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Unit economics Influencers

23 B2B creators, with their ideas, best work and partnership options.

23 creators

Greg Portnoy

26.9K followers

Greg Portnoy works on B2B partner revenue, writing and speaking about how companies can build partner programs, measure their financial impact, and use AI agents to manage the work.

Artificial IntelligenceLeadershipStartup

Salman Munir

24.1K followers

Salman Munir shares Meta Ads and ecommerce growth advice, including how to audit ad accounts, measure performance, and improve offers and creative.

EcommercePaid AdsMeta Ads

Todd Gardner

22.8K followers

Todd Gardner writes about SaaS company finance, investing, and valuation, including financial reporting, private credit, and how AI could affect software businesses.

Artificial IntelligenceUnit economics

Irina Sabrjanskaja

13.9K followers

Irina Sabrjanskaja writes about Google Ads and paid acquisition for e-commerce brands, connecting campaign decisions to customer value, contribution margin, and profitable growth.

EcommercePaid AdsUnit economics

Rohit Kokane

12.1K followers

Rohit Kokane creates business and finance content in Marathi about SMEs, business models, growth, marketing, sales and personal finance. He also works on podcasts, including consulting and post-production, and says he is developing a business and finance podcast.

StartupUnit economics

Mark Milburn

10.6K followers

Mark Milburn writes LinkedIn posts about franchise news, growth and ownership opportunities. The posts turn company announcements into concise stories that highlight details prospective franchisees may want to weigh, such as training, available markets and the business model.

Unit economics

Saijal Jain

10.1K followers

Saijal Jain shares practical advice on growing direct-to-consumer brands, including paid media measurement, ecommerce offers, and inventory planning.

Artificial IntelligenceEcommercePaid Ads

Patrick O'Driscoll

9.7K followers

Patrick O'Driscoll shares advice on scaling direct-to-consumer e-commerce brands, including offer design, customer acquisition costs, marketing, and retention.

EcommerceDTC and ecommerceUnit economics

Chris Avery

9.2K followers

Chris Avery advises ecommerce businesses on Google Ads, connecting campaign performance with margins, stock, customer economics and growth decisions.

EcommercePaid AdsUnit economics

Mohammed Jamil

7.7K followers

Mohammed Jamil works with e-commerce brands on Amazon growth and profitability, product launches, and the systems behind online stores. Their posts also cover selling across Amazon, TikTok Shop, and direct-to-consumer channels.

Artificial IntelligenceEcommerceUnit economics

Valentin Kuznetcov

5.4K followers

Valentin Kuznetcov advises DTC ecommerce brands on profitable growth, connecting paid-media performance to customer acquisition costs, margins, retention, inventory and cash flow.

Artificial IntelligenceEcommercePaid Ads

Muiz Tariq

5.3K followers

Muiz Tariq shares practical strategy for Amazon sellers, including PPC campaign structure, Q4 planning, Vendor Central decisions, and emerging AI tools.

Artificial IntelligenceEcommerceUnit economics

Suresh Dakshina

5.2K followers

Dakshina writes about practical AI for small businesses and says they are building DataMantis, a product intended to connect business data and give owners useful insights.

Artificial IntelligenceUnit economicsData governance

Domenick S.

3.1K followers

Domenick S. shares practical lessons from growing EBOOST through Shopify and Amazon, including customer acquisition, retention, product offers, and sales outreach.

EcommercePaid AdsShopify

Paul Grieselhuber

2.7K followers

Paul Grieselhuber works with direct-to-consumer ecommerce brands on conversion rate optimization and growth. Grieselhuber's posts discuss diagnosing checkout performance, using customer reviews to improve landing-page copy, and checking unit economics before adding acquisition channels.

EcommerceUnit economicsConversion rate optimization

Muhammad Anas Raza

1.4K followers

Muhammad Anas Raza works on paid acquisition, especially Meta ads. Their posts focus on improving lead quality, diagnosing conversion-funnel problems, and tracking whether ad leads turn into sales.

Paid AdsMeta AdsLead generation

Joshua Uebergang

1.2K followers

Joshua Uebergang is an ecommerce marketer focused on Shopify and search marketing. Joshua shares practical advice and case studies on paid search, brand growth, and running an agency.

EcommerceEcommerce marketingUnit economics

Shane Anglade

673 followers

Shane Anglade is the founder of Anglade Advisory and a fractional CFO who helps beauty, fashion, and CPG businesses improve profitability as they grow. Their advice focuses on practical decisions about cash flow, pricing, wholesale margins, and advertising costs.

EcommercePaid AdsUnit economics

Ali Chaudhary

336 followers

Ali Chaudhary shares practical guidance on Meta Ads for ecommerce, including campaign diagnosis, creative and audience decisions, customer acquisition, and measuring profitability beyond ROAS.

EcommercePaid AdsMeta Ads

Aqsam Bilal

327 followers

Aqsam Bilal shares practical advice for DTC ecommerce brands on Meta ad creative testing, customer economics, and reducing ad fatigue. The posts focus on testing distinct customer ideas—not just visual variations—and measuring results against costs such as customer acquisition cost.

Paid AdsMeta AdsCreative testing

Bernard Nader advises Amazon sellers on pay-per-click advertising, with a focus on diagnosing performance problems and improving profitability.

Unit economicsEcommerce brandsAmazon sellers

Charley McDonnell writes about paid social and growth strategy for ecommerce brands, with a focus on Meta advertising, customer acquisition costs, lifetime value, attribution, and the operating systems needed to scale.

Artificial IntelligenceEcommercePaid Ads

Daran Adair shares guidance on evaluating franchise opportunities, with a focus on customer habits, day-to-day operations, franchisor support, and whether a business fits a buyer’s market and circumstances. Adair draws on more than 30 years in restaurants and hospitality, as stated in a LinkedIn post.

Unit economics

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