Olga Bondareva works in B2B marketing at ModumUp, an AI-native agency. Bondareva's work focuses on helping businesses build buyer trust through social selling, communities, thought leadership and partnerships.
Jeremy Scott helps Shopify brands grow through SEO, paid media, email, and ecommerce content. They also create LinkedIn content for B2B brands in ecommerce, Shopify, and AI.
Ferdinand Goetzen shares perspectives on B2B marketing, content strategy, and practical AI adoption. Their posts discuss making content distinctive, testing AI workflows in real marketing work, and gathering input from B2B marketing leaders.
Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.
Erik Jacobson is a B2B content strategist and the public voice behind Hatch, a video production agency for marketing teams. He writes about building buyer trust through useful content, expert voices and video.
Gurpreet Kaur is a B2B tech content marketer who develops content strategy around customer needs, search visibility, and generating qualified leads.
Ashley Segura is a B2B marketer whose work focuses on content strategy, demand generation, and connecting marketing activity to sales pipeline. Segura's posts discuss sharpening ideal customer profiles, aligning marketing with sales and customer success, and measuring content’s influence beyond last-click conversions.
Jared Gibson helps companies turn executives’ and employees’ expertise into content, especially for LinkedIn and video. Gibson’s posts describe a practical approach: draw ideas from everyday work, help people share them consistently, and use those voices to reach buyers.
Jason Small works in content marketing and communications strategy, sharing ideas on evergreen content, repurposing, earned and owned media, and storytelling as audiences discover content through AI.
Bethany Fagan is a content and integrated marketing professional. Their posts describe leading content work, including building a content team and developing brand voice guidance; they also write about connecting complex technology to customer outcomes.
Justin Thomas creates B2B marketing content, focusing on how SaaS and education technology companies can use customer stories, useful problem-solving content, and clear points of view to generate demand.
Christophe Jammet works on human-centered UX research, AI enablement, and B2B marketing. Jammet's LinkedIn posts discuss designing AI around how people work, using targeted paid media to put strong content in front of the right buyers, and turning podcast episodes into smaller content assets.
Courtney Damji is a B2B content strategist and consultant who works on SEO content strategy, content development, and writing and editing for high-growth companies.
Yuval Passov writes about applying AI at work, adapting your career, and building resilient habits. Passov's newsletter is aimed at founders and people working in technology; Passov draws on examples from their work at Google and startup and gaming communities.
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