changes for shops, noted Meta's own experiment involving roughly 117,700 advertisers and an average 3% more conversions, and advised checking conversion rate, basket value, new-customer share and profitability rather than letting it run unchecked.
In another post, they cover the employee-exclusion option in Audience Controls, which uses the employer listed in someone's profile, and argue that many companies pay for impressions on their own staff.
They also point to matching employee email lists as a custom audience.
Reads Meta release notes and turns them into short checklists: check the ad account, decide deliberately and verify the effect on business metrics rather than the headline number.
Strehlow is positive about the features themselves but critical of how they arrive. They call automatic activation on existing ads, which requires users to actively object, the less interesting part, and warn that 3% more conversions does not automatically mean more revenue or profit.
For brands planning a campaign
Pair a lead-quality review with an audit of settings and audiences to find spend going to existing employees or to changes nobody actively chose.
Social recruiting: native creative ahead of brand-perfect ads
For recruiting client flox.dental, Strehlow reports a five-day test in which unbranded creatives beat brand-styled ads: 62% higher click rate, 3.4% CTR, 47% lower cost per application, cost per lead down from about 44 to 23 euros, and 14 instead of 7 applications on the same budget.
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Third-party tracking in Perspective showed 21 applications at 15.20 euros, and they say 15 to 20 applications a day were coming in at the time of writing.
Their argument: recruiting ads now compete with creator content and entertainment in the feed, so creative and messaging matter more than further targeting work, and branding must not become a corset.
A second post summarises their marketing-BOeRSE article on changes in social recruiting.
A third cites a Zety report (74% use Instagram for professional networking, 69% found a job or internship there, 99% look at a company's channels before applying) to argue that authenticity beats perfection for young talent.
Short side-by-side creative tests with both Meta-attributed and third-party numbers, plus a willingness to relax a client's design rules.
One post steps outside Meta ads: an anonymised referral of a marketing all-rounder seeking to leave a permanent role. It offers a confidential introduction and outlines the person's project record, working conditions and salary expectation above 85,000 euros.
For brands planning a campaign
Relevant when a campaign includes recruiting or creative testing. Ask Strehlow to define the unbranded test, explain how applications are counted end to end rather than inside Meta, and clarify what the brand rules would allow.
Creator ads versus classic performance ads, judged on cost and profit
At the Online Expert Days in Salzburg, Strehlow's third appearance there, the talk covers creator ads versus classic performance ads, based on A/B tests in e-commerce and lead-generation accounts.
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They say the tests cut CPA by 38% and opened new audiences, running on six-figure monthly budgets.
Strehlow promises to show when creator ads are not a sensible channel, which creative structures perform and which burn money.
In another post, they argue that most companies lose money with Meta Ads because they misread the mechanics: the problems being addressed, creatives that build attention and trust, a clean funnel structure, and correct tracking and evaluation.
Treating ROAS as the most important metric leads to wrong decisions, they write, citing what they see in first calls and audits.
Own A/B tests presented with numbers and stated limits, including when Strehlow would advise against a channel.
For brands planning a campaign
Useful when a brand wants creator or influencer content in paid social and needs measurement rules set before spending. Ask Strehlow to show the test design behind the 38% figure and explain when they would consider creator ads unsuitable.
Teaching in public: conference talks, a webinar and an update channel
Conference work includes the connected Social Media conference in Frankfurt on 17 September 2026, where Strehlow's session covers Meta Ads with and without AI for B2B lead generation as an overall system: how data-driven and creative work interact, why the best creative fails if tracking and CRM processes do not work, the sales team's role in actual lead quality, where AI already helps and where human experience remains decisive.
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They also ran a free 60-minute OMR Education webinar on Meta Ads and AI, described as based on 98 million euros of ad spend this year.
It covered creative production, which campaign decisions can be handed to Meta, how to teach Meta which leads are valuable, and why pixel, Conversions API and CRM data matter more now.
A WhatsApp channel carries their Meta and TikTok updates.
Teaches the system around the campaign, not a tool list, and adapts the same material for talks, webinars and channel formats.
For brands planning a campaign
Strehlow can lead a co-hosted webinar, workshop or event session. The same material can kick off an audit with a client's marketing and sales team in the room.
Targeting fundamentals and responsibility for client budgets
Strehlow received a paid message offering an engineer's salary comparison, although their profile and the platform data show they run a performance-marketing agency.
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They used it to argue that campaigns miss their audience because of basic questions: who do you want to reach, and how do you define those people?
They note that LinkedIn offers targeting by job title, function, seniority, skills and education, but not by engineer, and that a mismatched campaign bills the client twice: once for the claimed expertise and again for ads shown to the wrong people.
Their counter-position is a clear target audience, fitting messaging and a view of actual lead quality and ROI instead of the largest possible number of messages sent.
A reaction post without campaign data or client results. Its only quantified claim is that mistargeted paid messages reach Strehlow several times a month; they say they cannot tell from outside the ad account which targeting error caused it.
For brands planning a campaign
Shows how Strehlow reviews targeting and speaks publicly about agency responsibility for budget, relevant when a campaign includes an audience or targeting review.
Strehlow wrote that Strehlow Media, founded about six years earlier, had reached 13 people working on e-commerce performance and recruiting projects, and announced a new COO to take operational leadership.
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They explained the shift from strategist and salesperson to building structures, deciding faster, delegating responsibility and leading people, with clear areas of responsibility instead of everything resting on one pair of shoulders. They attached the reasoning to the announcement, not just the result.
Posts explain internal decisions: what changed, why it stopped working and what they handed over.
For brands planning a campaign
Signals a 13-person agency with delegated operations, useful when assessing capacity for a larger audit or ongoing engagement and identifying who would handle day-to-day work.
Jakob Strehlow owns and leads Strehlow Media, a performance-marketing agency.
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The posts document client work for flox.dental, a seminar collaboration with OMR Education, and close collaboration with Meta contacts on lead-quality testing. Ask whether the Meta work was sponsored or paid.
Strehlow Media
Owned business
Strehlow founded Strehlow Media and serves as its managing director.
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The agency provides performance marketing for e-commerce and recruiting clients; at the time of the post, it had 13 employees and a new COO.
Strehlow says Strehlow Media has been testing Meta lead-quality and CRM feedback features with selected clients, working closely with Meta contacts Andreas and Christian.
Jakob Strehlow writes for people running or buying paid social, with short, numbered breakdowns of changes inside Meta's ad platform and what advertisers should check as a result.
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Start with the lead-quality posts, which trace the chain from ad to lead to CRM to revenue and back to Meta.
Then read the platform-change posts on product browsing, budget wasted on existing employees and the new lead optimisation goals.
For recruiting, the flox.dental creative test and the social recruiting article summary are the most concrete pieces.
Their latest posts track Meta's CRM integrations and AI features in the ads manager; their conference talks put the same material into a system view of paid social.
A few posts will show whether you're looking for platform-change explanation, creative testing practice, or recruiting and lead-quality strategy.
She explains paid-platform changes in plain steps, gives a worked example of what they cost an advertiser and argues that the platform metric is not the business metric.
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Her Google Ads post on budget-limited Smart Bidding campaigns resembles Strehlow's Meta posts on forced defaults, while her post on ROAS and business models makes the same case they do about cheap leads being worthless.
She works in Google Ads and SEA rather than Meta paid social, with a focus on unit economics and business models: customer value, margin and acquisition cost. Strehlow stays closer to the campaign itself, creative testing and the CRM-to-Meta feedback loop, so readers looking for search advertising and profitability framing will get more from her than from them.
She shares Strehlow's recruiting and employer-brand territory but approaches it from the people side.
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Both write short, practical posts for companies that want to attract and keep the right people, using simple lists and everyday workplace observations rather than theory. Her posts on what good leadership sounds like and how motivation drains away pair naturally with their recruiting and employer-exclusion material.
She writes about leadership behaviour, retention and working conditions, not campaign mechanics, targeting, tracking or creative.
Strehlow focuses on ad budgets and lead costs; she focuses on how managers behave and why people leave.
Read her when the recruiting question is about the employer, not the ads.
He also publishes recruiting numbers rather than opinions and argues for a structured process over gut feeling.
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His account of 108 applications, 15 video submissions and a signed contract in about three weeks echoes Strehlow's use of funnel counts, screening steps and speed as deciding factors. Both treat a short video from candidates as a useful filter.
Becker writes from inside the hiring process about applicant volume, screening steps and closing candidates, while Strehlow writes about the advertising that produces applications and the lead quality after the form. Read Becker for the hiring side of recruiting and Strehlow for the acquisition side; they overlap on creative and process discipline but rarely address the same questions.
Jakob Strehlow’s posts cover lead quality, CRM feedback, campaign measurement and creative testing, making them relevant to buyers considering Meta lead-generation or recruiting campaigns.
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For a B2B campaign targeting specific industries and decision-makers, ask for recent audience survey results or another documented source showing the share of followers in those industries and roles; platform demographics may not measure professional roles.
Jakob Strehlow's collaborations include speaking slots, education formats, trade-press contributions and agency campaign work, rather than social-media sponsorship posts.
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Across 14 LinkedIn posts from March to October 2026, the commercial offer is Strehlow Media's paid-social service for e-commerce and recruiting clients, alongside conference and webinar appearances presenting campaign results.
The posts do not publish a sponsorship policy, rate card, audience specification or media kit.
Ask for a deliverable list, disclosure practice and lead time before discussing a paid creator-post request.
Two shortened links appear in the post footers, one to a WhatsApp updates list and one to an agency contact page; their destinations cannot be verified from the post text.
Ask for a confirmed partnership inquiry route.
Conference and trade-event speaking
Buyer requirement
The event programme sets the slot, not the brand.
Jakob Strehlow has spoken at the REVIDERM medical-beauty symposium in Munich, the connected. social media conference in Frankfurt on 17 September 2026, with a 13:20-14:05 talk, and the Online Expert Days in Salzburg, where they say they will appear for the third time in 2026.
For this format, a brand needs a dated event, a venue, an audience that matches their work and a topic within paid social, lead generation or recruiting.
Expect a session built on campaign figures rather than product messaging.
Co-produced education webinar
Buyer requirement
Jakob Strehlow ran a free 60-minute online seminar with OMR Education, 'Meta Ads & KI: 5 Dinge, die du jetzt wissen musst', based on the 98 million euros of ad spend they cite for the year.
The partner provides the platform, registration route and promotion; the session is teaching-first.
This format is a poor fit for product placement, but suits a buyer looking to educate its audience on Meta lead strategy.
Bylined trade-press article
Buyer requirement
Jakob Strehlow wrote a specialist article for marketing-BOeRSE on how social recruiting has changed, summarising learnings from recruiting campaigns.
A publisher or brand partner needs to offer an editorial slot, a deadline and a topic within their paid-social, lead-generation or recruiting remit.
The example is analytical and draws on campaign learnings, so partners seeking advertorial copy should choose a different format.
Client campaign work through Strehlow Media
Buyer requirement
The posts document paid-social campaigns for e-commerce, lead-generation and recruiting clients.
One example is the flox.dental recruiting campaign, where Jakob Strehlow reports lowering cost per lead from about 44 euros to 23 euros within five days using deliberately unbranded creatives.
A brand must provide access to ad accounts, tracking and CRM data, sales feedback on which leads were accepted, and room to approve creatives without full brand styling.
They say tracking, CRM processes and sales follow-up determine results more than ad design.
Testing new Meta lead products with selected clients
Buyer requirement
Jakob Strehlow says selected clients have been testing Meta's new lead-quality features for several weeks through their agency's named contacts at Meta.
The features include qualified-lead optimisation for website forms, value optimisation with deal size and lead scores, and simpler CRM connections.
Clients need a working CRM-to-Meta feedback loop, a willingness to test features before they become standard, and a named internal owner for lead-quality data.
Reported gains depend on sales teams reporting which leads actually convert.
A B2B lead-generation company wants to assess Jakob Strehlow for a brief on improving Meta lead quality and CRM feedback loops, and asks for a paid social audit and qualification strategy.
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Conditions
Nearly every relevant post assumes access to the ad account, tracking setup and CRM data, plus a sales team willing to report which leads were accepted. Without that feedback loop, the qualification part of the brief cannot be delivered.
Expect the agency, not only Strehlow personally, to handle the day-to-day work. Their posts do not specify available capacity or pricing; ask for both before committing.
Verdict
Strong fit, based on their public arguments and work.
Why
The brief addresses the problem Strehlow writes about most. In the most complete post in the reviewed set, the lead-quality article, they argue that campaign value is decided after the form fill: adopt Meta's qualified-leads goal for website forms, pass deal sizes and lead scores back for value optimisation, connect the CRM through the Conversions API, and run the chain from ad to lead to CRM to qualification to revenue, with feedback to Meta. The post frames the main lever as the CRM and feedback loop, not a new campaign or a bigger budget.
The qualification half of the brief is covered too. Strehlow writes that optimising instant forms for quality now requires a CRM connection through the Conversions API, and cites an average 21% lower cost per qualified lead for advertisers using it, compared with 9.5% lower for website forms optimised on qualified leads. These are Meta's figures, presented by Strehlow as test results rather than independently verified outcomes; treat them as hypotheses to retest in the account.
Strehlow also covers the plumbing the brief needs: named CRM routes (Salesforce AppExchange, Pipedrive and ActiveCampaign by webhook from October, HubSpot from the Events Manager, Make later), email correction and undeliverable-domain filtering on instant forms, and booking straight from the thank-you page. That is the checklist an audit would execute.
The audit scope extends beyond lead quality. Strehlow has written about wasted spend on the advertiser's own employees through audience controls and employee-email custom audiences, and about Meta auto-enabling product browsing for existing ads from 16 October. They advise advertisers to judge conversion rate, basket value, new-customer share and profitability rather than the headline conversion lift. A qualification strategy that ignores those settings would miss spend already sitting in the account.
The delivery format is established. Strehlow teaches the same material in conference sessions, a free 60-minute OMR Education webinar and a WhatsApp update channel, and works through Strehlow Media, an agency of 13 people with a COO running operations. Bringing marketing and sales into a kick-off session would use a format they already run.
When to choose a specialist
A consumer skincare brand wants a series of standalone sponsored posts on Strehlow's own LinkedIn channel, produced as polished, brand-styled creative, delivered by a fixed date and judged on engagement, impressions and follower reach, with no access to ad accounts, tracking or CRM.
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Verdict
Weak fit, for three reasons evident in Strehlow's posts.
Why
Strehlow's posts do not include a sponsorship offer. Across 14 full posts from March to October 2026, the commercial formats are agency campaign work through Strehlow Media, conference and event speaking, a co-produced education webinar and a bylined trade-press article. There is no rate card, media kit, audience specification, deliverable list, disclosure practice or lead time, so ask for these before pricing or scoping a creator-post request. The two shortened links in their post footers point to a WhatsApp updates list and an agency contact page; the posts do not verify their destinations.
The creative requirement conflicts with how Strehlow says campaigns should be built. In the flox.dental recruiting test, unbranded creatives that deliberately did not look like classic ads cut cost per lead from about 44 euros to 23 euros in five days, with a 62% higher click rate and 47% lower cost per application. They say clients want the logo prominent and corporate colours retained, which is understandable for the brand but not always best for performance, and that branding must not become a corset. Fixing brand-styled creative in advance removes the variable Strehlow treats as the lever.
The success measure is wrong for this brief. Announcing a talk on creator ads against classic performance ads, Strehlow says many creator ads are not profitable despite good engagement figures, and promises to explain when creator ads are not a sensible channel at all. The session is based on A/B tests in e-commerce and lead-generation accounts. Judging the brief on engagement and impressions prioritises the outcome they publicly argue is not decisive.
The no-data condition is close to disqualifying. Strehlow's public position is that tracking, CRM processes and sales follow-up decide results more than ad design. Withholding ad account, tracking and CRM access removes the part where they say the value is created.
This is a documented mismatch, not a judgement about the person. If the brand instead wants paid-social performance work on its own accounts, with CRM signals wired back and creative testing allowed, Strehlow is a reasonable candidate; the poor fit is specific to the standalone branded-post brief.
A worked campaign example
Angle
Thirty days, one objective: make the account optimise for lead quality instead of lead volume, and measure results against sales-accepted leads rather than platform-reported cost per lead. The angle is not a new campaign, but a rebuild of the feedback path from CRM back to Meta, followed by a controlled test of whether the change improves accepted leads and cost per accepted lead.
Brief
Improve Meta lead quality and build a qualification strategy for a B2B lead-generation company, delivered as a paid social audit.
Steps
Week 1, baseline and access. Pull current cost per lead and lead volume, then define with sales which CRM stage counts as accepted, qualified or opportunity. Agree on the events to send back to Meta through the Conversions API, and name the internal owner of that data. Without a sales definition of a good lead, there is nothing to optimise against.
Week 1, account hygiene. Check audience controls and the employee-exclusion setting, and build an employee-email custom audience where matching allows, so budget is not spent on people who already work for the company. Check whether Meta has auto-enabled product browsing or other defaults on live ads, and decide deliberately rather than by default.
Week 2, connect and change one goal. Wire the CRM to Meta through the Conversions API, send down-funnel events back, and switch the website-form objective to qualified leads, or set up the equivalent quality signal for instant forms. Change one thing at a time so the cause of any movement is identifiable.
Weeks 3 to 4, test and measure. Run the changed setup against the old one on comparable budgets and report cost per qualified lead, cost per sales-accepted lead and the share of leads that reach a deal, rather than ROAS as the headline metric. Strehlow argues that treating ROAS as the most important number leads teams to make the wrong decisions, and that more conversions do not automatically mean more revenue or profit.
Report and decision rule. Deliver the setup, measured movement and a written statement of what would justify scaling, pausing or reverting. Include the contract angle for the next quarter: which creator or native-style creative tests are worth running alongside the tracking work, with a stop rule if they do not reduce cost per accepted lead.
What would make this unworkable
No CRM that can send events back to Meta, or no sales process that records which leads became opportunities.
No access to the ad account, pixel or Conversions API setup.
A client will not accept creative tests that depart from its brand styling, though Strehlow treats that as an available lever.
Prefer them when the real question is unit economics and channel mix, not Meta mechanics.
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Their posts work above the ad-account level: documenting KPIs before a Google bid-strategy rollout, judging target ROAS against contribution margin after product cost, returns, discounts and shipping, and comparing customer value on gross profit against new-customer acquisition cost, with a 3:1 ratio as the healthy line.
Their view that a good ROAS does not rescue a broken business model speaks directly to a lead-generation company buying volume it cannot profitably serve.
If added leads do not pay back, their framing gives the audit a financial decision rule rather than a platform setting.
Jakob Strehlow's posts cover Google Ads: target ROAS and target CPA behaviour under budget-limited smart bidding, and the metrics to record and compare after a rollout.
They do not cover Meta lead quality, Conversions API or CRM feedback loops.
For a campaign aimed at qualified leads, ask someone else to handle the Meta setup: qualified-lead objectives, value optimisation and CRM connections.
Strehlow is a stronger choice for deciding whether more paid volume is worth buying than for executing the Meta side of the fix.
Consider them when the qualification bottleneck lies with people rather than tracking.
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Their posts examine what managers do that disengages staff: ignoring ideas, overriding decisions after asking for input, and making it hard to admit mistakes.
They offer specific alternatives: recognise good work, ask what someone thinks and listen, ask what they need, and say when you were wrong.
For a client working to qualify leads, this addresses the sales-side question: will anyone report which leads were accepted, and will that feedback change behaviour?
If the client's CRM data exists but nobody maintains it, the problem is managerial before it is technical.
Jakob Strehlow's posts contain no paid social, tracking, CRM or campaign material.
They make the case for treating sales feedback as a working habit, but cannot deliver the audit: there is no Meta campaign structure, Conversions API setup or measurement of cost per accepted lead.
They are also a weaker match when the problem is demand generation, since their posts focus on hiring and leadership rather than acquisition.
Ask another specialist to handle the campaign and measurement audit.
Choose them when qualification is a process-design problem under high volume.
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Their posts describe a hiring funnel that drew more than 70 applications in 24 hours and 108 in three days, narrowed to 15 candidates who each answered six fixed questions on a three-to-five minute video, then to 5 conversations, 2 finalists and a signed contract within about three weeks.
The transferable method is a structured early screen: fixed questions, a short self-recorded answer, explicit criteria applied before the first live conversation, and a deliberately fast response time.
A B2B lead-gen company facing the same problem—large volumes, unclear early filters and slow follow-up—can adapt that stage design for lead qualification.
Jakob Strehlow's posts describe a recruiting pipeline, not demand generation: they cover no Meta campaigns, advertising measurement or feedback loop from platform to CRM.
The qualification criteria concern candidates, not buyers, so they cannot be transferred unchanged.
They are a better choice if the client's constraint is designing and running an early screening stage with a small team, and a weaker choice for work that requires reading an ad account, setting up tracking or integrating a CRM.
Strehlow's 14 LinkedIn posts published between 2 March and 4 October 2026 cover Meta ad platform changes, lead-quality and CRM feedback setups, campaign results in lead generation, e-commerce and recruiting, conference talks, a webinar, and an agency staffing announcement.
Account-level follower information is from 9 October 2026, and posts by three other creators from July to October 2026 provide a basis for judging similarity and difference.
All figures — cost per lead, cost per application, conversion and ROAS effects, and the reported 98 million euros of annual ad spend — are as Strehlow states them and were not independently verified.
The posts here do not cover the contents of linked articles, studies, seminar pages, video and audio material, or accounts outside LinkedIn.
Strehlow's posts do not publish a rate card, media kit, sponsorship policy or audience demographics, so partnership terms and audience composition remain open questions, and the posts do not document earlier career history or other signature works.