Evan Carroll shares DTC performance-marketing advice, including Meta advertising, creative testing, customer acquisition economics, and retention. His posts draw on campaign data and examples from consumer brands.
Edgar Bitencourt shares advice on growing e-commerce brands through paid advertising, creative testing, offers and copywriting. Bitencourt's posts also show how they use AI tools to support paid-media and agency work.
Mathew Bojerski works in paid media, with a focus on testing advertising creative and helping teams understand what is working. The posts also describe what he expects from paid media managers and what they need from clients to do their jobs well.
Ernest Simonyan works in performance marketing at ScaleLoop, a marketing agency for e-commerce and information-product businesses. Simonyan's posts discuss Meta advertising, creative strategy and production, ad measurement, and hiring for the agency.
Abdo Mazloum shares practical e-commerce growth advice, focusing on paid-media performance, measurement, product data, and AI-driven product discovery.
Adam Taylor works with direct-to-consumer brands on Meta advertising. Taylor's posts describe building a creative-testing system that uses customer research to develop ad angles, track what works, and guide the next round of ads.
Paul Ryan Jones runs ORIRI, an agency that helps ecommerce brands grow through paid advertising, customer research and creative testing. Jones's posts also share practical systems for planning and improving paid ad campaigns.
Levi Steede is the founder of Adfluent, a paid social agency for ecommerce brands. Their work focuses on building creative systems to test and scale Meta ads that bring in new customers.
Nathan Smith is the founder of Arrim, an AI creative system for ecommerce brands. Smith's work focuses on using AI to produce ad concepts and building better systems to test which creative ideas perform.
Joanna Wallace works in paid media for direct-to-consumer ecommerce, with a focus on creative strategy, video editing, and creator and affiliate partnerships. She also describes doing recruiting work.
Sara Rafiq is a media buyer and performance marketer who works on Meta advertising for eCommerce and direct-to-consumer brands, including ad strategy, creative testing, and campaign optimization.
Hamza Aslam is a performance marketer who works on Meta Ads for e-commerce brands, with a particular focus on fashion businesses. The posts discuss diagnosing campaign problems, testing and scaling ads, and connecting ad conversations to sales.
Philip Speidel shares advice on using user-generated content (UGC) to develop and test paid ads for e-commerce brands. The posts discuss creator quality, audience-focused content and data-led production; Philip Speidel also describes working with the team at Xtreme Socials.
Abhijit Sarkar works on performance marketing for D2C brands, using paid ads, creative testing, and customer-retention campaigns to support growth and measure business efficiency.
Salman Baig works on paid social creative strategy for DTC ecommerce brands, developing ads that match different customer awareness stages and testing creative before increasing spend.
Adam Roberts shares advice on Meta ad creative and reviews Shopify ad accounts, focusing on hooks, performance metrics and ways to improve results. The linked Chatzzz podcast listings also identify Adam as the host.
Diana Nekrasova is the founder of SciGrowth, a marketing agency that helps Shopify brands grow through paid advertising, Klaviyo CRM automation, and data-informed strategy.
Bosun Liu’s posts describe work helping clients with cross-border logistics between Uzbekistan and China, alongside practical commentary on AI costs, model use, and creative production workflows.
Nick Maciel creates practical LinkedIn content about Google Ads and AI-assisted ad creative, including Performance Max and Demand Gen workflows. Their posts also describe Cadversity's work in product development and manufacturing.
Ujla Shakoor shares practical advice on improving Meta Ads for DTC and ecommerce brands, with a focus on creative testing, offers, customer journeys, and scaling.
Ashwin Gogawale shares practical advice on scaling Meta Ads for ecommerce, including campaign structure, customer acquisition, and ad-performance measurement.
Emmanuel Oladapo writes about paid media, media buying and e-commerce marketing, with a focus on improving advertising, testing creative and fixing the customer experience after the click.
Roop Gill is a creative strategist and UGC creator who develops paid social ads for DTC brands. The work focuses on why ads perform, using audience psychology to shape creative and testing ideas.
Nohan Decimus is a creative strategist who works on Meta and TikTok ads for French direct-to-consumer brands, including skincare, haircare and food companies. Their work focuses on testing ad concepts, hooks and formats to improve performance.
Delamon Rego shares practical advice on growing direct-to-consumer brands, with a focus on paid advertising, creative testing, attribution, and measuring whether ad spend drives incremental revenue.
Amir Faizan Malik works on conversion-focused copy and creative strategy for direct-to-consumer brands, including landing pages, email campaigns, and paid ads. Their posts emphasize customer research and structured testing to find which messages and creative angles perform.
Lauren Papon is a creative strategist focused on helping direct-to-consumer brands improve paid social ads through research, testing, and iteration.
Grace Eva creates practical guides for marketers and ecommerce brands on using AI to make UGC-style video ads, from scripts and AI presenters to product visuals and creative testing.
Aqsam Bilal shares practical advice for DTC ecommerce brands on Meta ad creative testing, customer economics, and reducing ad fatigue. The posts focus on testing distinct customer ideas—not just visual variations—and measuring results against costs such as customer acquisition cost.
James Dickson shares practical advice for DTC ecommerce brands on paid-ad testing, conversion, and email retention, and offers free store teardowns.
Ontshiametse Blessing Mlambo shares practical ideas on digital marketing, UGC-style ad creative, creative testing, and marketing measurement. Their posts focus on testing distinct hooks and concepts, matching videos to stages of the buying journey, and improving tracking with server-side GA4.
Alex Rybakov works on AI-enabled creative for consumer brands, with a focus on testing: deciding what to make, what to measure, and what each result should change next.
Alex Chan is a Singapore-based marketer associated with Omni Digital. The posts focus on paid advertising and creative strategy, including testing ads, finding qualified leads, and helping businesses grow.
Sophia Pashchenko is an independent paid-social and creative strategist who helps product brands plan and produce ad creative, organize testing, and find new angles for Meta and TikTok campaigns. She writes about using AI to speed up creative testing without replacing customer insight or strategy.
Justin Reed helps direct-to-consumer brands grow profitably through authentic advertising. Reed shares advice on testing ad creative, connecting ads to customer needs, and scaling Meta campaigns by building ads for specific customer segments.
Alex O. shares app content-marketing advice and describes building UGC systems for mobile apps, including creator briefs, content testing, and AI-supported workflows.
Joshua Chui develops direct-response creative for Meta ads, helping brands identify why customers buy and turn those insights into ads. Their examples include method-led campaigns for tuition centres and planning around proven ads for major sales periods.
Lachezar Voynov shares paid-social and creative strategy for e-commerce brands, with a focus on scaling Meta ads through founder stories, creative testing, and subscription offers.
Charlie Grinnell writes and speaks about how brands can understand audience behavior beyond their own data, use creator and community insights, and make marketing decisions based on evidence rather than internal assumptions.
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