Isabelle Q.

They distinguish evidence from storytelling: the strongest entries had ISO certifications, carbon accounting consultants involved and emissions numbers their companies were willing to publish; the weakest had a recycled tagline and a stock image of a forest. Award credibility depends on telling those apart, and the difference is usually not subtle.

A Vauxhall EV campaign shipped at Creative Shop, credited in the post with 54,973 tonnes of CO2 saved and 43,000 people switching from petrol to electric.

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They want AI and net-zero marketing handled as one effort — making the industry more efficient while helping brands grow — and call them the same goal, not separate agendas. The post also welcomes a new awards category focused on the economic benefits of sustainability, putting commercial return inside the environmental case rather than beside it.

The new Ad Net Zero Awards category on the economic benefits of sustainability, and the call for entries that combine creative excellence with emission reduction.

Presented as a change over roughly four years, from discrete campaigns to system-level change. The post names entry deadlines of 28 May and 6 August but gives no year.

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Isabelle Quevilly points to Meta's founding membership of Ad Net Zero, its contribution to the Global Media Sustainability Framework launched in 2024 to standardise how carbon emissions linked to media operations are quantified and managed, and the UK AdGreen levy, which funds reductions in advertising production. Common metrics make emissions comparable, and therefore reducible, across an industry, rather than leaving each company to report in its own terms.

Company-wide figures in the same post: electricity consumption matched with over 15 GW of new clean and renewable energy, 1.6 billion gallons of water restored through more than 40 projects, and 48% of suppliers setting science-based emissions targets. The post also cites the Global Media Sustainability Framework and the AdGreen levy.

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The position is that a company's value-chain emissions — materials, freight, manufacturing — belong to the same problem as media and production emissions, and that some solutions must come from outside the marketing industry.

The RFP names trucking, maritime and aviation shipping, low-carbon concrete, copper, steel production, semiconductor manufacturing and green hydrogen, with a deadline of 27 September 2024.

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After Campaign UK invited them back to judge a later edition of the Ad Net Zero Awards, Isabelle Quevilly compared the strongest and weakest submissions to the inaugural awards.

• The strongest entries included ISO certifications, carbon accounting consultants and recorded figures; the weakest relied on a recycled tagline and a stock photograph of a forest.
• One example was a Vauxhall EV campaign shipped at Creative Shop, credited with 54,973 tonnes of CO2 saved and 43,000 people switching from petrol to electric.
• The post also flags a new category on the economic benefits of sustainability and lists the entry deadlines.

For brands planning a campaign

Direct evidence for a sustainability marketing agency choosing a green-awards judge: judging experience and a stated standard for credible entries—the basis for attracting and assessing submissions.

The post summarises figures from the 2025 report covering 2024: electricity consumption matched with more than 15 GW of new clean and renewable energy, 1.6 billion gallons of water restored through over 40 projects, 48% of suppliers setting science-based emissions targets, human rights and environmental training for over 60,000 manufacturing employees, and more than 4,000 acres of habitat safeguarded.

• It describes Meta as a founding member of Ad Net Zero and a contributor to the Global Media Sustainability Framework launched in 2024, and points to the UK AdGreen levy for production emissions.
• Writing from inside that work, they refer to "our infras teams".

For brands planning a campaign

Shows how to translate corporate-level environmental reporting into advertising-specific frameworks and metrics. For award work, that knowledge helps assess entries against a common industry standard, not just their claims.

The post announces a public request for proposals seeking scalable CO2e reduction.

• It targets new project developers and solution providers in emerging industries, including trucking, maritime and aviation shipping, low-carbon concrete, copper, steel production, semiconductor manufacturing and green hydrogen.
• The deadline is 27 September 2024.

For brands planning a campaign

Adds supply-chain climate work to the advertising picture. Useful for a judging panel or awards programme seeking credibility across production, media and logistics emissions, as well as creative execution.

They say the strongest entries had ISO certifications, carbon accounting consultants, and numbers placed on the record; the weakest had a recycled tagline and a stock image of a forest. They cite a Vauxhall EV campaign shipped at Creative Shop that saved 54,973 tonnes of CO2 and switched 43,000 people from petrol to electric.

Uses entry evidence, certifications, and emissions figures to distinguish substantive work from well-written claims.

For brands planning a campaign

A sustainability marketing agency hiring an awards judge can assess whether this evidence-led approach fits its need for credible judging. The post shows a preference for measurable outcomes and third-party verification over presentation, with concrete examples of high-impact campaigns to reference when attracting entries.

Examples: Source 1

Isabelle Quevilly notes that those systems are starting to embed AI.

• They look forward to a conversation about AI and net-zero marketing working together to make the industry more efficient and help brands grow, calling them “the same goal, not separate agendas.”
• They also highlight a new awards category on the economic benefits of sustainability.

For brands planning a campaign

For an awards judge brief, Isabelle Quevilly connects award credibility to industry-wide change and a new economic-benefit category. An agency could use that framing to attract entries showing both creative excellence and emission reduction, and to position AI and sustainability as linked rather than competing priorities.

Examples: Source 1

On advertising emissions, the post says Meta is a founding member of Ad Net Zero and contributes to the Global Media Sustainability Framework, launched in 2024 to set a standard for quantifying and managing carbon emissions linked to media operations. It also mentions the UK AdGreen levy for advertising production and work to reduce data-center environmental impact.

Summarizes corporate sustainability metrics and connects them to advertising-specific frameworks.

For brands planning a campaign

A brand or agency can assess whether Isabelle Quevilly brings standards-level knowledge of how media and production emissions are measured. For an awards judging role, this supports credibility with entrants working on common metrics, AdGreen, or media carbon accounting.

Examples: Source 1

The deadline was September 27, 2024.

For brands planning a campaign

The post gives Isabelle Quevilly’s sustainability topics a value-chain and cross-industry dimension. For a brand judging green ad awards, that may help assess entries claiming supply-chain or production impact, broadening the conversation beyond campaign creative.

Examples: Source 1

Isabelle Quevilly moves between awards, corporate reporting, and procurement-style opportunities.

Combines personal reflection with specific metrics, deadlines, and named partners.

For brands planning a campaign

A brand assessing collaboration can expect direct, milestone-oriented public communication tied to measurable programs. That style may suit a campaign needing an advocate who can explain sustainability work in plain operational terms.

Examples: Source 1 · Source 2 · Source 3

Their posts describe Meta's clean-energy and water-restoration work, supplier emissions targets, and founding membership in Ad Net Zero.

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The campaign won an Ad Net Zero Award and reported 54,973 tonnes of CO2 saved and 43,000 people switching from petrol to electric.

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They describe the awards as part of a UK community working to reduce emissions across marketing. Their post says Meta is a founding member of Ad Net Zero.

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Ask about commercial terms.

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One reports back from Smart Freight Centre Week, naming company actions—bulk sustainable aviation fuel, internal carbon budgets and renewable-energy auditing—before arguing that procurement, not technology, is the bottleneck.

• Another reads the GHG Protocol's proposed Scope 3 revisions and ISO 14083 as part of a push for logistics providers to improve data, transparency and accountability.
• Like Isabelle Quevilly, Hobson uses named standards and concrete operational steps rather than general sustainability language.

Hobson applies the argument to freight, logistics service providers and transport emissions reporting, using ISO 14083 and Scope 3 Categories 4 and 9 as working vocabulary. Isabelle Quevilly applies theirs to advertising and media emissions, award judging and marketing production.

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RouteZero's UN Global Compact summit post lists decarbonising global supply chains, financing the transition and transparent disclosure as the practical agenda.

• The EAUC post argues that the harder question for universities is how to move from reporting to action across estates, finance and procurement.
• Both creators frame measurement as a starting point for operational and commercial choices, not a reporting exercise.

Brown's examples come from business travel and the education sector, where RouteZero helps universities understand travel emissions and build interventions. Isabelle Quevilly's work focuses on advertising media, production and green awards.

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One post covers the Ellen MacArthur Foundation's response to the GHG Protocol revisions, arguing that manufacturing emissions should be amortised across a product's expected lifetime so reuse and refurbishment get credit.

• Another maps the EU Circular Economy Act, Digital Product Passports under ESPR, and the CSRD's new requirement for 11,000 large companies to disclose circular economy performance.
• The approach—citing a standard, naming the gap and proposing a specific rule change—closely resembles Isabelle Quevilly's.

Rappa writes about the circular economy for durable goods and the built environment from an engineering and reuse-platform perspective. Isabelle Quevilly focuses on advertising and media emissions, with award credibility and marketing production as recurring themes.

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Hobson’s two posts focus on calculation methods.

• They set out the Greenhouse Gas Protocol’s proposed Scope 3 revisions (a 95% coverage requirement, disclosure of primary versus secondary data, new expectations for enabled and facilitated emissions) and identify ISO 14083 as the emerging methodology for calculating and reporting logistics emissions.
• Hobson’s conclusion — that providers able to supply verified primary transport emissions data aligned to ISO 14083 will hold a commercial advantage — gives a judge a standard-based way to test whether an entry’s figures are defensible rather than merely stated.
• Hobson also addresses logistics service providers directly, so an entry drive routed through them reaches operational carriers and forwarders rather than agency planners.

Hobson’s posts focus on freight and transport accounting.

• They do not cover advertising, creative work, media emissions or awards judging.
• Choose Hobson when the credibility you need is emissions methodology, but note that they bring no documented awards programme experience.
• The agency would need to design the category and scoring process and brief a judge unfamiliar with how advertising entries are written and evidenced.
• The panel would also lose Isabelle Q.’s advertising-specific knowledge, including the Global Media Sustainability Framework, the UK AdGreen production levy and a worked creative campaign benchmark such as the Vauxhall EV results (54,973 tonnes of CO2 saved, 43,000 petrol-to-electric switches).

Examples: Source 1 · Source 2

The RouteZero posts describe attending the UN Global Compact Network UK Annual Summit and the EAUC Annual Conference at Swansea University.

• They frame the buyer problem concretely: travel is usually a university’s largest part of the footprint, scattered across bookings, expenses, departments and policies.
• The challenge is turning data into decisions that work across estates, finance, procurement, staff and leadership.
• That sector framing is useful when entries come from institutions rather than brands, and Brown’s presence at those events gives the agency a route to announce a category where entrants already gather.

Both posts are event and company announcements, not judge-style analysis.

• Neither sets out criteria for separating credible work from well-written claims, or mentions advertising, media emissions or awards.
• Choose Brown for access to education and travel buyers, but supply the judging criteria yourself; a media or production emissions category would need a second expert.
• The posts do not show how Brown would handle a scoring panel, so the agency should treat panel design as its own responsibility.

Examples: Source 1 · Source 2

Their posts explain a specific accounting gap: manufacturing emissions are currently assigned entirely to a product’s first owner, even when it is reused or resold, so companies that keep products in circulation get no credit.

• The Ellen MacArthur Foundation has proposed amortising those emissions over the product’s expected lifetime.
• Rappa also maps the regulation that will shape such entries — the EU Circular Economy Act, the Ecodesign for Sustainable Products Regulation and its Digital Product Passports, with furniture expected in the first working plan, and the Corporate Sustainability Reporting Directive requiring 11,000 large companies to disclose circular economy performance.
• Rappa can test whether a circularity claim has a reporting structure behind it.

The posts focus on the built environment, furniture, materials such as copper and lithium, and a reuse platform.

• Choose Rappa when the category is about durable goods and circular material flows, but note that the panel would lose advertising-ecosystem literacy and the credibility Isabelle Q. brings through their association with the Ad Net Zero Awards.
• A green advertising awards brief that mixes creative execution with lifecycle claims would need both judges, not a swap.

Examples: Source 1 · Source 2