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Influencers for B2B marketing teams

21 B2B creators, with their ideas, best work and partnership options.

21 creators

Douglas Karr

12.7K followers

Douglas Karr creates and shares marketing technology content, covering topics such as AI, sales systems, ecommerce, SEO, and marketing operations. Karr's posts include practical guidance and coverage of tools and industry developments, with articles featured in the Martech Zone roundup.

Artificial IntelligenceEcommerceSales

Mikey H.

11.6K followers

Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.

B2B MarketingContent MarketingDemand generation

Sanjay Shah

10.8K followers

Sanjay Shah shares B2B marketing advice focused on demand generation, content, advertising and CRM-driven growth.

Artificial IntelligenceLeadershipB2B Marketing

Varnit Dhoundiyal

8.6K followers

Varnit Dhoundiyal analyzes pet-industry companies, markets, and business trends, and shares growth-marketing advice for pet brands. Varnit Dhoundiyal's posts connect market changes to practical questions about positioning, customer acquisition, and retention.

HealthcareCustomer retentionMergers and acquisitions

Stacy Eleczko

8K followers

Stacy Eleczko is a B2B positioning and messaging strategist. Eleczko researches buyers, competitors, and markets to help businesses explain what makes them a clear choice.

Content MarketingContent strategy and positioningB2B marketing teams

Wendy Lieber

7.7K followers

Wendy Lieber focuses on helping businesses generate more revenue from the customers, past conversations, and leads already in their CRM. Her posts emphasize assigning clear ownership, following up, segmenting contacts, and using content to restart sales conversations.

SalesContent MarketingContent strategy and positioning

Rivkie Lieberman

4.4K followers

Rivkie Lieberman is the founder and creative director of Motif Studio, a brand and web agency. Their work includes branding, website strategy, copy, and design, with a focus on B2B and high-ticket ecommerce.

EcommerceB2B MarketingBrand strategy

Steve Prior

2.6K followers

Steve Prior writes about B2B marketing, especially for defence and security. The posts focus on making technical messages clearer, tailoring them to different buyers, and using stories, humour and emotion to help marketing stand out.

B2B MarketingB2B marketing teams

Maria Gorn

2.3K followers

Maria Gorn shares practical advice on AI-assisted marketing, including video content, outreach, and data tools. Their posts also describe client work at Up Digital, an agency they identify as theirs.

Artificial IntelligenceLead generationB2B marketing teams

Leanne Regalla

1.4K followers

Leanne Regalla is a B2B conversion copywriter who writes and reviews website and sales copy. Regalla's posts focus on making messaging clear to different kinds of business decision-makers.

SalesB2B marketing teams

Susie Lee-Kilgariff

1.2K followers

Susie Lee-Kilgariff is a B2B marketing consultant whose work includes strategy, brand, digital and content. Her LinkedIn posts also discuss marketing events, sales and marketing alignment, and hiring for client marketing roles.

Artificial IntelligenceSalesB2B Marketing

Daisy Lyons

1.1K followers

Daisy Lyons is a B2B marketer who writes about building credibility, partnerships, and coordinated marketing, and shares experience with business events and retail technology.

EcommerceB2B MarketingEvent marketing

James Duggan

1K followers

James Duggan is a digital marketing strategist and co-founder of KZN Digital. His work focuses on how advertising, websites, CRM, customer data and sales processes fit together to improve marketing results.

LeadershipPaid AdsPaid media

Oliver Yuwen

758 followers

Oliver Yuwen shares practical marketing analytics advice, including how to measure channel profitability, test whether advertising drives sales, and use customer data to improve retention.

Email MarketingRetention marketingMarketing attribution

Veda Ford shares practical advice on paid social advertising, audience data, and campaign strategy, including ways brands can work with content creators.

Artificial IntelligencePaid AdsB2B Marketing

Andy Mullings is a B2B marketing operations specialist who shares work and advice on Adobe Marketo Engage, marketing data, and connected campaign workflows at JTF.

Artificial IntelligenceSupply ChainB2B Marketing

Mythri M. shares practical ideas about B2B marketing, including demand generation, webinars, account-based marketing (ABM), and content.

B2B MarketingContent MarketingDemand generation

Michelle J Raymond advises B2B marketing teams on LinkedIn strategy, including aligning company and employee brands, building buyer confidence, and developing LinkedIn newsletters.

B2B marketing teams

Kristen Bedell writes about marketing analytics, measurement, and attribution, including how businesses can maintain tracking, interpret differences between reporting platforms, and account for fragmented customer journeys.

Marketing attributionB2B marketing teams

Annesha Basu works in content and paid media. Their LinkedIn posts share practical advice on setting up ads, keeping campaign tracking consistent, and reconciling platform results with CRM records.

Paid AdsContent MarketingPaid media

Jaydip Parikh runs Tej SolPro and works with manufacturers and pharmaceutical companies on B2B marketing and go-to-market strategy. His posts focus on translating technical features into customer value, improving lead follow-up and sales capacity, and making websites and enquiry forms work better.

Artificial IntelligenceSEOB2B marketing teams

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