A worked campaign example
A worked angle for a Shopify localization or testing tool—or an agency packaging both services: commission a three-post LinkedIn series built around one argument: stores leak revenue in places nobody has tested, and traffic spend repeats the unknown.
Post one, "You do not have an international strategy": open with the English-only storefront that ships to ten countries, then show the mechanics—language-specific URLs a search engine can crawl and index, hreflang tags, translated titles, meta descriptions, and image alt text.
- Close on the question that matters: not whether the brand can deliver to France or Germany, but whether customers there can find it.
- Name the partner tool after explaining the mechanics, with a trial entry point rather than a demo request, matching the format of the Weglot post.
Post two, "Testing beats spending": the store has not changed in months while Meta and Google budgets rise.
- List the leak points—price, offer, product page—and warn that a better-looking page can be noise.
- Then give the sequence: customer feedback, raw analytics, heatmaps and session recordings, competitor analysis; one leak, one experiment; choose the metric before launch; keep the winner or keep control.
- Here, the creator can add something a vendor cannot: a short account of testing a storefront change and what the data actually showed.
Post three, a working resource: a one-page brief template readers can fill in with the leak, metric, traffic split, decision rule, and test end date. The guide rule applies: the resource must work outside the article, so test it with a blank copy before publishing.
Why this fits: Scott already writes problem-first posts where the tool arrives late, and both relevant posts pair a paid recommendation with a free or trial step. The CRO and international SEO themes appear independently in their posts, so a series joining them reads as consistent rather than assembled.
Measurement: agree on tracked link clicks to the trial page per post, trial starts attributed to LinkedIn, and replies or DMs asking for the template. Do not measure success by impressions; Scott's posts are written for operators who act, not for reach.
Tradeoff and alternative: this approach trades scale for credibility. If the agency needs a large top-of-funnel audience rather than a qualified Shopify-operator audience, choose a creator with broader reach but weaker Shopify specificity; the tradeoff is less technical depth and a less credible teacher for the testing argument.
Before the series runs, ask for client case studies with named results, audience demographics confirming whether the follower base is brand-side, a rate card, sponsor policy, and partnership inquiry page. Also agree in writing on disclosure wording for every post, including the non-sponsored tool post, which names a product without stating a commercial arrangement.
