Brand strategy Influencers

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Vanshikaa Oberoi

108K followers

Vanshikaa Oberoi works with founders on brand strategy, positioning, and decision-making frameworks through The Fingerprint Labs.

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Jason Vana

87K followers

Jason Vana is a brand strategist who helps businesses clarify their positioning and turn it into practical changes to their messaging, offers, marketing, and operations. Jason Vana's posts discuss positioning for industrial companies and describe a manufacturing client case.

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Robert Rose

35.4K followers

Robert Rose is a content marketing strategist and commentator who co-hosts This Old Marketing with Joe Pulizzi. Rose's work explores content strategy, AI in marketing, brand voice, and how companies can build trust through distinct human voices.

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Jay Baron

10.2K followers

Jay Baron writes about B2B demand generation and advises marketing teams on building offers, buyer narratives, and distribution that competitors cannot easily copy.

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Eric Dyck

9.6K followers

Eric Dyck interviews ecommerce founders and brand operators on the DTC Podcast, then shares their practical lessons on topics such as pricing, retention, product launches, and brand building.

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Sabena Suri

5.2K followers

Sabena Suri writes Brandiose, a newsletter about brand strategy, retail, marketing and consumer trends. Their posts analyze examples such as Gap’s turnaround, product redesigns shaped by customer criticism, and emerging consumer signals.

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Prince Kumar

4.9K followers

Prince Kumar is a LinkedIn creator who writes about digital marketing, especially SEO and AI-era search, and uses brand case studies to explain marketing and business strategy.

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Sean Foote

4.6K followers

Sean Foote writes about building and measuring B2B growth and revenue operations teams. Foote's posts focus on connecting marketing spend to revenue, improving adoption of go-to-market systems, and evaluating growth and AI investments with clear business metrics.

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Rivkie Lieberman

4.4K followers

Rivkie Lieberman is the founder and creative director of Motif Studio, a brand and web agency. Their work includes branding, website strategy, copy, and design, with a focus on B2B and high-ticket ecommerce.

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Stan Woods

2.8K followers

Stan Woods is a B2B marketing strategist and creative agency founder. After 25 years at Velocity, which he co-founded, he now offers advice to ambitious B2B brands. His writing argues for long-term, brand-led marketing and creative ideas instead of relying on short-term lead-generation metrics.

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Phill Keaney-Bolland

2.8K followers

Phill Keaney-Bolland works on branding and marketing for cybersecurity companies, helping them explain what sets them apart and stand out in a crowded market. Keaney-Bolland's posts describe using Blue Ocean Strategy to shape that brand story and highlight clear storytelling and design in startup presentations.

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Erica La Sala

2.7K followers

Erica La Sala is a beauty-industry reporter whose work examines how brands sell and grow, including the economics of direct-to-consumer businesses, Amazon and TikTok Shop.

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Deborah McGinn

2.3K followers

Deborah McGinn is a B2B marketing leader and author of Crossing the Divide: How B2C Thinking Is Transforming the Future of B2B Marketing. She is Chief Marketing Officer at Secure Code Warrior.

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Ashley Daisley

2.3K followers

Ashley Daisley facilitates strategic workshops and off-sites that help teams use consumer insights to make clearer brand and product decisions. Their posts describe the CAMPFIRE framework and exercises such as sensing rounds, which surface differing views and help teams build a shared direction.

Sofia O'Malley writes about B2B marketing strategy and go-to-market planning, with a focus on consistent brand positioning, customer experience, and connecting teams across the customer journey.

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Ximena Vela

1.2K followers

Ximena Vela focuses on marketing for beauty and skincare brands, writing about brand strategy, ecommerce conversion, and customer retention.

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Mansi Rana

Mansi Rana is a digital marketing professional who shares practical advice on growing D2C and ecommerce businesses, including performance marketing, conversion optimization, and brand strategy.

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Ronit Thakur

Ronit Thakur publishes LinkedIn commentary analyzing Indian consumer brands, marketing and business growth, often comparing how companies build awareness, distribution and profitability.

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Vanessa Van Hawkins

Vanessa Van Hawkins builds and markets direct-to-consumer brands, with a focus in Hawkins's posts on e-commerce growth, conversion, packaging, and subscription retention. Hawkins describes working on Cell Theory Labs, a longevity supplement brand, across Shopify and Amazon.

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Delfin Vassallo

Delfin Vassallo writes about B2B marketing, with a focus on brand-building, trust and reaching buyers in complex, long sales cycles.

Clivia Saracino writes about retail strategy for brands, with a focus on how direct-to-consumer, wholesale, and physical stores can work together to build a consistent brand. Saracino also discusses the difference between personalising an online experience and curating it with a distinct point of view.

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Mark Montgomery

Mark Montgomery writes about enterprise AI, corporate governance, economics, and venture capital, often translating those issues into questions for business leaders. His posts also examine regional investment, including New Mexico’s venture capital program.