Who qualifies
A creator needs at least three dated posts of their own and at least 3,000 characters of their own writing in our research. Thinner records stay off the site, and we hold back records that fail our checks.
Where information comes from
- Public LinkedIn profiles and posts
- Newsletters, podcasts, videos and websites where we found them
Each profile shows how many posts it is based on and the date of the latest one.
How AI is used
AI models draft and summarise each page from those sources. Automated checks then look for facts that do not match the sources, unsupported claims and internal errors. Not every page is read by a person, so check anything important against the linked posts.
Photos and videos
- Photos come from the person's public LinkedIn profile or the author details on their own post.
- YouTube channels appear only if the channel links to their LinkedIn, or if it shares a specific named company, product, podcast or book with them and passes two separate checks.
Anyone can ask us to remove these.
What we cannot see
- Engagement, except recent post medians for some creators
- Audience demographics
- Rates, unless the creator publishes them
- Whether a past mention was paid, unless it says so
We do not estimate these. Ask creators directly.
Corrections
Email hello@b2binfluencer.marketing with the page link and we will review it.