Creative strategy Influencers

OH

Olly Hudson

37.4K followers

Olly Hudson is a DTC growth agency founder whose work focuses on paid media, creative strategy, and helping ecommerce brands grow.

JH

Jessie Healy

29K followers

Jessie Healy works on Meta advertising and creative strategy for eCommerce brands, including auditing ads and developing systems for testing varied ad creative.

SM

Salman Munir

24.1K followers

Salman Munir shares Meta Ads and ecommerce growth advice, including how to audit ad accounts, measure performance, and improve offers and creative.

BA

Ben Acott

23.9K followers

Ben Acott works with consumer brands on product positioning, launches, and growth. Acott describes Magnetic as a growth and venture studio that works with brands and builds its own; Acott’s posts highlight testing product concepts and advertising before committing to bigger investments.

GQ

Giann Quijano

15.3K followers

Giann Quijano is a creative and growth strategist who builds AI-enabled tools and marketing systems for e-commerce brands, connecting performance data, creative testing, and technical execution.

CP

Cody Plofker

14.8K followers

Cody Plofker is a DTC ecommerce operator who shares how they use AI, customer feedback, and conversion testing to build and run brands. Their posts discuss their work at Jones Road Beauty and launching a new ecommerce brand.

DV

Daniel Valencia Sartor

5.4K followers

Daniel Valencia Sartor works on customer acquisition for direct-to-consumer brands through Meta ads, with a focus on ad concepts, creative testing and reducing customer acquisition costs.

CS

Chris Suglia

5.2K followers

Chris Suglia shares practical advice on paid media and growth for direct-to-consumer brands, with a focus on Meta ads, campaign structure, creative, and profitable offers.

HH

Hannah Houg

3.5K followers

Hannah Houg works in DTC creative strategy, focusing on paid social: Houg shares ways to improve ad concepts and formats, learn from customer feedback, and develop creative strategists. Houg has also announced that they are joining the Parker AI team to help build tools for creative strategists.

SS

Sean Scogin

3K followers

Sean Scogin works with direct-to-consumer brands on marketing strategy, customer research, and developing distinct ideas for advertising. They built BrightCircle, which helps brands find underused customer segments and messaging for their ads.

SW

Stan Woods

2.8K followers

Stan Woods is a B2B marketing strategist and creative agency founder. After 25 years at Velocity, which he co-founded, he now offers advice to ambitious B2B brands. His writing argues for long-term, brand-led marketing and creative ideas instead of relying on short-term lead-generation metrics.

KV

Kevin Viet Tran

2K followers

Kevin Viet Tran is a creative strategist and boutique-agency owner who develops scripts, hooks, and video sales letters for e-commerce ads. Kevin also shares advice on building creative skills and hiring junior strategists.

AA

Aisha Ayanboade

628 followers

Aisha Ayanboade develops advertising creative strategy for direct-to-consumer beauty and wellness brands, using customer research to shape ad angles, hooks, and copy.

HA

Hasnat Ali

Hasnat Ali shares practical advice on Meta and Google advertising, using examples from Pakistani ecommerce to explain campaign measurement, customer research, and growth.

MN

Muhammad Noman

Muhammad Noman is a creative strategist and copywriter who helps direct-to-consumer brands develop advertising concepts, video sales letters, and sales-page copy, then test and refine creative based on performance.

Martin Lostak works with direct-to-consumer brands on ad creative strategy and pricing. The posts describe researching customer needs, choosing distinct ad angles to test, and finding pricing changes that can improve margins.

KO

Kofoshi Olayinka

Kofoshi Olayinka is a creative strategist who develops advertising for direct-to-consumer and ecommerce brands, with a focus on customer desires, ad messaging, and creative performance.

SA

Shubham A.

Shubham A. is a paid-media marketer focused on helping DTC ecommerce brands grow through Meta advertising. Their advice covers ad creative, funnel messaging, offers, landing pages, and managing spend during peak sales periods.

SP

Sophia Pashchenko

Sophia Pashchenko is an independent paid-social and creative strategist who helps product brands plan and produce ad creative, organize testing, and find new angles for Meta and TikTok campaigns. She writes about using AI to speed up creative testing without replacing customer insight or strategy.