Lucienne Lacle

Buyers, they say, build trust with people before brands. Their comparison supports a testable claim, not a guarantee that every personal page will outperform every company page.

Over the same period, Lacle reports, 11 personal-page posts generated 52,121 impressions, while 29 company-page posts generated 46,647.

• That’s 11.7% more total impressions from the personal page, or about 4,738 impressions per post versus 1,609.
• They call their framework the Elated Trust Loop but don’t explain its mechanics in this post.

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They see brand, story, creativity and connection with people as more durable ways to stand out. They link this belief to their own move from product management toward marketing.

Lacle points to the spread of products with similar features and says a company’s story and ability to connect with people can set it apart. Mark Cuban and Gary Vee are quoted in support of related claims; these are their views, not Lacle’s original statements.

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In their account, personal stories can make a founder more relatable and help build trust, even in a traditional business culture. Their Caribbean example illustrates the argument in that context; ask whether it applies to other markets.

Lacle describes a video by Boudino de Jong, managing director of Profound, about founder challenges and the goal of making daily operations AI-driven.

• They say it opened emotionally and showed personality, and report more than 20,000 impressions, calls and emails, and warmer leads.
• Lacle reports these results.

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Reputation concerns and close business relationships, they say, can keep companies quiet, leaving others without useful warnings. Their example shows a preference for specific cases and underscores the need to agree on disclosure boundaries.

Lacle recounts how Jarno Sloots of Conneqtid spoke to customers about 1.3 million being laundered to an unknown bank account.

• Although people initially suspected his application, ethical hackers and penetration testing found the breach was not in his system, Lacle says.
• Sloots is the speaker in the story; Lacle presents the account and its lesson.

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They recommend building skills such as sales, marketing, communication and management around a core area of expertise, and describe a career that can span several fields rather than follow a single straight line. Their advice draws on their product-management experience and is guidance, not a universal career rule.

Lacle says product management was their core specialty and that they spent seven months focusing on four complementary skills. In another post, they describe a career spanning fintech, product management, B2B marketing and coaching, after finding mentors online when workplace guidance did not help.

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Their career advice connects to entrepreneurship and coaching: identify a skill, shape it into an offer and explain its value online.

Lacle says product testing was part of their product-management work and describes selling that skill for $200 in 30 minutes. They use the example to promote a group-coaching cohort on identifying skills, building an offer and positioning it online.

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Lucienne Lacle puts numbers behind the claim instead of repeating the usual advice.

Lucienne Lacle compares LinkedIn posts published over the same period: 11 from a personal page, producing 52,121 impressions, and 29 from the company page, producing 46,647.

• They report that the personal page generated 11.7% more total impressions on 62% fewer posts, averaging 4,738 impressions per post against 1,609 for the company page.
• Their conclusion: the messenger, not the algorithm, made the difference.
• "People build trust with people before they build trust with brands."
• Lacle calls their framework The Elated Trust Loop, but the post shows the measurement, not the framework's mechanics.

For brands planning a campaign

For a B2B SaaS brand weighing founder or employee posting, test this argument against your own account data: pull comparable date ranges for the company page and a founder profile, then compare impressions per post, not totals. The gap Lucienne Lacle reports makes a small pilot worth running before committing budget to paid distribution on the company page alone.

Read it for a concrete picture of the content Lucienne Lacle asks founders to make.

Lucienne Lacle opens with a claim about their market: most Caribbean founders avoid personal content because local work culture rewards being "serious" and fitting a rigid box.

• They then turn to a counter-example: a video by Boudino de Jong, managing director of digital agency Profound.
• It showed personality, opened with an emotional hook, and covered the founder's challenges and goals around making daily operations AI-driven.
• Lacle reports more than 20,000 impressions, a wave of calls and emails, and warmer leads.
• They argue that relatability builds trust, including in B2B.

For brands planning a campaign

Use this as a loose script for a founder video: an emotional hook, a named personal difficulty, a visible goal, and no front-loaded product pitch. For clients hesitant to publish something vulnerable, the example shows the format and reported payoff in one piece—easier to present than an abstract recommendation.

This is the clearest single post for understanding the business before reading anything else.

Lucienne Lacle lays out a timeline: in January 2024, they started using LinkedIn "for fun"; in September 2025, they signed their first client for almost $3,000; by July 2026, they say they are trusted by 31 thought leaders.

• Their work includes building employee branding strategies, generating leads through an optimised profile and content, and running a corporate workshop on B2B marketing on LinkedIn.
• Their aim is to make founder-led marketing a company's growth strategy.
• The rationale: buyers want human-to-human content before making a purchase, particularly in SaaS, where building a product is now easy.

For brands planning a campaign

The offer breaks into three services—strategy, profile-and-content execution, and workshops—useful when scoping an engagement or deciding what to buy first. The timeline suggests a solo practitioner with growing client work, not an agency with a large delivery team.

Read it to understand why they see brand and content, not features, as the things worth investing in.

AI and cheap engineering have removed barriers to building software, Lucienne Lacle argues, leaving similar features everywhere and making features a poor differentiator.

• What remains, they say, is brand, story, the ability to connect with people, and the ability to build "a cult-like following."
• They support the point with two quoted lines—Mark Cuban on software being created in seconds, and Gary Vee on ideas and creativity rising while execution moves down—and say this shift prompted their move from product management to marketing.
• The post recommends that readers learn to build a brand from scratch, create standout content, and speak to the next generation of buyers.

For brands planning a campaign

A strong argument for SaaS clients that still treat content as secondary to product. It gives a reason to shift budget toward brand and founder voice, and pairs well with the impression comparison above when you need both an argument and a number.

Useful for assessing their range and judgement.

Lucienne Lacle argues that cybersecurity awareness improves when local experts discuss attacks that happened locally, rather than international examples.

• They identify reputational fear as the obstacle: companies avoid naming real incidents, and experts avoid criticising peers in a small market.
• As an example, they describe Jarno Sloots of Conneqtid speaking in front of almost all his customers about a case where 1.3 million was moved to an unknown bank account.
• His application was blamed first, but penetration testing and ethical hackers showed the breach was not in his system.
• Lacle adds that companies are often obliged to warn others in their ecosystem after a breach but usually stay quiet.
• They conclude that publishing true examples is a way to market a company and earn trust.

For brands planning a campaign

For fintech or cybersecurity clients, this shows Lucienne Lacle engages with industry substance, not just posting tactics, and favours named, specific cases over hypotheticals. If a client cannot discuss live incidents, agree a disclosure boundary before commissioning content: this approach to credibility depends on real examples.

Read it if you are weighing a coaching or workshop engagement rather than done-for-you content.

Lucienne Lacle describes earning $200 in 30 minutes by selling digital product testing, a task that was part of their product management job.

• Their reasoning: inside a company, you see one job; as an entrepreneur, you start to see it broken into separate skills, each of which can be packaged and sold.
• They use this as the pitch for a group coaching programme starting 15 July, covering how to identify your skills, build them into an offer, and position that offer online.

For brands planning a campaign

Points to a second revenue line—group coaching—built on the same premise as Lucienne Lacle's client work: individual expertise can be productised and positioned through content. For clients seeking employee branding rather than founder content, it also shows that they teach the skill as well as execute it.

In one post, they report a like-for-like comparison from their own work: 11 posts on a personal page produced 52,121 impressions while 29 company-page posts produced 46,647 in the same period — 11.7% more total impressions from 62% fewer posts, and about 4,738 versus 1,609 impressions per post.

• They frame the test with a named framework, The Elated Trust Loop, and attribute the gap to the messenger rather than the algorithm: buyers build trust with people before they build trust with brands.
• They credit company pages with a role but see founder and employee posting as the larger untapped channel.

Publishes channel-level post counts and impressions side by side, along with the framework behind the comparison.

For brands planning a campaign

Strong subject fit for a campaign aimed at founder-led marketing. A B2B SaaS brand can ask them to run a pilot with named executives posting in their own voice, then measure comparable reach per post rather than raw output.

Examples: Source 1

They list the client work behind this: creating an employee branding strategy, generating leads through an optimized profile and content, and running a corporate workshop on B2B marketing on LinkedIn.

• Their account of the business runs from starting to use LinkedIn for fun in January 2024, to a first client at almost $3,000 in September 2025, to being trusted by 31 thought leaders by July 2026.
• The through-line is human-to-human content from named people before a buying decision.

For brands planning a campaign

Suits a program combining individual enablement with training. A software company can assess them for a workshop plus coaching for a cohort of employees; ask for retention and lead-quality measures, not only impressions.

Examples: Source 1 · Source 2

Against that, they offer the example of Boudino de Jong, managing director of digital agency Profound, who posted a personal video about founder challenges — charisma, an emotional hook, and a stated goal of making daily operations AI-driven.

• They report that the video drew more than 20,000 impressions, a wave of calls and emails, and warmer leads.
• Their conclusion is that relatability raises trust, including in B2B.

Close reading of a named founder's post, with reported outcomes tied to specific choices in the video.

For brands planning a campaign

Useful for a brand targeting or based in the Caribbean, or for a campaign where a founder is reluctant to appear in public. Their approach assumes vulnerability will be rewarded; test how much the brand's own culture can carry.

Examples: Source 1

In their framing, brand, story, and the ability to build a following remain distinctive. They support the claim with quotations from Mark Cuban on software being created in seconds and Gary Vee on ideas and creativity rising while execution moves to the bottom, and connect it to their own pivot from product management into marketing.

For brands planning a campaign

Relevant for a company whose product advantage is easy to copy and whose buyers need a reason to care. Expect opinion-led argument and brand-directed content rather than feature education; specify whether the brand wants that shift.

Examples: Source 1

They distinguish working hard, which they associate with putting out fires, from working smart, which they associate with strategic thinking, and recommend acquiring sales, marketing, communication, and management skills around a core domain.

• In their case, they say they spent seven months deliberately building those four surrounding skills around product management.
• They quote Robert Kiyosaki's line about working to learn rather than for money, and elsewhere describe a career that looks messy from the outside — including managers who could not help and mentors found online — resolving into a portfolio of fintech, product management, B2B marketing, and coaching.

For brands planning a campaign

Useful when an employee-branding program needs participants to see a reason to post. They can frame individual expertise as the raw material for a content position; ask whether their coaching audience overlaps with the brand's employees.

Examples: Source 1 · Source 2 · Source 3

Their argument is that employees see one job while entrepreneurs see the separate skills inside it, each of which can become a product. They promote a group coaching cohort beginning 15 July in which participants identify their skills, build an offer, and position it online.

For brands planning a campaign

Shows a practical route from subject-matter expertise to a sellable service, which can help independent experts or employees unsure what to write about. If a brand engages them for employee branding, ask how their own paid cohort relates to client work.

Examples: Source 1 · Source 2

Their definition is any technology that enables, automates, or improves financial services, with payments as one case among digital onboarding, lending, fraud detection, compliance, risk management, and core banking.

• They distinguish customer-facing tools from internal ones and note that they are back in the industry while also helping marketing teams with B2B LinkedIn marketing.
• The post ends with a personal update rather than a service pitch.

The post explains a topic without presenting a commercial offer.

For brands planning a campaign

For a fintech brand, this shows they can anchor a category conversation before moving to a product point. They also cover fintech, cybersecurity, and marketing, so specify which subject the campaign is buying.

Examples: Source 1

It cites Jarno Sloots of Conneqtid, who told an audience of customers that roughly 1.3 million had been laundered to an unknown bank account.

• Fingers initially pointed at his application, but ethical hacking and penetration testing showed the breach was not in his system.
• The commentary argues that most of an application can be secured, humans are the common vulnerability, and companies often fail to warn others in their ecosystem.

Event reporting focused on a named incident and speaker.

The post offers event commentary, not marketing services. It names a company's incident; brands considering similar material should confirm consent practices before using that approach.

For brands planning a campaign

Shows they can handle sensitive industry topics without flattening them, using a real case and a first-person account. Relevant for a cybersecurity brand weighing thought leadership on live incidents; ask what public disclosure the people involved have authorized.

Examples: Source 1

This overlaps with Lucienne Lacle's focus on human trust, expert visibility, and cybersecurity awareness through real examples.

Wright's posts center on the Cybersecurity Awareness Forum and live panel sessions, alongside community organizing and a tribute to a networking mentor. Lacle's comparable cybersecurity post comments on local incident disclosure, while their work focuses mainly on B2B marketing and career positioning rather than running a security-awareness community.

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This connects with Lucienne Lacle's focus on turning a skill or body of expertise into a positioned offer and using content to build trust before a buying decision.

Ramos focuses on book publishing, pre-launch demand, repositioning an underperforming book, and relaunching it as a client-acquisition asset. Lacle focuses on LinkedIn posting, founder and employee branding, and coaching people to package job skills into services—not on books or publishing.

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This resembles Lucienne Lacle's approach of turning a report, comparison, or category claim into a practical post for a B2B audience.

Delgado builds posts around third-party studies and international market data, often with a Brazil or Latin America lens, and stays close to report findings. Lacle more often draws on their client work, career moves, and observed case examples, connecting lessons to marketing or career action.

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Both posts show that work: one explains networking as a long-term process that produces advice, collaboration and career growth, and both promote a live Cyber Security Awareness Forum panel for security-awareness managers, CISOs, risk managers and people working on human risk and security culture. The community is described as sponsored by Click Armor, an interactive security training platform, so the route into the audience is a shared industry forum and event series rather than a single personal page.

Lucienne Lacle's posts do not show content production or personal-brand execution for clients: no profile work, posting strategy, employee-branding workshop, or performance figures comparable to their personal-versus-company page comparison.

• Reach runs through a community and its events, so a brand that wants a named executive publishing twice a week gets a different mechanism and timeline.
• No media kit, rates, or commercial availability are published; ask for these before discussing a partnership.

Examples: Source 1 · Source 2

Both posts make that argument directly.

• A book is an offer and a trust-building tool, not a vanity asset or résumé booster, and authors relying on a write-it-and-they-will-buy model are competing with more than 5,000 new titles published daily in the U.S.
• The longer post names the specific failures to fix, including no pre-launch demand building, no anticipation strategy, no network activation and no value-ladder integration, and offers repositioning and relaunching for books already published and underperforming.

This is book positioning and relaunch, not an ongoing LinkedIn founder-voice programme.

• Nothing reviewed addresses employee branding, profile optimisation, or a recurring publishing cadence, and no audience or performance data appears.
• A brand with no book or comparable authored asset has little for the advice to attach to.
• The second post closes with an offer to message for help and points to a video, so the framing is promotional as well as instructive.
• Only two posts were reviewed, from February 2026, and their full-post completeness is not verified.

Examples: Source 1 · Source 2

The two posts are worked examples of that format: one takes a CNN International commercial report on the business decision maker's mindset and pulls out findings on younger decision makers' personal values, digital transformation priorities, ESG and vendor selection; the other takes an IBM study on AI adoption, where Brazil's 41% adoption sits above the roughly 35% global average. Each post selects the numbers, adds a short takeaway, and links the original source.

The content curates and interprets other organisations' research rather than drawing on the poster's own client work, campaigns, or personal story—the mechanism Lucienne Lacle's founder-voice material depends on.

• Both posts date from August 2024, so they say nothing about current output or cadence.
• For a SaaS founder who needs an executive's voice built, this is a source of topic material and market framing, not evidence that the creator builds an executive's voice.
• Ask for audience data, a service list and commercial availability.

Examples: Source 1 · Source 2