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Scott Clark

Scott Clark works on B2B go-to-market strategy, outbound pipeline building, and sales and CRM transformation. Clark's posts focus on using buyer and pipeline data to guide decisions and coordinating sales outreach across channels.

LinkedIn

At a glance

Most useful for B2B pipeline planning, outbound outreach coordination, and CRM decisions tied to buyer and pipeline data.

Best for

B2B sales technology brands wanting targeted expert thought leadership and a live pipeline session.

Not for

Consumer or lifestyle brands seeking broad reach, paid short-form video, or follower impressions.

Key takeaways

  • Next year's pipeline has to be built this year, starting early.
  • CRM data should run the business, not just record activity.
  • Outreach coordinates phone, email, LinkedIn, and digital channels into qualified meetings.

Check first: Confirm their signature work, recent comparable results, and audience demographics before committing.

Main ideas
Pipeline for next year has to be built this year · CRM data should run the business, not just record activity · Commercial teams are being rebuilt, and AI's role is an open question
Audience
3,545 LinkedIn followers
Read first
Why next year's pipeline has to be built in the fourth quarter
Sources for this section

What they are known for

Scott Clark writes about B2B go-to-market strategy, sales and CRM transformation, and building outbound pipeline.

  • Their posts connect planning choices to practical questions: when to start pipeline work, which buyer and business signals matter, and what CRM data can help leaders decide.
  • They also invite audience questions to shape a sales-leadership session.
  • Ask what signature work they’re known for before building a campaign around their broader profile.

Clark’s posts turn broad sales topics into linked operating decisions.

  • In a pipeline post, they use reported buying-cycle and buyer-awareness figures to argue for starting the next year’s pipeline work early, then name the components to coordinate: account and buyer selection, signals for why now, outreach across phone, email, LinkedIn and digital channels, and qualified meetings.
  • In a separate CRM post, they shift attention from logging more activity to questions about pipeline health, win-loss trends, partner contribution and revenue by lead source.
  • Together, these examples show a practical focus on connecting outreach and sales data to decisions.
  • A session announcement offers a useful exception to the advice-led posts: they ask readers what their teams are struggling with and say the discussion will depend on who attends.
  • Readers interested in B2B pipeline planning, commercial-team design or decision-oriented CRM use have concrete examples to explore.
Sources for this section

Ideas and priorities

Scott Clark writes about B2B go-to-market from the sales and CRM side.

Read more

Three recent LinkedIn posts hang together around one idea: pipeline is a long-cycle problem, so the work of building it has to start long before a deal appears.

  • They argue that buying decisions now form well before buyers research vendors, that CRM data should answer leadership's operating questions rather than count activity, and that outbound works as one coordinated motion across signals, channels and people.
  • Their usual method is to ground urgency in named third-party research, then translate it into an operational checklist a sales or marketing leader can act on.
  • A parallel priority is practitioner input: they build public agendas from audience questions rather than a fixed talk track.

Pipeline for next year has to be built this year

Clark's central argument is about lead time.

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They say the CEOs and CROs they speak with are already building next year's go-to-market strategy in September, because a company without a short sales cycle cannot wait until January and still expect revenue that year.

  • They support the timing with two named findings rather than opinion: 6sense puts the average B2B buying cycle at 10.1 months, and TrustRadius found that 79% of technology buyers had already heard of the product they eventually bought before they began researching.
  • Clark concludes that awareness and engagement have to begin well before an opportunity appears in the CRM, which is why they treat the fourth quarter as build-and-test time rather than a quiet period.

The post spells out what Clark means by a go-to-market engine: identify the ideal accounts and buyers, use business signals to establish why now, coordinate phone, email, LinkedIn and digital engagement, and convert that engagement into qualified sales meetings. They add that targeting, messaging, data, channels and execution all have to work together, and that a motion takes time to build, test and refine, so a company starting in Q4 enters January with a working engine instead of one still in development.

Read original

CRM data should run the business, not just record activity

From client work on sales process and CRM transformation, Clark says the important conversations are not about capturing more activity but about which data actually helps leadership run the business.

Read more

They apply this test: data earns its place by answering an operating question.

  • Clark describes CRM moving from a system of record into a decision-making system, and expects that shift to continue as data, AI and B2B buyer behavior change.
  • They also argue the payoff is competitive, not just administrative: companies that use these insights well make better decisions and invest more intelligently.

The decisions Clark names from client rooms are buyer behavior, pipeline health, offering performance, win-loss trends, partner contribution, and which lead sources are actually producing revenue. The post lists questions they think sales and CRM data should answer, not a dashboard or tool recommendation.

Read original

Commercial teams are being rebuilt, and AI's role is an open question

Clark treats the structure of commercial teams as a live subject rather than a settled position.

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Ahead of a session with the Technology Association of Georgia Sales Leadership Society, they frame the agenda around roles, structure, technology, and what AI actually changes about the work, and ask the audience to supply the questions, saying what gets discussed depends a lot on who is in the room. Clark lists seller capacity, what to do with AI, and getting marketing and sales pointed at the same thing as issues they expect to come up.

The October 22 session runs two hours with time for Q&A at Two Alliance Center in Atlanta, with Amy Evans, Jenna Hicks and Jeff Wood joining Clark. Before the date, they invite people to comment or send a note, reflecting the session's aim to address practitioner problems rather than deliver a prepared talk.

Read original

Sources for this section

Start with their work

Why next year's pipeline has to be built in the fourth quarter

Answers a newcomer’s likely question about Scott Clark: when does outbound work need to start?

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This is the clearest statement of their case for early pipeline building, backed by specific numbers rather than general encouragement.

Scott Clark argues that September is when companies should start building the following year's pipeline: with a long sales cycle, they cannot wait until January and still expect revenue that year.

  • The post cites two figures: 6sense found the average B2B buying cycle now runs 10.1 months, and TrustRadius found that 79% of technology buyers had already heard of the product they eventually bought before they started researching.
  • Clark concludes that awareness and engagement must begin well before an opportunity appears in the CRM.
  • They outline a go-to-market engine that identifies the right accounts and buyers, uses business signals to establish why now, coordinates phone, email, LinkedIn and digital engagement, and converts that activity into qualified sales meetings.
  • The argument closes with a point about lead time: targeting, messaging, data, channels and execution all take time to build and refine, so starting early lets a company learn what works before the year turns.

For brands planning a campaign

A thought leadership collaboration on outbound pipeline building could be timed to fourth-quarter planning and built around this calendar argument rather than product features. The two research citations offer a natural hook for a co-authored piece pairing Clark's timing case with the partner's data on buyer behavior.

CRM as a decision system, not just a system of record

Shows what Clark thinks sales data is for.

Read more

This is the shortest route into the questions they consider worth asking of pipeline and CRM data, and it frames the transformation work they do with client teams.

Clark writes that, over several weeks in client conference rooms working through sales process and CRM transformation, the important conversations were not about capturing more activity.

  • They were about understanding buyer behavior, pipeline health, offering performance, win-loss trends, partner contribution and which lead sources actually produce revenue.
  • Clark describes CRM as evolving from a system of record into a decision-making system, linking that shift to changes in data, AI and buyer behavior.
  • The post draws on observations from client work, not a published study; the claims rest on professional experience.

For brands planning a campaign

A strong entry point for collaboration with a CRM, sales analytics or AI-in-sales product: Clark frames the buying question as which data helps leadership make decisions. A partner piece could connect its reporting or analytics capabilities to the specific decision areas they name, such as win-loss trends or lead-source revenue.

Rebuilding commercial teams: a session built from audience questions

Shows how Clark works in public: they announce a session, then ask the audience what should be on the agenda.

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For readers deciding whether to follow their thinking, this is useful because the topics come from practitioner questions rather than a fixed talk track.

Clark announces joining the Technology Association of Georgia Sales Leadership Society for a two-hour session on Thursday, October 22, 8 to 10am, at Two Alliance Center in Atlanta, alongside Amy Evans, Jenna Hicks and Jeff Wood.

  • The session will address how commercial teams are being rebuilt: roles, structure, technology and what AI actually changes about the work.
  • Rather than publish a fixed agenda, Clark asks readers where their team is stuck, naming seller capacity, what to do with AI, and getting marketing and sales pointed at the same target as possible topics.
  • They invite readers to comment or send a note.

For brands planning a campaign

Useful for event-adjacent collaboration and formats that involve the audience before the content exists. The named co-presenters and association give a partner a concrete reason to approach Clark about a joint session or written follow-up, rather than standalone posts.

Sources for this section

Topics and approach

Outbound pipeline building as a year-round engine

In a post arguing that September is when 2027 pipeline building starts, Scott Clark says the CEOs and CROs they talk with are already planning next year's go-to-market strategy, because a company without a short sales cycle cannot start in January and expect revenue in 2027.

Read more

They support the timing with two named research findings: 6sense puts the average B2B buying cycle at 10.1 months, and TrustRadius found that 79% of technology buyers had heard of the product they ultimately bought before they began researching.

  • Clark then describes a go-to-market engine as a consistent, repeatable outbound motion that identifies ideal accounts and buyers, uses business signals to establish why now, coordinates phone, email, LinkedIn and digital engagement, and converts that engagement into qualified sales meetings.
  • The motion, they write, takes time to build, test and refine because targeting, messaging, data, channels and execution all have to work together, which is why Q4 becomes a period for learning what resonates before January.

Clark sets urgency with named third-party research, then translates it into an operational list a sales or marketing leader can act on.

For brands planning a campaign

A collaboration on outbound pipeline building can follow Clark's structure: buyer research timelines, signal-based targeting and channel coordination, with Q4 treated as a build-and-test period rather than a launch. Content showing how targeting, messaging, data and channels fit together would match what they already publish.

Examples: Source 1

CRM and data as a decision-making system

Clark's CRM post begins in client conference rooms, where they work through sales process and CRM transformation.

Read more

Their position is that the hard problem is not capturing more activity but deciding which data actually helps leadership run the business.

  • They name what those conversations cover: buyer behavior, pipeline health, offering performance, win-loss trends, partner contribution, and which lead sources are producing revenue.
  • Clark describes CRM as evolving from a system of record into a decision-making system, and ties that shift to data, AI and changing B2B buyer behavior.
  • Companies that use these insights well, they argue, make better decisions, invest more intelligently and create competitive differentiation.

The post draws on firsthand work in client settings, followed by a list of the metrics and questions those sessions raise.

For brands planning a campaign

For a sales technology company, content could explore which measurements leadership should actually run and how to make CRM output decision-grade rather than an activity count. Win-loss trends and lead-source revenue attribution are specific angles Clark already treats as central.

Examples: Source 1

How commercial teams are being rebuilt, and what AI changes

Clark announced a session with the Technology Association of Georgia Sales Leadership Society on October 22, joined by Amy Evans, Jenna Hicks and Jeff Wood, covering how commercial teams are being rebuilt across roles, structure and technology, and what AI actually changes about the work.

Read more

They describe a two-hour format with time for Q&A and note that what gets discussed depends on who is in the room. Ahead of the date, they ask people to send questions or leave them in the comments, naming seller capacity, what to do with AI, and getting marketing and sales pointed at the same thing as issues they expect to come up.

Clark opens the agenda to the audience before the event, so the discussion is shaped by questions rather than a fixed script.

AI's effect on commercial roles appears as an announced discussion topic in Clark's posts. Before commissioning an AI-focused piece, ask for the developed argument.

For brands planning a campaign

This shows an appetite for live, question-driven discussion, not only written posts. A thought leadership collaboration could include a moderated session or a written piece built from audience questions on team structure and what AI changes about roles.

Examples: Source 1

Sources for this section

Brands and businesses

Scott Clark’s posts name one recurring brand tag, MicroHalos, and one industry body they appear before in person: the Technology Association of Georgia Sales Leadership Society.

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The TAG post describes a speaking appearance they announced for 22 October 2026, alongside named co-participants.

MicroHalos

Mention

Two of Scott Clark’s posts end with a hashtag block that includes #MicroHalos, on CRM as a decision-making system and building 2027 pipeline before January.

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They do not explain their relationship to the business, so the tag does not establish ownership, employment or sponsorship.

View example

Technology Association of Georgia Sales Leadership Society

Mention · 2026-10-22

Scott Clark announced they would join the TAG Sales Leadership Society for a session on rebuilding commercial teams: roles, structure, technology and how AI changes the work.

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The two-hour session includes Q&A.

  • The post names Amy Evans, Jenna Hicks and Jeff Wood as fellow participants and points to registration for the event on Thursday, 22 October, 8 to 10am, at Two Alliance Center in Atlanta.
  • They describe it as a return appearance.

View example

Sources for this section

Topics and similar creators

Scott Clark publishes on LinkedIn about building B2B pipeline and making sales data useful to leadership.

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To get the shape of their thinking, start with the post arguing that next year's pipeline has to be built during the current year's fourth quarter: they use 6sense's 10.1-month average B2B buying cycle, and a TrustRadius finding that most technology buyers had already heard of the product they bought before they began researching, to argue that awareness work has to start long before an opportunity appears in the CRM.

  • From there, read the piece on CRM as a decision-making system, which lists the questions they think sales data should answer — buyer behavior, pipeline health, offering performance, win-loss trends, partner contribution, and revenue by lead source.
  • The third post shows a different mode: an invitation to an October 22 session with the Technology Association of Georgia Sales Leadership Society on how commercial teams are being rebuilt, where they ask readers to send the questions they want covered.
  • Read these posts for operational checklists grounded in named research and client conversations, and for a question-driven approach to where AI fits in sales roles — a subject they raise as a discussion topic rather than a settled argument.
Go-to-market strategy Outbound pipeline building CRM and sales data Revenue operations Sales leadership LinkedIn posts Live sessions and panels Sales and revenue leaders

Shafique Ur R.

Shafique Ur R. also writes on LinkedIn about go-to-market execution and outbound, and shares Clark's interest in how a reply turns into revenue rather than stopping at activity metrics.

Read more

Both treat the buying journey after a prospect responds as the part worth optimizing.

Shafique Ur R. works closer to the tooling: Claude Code workflows for prospect lists and enrichment, Instantly campaigns, and a stage-by-stage funnel calculation from replies to closed customers. Clark stays at the leadership layer, writing about pipeline timing, CRM data as a management input, and what AI changes about commercial roles.

Read original · Original 2

TK Kader

TK Kader covers the same broad ground as Clark — go-to-market strategy for B2B software companies that are not getting the growth they expected — and both explain why older marketing playbooks stopped working rather than offering generic advice.

Read more

Kader runs a named coaching business with structured programs, a YouTube show, and repeated calls to a specific offer, so his material is built to move viewers into a paid program. Clark's posts share observations from client work, outside research, and public events, with no offer or program.

Read original · Original 2

Mike Martinussen

Mike Martinussen works the sales-leadership side of go-to-market that Clark writes about: forecasting discipline, the gap between commercial ambition and execution, and the limits of technology as a substitute for leadership and hands-on selling.

Read more

Martinussen packages the work as defined consulting services — a two-week GTM audit, a 90-day reboot, fractional sales leadership — and his posts read as service descriptions. Clark's posts share analysis, questions, and event invitations rather than a service menu.

Read original · Original 2

Sources for this section

Audience

Scott Clark's measurable audience is small and sits on LinkedIn: their profile shows about 3,545 followers as of 9 October 2026.

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For a thought leadership collaboration on outbound pipeline building and go-to-market strategy, this is a narrow, topic-focused channel rather than a broad-reach play.

  • Three posts target revenue leaders: the copy and hashtags address CEOs, CROs and CMOs, and one promotes a Technology Association of Georgia Sales Leadership Society session in Atlanta on 22 October, naming co-speakers Amy Evans, Jenna Hicks and Jeff Wood.
  • The posts show which audience they are courting and the regional sales-leadership circles they speak to, but provide no demographic, survey or post-level performance data; age, gender, geography, job seniority, employer and engagement rate are unknown.
  • Before committing, ask for recent results on comparable topics and formats—impressions, engagement rate and follower growth on outbound-pipeline posts—plus any audience survey or platform demographics covering seniority, industry and geography.
  • The 3,545 figure is a follower snapshot, not a reach or engagement estimate.

LinkedIn followers

3,545

LinkedIn public profile · 2026-10-09

Sources for this section

Partnership options

The posts do not document partnership or sponsorship formats for Scott Clark.

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The posts show brand-adjacent activity — a hashtag for MicroHalos appears on two posts, and one post links to an outside registration page for a Technology Association of Georgia Sales Leadership Society event — but none of that is a disclosed sponsor policy, a rate card, a media kit, or a stated offer to brands.

  • MicroHalos is not identified in the posts as a paying sponsor, so no payment relationship should be assumed from it.
  • Because the posts do not describe an offer, this section lists no formats rather than inventing them to fill the section.
  • That is not a claim that Scott Clark never accepts sponsorships or paid collaborations; it means the posts here do not describe any.
  • A brand that wants to explore a collaboration will need to make first contact and ask directly.
Sources for this section

Campaign fit

A campaign to shortlist

Strong fit, with the reach caveat made explicit. The brief aligns directly with what Scott Clark publishes, and the collaboration should be measured as a targeted expert-voice placement plus a live session, not broad-reach distribution.

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Brief

A B2B sales technology company wants to assess Scott Clark for a thought leadership collaboration on outbound pipeline building and go-to-market strategy.

Reasons

  • The brief's subject is already central to Scott Clark's publishing. The September post argues that the following year's pipeline building starts in September: with a long sales cycle, there is no room to start in January and still book revenue in 2027. That gives a sales technology vendor a timing case it would otherwise have to build from scratch.
  • Scott Clark uses third-party numbers, not general encouragement. The same post cites 6sense putting the average B2B buying cycle at 10.1 months and TrustRadius finding that 79% of technology buyers had already heard of the product they eventually bought before starting research. A vendor partner with its own buyer-behaviour data has a natural place alongside those figures.
  • The published argument is operational, giving product evidence a clear role. Scott Clark describes a go-to-market engine that identifies ideal accounts and buyers, uses business signals to establish why now, coordinates phone, email, LinkedIn and digital engagement, and converts that activity into qualified sales meetings. Each step gives a partner a concrete way to show how its tooling works without turning the piece into a product pitch.
  • Scott Clark already frames the measurement questions that matter to sales technology buyers. The CRM post names buyer behaviour, pipeline health, offering performance, win-loss trends, partner contribution and lead-source revenue as questions leadership should be able to answer. It also describes CRM moving from a system of record to a decision-making system. That gives the collaboration a specific content agenda instead of a vague future-of-sales angle.
  • Scott Clark works in live, audience-driven formats. The Technology Association of Georgia Sales Leadership Society session ran for two hours with Q&A. In advance, they asked readers where their teams were stuck, suggesting seller capacity, AI and marketing-sales alignment. A partner can attach to both the session and its written follow-up.
  • The session names co-presenters Amy Evans, Jenna Hicks and Jeff Wood, along with a specific Atlanta venue and date. That gives a partner event-adjacent access to a regional sales-leadership audience, not just a post placement.

Risks

Audience size is small, and performance is unmeasured. Scott Clark had about 3,545 LinkedIn followers as of 9 October 2026. The posts do not publish impressions, engagement rate, follower growth on comparable topics, or audience seniority, industry and geography. Ask for those figures before committing budget.

No sponsorship format, rate card, media kit or inquiry route is published. The MicroHalos hashtag appears on two posts but is never identified as a paying sponsor, so do not infer a payment relationship. The brand will need to open the commercial conversation directly.

Scott Clark's developed argument on AI is thin. AI appears as an announced discussion topic for the October session, not as a position they have argued in the posts. Do not pitch a co-authored AI-in-sales thesis expecting them to bring a formed point of view.

The evidence reviewed comprises three LinkedIn posts. That is enough to assess topic fit, but not consistency across a year or other channels.

When to choose a specialist

Poor fit. The audience, subject and format do not align, and more budget will not fix that.

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Brief

A consumer app or direct-to-consumer lifestyle brand wants paid short-form video placements from Scott Clark to reach a broad audience for a product launch, judged on impressions and follower reach.

Reasons

  • The audience is small and limited to one platform. About 3,545 LinkedIn followers, with no engagement or demographic data, does not support a reach buy. The documented audience is professional and on LinkedIn, not a consumer audience.
  • The subject matter does not overlap. All three posts cover B2B revenue operations, sales process, CRM and pipeline building, and the copy and hashtags address CEOs, CROs and CMOs. A consumer lifestyle or product-review brief has no shared ground with that content.
  • The documented formats do not include video. The posts are text posts, alongside one announced two-hour live session. There is no demo, product-review or short-form video work to point to.
  • There is no published commercial machinery for this kind of deal: no media kit, rate card, disclosure practice or history of consumer offers. That does not prove Scott Clark would refuse a sponsorship; the posts simply offer no support for a consumer sponsorship.
  • The measurement goals do not match the available information. A consumer launch judged on impressions and reach needs frequency and audience data that are not published.

Risks

Test the same brief with a consumer creator who has documented video work and measured reach, or give this brand a different, B2B-relevant objective.

A worked campaign example
Angle

Build Q4 pipeline now: a four-part outbound engine co-authored with a B2B sales technology partner, plus a live question-driven session and written follow-up.

Deliverables

One long-form co-authored article on Q4 pipeline building, using Scott Clark's timing argument as the spine and the partner's evidence across the four steps.

One moderated, two-hour live session with pre-collected audience questions and Q&A.

One written follow-up covering the session's questions and answers.

Measurement

Before launch, ask Scott Clark for impressions, engagement rate and follower growth on comparable outbound-pipeline posts. That gives the campaign a baseline grounded in past results rather than an invented benchmark.

Track session registrations and attendance, and use a distinct registration or landing URL to attribute qualified meetings to this collaboration rather than general traffic.

Risks

Avoid a product-first draft. The published pattern pairs third-party research with an operational list; opening with the product would break the pattern the audience already responds to.

Treat the live session as the strongest asset. It draws on a format Scott Clark demonstrably runs, whereas the written output rests on a single-channel publishing record of three LinkedIn posts.

Roles and disclosure

Position Scott Clark as the named voice and moderator, and the partner as the named research and product contributor. Put both names on the article and session. Agree in advance how to label the commercial relationship on the article, session page and follow-up; no disclosure practice is documented for Clark.

Structure

Open with the timing claim Scott Clark already makes: if the buying cycle runs about 10.1 months and most tech buyers already know the product before they research, starting in January means waiting well into 2027 for revenue.

Walk through the four steps Scott Clark names as one engine: identify ideal accounts and buyers, use business signals to establish why now, coordinate phone, email, LinkedIn and digital engagement, and convert engagement into qualified sales meetings. Add one concrete worked example at each step.

Replace activity reporting with the leadership questions from Scott Clark's CRM post: buyer behaviour, pipeline health, offering performance, win-loss trends, partner contribution and lead-source revenue. Show the partner's reporting capability against a named decision rather than in a feature list.

Close with the live piece in Scott Clark's own format: publish the topic list, collect questions in advance, run a two-hour moderated session with Q&A, then publish a written follow-up of the questions and answers. The October session shows this is how they already work.

Why this angle

Use the argument Scott Clark already makes rather than asking them to adopt the partner's. Their September post supplies the timing claim and buying-cycle figures; the partner supplies product and data evidence inside the four steps they leave generic.

Sources for this section

Who else to consider

Shafique Ur R.

Choose Shafique Ur R. when the collaboration needs the operating detail underneath the strategy story.

Read more

Both posts work at the level a sales technology partner can show its product in: reply rate is not revenue, 100 replies at a 40% meeting rate becomes 40 meetings, 20 opportunities and 5 customers, and the fix is account mapping, sequencing, CRM hygiene, multi-threading and revenue operations applied from reply through to closed revenue, not just at the top of the funnel.

  • The second post goes further than Scott Clark's posts on AI, describing an outbound build where the ask is a sequence — find heads of sales at US companies with 100 to 500 employees, keep only prospects with a verified email and mobile number, compare enrichment providers, personalise by which provider found the number, load the result into a sending tool — and arguing that infrastructure and verified data come before sending and personalisation before volume.
  • That is a worked AI-in-outbound position rather than an announced discussion topic, which matters if the partner wants the AI angle carried by the collaborator.

Two posts against three for Scott Clark; neither creator's posts state follower, engagement or demographic figures, so ask both for audience data before comparing reach or composition.

  • The published style leans on formatted slogans and promotional framing more than Clark's openings on third-party research, and part of the second post is a first-person account of attending a webinar rather than analysis of client work.
  • A partner would get a collaborator who can speak fluently to execution mechanics, not one who arrives with buying-cycle data of the kind Clark cites.

Examples: Source 1 · Source 2

TK Kader

TK Kader is the stronger pick when the aim is reach and a teaching product rather than a peer-analyst placement.

Read more

The same territory is covered from the business-owner side: the demand generation piece names eight mistakes — chasing volume over fit, messaging that sounds like everyone else, campaigns with no market focus, optimising clicks over conviction, sending cold traffic to weak offers, treating outbound as a backup plan, measuring channels in isolation, and asking for the meeting before earning belief — a list a sales technology partner can attach one product proof point to per item. Publishing runs across LinkedIn, Instagram and YouTube, with a recurring show and paid programmes for SaaS go-to-market, so a collaboration has more formats to live in than a single-channel post series, and a lead-capture offer is already part of the content pattern.

The content sells programmes rather than reporting from client engagements, which changes the register of any co-authored piece and risks the placement reading as another lead magnet.

  • The audience it addresses is SaaS founders and early-stage go-to-market teams rather than a sales technology buyer's enterprise sales organisation.
  • The YouTube item is the video description, not a transcript; ask for a transcript if you need to assess what Kader argues on camera.

Examples: Source 1 · Source 2

Mike Martinussen

Mike Martinussen fits when the partner wants the collaboration tied to a sales rebuild rather than to publishing.

Read more

The advisory post sets out the specific problems it fixes for CEOs and boards — unpredictable forecasts, the founder-led growth trap, high-risk VP Sales hires, underperforming sales managers — and packages them as a fixed-price 90-day GTM reboot, fractional CRO or VP Sales work, and a two-week audit that opens every engagement.

  • Those are concrete places a sales tool can be embedded in an operating plan with a named decision to improve.
  • The second post supplies the trust framing a product-led pitch usually lacks: in B2B sales people still buy from people, technology can accelerate a strategy but cannot replace one, and AI and automation are enablers rather than substitutes for leadership and hands-on execution.

The material is a services menu and a career reflection rather than reasoned analysis of outbound pipeline building, so a thought leadership collaboration would need most of its original argument and evidence to come from the partner. Ask for performance and audience data if reach is a selection criterion.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief: blank working template

Worked example: outbound pipeline and go-to-market

Sources for this section

Research methodology

  • Scott Clark has three LinkedIn posts: one on CRM as a decision-making system drawn from client work, one on building next year's pipeline that cites 6sense and TrustRadius figures, and one announcing a 22 October session on rebuilding commercial teams.
  • The posts carry no publication dates; the only firm date is the announced 22 October 2026 session, and this profile was observed 9 October 2026.
  • The similar-creators comparisons also draw on posts from three other creators writing on go-to-market, outbound and sales leadership.
  • The posts here do not provide post-level engagement data, audience demographics, long-form articles, video transcripts, earlier posts or other channels.
  • The posts do not establish a signature book, show or business, so that remains an open question in searches for the name.

Brands they talk about