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Influencers for B2B marketing leaders

41 B2B creators, with their ideas, best work and partnership options.

41 creators

Peep Laja

84.9K followers

Peep Laja is a B2B marketing creator who writes about buyer research and marketing decisions. Laja's posts also describe Wynter’s market-research work and Spryng, a B2B marketing event by Wynter.

Paid AdsB2B MarketingB2B marketing leaders

Megan Bowen

39.5K followers

Megan Bowen is the CEO and majority owner of Refine Labs, a B2B marketing agency. Bowen writes about marketing strategy, organizational growth, and the role of human judgment in an AI-driven workplace.

Artificial IntelligenceB2B MarketingAI in marketing

Ryan Allis

36.9K followers

Ryan Allis shares advice and analysis for SaaS founders and B2B growth leaders, including company exits, growth strategy, and AI tools. He says he sold iContact for $169 million and runs the SaasRise and GrowthRise communities and growth services.

Artificial IntelligenceStartupB2B marketing leaders

TK Kader

34.8K followers

TK Kader shares go-to-market strategy and B2B SaaS marketing advice, including demand generation, marketing channels, and ways to improve qualified pipeline growth.

B2B MarketingGo-to-market strategyDemand generation

Björn Radde

32.1K followers

Björn Radde is a marketing professional who shares ideas on how AI and other technologies are changing marketing. His work covers AI search, B2B demand generation, and how businesses can use AI without losing their brand identity.

Artificial IntelligenceB2B MarketingGenerative engine optimization (GEO)

Dale W. Harrison

29.8K followers

Dale W. Harrison works on B2B marketing and sales effectiveness. In a LinkedIn post, Harrison describes the role as Head of Strategy at The Insight Collective and co-hosts a series about B2B sales, marketing, and revenue growth.

SalesB2B MarketingRevenue Operations

Mark Schmukler

29.1K followers

Mark Schmukler is a B2B marketing agency leader whose posts discuss marketing strategy, demand generation, marketing operations, and industrial marketing.

Artificial IntelligenceLeadershipB2B Marketing

Stefan Repin

21.8K followers

Stefan Repin is a B2B marketer who focuses on account-based marketing and demand generation. Repin's work includes using buyer signals to guide account-specific campaigns and measuring marketing by its contribution to pipeline.

SalesStartupB2B Marketing

Corrina Owens

19.3K followers

Corrina Owens is a B2B marketer who writes about account-based marketing, using customer and first-party data, and building reliable revenue systems before adding AI agents.

Artificial IntelligenceRevenue OperationsCRM data quality

Dev Basu

18K followers

Dev Basu is a B2B marketing agency founder who advises companies on building more predictable growth systems, aligning marketing with sales, and turning demand generation into revenue.

Artificial IntelligenceSalesB2B Marketing

Olga Bondareva

16.7K followers

Olga Bondareva works in B2B marketing at ModumUp, an AI-native agency. Bondareva's work focuses on helping businesses build buyer trust through social selling, communities, thought leadership and partnerships.

Artificial IntelligenceContent MarketingAccount-based marketing

Ferdinand Goetzen

11.6K followers

Ferdinand Goetzen shares perspectives on B2B marketing, content strategy, and practical AI adoption. Their posts discuss making content distinctive, testing AI workflows in real marketing work, and gathering input from B2B marketing leaders.

Artificial IntelligenceContent MarketingB2B content marketing

Erik Jacobson

11.6K followers

Erik Jacobson is a B2B content strategist and the public voice behind Hatch, a video production agency for marketing teams. He writes about building buyer trust through useful content, expert voices and video.

Artificial IntelligenceContent MarketingB2B content marketing

Vincent Plassard

10.8K followers

Vincent Plassard shares practical advice on account-based marketing (ABM), including how to choose target accounts, tailor campaigns to buying signals, and reduce delays between marketing and sales. His posts describe running ABM at Userled.

Artificial IntelligenceSalesB2B Marketing

Jay Baron

10.2K followers

Jay Baron writes about B2B demand generation and advises marketing teams on building offers, buyer narratives, and distribution that competitors cannot easily copy.

Paid AdsB2B MarketingDemand generation

Hannon Brett

10K followers

Hannon Brett shares practical advice on B2B marketing, with a focus on improving live-event pipeline and ROI, building AI-supported go-to-market systems, and choosing marketing priorities for early-stage startups.

Artificial IntelligenceSalesStartup

Victoria Chapman

8.2K followers

Victoria Chapman is the founder of TLC Ads, a UK-based paid advertising agency that helps businesses generate leads, with a focus on Google Ads.

Paid AdsGoogle AdsConversion tracking

Michael Stratta

8.2K followers

Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.

Artificial IntelligenceSEOAI search visibility

Andrei Haret

7.4K followers

Andrei Haret writes about B2B paid media, focusing on lead quality, measurement, and using customer-acquisition economics to guide campaign decisions.

Artificial IntelligencePaid AdsAI in marketing

Manuel Kekeisen

6.3K followers

Manuel Kekeisen shares guidance and events for B2B marketers on LinkedIn advertising, campaign measurement, trusted voices, and AI search visibility.

Artificial IntelligenceLeadershipPaid Ads

Brent Keltner

4.6K followers

Brent Keltner writes about B2B marketing and revenue growth, with a focus on account-based strategy, buyer journeys, CRM intelligence, and using customer conversations to build trust and improve sales coaching.

SalesB2B MarketingDemand generation

Kris Hutchinson

4K followers

Kris Hutchinson focuses on B2B marketing measurement, showing how companies can connect marketing activity to paying customers and revenue, and keep their tracking accurate.

B2B MarketingCRM data qualityB2B marketing leaders

Alex Venus

3.7K followers

Alex Venus works on growth marketing at Personio, focusing on how AI can reshape paid media, marketing teams and content.

Artificial IntelligencePaid AdsContent Marketing

Kristen Bryant Smith

3.2K followers

Kristen Bryant Smith shares practical work on B2B product marketing and go-to-market strategy, including product launches, pricing, sales enablement, and using AI in marketing workflows.

Artificial IntelligenceSalesGo-to-market strategy

PJ Fetterman

3.2K followers

PJ Fetterman is a B2B marketing leader who writes about category creation, marketing strategy, and how to organize marketing teams— including how AI may change the work. A post announcing a role at Manufacturo describes leading brand and digital strategy for a company serving manufacturing industries.

Artificial IntelligenceLeadershipRecruiting

Zach Murphy

3K followers

Zach Murphy writes about B2B marketing and go-to-market strategy, with a focus on helping teams understand buyer problems, reduce friction in stalled deals, and align marketing with sales.

SalesGo-to-market strategyB2B marketing leaders

Deborah McGinn

2.3K followers

Deborah McGinn is a B2B marketing leader and author of Crossing the Divide: How B2C Thinking Is Transforming the Future of B2B Marketing. She is Chief Marketing Officer at Secure Code Warrior.

Artificial IntelligenceCybersecurityB2B Marketing

Jamie Hendrie

2.3K followers

Jamie Hendrie writes about B2B marketing strategy, focusing on choosing accounts a company can win, measuring returns against sales effort, and aligning marketing, sales, and finance around better investment decisions.

SalesB2B marketing leaders

Faith Dowley

2.3K followers

Faith Dowley advises B2B companies on paid LinkedIn advertising, including campaign measurement, pipeline attribution, and activating warm audiences.

SalesPaid AdsB2B Marketing

Chris Peer

2.2K followers

Chris Peer works on B2B and industrial marketing, with a focus on helping companies build marketing strategies and systems tied to sales and growth. Their posts discuss manufacturing, logistics, marketing operations, and sales-marketing alignment; they also identify The Great Eight Pillars of Online Marketing as their book.

Artificial IntelligenceSalesB2B Marketing

Tom Cogswell

1.9K followers

Tom Cogswell is a B2B marketing leader focused on demand generation and marketing programs for complex, multi-stakeholder buying groups. Cogswell describes experience building global buying-group programs and using research and sales intelligence to shape enterprise marketing.

Artificial IntelligenceLeadershipB2B Marketing

Mohammad Zumair

1.7K followers

Mohammad Zumair is a B2B marketer who writes about go-to-market strategy, demand generation, and how AI can shape marketing decisions and execution.

Artificial IntelligenceLeadershipB2B Marketing

Yohann Georgel

1.3K followers

Yohann Georgel shares practical perspectives on marketing strategy, customer data, CRM, and connecting campaigns to the customer journey. Georgel's posts emphasize choosing channels based on business goals and measuring growth beyond short-term campaign returns.

Email MarketingMarketing measurement and incrementalityFirst-party data

Md Kamrul Islam Akash shares practical advice on B2B marketing measurement, including revenue attribution, Google Ads conversion tracking, and connecting campaign results to customers.

Paid AdsConversion trackingB2B marketing leaders

Tom Voller works in B2B video production at Dojo Films, creating video for areas such as marketing, sales enablement, hiring and fundraising. Their posts discuss making complex business messages simpler and building production teams that can deliver across projects and locations.

SalesB2B marketing leaders

Mike MacDonald shares practical advice on B2B demand generation and growth marketing, including email re-engagement, content strategy, customer advocacy, and measuring marketing’s contribution to revenue.

B2B MarketingContent MarketingEmail Marketing

Linda Fanaras is a B2B marketing and brand strategist whose work focuses on positioning and growth for complex businesses, including companies in manufacturing, technology, life sciences, and pharma. Through B2B Brand180, Fanaras shares marketing advice and podcast discussions on topics such as brand clarity, lead follow-up, and reaching buyers in long sales cycles.

Artificial IntelligenceSalesB2B Marketing

Chris Downey is a B2B marketing and social media professional who writes about building social video programs, measuring social media’s business impact, and making focused marketing decisions.

Artificial IntelligenceAI in marketingB2B marketing leaders

Emily Clarkson shares practical advice on lifecycle marketing and ecommerce, including how brands can connect retention data with paid media, keep customer journeys current, and prepare for major shopping periods. Her posts discuss this work in connection with Tinuiti.

EcommercePaid AdsEmail Marketing

B2B marketer sharing work on brand building, demand generation, executive content, and AI for go-to-market teams, including marketing at Everstage.

Artificial IntelligenceB2B MarketingRevenue Operations

Michael Cleary shares practical perspectives on B2B websites and company leadership, drawing on work with companies to make their websites clearer and more useful to buyers.

LeadershipSalesB2B Marketing

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