Mark Pecota runs a crowdfunding company that helps creators and consumer-product founders launch products on Kickstarter. Pecota's posts share launch case studies and practical advice on topics such as validating demand, manufacturing, shipping and growing a business after a campaign.
Paul Drecksler writes about e-commerce and fintech, including weekly roundups of company deals and commentary on issues affecting online sellers.
Jason Kutasi shares ecommerce marketing advice, especially on paid customer acquisition, DTC sales funnels, and how brands can compete with Amazon. Their posts draw on Kutasi's stated career in private equity and hedge funds as well as marketing.
Karl Simpson works in ecommerce, with a focus on Amazon, product data, merchandising, and the processes that help businesses manage product catalogues and prepare for AI-driven shopping.
Domenick S. shares practical lessons from growing EBOOST through Shopify and Amazon, including customer acquisition, retention, product offers, and sales outreach.
Erica La Sala is a beauty-industry reporter whose work examines how brands sell and grow, including the economics of direct-to-consumer businesses, Amazon and TikTok Shop.
Brendan Ducie shares practical commentary on ecommerce, digital marketing, and selling through Amazon, including how online retail differs from traditional retail.
Umer Javed advises e-commerce brands on launching and growing TikTok Shop businesses, with a focus on creator partnerships, content, and the operations needed to turn sales spikes into repeatable growth.
Vanessa Van Hawkins builds and markets direct-to-consumer brands, with a focus in Hawkins's posts on e-commerce growth, conversion, packaging, and subscription retention. Hawkins describes working on Cell Theory Labs, a longevity supplement brand, across Shopify and Amazon.
Jeremy Fenderson works on profitable growth for direct-to-consumer brands. Fenderson's posts describe experience in paid media, client partnerships, and go-to-market strategy, alongside work on analytics that helps teams spot when to scale campaigns or adapt to marketplace sales such as Amazon.
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