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Influencers for Startup founders

13 B2B creators, with their ideas, best work and partnership options.

13 creators

Brendan Hufford

53.9K followers

Brendan Hufford works with B2B SaaS companies on content marketing, SEO, and demand generation, with an emphasis on turning content into pipeline and giving a company a clear point of view.

Artificial IntelligenceB2B MarketingContent Marketing

Dan Medlin

20.8K followers

Dan Medlin works in recruiting and talent acquisition. Medlin teaches a structured STAR hiring approach for finding high achievers and presents himself as a fractional recruiting partner for growing companies.

RecruitingHiring managersStartup founders

Keith Peiris

15.8K followers

Keith Peiris builds Lightfield, an AI-native CRM that organizes customer and company data so AI agents can use it for tasks such as prospecting, sales follow-up, and deal preparation.

Artificial IntelligenceSalesAI agents

Hannon Brett

10K followers

Hannon Brett shares practical advice on B2B marketing, with a focus on improving live-event pipeline and ROI, building AI-supported go-to-market systems, and choosing marketing priorities for early-stage startups.

Artificial IntelligenceSalesStartup

Jess Ferretti

5.3K followers

Jess Ferretti is a fractional VP of Sales who helps digital health founders build the sales systems and processes their teams need to grow.

LeadershipSalesStartup

Kelsey Waters

2.9K followers

Kelsey Waters works on Openlane, a platform that helps growing companies build security and compliance programs around their needs. Their posts discuss helping founders decide when to start compliance work and building customer and partner relationships.

SalesStartupStartup founders

Alok Kumar Singh

2.7K followers

Alok Kumar Singh writes about product management and AI, with a focus on finding customer problems, building and reviewing products, and turning AI capabilities into useful business outcomes.

Artificial IntelligenceCybersecurityStartup

Lennox Powell

2.4K followers

Lennox Powell is a marketer who shares practical lessons on startup growth, marketing strategy, and AI tools. Their posts include plain-language explanations of marketing terms, campaign analysis, and examples of tools they have built.

Artificial IntelligenceStartupAI marketing

Ryan To is a creator and marketer who teaches companies how to grow through social content. Their work focuses on B2B marketing, short-form content, and using creator-led campaigns to reach customers.

StartupB2B MarketingContent Marketing

Chantel Elliott works on business growth through sales and marketing training, strategy, and hands-on advice. The posts describe helping teams align sales, marketing, and customer success, and adapting training to a company’s needs.

SalesSales and marketing alignmentStartup founders

Jason M. Lemkin is a B2B software founder and investor who hosts 20VC and writes about startup leadership, sales, pricing, growth, acquisitions and AI.

Artificial IntelligenceLeadershipStartup

Joseph McGrail works on B2B sales and go-to-market strategy. His posts focus on helping startups identify likely buyers, test sales messaging with prospects, and use sales-process data to decide what to improve.

SalesStartupRevenue Operations

Katie Soper shares perspectives on cybersecurity and hosts Cyber Confersations, a series of conversations with cybersecurity founders, executives and investors.

Artificial IntelligenceCybersecurityStartup

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