Go-to-market strategy Influencers

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Jake Dunlap

91.6K followers

Jake Dunlap advises companies on revenue operations and go-to-market execution, including sales forecasting, software-stack decisions, AI productivity, and commercial leadership.

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TK Kader

34.8K followers

TK Kader shares go-to-market strategy and B2B SaaS marketing advice, including demand generation, marketing channels, and ways to improve qualified pipeline growth.

Adem Manderovic is a B2B revenue strategist and co-founder of Chief Revenue School. He created Closed Circuit Selling and Revenue Alignment Architecture, approaches to connecting sales, marketing, product and customer success through shared market intelligence.

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Ruben Corona

21.1K followers

Ruben Corona writes about B2B sales leadership and revenue growth, including sales hiring and compensation, pipeline management, and using AI for sales intake and presales.

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Ari Hoffman

19.1K followers

Ari Hoffman works in customer marketing and customer advocacy, with a focus on connecting customer communities and Customer Success to broader go-to-market growth.

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Othmane Khadri

18.9K followers

Othmane Khadri builds AI-assisted go-to-market workflows for B2B sales and marketing, sharing practical examples of outbound campaigns, CRM follow-up and deal recovery. Khadri describes this work through the agency Earleads and the GTM operating system Yalc.ai.

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Claire Curzon

18.6K followers

Claire Curzon provides B2B marketing strategy and outsourced marketing support through Brighter Directions, including fractional marketing leadership, demand generation, and sales-and-marketing alignment.

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Charlotte Ketelaar

13.2K followers

Charlotte Ketelaar is the CEO of Capwave, which they describe as building AI tools for venture capital firms. Their LinkedIn posts focus on AI agents, startup go-to-market strategy, and how investors can use AI to organize information and make decisions.

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Matt Dornfeld

10.6K followers

Matt Dornfeld works on AI enablement and go-to-market performance, helping teams identify process bottlenecks and put AI into practical workflows. Dornfeld's posts discuss sales automation, AI adoption, and training business teams to use AI.

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Rashel Hariri

9K followers

Rashel Hariri is a fractional go-to-market leader who works with technology companies and professional services businesses on marketing, sales, and revenue growth. They also write about taking action, building a public presence, and candid communication at work.

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Russell Mikowski

9K followers

Russell Mikowski shares advice and hiring opportunities focused on SaaS revenue leadership, startup sales teams, and recruiting. Their posts also discuss how AI is changing go-to-market leadership and how job seekers can present their working style.

Jared Waxman writes the GTM Engineer Pulse and runs GTM Engineer School. Their work explains how businesses can build AI context layers and practical agent workflows for sales and marketing teams.

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Sergey Danishevskiy

7.1K followers

Sergey Danishevskiy shares practical advice on B2B revenue operations, CRM strategy, and sales technology. Danishevskiy's posts compare building versus buying a CRM, assess RevOps agency partners, and examine how AI is changing sales systems.

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Matt Serna

6.3K followers

Matt Serna works with Lightfield, a CRM company, and writes about modernizing CRM and helping go-to-market teams use business data and automation to make better decisions.

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Beth Thorson

5.7K followers

Beth Thorson works on go-to-market strategy and partnerships in logistics and supply chain. Beth founded Relentless Growth Collective to help founders build scalable, team-led growth, and says Beth has joined Auger as VP of Strategic Partnerships.

Braedi DeLong is CEO of The Sales Collective and advises businesses on go-to-market strategy, sales enablement, and the economics of growth.

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Erin Dorshorst

5.4K followers

Erin Dorshorst works in B2B product marketing, connecting product, sales, and marketing to turn complex products into clear messaging, support launches, and help sales teams explain their value.

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Mike Martinussen

4.2K followers

Mike Martinussen is a B2B go-to-market and revenue advisor who helps companies improve sales execution, build scalable sales processes, and strengthen revenue leadership. Their work includes GTM audits and reboots, sales-team coaching, and fractional sales leadership.

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Tanveer Hassan

3.8K followers

Tanveer Hassan works on signal-based B2B outbound: using marketplace activity and other buying signals to find relevant prospects and shape sales messages and follow-up.

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Scott Clark

3.5K followers

Scott Clark works on B2B go-to-market strategy, outbound pipeline building, and sales and CRM transformation. Clark's posts focus on using buyer and pipeline data to guide decisions and coordinating sales outreach across channels.

Brian Carr is a sales leader with more than 30 years in sales leadership roles. Carr's posts describe work developing sales leaders through Leading Sales Excellence and advising Playboox on go-to-market efforts.

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Kristen Bryant Smith

3.2K followers

Kristen Bryant Smith shares practical work on B2B product marketing and go-to-market strategy, including product launches, pricing, sales enablement, and using AI in marketing workflows.

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Eric Eskey

3.2K followers

Eric Eskey writes about startup growth, AI and software businesses, and building Arizona’s innovation ecosystem. Eskey’s posts draw practical lessons from founder and industry conversations, including how to test ideas with customers, find durable markets, and scale companies.

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Zach Murphy

3K followers

Zach Murphy writes about B2B marketing and go-to-market strategy, with a focus on helping teams understand buyer problems, reduce friction in stalled deals, and align marketing with sales.

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Harvey Le

2.8K followers

Harvey Le develops outbound and go-to-market strategies for B2B businesses. Their work focuses on cold email, offers, prospect research, and building campaigns around a company’s sales economics and growth stage.

Grady Sokaras is a sales and go-to-market leader whose work includes building technical sales teams and tackling pricing, packaging, and usage-based monetization. Their posts describe leadership roles at Metronome and Zapier, including leading customer success at Zapier before moving into sales leadership.

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Adam Belle

2K followers

Adam Belle writes about go-to-market strategy for technology businesses, with a focus on customer discovery, sales processes, revenue operations, and coordination between direct and channel sales teams.

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Dominic Ballinger

2K followers

Dominic Ballinger works in revenue operations at Sage, helping connect go-to-market strategy with planning, forecasting, data, and execution. Their posts also discuss how AI could change revenue operations and how teams can build repeatable ways to carry out GTM plans.

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Greg Spence

1.9K followers

Greg Spence writes about building and leading sales teams, improving revenue operations, and applying AI to sales work such as account research, forecasting, and CRM processes.

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Nick Knight

Nick Knight writes about how B2B SaaS and private equity-backed businesses can build more repeatable revenue. Knight's posts connect go-to-market strategy, RevOps, customer success and commercial team design, with an emphasis on attracting the right customers, delivering promised value, and earning renewals and expansion.

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Rekha Thomas

Rekha Thomas is a B2B marketing leader who leads the Forbes Communications Council CMOs Group and shares guidance on go-to-market strategy, content marketing, AI, and PR.

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Josh Roth

Josh Roth shares practical advice on sales leadership and go-to-market teams, including forecasting, sales compensation, moving upmarket, and using AI in sales workflows.

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Aimee Roberson

Aimee Roberson works on helping growing companies make their revenue operations more consistent. Roberson's approach connects growth strategy, team capabilities, alignment across departments, learning from buyers and the field, and follow-through in execution.

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Mike MacDonald

Mike MacDonald shares practical advice on B2B demand generation and growth marketing, including email re-engagement, content strategy, customer advocacy, and measuring marketing’s contribution to revenue.

Kerrie Luginbill works on positioning and go-to-market strategy for B2B professional services firms, including how they define their ideal clients, package services, and build more focused sales and marketing systems.

Lauren Sallata writes about enterprise marketing leadership, customer experience, and aligning sales, marketing, and service around go-to-market growth. Her posts also explore how AI and shared customer data can support more connected buying journeys.

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Matthew Sciannella

Matthew Sciannella is a B2B marketing professional associated in Sciannella's posts with Refine Labs. He writes about SaaS go-to-market strategy and marketing measurement, including attribution and the operational problems he calls “GTM debt.”

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Brigitta Ruha

Brigitta Ruha shares practical guidance on B2B go-to-market strategy, sales systems, and using AI to research and qualify leads.

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Marco Di Mizio

Marco Di Mizio works on go-to-market and sales systems for B2B software. Their posts describe leading a seven-agent team, planning AI-assisted sales content, and building CRM processes to track leads and sales activity.

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Carrie Aguilar

Carrie Aguilar works in revenue operations, sales strategy, and enablement. They describe helping founders grow, building go-to-market systems, and coaching sales teams; they also say they support fundraising and portfolio companies at JumpStart Ventures and host the In Her Land podcast.

Joseph McGrail works on B2B sales and go-to-market strategy. His posts focus on helping startups identify likely buyers, test sales messaging with prospects, and use sales-process data to decide what to improve.

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Kyle Poyar

Kyle Poyar writes and advises on growth, go-to-market strategy, and pricing for B2B software and AI companies. He is the founder of Growth Unhinged.

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Mark Roberge

Mark Roberge writes, speaks, and invests in companies building and scaling go-to-market and sales teams, with a focus on how AI is changing that work. His posts discuss his experience building HubSpot’s CRM and his work with founders through Stage 2 Capital.