Alan Gonsenhauser writes about B2B marketing, with a focus on helping marketing teams work with finance and sales, improve forecasting, and prioritize pipeline conversion over lead volume.
Claire Curzon provides B2B marketing strategy and outsourced marketing support through Brighter Directions, including fractional marketing leadership, demand generation, and sales-and-marketing alignment.
Bryan Byler is Chief Growth Officer at 4CAST, where Byler leads growth for a HubSpot consultancy focused on healthcare organizations. Their work centers on enterprise sales, scaling HubSpot partner businesses, and helping healthcare organizations apply HubSpot to patient engagement and operations.
Omprakash Karuppanan runs ABM execution programs for enterprise SaaS and IT services companies. Karuppanan's work focuses on improving enterprise deal progression, including diagnosing stalled deals, mapping buying committees, and using account signals to guide sales and marketing action. Karuppanan says they run Fuego Systems.
Kenny Damian builds B2B go-to-market systems, including AI-powered outbound and account-based marketing workflows that help sales teams find and prioritize accounts, reach the right buyers, and coordinate campaigns.
Brian Koffler runs a paid media agency focused on B2B SaaS companies, connecting advertising across platforms such as Google and LinkedIn with HubSpot, email, and revenue reporting.
Dean Spencer helps manufacturing businesses make marketing more useful to sales. Their LinkedIn posts focus on aligning sales and marketing, preparing buyers before handoff, improving campaign speed, and creating practical content from customer and sales conversations.
Keith Finger is a B2B revenue strategist who shares advice on sales, marketing, and revenue growth, including for manufacturers.
Shivvani Seyth writes about revenue operations and go-to-market strategy for B2B companies, with a focus on CRM and data quality, customer segmentation, and sales and marketing alignment. Their posts connect these foundations to practical decisions about demand generation and AI.
Rod Vronscki works on B2B EdTech marketing, focusing on demand generation, buying-group engagement, and giving Sales useful context about accounts and their needs.
Faith Dowley advises B2B companies on paid LinkedIn advertising, including campaign measurement, pipeline attribution, and activating warm audiences.
Chris Peer works on B2B and industrial marketing, with a focus on helping companies build marketing strategies and systems tied to sales and growth. Their posts discuss manufacturing, logistics, marketing operations, and sales-marketing alignment; they also identify The Great Eight Pillars of Online Marketing as their book.
Susie Lee-Kilgariff is a B2B marketing consultant whose work includes strategy, brand, digital and content. Her LinkedIn posts also discuss marketing events, sales and marketing alignment, and hiring for client marketing roles.
Stephen Porritt is a B2B content marketer and writer who shares practical views on content strategy, sales, and how marketing can support sales teams.
Dan Gershenson works in brand strategy and content marketing. Gershenson's posts cover practical CRM choices, outbound sales, and website SEO, with an emphasis on connecting marketing work to business goals.
Chantel Elliott works on business growth through sales and marketing training, strategy, and hands-on advice. The posts describe helping teams align sales, marketing, and customer success, and adapting training to a company’s needs.
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