Riley Cronin works on creator marketing and social commerce at Zeroto1, with a focus on building creator communities, growing TikTok Shop programs, and turning creator content into Meta partnership ads.
Cam Martinez works on TikTok Shop and creator affiliate marketing, with a focus on how creator programs, live selling, and day-to-day operations fit into a brand’s wider business.
Sarah Beeskow Blay shares practical guidance on affiliate and partnership marketing, including publisher recruitment, affiliate-program strategy, retailer agreements, and e-commerce trends.
Zain Ali shares analysis and interviews about ecommerce growth, with a focus on TikTok Shop, affiliate sales, and how brands scale.
Adam Riemer writes and advises about SEO, affiliate marketing, and ecommerce, including how AI affects product discovery, content, and conversions.
Joanna Wallace works in paid media for direct-to-consumer ecommerce, with a focus on creative strategy, video editing, and creator and affiliate partnerships. She also describes doing recruiting work.
Kendall Shaw works on ecommerce growth, including whitelisted advertising, profitability metrics, and organic TikTok Shop sales. Shaw shares lessons from building consumer brands and practical guidance for online sellers.
Megan Stephenson writes about affiliate and partnership marketing, helping brands plan publisher recruitment, commissions, promotions, and tracking. She also explores business opportunities in circular fashion and textile reuse.
Muhammad Rukn E Alam shares practical advice on growing TikTok Shop businesses, with a focus on affiliate creators, profit margins, creative testing, and the operations needed to handle more sales.
Victor Moen runs affiliate programs for B2B SaaS companies, focusing on finding and recruiting partners and helping them generate sales.
Jenny Gonzalez works on affiliate and partner marketing, helping businesses recruit partners, track performance, and build programs with clear attribution, payout rules, and retention goals.
Sebastian Nelson is the CEO of Cruva, a software business focused on TikTok Shop affiliate programs. Nelson shares practical advice on finding and supporting creators, measuring sales, and managing the inventory and operations needed to grow through TikTok Shop.
Will Shonn works with Bea Social, helping consumer brands run and grow TikTok Shop through affiliates, creators, LIVE selling, content and paid media. Shonn also shares lessons from operating Bezzie, an e-commerce brand built around TikTok Shop.
Jim Schroën creates paid social video ads and creative strategy for direct-to-consumer brands. Their posts discuss UGC and direct-response ads, and using affiliate programs to test creators and find concepts before increasing ad spend.
Jamie Gutfreund writes and speaks about creator marketing, with a focus on how brands can connect creator campaigns to commerce, measurement and business results. Their posts also examine brand partnerships and share examples of campaign strategy.
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