Evan Carroll shares DTC performance-marketing advice, including Meta advertising, creative testing, customer acquisition economics, and retention. His posts draw on campaign data and examples from consumer brands.
Megan Bowen is the CEO and majority owner of Refine Labs, a B2B marketing agency. Bowen writes about marketing strategy, organizational growth, and the role of human judgment in an AI-driven workplace.
Tim S Dodd shares LinkedIn strategies for B2B companies seeking customers and stronger sales pipelines, including outreach, personal-brand content, and lead quality. Dodd's posts also describe building Client Wave, software based on Dodd's agency’s campaign experience.
Adriane Schwager writes about marketing hiring and team design, with a focus on finding the work a team actually needs done, freeing senior marketers to focus on strategy, and keeping human oversight in AI-assisted marketing.
Juliana Jackson is a data and marketing professional who writes and teaches about analytics, measurement, and turning data into business decisions.
Chris O'Hara writes about the future of product marketing, especially how AI is changing the work and why reliable customer data matters. Their posts also discuss applying AI to marketing operations and research.
Nataliya Andreychuk shares perspectives on pharma marketing and content operations, including how teams can reuse approved content, improve content activation, and apply AI in their workflows. She also hosts Pharma Talks conversations with people working in pharma.
James Wilkinson works on digital tools for golf clubs at Albatross, including customer relationship management systems and club websites.
Vincent Plassard shares practical advice on account-based marketing (ABM), including how to choose target accounts, tailor campaigns to buying signals, and reduce delays between marketing and sales. His posts describe running ABM at Userled.
Sudhir Kumar is a B2B marketer who writes and makes videos about combining AI with human-centered marketing. Their work includes frameworks for building trust and using emotional intelligence in campaigns; they also describe experience in demand generation, account-based marketing, and marketing leadership.
Mickaël Aubard shares practical analysis of performance marketing, including cross-channel ad benchmarks, campaign strategy, and tools that help teams manage advertising across platforms.
David Herrmann shares practical advice and opinions on DTC ecommerce marketing, including Meta advertising and creative decisions.
Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.
Andrei Haret writes about B2B paid media, focusing on lead quality, measurement, and using customer-acquisition economics to guide campaign decisions.
Moni Oloyede works in marketing operations and writes about how B2B marketing teams should adapt their roles, technology, and methods—including marketing automation, account-based marketing, and the changing skills companies seek.
Pierre Duvergé shares practical B2B marketing advice for small businesses, including how to audit customer acquisition, improve sales processes, and connect websites, CRM systems, and follow-up into a more reliable growth system.
Zontee Hou works in content marketing, with a focus on strategy, measurement, and adapting existing material for different channels. Her LinkedIn posts describe workshops on measuring content marketing results, discuss marketing trends, and show how she develops content from source material. One post also identifies her as the author of a book, though the supplied material does not give its title.
Kelvin Claveria writes about marketing and consumer insights, including how AI affects marketing and what insights teams should consider when choosing research platforms.
Nick Handley works on digital marketing strategy, measurement and AI, with a focus on performance and ecommerce. Handley also co-hosts Prompted, a podcast about making AI more accessible.
Jason Kutasi shares ecommerce marketing advice, especially on paid customer acquisition, DTC sales funnels, and how brands can compete with Amazon. Their posts draw on Kutasi's stated career in private equity and hedge funds as well as marketing.
Emilis Karvelis is a creative strategist for e-commerce brands, focused on developing advertising that speaks to customer needs and improves ad performance. They also share advice on building a creative-strategy career.
PJ Fetterman is a B2B marketing leader who writes about category creation, marketing strategy, and how to organize marketing teams— including how AI may change the work. A post announcing a role at Manufacturo describes leading brand and digital strategy for a company serving manufacturing industries.
Hichem Bennaceur is an analytics and conversion-rate optimization consultant who helps DTC brands, SaaS companies, and agencies understand customer behavior and improve their websites. Bennaceur's work combines customer-journey research, analytics, and AI-assisted tools.
Jason McCormick writes about DTC marketing, with a focus on email retention, customer journeys and using AI in marketing activities. His posts discuss practical tactics such as timing replenishment emails and tailoring winback messages to lapsed customers.
Chris Peer works on B2B and industrial marketing, with a focus on helping companies build marketing strategies and systems tied to sales and growth. Their posts discuss manufacturing, logistics, marketing operations, and sales-marketing alignment; they also identify The Great Eight Pillars of Online Marketing as their book.
Tom Cogswell is a B2B marketing leader focused on demand generation and marketing programs for complex, multi-stakeholder buying groups. Cogswell describes experience building global buying-group programs and using research and sales intelligence to shape enterprise marketing.
Matthew Turner works on marketing operations: building the systems and processes that turn a marketing plan into action. Turner's posts also explore how AI can help teams rethink those systems, not just automate existing tasks.
Stephen A. Hart is the founder of ExplainOnCamera, a service that helps busy professionals turn their expertise into regularly published video content. Hart's work also includes content marketing, brand strategy, and guidance on using AI to extend and distribute content.
Rekha Thomas is a B2B marketing leader who leads the Forbes Communications Council CMOs Group and shares guidance on go-to-market strategy, content marketing, AI, and PR.
Talat Razeeq works on lead-generation systems for businesses in solar and other home-service industries. Their posts discuss paid campaigns, lead qualification and routing, CRM delivery, and using AI to improve marketing and sales operations.
Lauren Sallata writes about enterprise marketing leadership, customer experience, and aligning sales, marketing, and service around go-to-market growth. Her posts also explore how AI and shared customer data can support more connected buying journeys.
Chris Downey is a B2B marketing and social media professional who writes about building social video programs, measuring social media’s business impact, and making focused marketing decisions.
Basil Sadiq is a B2B content marketer whose work includes employer and student career content, recruiting campaigns, and AI-assisted marketing strategy. Their posts describe content marketing at Handshake and B2B marketing work at Comarketer.ai.
Jeremy Fenderson works on profitable growth for direct-to-consumer brands. Fenderson's posts describe experience in paid media, client partnerships, and go-to-market strategy, alongside work on analytics that helps teams spot when to scale campaigns or adapt to marketplace sales such as Amazon.
Delfin Vassallo writes about B2B marketing, with a focus on brand-building, trust and reaching buyers in complex, long sales cycles.
Jake Surrey works in B2B demand generation and paid media. His posts describe using AI to speed up campaign work while keeping a human responsible for briefing, monitoring and quality checks; he also announced joining Blackline Safety’s Demand Gen team.
Sundeep Sanghavi is a tech entrepreneur and investor who works on VideoForce.ai, using AI to find and repurpose real creator videos into performance ads.
Tim Bohn focuses on enterprise marketing operations, especially governing web forms and lead capture so businesses can improve data quality, manage consent, and keep marketing systems working reliably.
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