Larry Kim works on CustomersAI, which helps Shopify and Klaviyo brands identify website visitors and use identity data and AI to improve email audience targeting, deliverability, and retention marketing.
Emily Kramer creates practical B2B marketing research and tools, including salary analyses based on job-posting data, and shares them through the MKT1 newsletter and other formats.
Simon Beard is an entrepreneur focused on ecommerce and consumer brands. Beard shares practical views on scaling online retail, creator-led marketing and using AI to improve business operations.
Adam Holmgren is a co-founder of Fibbler, a company that connects engagement with ads to company-level pipeline and revenue data in a customer relationship management system, and alerts sales teams when to follow up.
Robert Rose is a content marketing strategist and commentator who co-hosts This Old Marketing with Joe Pulizzi. Rose's work explores content strategy, AI in marketing, brand voice, and how companies can build trust through distinct human voices.
Adem Manderovic is a B2B revenue strategist and co-founder of Chief Revenue School. He created Closed Circuit Selling and Revenue Alignment Architecture, approaches to connecting sales, marketing, product and customer success through shared market intelligence.
Greg Wise shares practical advice on out-of-home advertising, including how brands can plan campaigns around retail launches, target markets, and connect billboards with digital marketing. His posts also describe campaign work and marketing at Onescreen.
Ziad Ahmed is a marketing executive and founder of JUV Consulting, a youth-focused consulting firm acquired by United Talent Agency. Ahmed’s work includes Gen Z-led brand campaigns, cultural partnerships and community events such as ZCON.
Adriane Schwager writes about marketing hiring and team design, with a focus on finding the work a team actually needs done, freeing senior marketers to focus on strategy, and keeping human oversight in AI-assisted marketing.
Mathew Bojerski works in paid media, with a focus on testing advertising creative and helping teams understand what is working. The posts also describe what he expects from paid media managers and what they need from clients to do their jobs well.
Chris O'Hara writes about the future of product marketing, especially how AI is changing the work and why reliable customer data matters. Their posts also discuss applying AI to marketing operations and research.
Alex Brownstein analyzes advertising platforms and marketing trends, explaining what the numbers mean for advertisers. Their posts cover topics including Spotify’s ad business, pharmaceutical advertising on TV, and how companies should measure investment in AI.
Chris Toy works on marketing and AI at MarketerHire, writing about how companies can apply AI in marketing and find the expertise to do it. His posts emphasize practical changes to workflows, data, and team skills—not just adopting new tools.
Tom Davies writes about practical startup marketing and is building Brandingo, a tool for measuring brand growth. Davies's work draws on experience launching and growing products at Monzo and Wise and leading marketing at Yonder.
Aabhas Vijay shares SEO and answer engine optimization (AEO) advice, including how businesses can improve their visibility in AI search and measure the results.
Ron Carson works on win-loss research and customer insight gathering, helping businesses understand why deals are won or lost and how customers experience their products and teams.
Matt Scott works in paid media and marketing, sharing practical explanations of measurement methods such as marketing mix modelling and multi-touch attribution. They also describe how their team uses client case studies to shape its approach to paid media.
Svy Nekrasas shares practical advice on B2B marketing, including agile campaign planning, marketing technology decisions, and building collaborative teams.
Gonçalo Prates shares practical advice on paid media for B2B SaaS, with a focus on connecting advertising decisions to pipeline, revenue, and sales activity.
Lisa Wendland leads media and growth work for commerce brands, connecting paid, owned, and earned channels. Wendland also teaches marketing strategy and writes about growth, lifecycle marketing, and brand building.
Anthony Hodges works on NoShoot, a system for connecting AI-driven creative production with marketing strategy and campaign execution.
Mel Bell is a marketing and sales leader, fractional marketing consultant, and co-founder of an AI platform. Their work includes connecting marketing to revenue, building demand-generation and sales processes, and helping executives develop LinkedIn strategies.
Sofia O'Malley writes about B2B marketing strategy and go-to-market planning, with a focus on consistent brand positioning, customer experience, and connecting teams across the customer journey.
Oliver Yuwen shares practical marketing analytics advice, including how to measure channel profitability, test whether advertising drives sales, and use customer data to improve retention.
Jeff Wenzel writes about marketing equity crowdfunding and managing investor relationships. Their posts focus on building an investor community before a raise, measuring long fundraising timelines, and organizing investor follow-up.
Cameron Bottura runs The Ad Lounge, an agency focused on paid search and paid social for ecommerce brands. Bottura's work also includes consulting on advertising strategy and profitability.
Scott Gelber writes about B2B paid media, especially Google Ads for SaaS companies. The posts focus on connecting ad spend to qualified sales opportunities and pipeline by using CRM data, tighter targeting, and lead quality—not just clicks or raw lead volume.
Tom Jacques-Seebold helps DTC brands improve email and CRM so they can build customer retention and revenue without weakening their brand.
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