Demand generation Influencers

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TK Kader

34.8K followers

TK Kader shares go-to-market strategy and B2B SaaS marketing advice, including demand generation, marketing channels, and ways to improve qualified pipeline growth.

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Charles E. Gaudet II

33.6K followers

Charles E. Gaudet II hosts the Beyond 7 Figures podcast and shares practical advice for entrepreneurs on growing businesses, including marketing, attribution, delegation, and operations.

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Pinkesh Shah

30K followers

Pinkesh Shah works on B2B marketing technology, with a focus on coordinating digital and physical outreach to help companies build sales pipeline. Shah’s posts describe DelightLoop as a platform for outcome-focused campaigns, including account-based marketing and event promotion.

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Mark Schmukler

29.1K followers

Mark Schmukler is a B2B marketing agency leader whose posts discuss marketing strategy, demand generation, marketing operations, and industrial marketing.

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Stefan Repin

21.8K followers

Stefan Repin is a B2B marketer who focuses on account-based marketing and demand generation. Repin's work includes using buyer signals to guide account-specific campaigns and measuring marketing by its contribution to pipeline.

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Bret Starr

19.8K followers

Bret Starr writes about B2B marketing and tests how AI, changing buyer journeys, and new marketing channels affect demand generation. Starr's work includes newsletters, client campaign experiments, and tools for sales and marketing teams.

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Claire Curzon

18.6K followers

Claire Curzon provides B2B marketing strategy and outsourced marketing support through Brighter Directions, including fractional marketing leadership, demand generation, and sales-and-marketing alignment.

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Dev Basu

18K followers

Dev Basu is a B2B marketing agency founder who advises companies on building more predictable growth systems, aligning marketing with sales, and turning demand generation into revenue.

Bryan Byler is Chief Growth Officer at 4CAST, where Byler leads growth for a HubSpot consultancy focused on healthcare organizations. Their work centers on enterprise sales, scaling HubSpot partner businesses, and helping healthcare organizations apply HubSpot to patient engagement and operations.

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Pasha Irshad

14.8K followers

Pasha Irshad works on HubSpot-focused RevOps and go-to-market engineering, including custom automation and practical CRM implementations. Their posts explain how to solve operational problems, test AI agents, and use HubSpot data in ways that support marketing and sales teams.

Allie Guffey is a B2B demand generation and go-to-market practitioner who writes about outbound, revenue operations, and using trusted customer and peer voices in marketing. Guffey's LinkedIn posts draw on Guffey's BDR experience and current demand generation work.

Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.

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Jay Baron

10.2K followers

Jay Baron writes about B2B demand generation and advises marketing teams on building offers, buyer narratives, and distribution that competitors cannot easily copy.

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Gilles Bertaux

8.9K followers

Gilles Bertaux shares lessons from building Livestorm, a webinar platform, including how to grow through educational webinars, stand out in a crowded market, and rethink pricing.

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Brian Koffler

8.4K followers

Brian Koffler runs a paid media agency focused on B2B SaaS companies, connecting advertising across platforms such as Google and LinkedIn with HubSpot, email, and revenue reporting.

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Levi Steede

8K followers

Levi Steede is the founder of Adfluent, a paid social agency for ecommerce brands. Their work focuses on building creative systems to test and scale Meta ads that bring in new customers.

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Bryttney Blanken

8K followers

Bryttney Blanken is a B2B paid media and demand generation marketer. The posts focus on improving ad targeting with buying signals, coordinating paid campaigns with sales, and testing new channels for client growth.

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Ashley Segura

7.4K followers

Ashley Segura is a B2B marketer whose work focuses on content strategy, demand generation, and connecting marketing activity to sales pipeline. Segura's posts discuss sharpening ideal customer profiles, aligning marketing with sales and customer success, and measuring content’s influence beyond last-click conversions.

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Angela Shori

5.3K followers

Angela Shori is a fractional marketing leader for B2B SaaS companies. Shori's work focuses on positioning, messaging, and aligning go-to-market efforts across product, marketing, sales, and customer success.

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Brent Keltner

4.6K followers

Brent Keltner writes about B2B marketing and revenue growth, with a focus on account-based strategy, buyer journeys, CRM intelligence, and using customer conversations to build trust and improve sales coaching.

Shivvani Seyth writes about revenue operations and go-to-market strategy for B2B companies, with a focus on CRM and data quality, customer segmentation, and sales and marketing alignment. Their posts connect these foundations to practical decisions about demand generation and AI.

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Ryan O.

4K followers

Ryan O. is a B2B growth marketer who looks for gaps in how companies turn buyer demand into sales conversations and pipeline. Their posts discuss connecting marketing to measurable outcomes and shaping growth around how buyers discover, evaluate, and purchase.

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Betty Mok

3.8K followers

Betty Mok is a B2B SaaS marketer. Their posts describe leading marketing at Instrumentl and, in work discussed at Consensus, using interactive product experiences to help buyers understand products and engage with marketing content.

Amy Boaz is a paid media and performance marketing professional with experience planning and executing B2B and consumer campaigns across channels. The posts also describe team leadership and making paid media easier for colleagues to understand.

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Mickey Bowen

1.9K followers

Mickey Bowen is Head of Creative at AdConversion, where they lead creative work for B2B advertising, including ads and landing pages. Their posts discuss building creative for full-funnel paid campaigns.

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Chandan Senapati

1.8K followers

Chandan Senapati writes about B2B marketing, product marketing, Reddit visibility, and how people discover businesses through AI tools. Their posts explain marketing ideas with practical steps and examples.

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Mohammad Zumair

1.7K followers

Mohammad Zumair is a B2B marketer who writes about go-to-market strategy, demand generation, and how AI can shape marketing decisions and execution.

Sonnia Hove is a marketing technology and operations professional whose work includes marketing automation, CRM implementation, consulting, and demand generation.

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Alex Hollander

Alex Hollander shares practical B2B marketing advice, including LinkedIn demand generation, lead targeting, paid ads, and email campaigns. The posts also describe applying these approaches to client work.

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Samu Kovács

Samu Kovács creates YouTube strategies for B2B companies, focusing on useful videos that reach business buyers and generate leads.

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Todd Gregory

Todd Gregory works across B2B marketing, communications, public relations, sales, and strategic partnerships. Their posts focus on helping technical and industrial companies explain their expertise, build buyer trust, and connect marketing activity to revenue.

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Mythri M.

Mythri M. shares practical ideas about B2B marketing, including demand generation, webinars, account-based marketing (ABM), and content.

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Mike MacDonald

Mike MacDonald shares practical advice on B2B demand generation and growth marketing, including email re-engagement, content strategy, customer advocacy, and measuring marketing’s contribution to revenue.

Sarah Reece is a B2B marketer whose work connects demand generation with sales development, including content-led campaigns and coordinated lead follow-up.

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Joe Kaszynski

Joe Kaszynski is a B2B demand-generation marketer focused on creating qualified pipeline. Kaszynski's work includes account-based campaigns, aligning marketing with sales, and using conversational messaging to re-engage dormant opportunities.

Jeff Courtney shares practical advice on sales, demand generation, CRM data, and HubSpot for freight, logistics, and supply-chain businesses. Courtney's posts connect revenue strategy to hands-on work, from faster lead follow-up to sales training and pipeline reporting.

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James Silvestri

James Silvestri writes about B2B marketing, including demand generation, marketing operations, paid-ad testing, and using AI to coordinate go-to-market work.

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Linda Fanaras

Linda Fanaras is a B2B marketing and brand strategist whose work focuses on positioning and growth for complex businesses, including companies in manufacturing, technology, life sciences, and pharma. Through B2B Brand180, Fanaras shares marketing advice and podcast discussions on topics such as brand clarity, lead follow-up, and reaching buyers in long sales cycles.

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Delfin Vassallo

Delfin Vassallo writes about B2B marketing, with a focus on brand-building, trust and reaching buyers in complex, long sales cycles.

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Brian Hampton

Brian Hampton is a marketing strategist and business owner who works with organizations on building marketing systems that connect channels—from content and SEO to ads, email, websites, and sales follow-up—to business revenue. Hampton’s posts discuss this work at King Digital, including planning for nonprofits and service-based businesses.

B2B marketer sharing work on brand building, demand generation, executive content, and AI for go-to-market teams, including marketing at Everstage.