Florin Tatulea writes about go-to-market (GTM) strategy, account-based marketing (ABM), and the account data teams need to make sales and marketing work more accurately. Tatulea's posts explain how to map buying committees, keep account records current, and connect account lists, buyers, conversion signals, and account context.
Nick Bennett is a B2B marketer who shares practical ways to connect customer advocacy and event marketing with sales pipeline, including using customer reviews as deal support and measuring how events influence opportunities.
Pinkesh Shah works on B2B marketing technology, with a focus on coordinating digital and physical outreach to help companies build sales pipeline. Shah’s posts describe DelightLoop as a platform for outcome-focused campaigns, including account-based marketing and event promotion.
Greg Wise shares practical advice on out-of-home advertising, including how brands can plan campaigns around retail launches, target markets, and connect billboards with digital marketing. His posts also describe campaign work and marketing at Onescreen.
Stefan Repin is a B2B marketer who focuses on account-based marketing and demand generation. Repin's work includes using buyer signals to guide account-specific campaigns and measuring marketing by its contribution to pipeline.
Olga Bondareva works in B2B marketing at ModumUp, an AI-native agency. Bondareva's work focuses on helping businesses build buyer trust through social selling, communities, thought leadership and partnerships.
Omprakash Karuppanan runs ABM execution programs for enterprise SaaS and IT services companies. Karuppanan's work focuses on improving enterprise deal progression, including diagnosing stalled deals, mapping buying committees, and using account signals to guide sales and marketing action. Karuppanan says they run Fuego Systems.
Jani Vrancsik shares and builds go-to-market systems for B2B companies, with a focus on demand generation, outbound sales, account-based marketing, and AI-supported workflows. Jani Vrancsik's posts explain how to connect content, data, sales tools, and teams into a repeatable pipeline.
Kenny Damian builds B2B go-to-market systems, including AI-powered outbound and account-based marketing workflows that help sales teams find and prioritize accounts, reach the right buyers, and coordinate campaigns.
Vincent Plassard shares practical advice on account-based marketing (ABM), including how to choose target accounts, tailor campaigns to buying signals, and reduce delays between marketing and sales. His posts describe running ABM at Userled.
Hannon Brett shares practical advice on B2B marketing, with a focus on improving live-event pipeline and ROI, building AI-supported go-to-market systems, and choosing marketing priorities for early-stage startups.
Chirag Inderjeet Taneja shares advertising and marketing ideas, including campaign strategy for D2C brands, commercial real estate, and regional property markets. Taneja's posts also describe work with One Advertising.
Moni Oloyede works in marketing operations and writes about how B2B marketing teams should adapt their roles, technology, and methods—including marketing automation, account-based marketing, and the changing skills companies seek.
Brent Keltner writes about B2B marketing and revenue growth, with a focus on account-based strategy, buyer journeys, CRM intelligence, and using customer conversations to build trust and improve sales coaching.
Gonçalo Prates shares practical advice on paid media for B2B SaaS, with a focus on connecting advertising decisions to pipeline, revenue, and sales activity.
Barbara Cavness shares practical perspectives on B2B and digital marketing, including SEO, paid media, and account-based marketing (ABM).
Mohammad Zumair is a B2B marketer who writes about go-to-market strategy, demand generation, and how AI can shape marketing decisions and execution.
Alex Hollander shares practical B2B marketing advice, including LinkedIn demand generation, lead targeting, paid ads, and email campaigns. The posts also describe applying these approaches to client work.
Mythri M. shares practical ideas about B2B marketing, including demand generation, webinars, account-based marketing (ABM), and content.
Emmanuelle Benoliel is a B2B marketer who writes about building marketing systems, account-based marketing (ABM), and practical uses of AI. Her posts explain how teams can connect content, data, sales, and automation—and why sound processes matter before adding AI agents.
Linda Fanaras is a B2B marketing and brand strategist whose work focuses on positioning and growth for complex businesses, including companies in manufacturing, technology, life sciences, and pharma. Through B2B Brand180, Fanaras shares marketing advice and podcast discussions on topics such as brand clarity, lead follow-up, and reaching buyers in long sales cycles.
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