Anirudh Singla works on B2B marketing and AI search at Pepper, and organizes INDEX, a conference for marketing leaders. Their posts focus on how companies can improve their visibility in AI-generated answers and adapt their marketing teams to AI.
Brendan Hufford works with B2B SaaS companies on content marketing, SEO, and demand generation, with an emphasis on turning content into pipeline and giving a company a clear point of view.
Alex Hilleary works on content and media at Superpath, including newsletters and programming for content marketers. Their posts discuss how B2B content roles are changing and how to make content more effective.
Irina Maltseva works on SEO and AI search visibility for B2B SaaS companies. Maltseva launched Seen, an AI SEO agency, and describes its work as building visibility through strategy, content, and authority, with pipeline as the measure of success.
Shali Rana Reed is a marketer and business owner who helps people choose a content focus and build an audience on social media. Their work argues that creators and leadership should be part of a company’s content and marketing strategy, not treated as a separate channel.
Claire Curzon provides B2B marketing strategy and outsourced marketing support through Brighter Directions, including fractional marketing leadership, demand generation, and sales-and-marketing alignment.
Eric R. Decker helps consultants, coaches, B2B technology firms, and agencies make their expertise visible through clear, consistent content and authority marketing. His advice focuses on showing buyers how a business thinks, using AI to support—not replace—human judgment, and building repeatable content systems.
Grace Wright is a construction-management leader at BEX who shares practical advice on commercial construction, marketing strategy, and improving manufacturers’ visibility in AI search. Wright's posts also draw on earlier work leading strategy and operations at a marketing consulting firm.
Elizabeth Kraus is an SEO and content marketing strategist who develops content plans and publishing programs, and creates AI-assisted content briefs. Her posts emphasize useful, reader-focused content and practical SEO fundamentals.
Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.
Nina Froriep helps service-based entrepreneurs and visual artists build personal brands, content strategies, and engagement plans on LinkedIn to attract audiences and turn visibility into business opportunities.
Gurpreet Kaur is a B2B tech content marketer who develops content strategy around customer needs, search visibility, and generating qualified leads.
Dorien Morin-van Dam is a community manager and organic social media strategist who helps brands build engaged communities and turn audiences into conversations. Morin-van Dam hosts Strategy Talks, a marketing video podcast about practical content strategy for small teams.
Stacy Eleczko is a B2B positioning and messaging strategist. Eleczko researches buyers, competitors, and markets to help businesses explain what makes them a clear choice.
Wendy Lieber focuses on helping businesses generate more revenue from the customers, past conversations, and leads already in their CRM. Her posts emphasize assigning clear ownership, following up, segmenting contacts, and using content to restart sales conversations.
David Arato works on content marketing for law firms, with a focus on experience-based content, SEO, and visibility in AI-powered search.
Aiman Asalm develops founder-led content for businesses. The posts describe research-led content strategy and writing: learning a client's market, finding ideas that fit their expertise, and turning existing material and founder input into posts that sound like the founder.
Lisa Sidlow shares B2B marketing content through TechnologyAdvice, including discussion of how AI-generated answers influence buyer decisions and how brands can build visibility through credible third-party sources.
Rod Vronscki works on B2B EdTech marketing, focusing on demand generation, buying-group engagement, and giving Sales useful context about accounts and their needs.
Alex Venus works on growth marketing at Personio, focusing on how AI can reshape paid media, marketing teams and content.
Jose Victor Castellanos shares practical marketing advice for small businesses, including how to create useful social content, attract leads, and use social ads. The posts also offer gym workout guides and personalized training programs.
Odirichukwu Obi is a content strategist, AI-SEO content expert and ghostwriter. Their posts focus on content strategy, search visibility and turning website traffic into customers.
Jevian Fernandez is a ghostwriter who creates educational email courses for business coaches and personal branding agencies. They also share practical content marketing advice for small businesses through LinkedIn posts and YouTube videos.
Emma Rundle is a strategic copywriter and content marketing advisor. They help businesses clarify their message, plan content around their goals and audience, and keep content creation from becoming a founder’s bottleneck.
Ehsan Ellahi is building an agency focused on e-commerce and TikTok Shop management. Ellahi's posts discuss using creator content, affiliate marketing, and product demonstrations to help brands test what drives customer interest and sales.
Shree Savaliya is a marketing strategist who helps brands connect content with audience needs and business goals. Their work spans B2B and consumer marketing, including content strategy, brand communication, lead generation, and paid media.
Stephen Porritt is a B2B content marketer and writer who shares practical views on content strategy, sales, and how marketing can support sales teams.
Chelsea Miller is a social media strategist and creative lead at Pixel Factory. Miller's work includes shaping social strategy and campaigns, and using creator-made iPhone content to help brands connect with audiences. Miller also co-founded Pressbook, a portfolio platform for UGC creators.
Rafael Valero designs brand identities, content direction, and Shopify ecommerce experiences. Valero’s project work includes translating a brand’s heritage and sourcing story into a clear online experience, including wholesale sections.
Tim Clark writes about brand journalism: helping companies turn expert knowledge, customer experience and industry events into useful stories that build trust and support business goals.
Ryan To is a creator and marketer who teaches companies how to grow through social content. Their work focuses on B2B marketing, short-form content, and using creator-led campaigns to reach customers.
Tarsis Toschi works across content strategy, SEO, paid media, and performance marketing. Their approach connects how a page is built and measured with what it should achieve, from attracting visitors to converting them.
Lee Odden works on B2B influencer marketing and thought leadership. Odden shares research-informed advice on matching creators and content to buyer-journey stages, and on using original research and influencer partnerships to build trust.
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