Don Brett shares practical analysis of eCommerce and retail for consumer-goods businesses, including marketplace strategy, digital growth, social commerce, and retail media. Brett also identifies with Pattern, The CPG View podcast, and the Retail eCommerce Club.
Kait Stephens writes about how consumer brands can grow across ecommerce, retail, and social commerce. At Brij, Stephens focuses on helping brands connect purchases made through retailers and marketplaces with their marketing and measurement.
Ashley Wright advises DTC ecommerce brands on TikTok Shop and how to extend creator-driven growth across channels such as Meta, Amazon, direct-to-consumer, and retail.
Nicole (Nico) Santos works in retail and e-commerce, with experience spanning operations, photography, technology, partnerships and sales. Santos is now building a company focused on commerce and merchant problems, and writes about customer-first business, collaboration and the role of relationships in commerce.
Athens Ramseyer writes about DTC growth, including paid customer acquisition, TikTok Shop content, customer profitability, and cash planning.
Connor Gross shares hiring advice and DTC brand stories on LinkedIn. Gross's posts cover recruiting for consumer brands, emerging roles in ecommerce and social commerce, and how brands grow through choices such as in-house manufacturing.
Alex Rossman works in marketing at Rossman Media, advising businesses on growth and discussing social commerce, paid channels, and marketing strategy.
Vitalii Khyzhniak works with brands on TikTok Shop and social commerce. Their posts focus on the operational work behind growth, including creator programs, logistics, campaign management, and forecasting what the channel can build beyond sales.
Cam Martinez works on TikTok Shop and creator affiliate marketing, with a focus on how creator programs, live selling, and day-to-day operations fit into a brand’s wider business.
Muhammad Farhan shares advice on growing TikTok Shop businesses, including creator selection, content that converts, affiliate operations, and fulfillment.
Zain Ali shares analysis and interviews about ecommerce growth, with a focus on TikTok Shop, affiliate sales, and how brands scale.
Lisa Wendland leads media and growth work for commerce brands, connecting paid, owned, and earned channels. Wendland also teaches marketing strategy and writes about growth, lifecycle marketing, and brand building.
Anna C. is a digital commerce and growth leader at CLEARSTEM. Her work spans ecommerce, paid media, customer retention, and social commerce, with a focus on connecting channels and improving the customer journey.
AQIB M. shares practical advice on TikTok Shop operations and marketing, including seller compliance, store tools, creator content, and growth strategy.
Erica La Sala is a beauty-industry reporter whose work examines how brands sell and grow, including the economics of direct-to-consumer businesses, Amazon and TikTok Shop.
Thalita Oliveira advises brands on entering and growing in Brazil, with a focus on TikTok Shop, social commerce, creator and affiliate programs, and go-to-market planning.
Ehsan Ellahi is building an agency focused on e-commerce and TikTok Shop management. Ellahi's posts discuss using creator content, affiliate marketing, and product demonstrations to help brands test what drives customer interest and sales.
Muhammad Usman works on TikTok Shop growth for ecommerce and consumer brands, with a focus on creator-led campaigns, checkout conversion, and profitability.
Muhammad Rukn E Alam shares practical advice on growing TikTok Shop businesses, with a focus on affiliate creators, profit margins, creative testing, and the operations needed to handle more sales.
Umer Javed advises e-commerce brands on launching and growing TikTok Shop businesses, with a focus on creator partnerships, content, and the operations needed to turn sales spikes into repeatable growth.
Hassan Raza helps eCommerce brands launch and grow TikTok Shop stores, with work spanning product listings, pricing, content, creator and affiliate partnerships, and paid campaigns across UK and European markets.
Shahbaz Akbar shares practical advice for brands growing on TikTok Shop, including how to create product demand, test creator content, and turn attention into profitable sales.
Ethan Kramer works on social commerce growth, with a focus on TikTok Shop, creator partnerships, and connecting creator content with paid media. He also shares practical advice for brands on measuring profitability and building creator programs.
Janine Huizeling works in the beauty supply chain, buying and selling branded beauty products worldwide. Her LinkedIn posts analyze market trends, ecommerce, fragrance, skincare, and opportunities for beauty brands and distributors in different regions.
Will Shonn works with Bea Social, helping consumer brands run and grow TikTok Shop through affiliates, creators, LIVE selling, content and paid media. Shonn also shares lessons from operating Bezzie, an e-commerce brand built around TikTok Shop.
Brennan Tobin works in DTC acquisition marketing and runs a TikTok Shop agency. The posts describe building creator affiliate programs for ecommerce brands and turning creator videos into ads for other channels.
Oubai Hendi is an AI product and growth leader who builds products and growth systems for e-commerce and software businesses. Their posts cover using AI to create and publish marketing content, and connecting acquisition, activation, and retention into a growth engine.
Parastish Singh writes about product thinking and technology in retail and consumer goods, including on-shelf availability, supply chains, social commerce in China, skincare shopping, and AI-enabled shopping experiences.
Gabby Gonta is a live-shopping host and content strategist who runs gift product drops and shares practical advice on social selling, product launches, and customer engagement.
Jamie Gutfreund writes and speaks about creator marketing, with a focus on how brands can connect creator campaigns to commerce, measurement and business results. Their posts also examine brand partnerships and share examples of campaign strategy.
Richard Hurtley works with consumer brands on sales and growth. He is Commercial Director at Coral Eyewear, advises retailers on practical uses of AI through Panther8, and mentors consumer-brand founders. He has also founded businesses, including Rampant Sporting.
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