DTC and ecommerce Influencers

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Vanshikaa Oberoi

108K followers

Vanshikaa Oberoi works with founders on brand strategy, positioning, and decision-making frameworks through The Fingerprint Labs.

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Simon Beard

40.5K followers

Simon Beard is an entrepreneur focused on ecommerce and consumer brands. Beard shares practical views on scaling online retail, creator-led marketing and using AI to improve business operations.

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Ciaran Finn

33.5K followers

Ciaran Finn works in DTC e-commerce marketing, sharing advice on profitable paid advertising and building a stronger agency team. The posts cover Meta ads, marketing efficiency, hiring, and agency growth.

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Kait Stephens

30.8K followers

Kait Stephens writes about how consumer brands can grow across ecommerce, retail, and social commerce. At Brij, Stephens focuses on helping brands connect purchases made through retailers and marketplaces with their marketing and measurement.

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Salman Munir

24.1K followers

Salman Munir shares Meta Ads and ecommerce growth advice, including how to audit ad accounts, measure performance, and improve offers and creative.

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David Dokes

23.9K followers

David Dokes writes about AI tools for ecommerce teams, including agents for marketing workflows and custom models for ad attribution through Polar.

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Curtis Howland

21.7K followers

Curtis Howland shares paid-advertising and growth advice for premium ecommerce brands, including Meta and Google ads, AI search visibility, and campaign measurement.

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Cody Plofker

14.8K followers

Cody Plofker is a DTC ecommerce operator who shares how they use AI, customer feedback, and conversion testing to build and run brands. Their posts discuss their work at Jones Road Beauty and launching a new ecommerce brand.

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Connor Gross

14.3K followers

Connor Gross shares hiring advice and DTC brand stories on LinkedIn. Gross's posts cover recruiting for consumer brands, emerging roles in ecommerce and social commerce, and how brands grow through choices such as in-house manufacturing.

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Danil Saliukov

13.3K followers

Danil Saliukov works on creator-led marketing for e-commerce brands, including user-generated content for social ads and connected TV. Saliukov's posts discuss turning creator content into a performance channel and making campaign production and management easier for brands.

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Patrick O'Driscoll

9.7K followers

Patrick O'Driscoll shares advice on scaling direct-to-consumer e-commerce brands, including offer design, customer acquisition costs, marketing, and retention.

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Sachit Sharma

8.1K followers

Sachit Sharma writes about DTC ecommerce marketing, including improving Meta ad performance through creative testing and using AI to help brands understand and convert customer demand.

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Mohammad Ashraf

7.6K followers

Mohammad Ashraf shares practical analysis of DTC subscription retention and consumer-brand product strategy, using examples to show how brands can diagnose customer churn and focus on improving products.

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Chris Stola

7.4K followers

Chris Stola is a Shopify eCommerce agency owner and co-founder of Hyper Effekt. The agency builds Shopify stores, including migrations and conversion-focused work; Stola also writes about agency growth, AI-assisted store building, and eCommerce events and networking.

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Josh Tay

7.1K followers

Josh Tay works in DTC retention marketing, helping brands improve email and SMS programs while training the teams that run them. Tay's work emphasizes testing whether retention programs create incremental profit, rather than relying on channel-level best practices alone.

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Vinay Jain

6.4K followers

Vinay Jain builds AI marketing agents at Notch, focused on helping direct-to-consumer brands monitor ads, develop creative variations, and manage paid-media work.

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Daniel Valencia Sartor

5.4K followers

Daniel Valencia Sartor works on customer acquisition for direct-to-consumer brands through Meta ads, with a focus on ad concepts, creative testing and reducing customer acquisition costs.

Valentin Kuznetcov advises DTC ecommerce brands on profitable growth, connecting paid-media performance to customer acquisition costs, margins, retention, inventory and cash flow.

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Zain Ali

5.3K followers

Zain Ali shares analysis and interviews about ecommerce growth, with a focus on TikTok Shop, affiliate sales, and how brands scale.

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Jason Kutasi

5.3K followers

Jason Kutasi shares ecommerce marketing advice, especially on paid customer acquisition, DTC sales funnels, and how brands can compete with Amazon. Their posts draw on Kutasi's stated career in private equity and hedge funds as well as marketing.

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Sebastian Novinsek

4.7K followers

Sebastian Novinsek builds Influee, a platform for brands and agencies to find creators and produce user-generated content (UGC). Novinsek's work focuses on using creator content to test and scale paid social advertising.

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Joshua Graham

3.7K followers

Joshua Graham is a business owner and marketer who manages paid media for brands. Graham's posts focus on making acquisition and retention decisions using customer value and net profit, not revenue or ad-platform metrics alone.

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Kendall Shaw

3.2K followers

Kendall Shaw works on ecommerce growth, including whitelisted advertising, profitability metrics, and organic TikTok Shop sales. Shaw shares lessons from building consumer brands and practical guidance for online sellers.

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Luke Raben

3.1K followers

Luke Raben shares practical perspectives on DTC ecommerce growth, including how to measure profit after acquisition costs and use varied ad creative to reach new customers.

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Awais Nabi

3.1K followers

Awais Nabi creates practical advice and AI tools for Shopify brands, focusing on email marketing, customer retention, and improving the customer experience.

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Salman Baig

2.9K followers

Salman Baig works on paid social creative strategy for DTC ecommerce brands, developing ads that match different customer awareness stages and testing creative before increasing spend.

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Logan England

2.5K followers

Logan England shares practical advice for DTC eCommerce brands on paid-media performance, customer retention and lifetime value, and Black Friday planning.

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Kainan Pires

988 followers

Kainan Pires works on performance marketing for consumer packaged goods brands, connecting paid media, landing pages, email campaigns, and repeat-purchase strategy. Their posts focus on improving conversion and measuring which sales marketing actually drives.

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James Dickson

277 followers

James Dickson shares practical advice for DTC ecommerce brands on paid-ad testing, conversion, and email retention, and offers free store teardowns.

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Alex Rybakov

193 followers

Alex Rybakov works on AI-enabled creative for consumer brands, with a focus on testing: deciding what to make, what to measure, and what each result should change next.

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Michael Mulraney

Michael Mulraney works in performance marketing and creative strategy, helping ecommerce brands use paid advertising and creative testing to support growth.

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Brennan Tobin

Brennan Tobin works in DTC acquisition marketing and runs a TikTok Shop agency. The posts describe building creator affiliate programs for ecommerce brands and turning creator videos into ads for other channels.

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Muhammad Noman

Muhammad Noman is a creative strategist and copywriter who helps direct-to-consumer brands develop advertising concepts, video sales letters, and sales-page copy, then test and refine creative based on performance.

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Vanessa Van Hawkins

Vanessa Van Hawkins builds and markets direct-to-consumer brands, with a focus in Hawkins's posts on e-commerce growth, conversion, packaging, and subscription retention. Hawkins describes working on Cell Theory Labs, a longevity supplement brand, across Shopify and Amazon.

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Shubham A.

Shubham A. is a paid-media marketer focused on helping DTC ecommerce brands grow through Meta advertising. Their advice covers ad creative, funnel messaging, offers, landing pages, and managing spend during peak sales periods.

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Jim Schroën

Jim Schroën creates paid social video ads and creative strategy for direct-to-consumer brands. Their posts discuss UGC and direct-response ads, and using affiliate programs to test creators and find concepts before increasing ad spend.

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Luke Moriarty

Luke Moriarty is the founder of Cool Hog, a UK snack business selling through ecommerce, TikTok Shop and wholesale. They share the work of building the brand and discuss founder-led marketing and ecommerce growth.

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Jeremy Fenderson

Jeremy Fenderson works on profitable growth for direct-to-consumer brands. Fenderson's posts describe experience in paid media, client partnerships, and go-to-market strategy, alongside work on analytics that helps teams spot when to scale campaigns or adapt to marketplace sales such as Amazon.

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Lachezar Voynov

Lachezar Voynov shares paid-social and creative strategy for e-commerce brands, with a focus on scaling Meta ads through founder stories, creative testing, and subscription offers.

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Lais Karvelis

Lais Karvelis builds DTC ecommerce brands, with a focus on launching and growing a TikTok Shop-first brand. Their posts also discuss ecommerce profitability, content production, advertising, and the operational work behind growth.

Clivia Saracino writes about retail strategy for brands, with a focus on how direct-to-consumer, wholesale, and physical stores can work together to build a consistent brand. Saracino also discusses the difference between personalising an online experience and curating it with a distinct point of view.