Susie Lee-Kilgariff is a B2B marketing consultant whose work includes strategy, brand, digital and content. Her LinkedIn posts also discuss marketing events, sales and marketing alignment, and hiring for client marketing roles.
A B2B marketing consultant useful for practical commentary and workshops on lead quality and sales and marketing alignment.
Best for
B2B agencies or clients needing strategy, brand, digital, content, or lead-quality workshops.
Not for
Sponsorship campaigns needing media kits, rate cards, demographic guarantees, or paid amplification.
Key takeaways
Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads.
Events should offer quality case studies and AI implementation detail, not sales pitches or hype.
A William Alexander website performs well and cuts back-end human effort.
Check first: Confirm scope, price, turnaround, audience demographics, and on-camera or audio sample.
Main ideas
B2B events should teach, not pitch · Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads · AI talk needs implementation detail
Susie Lee-Kilgariff is a B2B marketing consultant whose work spans strategy, brand, digital and content.
Their LinkedIn posts offer a practical, candid perspective: they describe marketing work and client needs, and question whether industry events offer useful ideas beyond sales pitches and AI hype.
Follow their work for grounded commentary on B2B marketing and examples of the issues they encounter in client and consultancy work.
The posts connect broad marketing concerns to specific examples.
In their Expo review, Susie Lee-Kilgariff explains what fell short—thin case studies, overcrowded sessions and little practical detail on AI—and highlights a discussion about superficial sales and marketing alignment and the quality of MQLs.
Other posts take a more operational view, describing a website project’s performance and reduced back-end effort, and sharing a client’s search for a part-time marketer.
Together, these examples suggest a voice that values useful evidence and execution, not hype alone.
Susie Lee-Kilgariff argues for useful, honest B2B marketing: events should teach rather than pitch, AI content should include implementation detail, sales and marketing alignment should be tested against lead quality, and professionals should speak plainly about setbacks.
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The posts also show a practical consultancy offer spanning strategy, brand, digital and content, alongside support for client hiring across social, PR, content, paid search and email.
B2B events should teach, not pitch
Lee-Kilgariff argues that the B2B Marketing Expo UK failed because most talks were sales pitches, with no interesting new takes or quality case studies.
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Sessions were oversubscribed, big exhibitors were missing, stand staff could not answer questions, and the venue created queues and travel friction. The priority: substantive, inspectable content over stage hype.
The post calls the event “really quite pants” and says the only worthwhile discussion was with Chris Bayliss of rev.space.
Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads
In the event post, Lee-Kilgariff highlights a conversation with Chris Bayliss of rev.space about superficial sales and marketing alignment and why MQLs are often neither qualified nor leads.
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The discussion stood out, making lead quality and genuine alignment practical priorities, not slogans.
The post singles out the discussion as the reason the event was worthwhile.
Lee-Kilgariff writes openly about being made redundant just before Christmas, being on garden leave from Stellarmann and William Alexander, and facing several family crises since mid-December.
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The post also records recent achievements and a decision to move forward with more optimism. If assessing a potential partnership, ask about their current availability and plans.
The post says updating the profile was “fun” and notes Stellarmann’s two branding award nominations and the new William Alexander website, before ending with a joke about OnlyFans.
Lee-Kilgariff reopens the Northern Light consultancy, offering B2B marketing help in strategy, brand, digital and content.
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A separate post shows support for a client role covering social, PR, content, paid search and email. Together, the posts point to a preference for hands-on, broad marketing work over a narrow specialism.
The Northern Light post lists “strategy, brand, digital, content” as its offer, while the client job post describes a part-time B2B marketing manager role spanning social, PR, content, paid search and email.
This is the clearest starting point for what Susie Lee-Kilgariff does now: it names the consultancy they run, the services they offer and the in-house brand and digital work they have delivered.
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Susie Lee-Kilgariff writes that their role was made redundant just before Christmas and that they are on garden leave from Stellarmann and William Alexander.
They note that Stellarmann was nominated for two branding awards, that a new William Alexander website performs well and saves back-end human effort, and that they have reopened their B2B marketing consultancy, Northern Light, for strategy, brand, digital and content work.
They also thank named contacts and ask for suggestions.
For brands planning a campaign
For an agency weighing a consultancy role, the post presents a senior operator who moves between in-house work and independent B2B marketing support across strategy, brand, digital and content. It also reveals a candid public voice on career disruption, suited to human, experience-led content rather than polished corporate messaging.
This post spells out what Susie Lee-Kilgariff sees as wrong with much B2B event content and what they want instead: substantive case studies, implementation detail and honest discussion of sales and marketing alignment.
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Susie Lee-Kilgariff calls the B2B Marketing Expo UK “really quite pants.”
Their complaints are specific: most talks were sales pitches with no new takes or quality case studies; registered sessions were oversubscribed; big exhibitors were missing; stand staff could not answer questions; AI hype lacked implementation specifics; and soft drinks were absent at happy hour.
They single out Chris Bayliss of rev.space for a worthwhile discussion about superficial sales and marketing alignment and why MQLs are often neither qualified nor leads.
For brands planning a campaign
Useful for a client seeking a candid B2B marketing commentator who can cut through event and AI hype. The post supports campaign angles around sales and marketing alignment, MQL quality and practical event critique, though its blunt tone may not suit every brand.
A short example of how Susie Lee-Kilgariff supports clients with hiring and day-to-day marketing needs, not just strategy or commentary.
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Susie Lee-Kilgariff shares a client’s search for a part-time B2B marketing manager based in Heywood, Lancashire.
The newly created role covers social, PR, content, paid search and email campaigns.
They offer to discuss the full job description by DM.
For brands planning a campaign
Shows a practical client-service network and familiarity with hands-on B2B campaign roles across social, PR, content, paid search and email. An agency could use this as evidence of operational reach when proposing how Susie Lee-Kilgariff’s insights could benefit clients.
In a LinkedIn post about the B2B Marketing Expo UK, Susie Lee-Kilgariff described most talks as sales pitches with no new ideas or quality case studies.
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They said sessions were oversubscribed, exhibitors were missing or unable to answer questions, AI dominated without implementation specifics, and the venue created queues and travel friction. They singled out a conversation with Chris Bayliss of rev.space as the one worthwhile discussion.
A firsthand event review compares the promised agenda with actual delivery, naming failures and one useful exception.
For brands planning a campaign
Useful for brands assessing event, conference or field-marketing content. Expect direct criticism of poor event experiences and a preference for practical case studies over stage hype.
The B2B Marketing Expo post highlights a discussion with Chris Bayliss of rev.space about what makes sales and marketing alignment superficial and why MQLs are often neither qualified nor leads.
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Lee-Kilgariff presents the conversation as the event’s standout value.
Uses a specific event conversation to raise an operational sales and marketing issue.
For brands planning a campaign
Relevant for demand-generation, sales-enablement and lead-quality campaigns seeking a practical alignment or MQL critique rather than general event coverage.
Susie Lee-Kilgariff says marketing consultancy Northern Light has officially reopened, offering B2B marketing help in strategy, brand, digital and content.
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The post also references prior roles at Stellarmann and William Alexander, a Stellarmann nomination for two branding awards, and a new William Alexander website that performs well and saves back-end human effort.
Combines a personal career update with a direct service offer and recent brand-work examples.
For brands planning a campaign
Brands can assess Susie Lee-Kilgariff for consultancy or content partnerships across B2B marketing strategy, brand, digital and content. The post lists services and gives recent work context.
Susie Lee-Kilgariff writes that their role was made redundant just before Christmas, amid several family crises since mid-December.
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They describe taking time to update their work status, then reconnecting with contacts and moving forward with more optimism. The post ends with a joke about OnlyFans.
First-person transparency with self-deprecating humour.
The closing humour about OnlyFans may not suit every corporate context.
For brands planning a campaign
Suitable for employer-brand, career-transition, resilience or authentic-leadership campaigns seeking a candid first-person voice. The consultancy offer is explicit and follows the personal update.
Talent spotting and practical campaign role design
A LinkedIn post highlights a client seeking a part-time B2B marketing manager based in Heywood, Lancashire.
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The newly created role covers a wide variety of marketing campaigns across social, PR, content, paid search and email, and can be shaped by the hire. The post invites direct messages for more detail.
Promotes a client role by summarising the remit and inviting direct responses.
For brands planning a campaign
Useful for employers or agencies seeking B2B marketing talent and assessing the practical channel mix a client expects. The post also shows LinkedIn used for network-facing recruitment.
Lee-Kilgariff's posts document three named business relationships: they describe Northern Light as their own B2B marketing consultancy and say their role at Stellarmann and William Alexander was made redundant just before Christmas, leaving them on garden leave.
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Both appear in the same post, published before February of that year.
A separate post advertises a part-time B2B marketing manager role for an unnamed client in Heywood, Lancashire; ask for the client's name before recording a brand entry.
An event post mentions B2B Marketing Expo UK and brief encounters with Hootsuite and rev.space.
Northern Light
Owned business
Susie Lee-Kilgariff calls Northern Light "my marketing consultancy" and says it has "officially reopened the doors," offering B2B marketing help in strategy, brand, digital and content.
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They present it as their consultancy and invite enquiries.
Original disclosure
My marketing consultancy Northern Light has now officially reopened the doors, so if you're looking for B2B marketing help - strategy, brand, digital, content - please get in touch.
In the same post, Lee-Kilgariff says their role was made redundant just before Christmas and they were on garden leave from Stellarmann and William Alexander.
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They also note that Stellarmann was nominated for two branding awards the following month.
Original disclosure
Sadly for me, my role was made redundant just before Christmas and I'm now on garden leave from Stellarmann and William Alexander.
Lee-Kilgariff names Stellarmann as an employer and says their role there and at William Alexander was made redundant, leaving them on garden leave.
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They describe the new William Alexander website as "looks brilliant, performs well and is saving a lot of human effort at the back end," presenting it as work completed during that time.
Original disclosure
Stellarmann is nominated for two branding awards next month, and the new William Alexander website looks brilliant, performs well and is saving a lot of human effort at the back end.
Start with the B2B Marketing Expo UK review, which sets out their expectations for industry events and singles out the one conversation worth the trip.
Then read the personal update announcing that Northern Light, their B2B marketing consultancy, has reopened with an offer spanning strategy, brand, digital and content, alongside an honest account of redundancy and recent client work at Stellarmann and William Alexander.
Finish with the client job posting for a part-time B2B marketing manager to see the channel mix they work with: social, PR, content, paid search and email.
Across all three pieces, the themes are practical work over stage hype, specifics over slogans, and plain speaking about setbacks.
Writes candid, first-person breakdowns of client work and agency economics, including a lost client, a cut of 40% of inefficient ad spend, and a ROAS target that was met and then undone by a weak storefront.
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The lesson-led, numbers-included style matches the reflective approach in Lee-Kilgariff's Northern Light update.
Tjarks works in paid performance and e-commerce, with a performance-led agency model and community events such as the Digital Clubhouse Summit. Lee-Kilgariff's posts focus on B2B marketing strategy, brand, digital and content, and critique an industry event rather than organise one.
Shares the same builder-and-practitioner voice: a first-person account of spotting a practical marketing problem and fixing it, followed by a candid launch-day post about what went wrong and what the experience taught them.
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Both write openly about work that did not land first time.
Miller's material covers UGC creator work and Pressbook, a portfolio product for creators. The focus is creator-economy tooling rather than B2B marketing consultancy and client campaign delivery.
Produces B2B industry commentary that spotlights other people's work, including an interview with a logistics software team and a scholarship day for students.
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The network-facing, give-credit style echoes Lee-Kilgariff's practice of crediting contacts and naming the one worthwhile event speaker.
Parkerson's subject is supply chain and global logistics, and his main format is a podcast conversation. Lee-Kilgariff's posts focus on marketing strategy and an event critique within B2B marketing.
For a client programme involving B2B marketing consultancy, Susie Lee-Kilgariff offers a B2B marketing voice with 1,232 LinkedIn followers, observed 9 October 2026.
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Three posts show appeal to B2B marketing peers, clients and hiring contacts: a June 2023 client role for a part-time B2B marketing manager, a November 2024 critique of the B2B Marketing Expo and sales-marketing alignment, and a February 2025 career update reopening the Northern Light consultancy. Before proposing a programme, ask for recent audience survey results or platform demographics covering geography, seniority and job function, plus recent results for comparable posts or formats.
The posts document commercial work, but no sponsorship programme, media kit, rate card or partnership inquiry route.
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In February 2025, Susie Lee-Kilgariff announced the reopening of their B2B marketing consultancy, Northern Light, offering strategy, brand, digital and content work, with an invitation to get in touch.
A separate post relays a client's search for a part-time B2B marketing manager in Heywood, Lancashire — a recruitment request, not a partnership offer.
Brands and agencies should ask directly about partnership formats, pricing and minimum commitments.
Consultancy engagement through Northern Light
Buyer requirement
The post lists the service areas — strategy, brand, digital and content — and invites interested parties to get in touch, but gives no service tiers, pricing, scope minimums or turnaround commitments. Brands and agencies should bring a defined brief and budget and agree scope case by case; ask directly about pricing and availability.
Brief: a B2B marketing agency is pitching a sales-enablement client and needs a named practitioner to run a short content series and a client workshop on lead quality and sales and marketing alignment.
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Decision: a good fit.
The November 2024 post is the strongest reason.
Susie Lee-Kilgariff attended the B2B Marketing Expo UK and came away with a specific, defensible position: sales and marketing alignment is often superficial, and MQLs are frequently neither qualified nor leads.
That argument is tied to a named conversation with Chris Bayliss of rev.space.
The post also shows what they want instead of conference hype: quality case studies and implementation detail rather than AI talk without specifics.
That is the register a client workshop needs.
The February 2025 post supplies the commercial route.
It states that the consultancy Northern Light has reopened and lists B2B marketing help in strategy, brand, digital and content, with an invitation to get in touch.
The post also gives recent work context—a Stellarmann nomination for two branding awards and a new William Alexander website that performs well and cuts back-end human effort—which an agency can use to argue the recommendations come from delivered work, not commentary alone.
Two limits shape how the agency should use this.
The audience is small: 1,232 LinkedIn followers, the only measured figure available.
The value is the practitioner voice and the workshop, not reach.
No scope, price or turnaround is published, so agree the engagement brief by brief, starting with a defined budget on the agency side.
When to choose a specialist
A martech platform wants a sponsored video series with paid amplification, audience demographic guarantees and a published rate card before booking.
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Decision: a poor fit.
The posts describe Northern Light as a consultancy offering strategy, brand, digital and content—a service engagement rather than a sponsorship product.
They provide no sponsorship programme, media kit, rate card or partnership inquiry route.
Reach and targeting cannot be promised from the available information.
The only quantified audience figure is 1,232 LinkedIn followers, as of 9 October 2026; no measured demographics—geography, seniority, job function or age—are attached to it.
A platform that needs guaranteed impressions or a defined buyer profile has nothing to underwrite the buy.
The posts include no video or transcript, so ask for an on-camera or audio sample before booking.
Tone is a consideration, not a disqualifier: the Expo review is blunt about poor delivery, and the February 2025 post closes with an OnlyFans joke.
Both are assets for an honest practitioner voice and risks for a heavily branded corporate campaign.
Before proceeding, ask whether Northern Light takes on sponsored content, at what scope, and with what audience reporting.
A worked campaign example
Worked angle for the agency brief: a lead-quality engagement, not a reach buy.
Step 1 — diagnostic workshop.
The agency proposes a half-day session in which Susie Lee-Kilgariff leads a review of how the client currently defines and scores an MQL, and where those definitions diverge from what sales actually accepts.
The hook is the Expo post's argument that MQLs are often neither qualified nor leads; the workshop tests that claim against the client's own CRM data.
Step 2 — content built from the workshop.
Two practical pieces follow, each tied to something observed in the session rather than a general point of view: one on the gap between marketing qualification and sales acceptance, and one on the alignment work that has to happen before the handoff.
The AI-hype complaint in the same post sets the editorial rule: no technology framing without an implementation step the client could action.
Step 3 — the client-facing deliverable. The agency packages the workshop notes and the two pieces as a short playbook that the client's sales and marketing leads co-own, a tangible output of the kind the Expo post says was missing from the event circuit.
Next step for the agency: ask for the scope, fee and availability behind the Northern Light offer, confirm that a client-data workshop falls inside that scope, and agree what the client will share before the session. Test directly how they perform as a live facilitator and how the lead-quality argument lands with a client's sales team rather than a marketing audience.
For the same agency need—a named practitioner to run a lead-quality and sales-and-marketing alignment workshop plus a short content series for a sales-enablement client—Boh Tjarks is the better pick when the client's blocker comes after the lead: paid traffic is working but revenue stalls, or an ecommerce storefront fails to convert its traffic.
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A 30 September 2026 post describes an agency engagement that cut 40% of inefficient Google Ads spend, rebuilt the strategy around genuine top sellers and tripled ROAS within six months.
But the wheels still came off when spend was pushed: the audit found desktop conversion at 1.6% and mobile at 0.6%, in the bottom 20th percentile.
An 18 September 2026 post shows Tjarks convening an ecommerce audience: a Manchester summit on 2 October 2026 with free tickets for retailers and brands, two tracks and a marketplace format.
The combination suits a buyer seeking performance media and conversion work, alongside someone who can bring an ecommerce room together.
The posts focus on ecommerce performance and community organising, not MQL definitions, lead scoring or the marketing-to-sales handoff—the work the sales-enablement client is paying for.
Choosing Boh Tjarks would shift the workshop from lead acceptance to storefront conversion, the wrong trade if the client's CRM data shows leads arriving and being rejected.
Scope, price and availability are unpublished; ask for them when agreeing the engagement.
For the same need, Chelsea Miller is the better choice when the agency needs creator-side content production or a creator-tooling perspective, rather than a B2B practitioner to run a client workshop.
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A 17 February 2026 post describes work with brands including Shopify, Burt's Bees and Ole Henriksen, outreach to more than 50 brands a day to land UGC work, and the creation of Pressbook, a portfolio product for UGC creators, after the portfolio sent to brands was judged not good enough.
A 4 March 2026 post covers launch day: 50-plus users in the first 15 minutes, a site that buckled under sign-ups, and the case for launching with an MVP and fixing it through real-user feedback.
This is the right information for producing UGC assets, showing a brand how creators present their work and rates, or building for a creator audience.
The material covers consumer-brand UGC and a creator software launch, not lead qualification, MQLs or sales-and-marketing alignment.
A sales-enablement client would get little from the workshop format supported by Susie Lee-Kilgariff's evidence.
Starting rates and packages appear on a portfolio site, but no figures are published; ask for the rate card to price the work.
For the same need, Kevin Parkerson is the better choice when the client works in supply chain, logistics, freight or freight technology and wants sector-specific credibility rather than general B2B demand work.
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A 23 April 2026 post describes hosting five University of Central Arkansas students for a full day of industry exposure through a scholarship with KP Global Logistics Consulting.
The programme covered networking, confidence building and the distinction between career and job opportunities, followed by the NWA Supply Chain Trends Expo and a closing debrief dinner.
A 30 March 2026 post covers an interview with Gnosis Freight for Kev Talks Podcast, recorded at TPM26, on container lifecycle management, data fragmentation and why data quality matters more than data volume, following the company's 2026 Top 100 logistics technology recognition.
Buyers in the sector get a host with an existing network, a podcast format and event-programming experience.
The subject matter is sector-bound.
Supply chain visibility, freight technology and next-generation talent programming do not address MQL quality or sales-and-marketing alignment, making the material a poor fit for a sales-enablement client in general B2B software or services.
Susie Lee-Kilgariff publishes no commercial terms, and the podcast audience is unquantified; ask for rates and audience data before assessing fit and reach.
Susie Lee-Kilgariff's posts include a client job posting for a part-time B2B marketing manager dated 23 June 2023; a review of the B2B Marketing Expo UK dated 27 November 2024; and an update on redundancy, recent client work and reopening Northern Light dated 10 February 2025.
The page also uses a LinkedIn follower count of 1,232 observed 9 October 2026.
No other articles, transcripts, video or audio, sponsorship terms, audience demographics, performance data, or longer-form writing appear in the posts here.
No signature book, show, or business beyond Northern Light appears in the posts here.
