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Influencers for B2B SaaS and tech

29 B2B creators, with their ideas, best work and partnership options.

29 creators

Arushi Malviya

58.5K followers

Arushi Malviya runs Inizio Media Ventures, helping B2B founders use LinkedIn content and outbound to build visibility and generate sales conversations.

SalesStartupB2B SaaS and tech

Irina Maltseva

29.4K followers

Irina Maltseva works on SEO and AI search visibility for B2B SaaS companies. Maltseva launched Seen, an AI SEO agency, and describes its work as building visibility through strategy, content, and authority, with pipeline as the measure of success.

Artificial IntelligenceLeadershipContent Marketing

Moritz Heininger

21.6K followers

Moritz Heininger works on AI enablement for businesses, including practical AI-agent adoption, workflow automation and sales operations.

Artificial IntelligenceSalesCybersecurity

Omprakash Karuppanan

15.8K followers

Omprakash Karuppanan runs ABM execution programs for enterprise SaaS and IT services companies. Karuppanan's work focuses on improving enterprise deal progression, including diagnosing stalled deals, mapping buying committees, and using account signals to guide sales and marketing action. Karuppanan says they run Fuego Systems.

Artificial IntelligenceSalesAccount-based marketing

Yoganath V

12.4K followers

Yoganath V writes about UX design and product strategy, with a focus on helping teams improve SaaS experiences through clearer decisions, simpler onboarding, and design tied to user and business outcomes.

LeadershipUXB2B SaaS and tech

Gurpreet Kaur

10.9K followers

Gurpreet Kaur is a B2B tech content marketer who develops content strategy around customer needs, search visibility, and generating qualified leads.

Artificial IntelligenceSalesContent Marketing

Annie Dean

7K followers

Annie Dean works on customer success: helping organizations support customers, improve product adoption, and measure whether their products and services make a difference. Their posts draw on experience in technology and their current work supporting the social sector, where they are building a client success function.

Revenue OperationsCustomer SuccessB2B SaaS and tech

Sabina M. Pons

6.1K followers

Sabina M. Pons works on customer success and post-sales strategy for B2B technology companies, with a focus on protecting and growing recurring revenue. Her posts discuss retention, customer value, AI adoption, and how customer-facing teams work with the rest of go-to-market.

Artificial IntelligenceSalesRevenue Operations

Erin Dorshorst

5.4K followers

Erin Dorshorst works in B2B product marketing, connecting product, sales, and marketing to turn complex products into clear messaging, support launches, and help sales teams explain their value.

SalesGo-to-market strategySales enablement

Chase Tinkham

5.3K followers

Chase Tinkham works in Customer Success, sharing practical advice on onboarding into a customer book, understanding products and customers, and spotting retention risks. Tinkham has also described leading digital-transformation projects at a small automotive distributor.

HealthcareCustomer SuccessDigital transformation

Paul Deraval

5.1K followers

Paul Deraval writes about applying AI agents to sales and business operations, with a focus on using company data to guide recommendations and deploying agents safely.

Artificial IntelligenceAI agentsEnterprise AI

Travis Roderick

3.6K followers

Travis Roderick works in B2B marketing at WellSaid, with a focus on marketing automation, HubSpot, customer lifecycle campaigns, and events for learning and development professionals.

Revenue OperationsEmail MarketingMarketing automation

Jacob Riff

3.2K followers

Jacob Riff writes about helping small companies prepare for SOC 2 and says Riff builds Klaay, a platform for managing compliance work.

Go-to-marketFoundersB2B SaaS and tech

Allison Betito

2.2K followers

Allison Betito is a customer success professional with nearly a decade of experience. The work Betito describes includes leading customer success programs, supporting retention and expansion, and finding ways to improve customer operations.

SalesCustomer SuccessCareer transitions

Courtney Damji

1.9K followers

Courtney Damji is a B2B content strategist and consultant who works on SEO content strategy, content development, and writing and editing for high-growth companies.

Content MarketingSEOB2B content marketing

Mickey Bowen

1.9K followers

Mickey Bowen is Head of Creative at AdConversion, where they lead creative work for B2B advertising, including ads and landing pages. Their posts discuss building creative for full-funnel paid campaigns.

Artificial IntelligencePaid AdsB2B Marketing

Janet Sifers

1.6K followers

Janet Sifers works in B2B SaaS product marketing, writing about positioning products, aligning marketing with sales, and helping customers understand and get value from software.

SalesSales enablementGo-to-market

Ciaran K.

1.4K followers

Ciaran Keady works on Google Ads and lead generation for B2B companies. Keady's posts discuss improving ad relevance, tracking offline conversions such as qualified pipeline and closed deals, and using lead magnets with email nurturing to generate qualified leads.

Paid AdsLead generationB2B SaaS and tech

Scott Livingston-Valentine writes about B2B and SaaS marketing, including how to make marketing claims more persuasive with useful numbers and how brands can prepare for AI-driven search and product discovery.

Artificial IntelligenceB2B MarketingAnswer engine optimization (AEO)

Arthur Duboks

999 followers

Arthur Duboks works on go-to-market (GTM) engineering: building and repairing systems that connect sales and marketing tools, automate lead workflows, and improve conversion tracking. Their posts focus on making these systems work reliably with real customer data and existing CRMs.

Paid AdsRevenue OperationsMeta Ads

Yuval Passov writes about applying AI at work, adapting your career, and building resilient habits. Passov's newsletter is aimed at founders and people working in technology; Passov draws on examples from their work at Google and startup and gaming communities.

Artificial IntelligenceStartupContent Marketing

Lucienne Lacle works on B2B marketing on LinkedIn, helping companies use founder-led content and employee branding to build trust and reach potential buyers. Their posts also draw on their experience in product management and fintech, and they share advice on career development and turning skills into services.

LeadershipCybersecurityStartup

MG Gurbaxani is the founder of Cuvama, writing about value selling and enterprise deal strategy, including how teams build CFO-ready business cases and handle pricing pressure.

Artificial IntelligenceB2B SaaS and tech

Meenank Minnu creates LinkedIn content about B2B marketing, SaaS growth, and personal branding, and says they coach B2B marketing teams.

Artificial IntelligenceB2B MarketingSEO

Rekha Thomas is a B2B marketing leader who leads the Forbes Communications Council CMOs Group and shares guidance on go-to-market strategy, content marketing, AI, and PR.

Artificial IntelligenceLeadershipContent Marketing

Joe Kaszynski is a B2B demand-generation marketer focused on creating qualified pipeline. Kaszynski's work includes account-based campaigns, aligning marketing with sales, and using conversational messaging to re-engage dormant opportunities.

Artificial IntelligenceB2B MarketingAgentic AI

Yoni Benshaul is building Dreamhub, an AI CRM focused on helping revenue teams learn from their customer and sales data. Benshaul's posts explain why AI needs to understand a company’s sales context, including channel-partner relationships, before it can reliably update deals or support forecasting.

Artificial IntelligenceSalesRevenue Operations

Yiftah Shiri works on go-to-market at monday.com, sharing practical ways to use AI agents and CRM tools in sales and marketing.

Artificial IntelligenceSalesAI agents

Brigitta Ruha shares practical guidance on B2B go-to-market strategy, sales systems, and using AI to research and qualify leads.

Artificial IntelligenceSalesGo-to-market strategy

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