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The B2B creator landscape

Creators
2,588
Median followers
5,354
Under 10K followers
70%

Most of the B2B creators we qualified are small. The median is 5,354 followers, and 1,407 of 2,024 have under 10K.

Creators by LinkedIn followers
Under 1K117
1K to 10K1,290
10K to 50K548
50K to 100K42
100K to 500K25
500K and up2

Topics

Creators per topic (a creator can be in several)
Artificial Intelligence1,328
Ecommerce454
Leadership417
Sales353
Supply Chain264
Cybersecurity250
Paid Ads213
Startup170
Recruiting166
B2B Marketing128
Revenue Operations116
AI governance115

Browse all 236 topics

What this does and does not show

Updated November 2026. By Tim Keen. You may cite this page with a link.