Marketing measurement and incrementality Influencers

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Jonathan Bland

30.6K followers

Jonathan Bland works on B2B SaaS marketing at Omni Lab, with a focus on paid media, campaign testing, attribution, and driving pipeline.

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Dale W. Harrison

29.8K followers

Dale W. Harrison works on B2B marketing and sales effectiveness. In a LinkedIn post, Harrison describes the role as Head of Strategy at The Insight Collective and co-hosts a series about B2B sales, marketing, and revenue growth.

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David Dokes

23.9K followers

David Dokes writes about AI tools for ecommerce teams, including agents for marketing workflows and custom models for ad attribution through Polar.

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Bret Starr

19.8K followers

Bret Starr writes about B2B marketing and tests how AI, changing buyer journeys, and new marketing channels affect demand generation. Starr's work includes newsletters, client campaign experiments, and tools for sales and marketing teams.

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Nick Jordan

18.5K followers

Nick Jordan shares practical ways to explain organic and AI search performance to finance leaders, including comparing organic cost per click with paid search and reporting AI search visibility alongside established channels.

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Sanjay Shah

10.8K followers

Sanjay Shah shares B2B marketing advice focused on demand generation, content, advertising and CRM-driven growth.

Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.

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Meghan Hardy

5.9K followers

Meghan Hardy is a fractional marketing consultant and advisor who helps direct-to-consumer brands diagnose growth problems and build strategies for profitable growth.

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Cory Lindholm

5.4K followers

Cory Lindholm writes about paid search and Google Ads, especially AI-driven bidding and advertising for complex e-commerce catalogs. Their posts focus on measuring performance against business margins and keeping human oversight over automated campaigns.

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Sean Foote

4.6K followers

Sean Foote writes about building and measuring B2B growth and revenue operations teams. Foote's posts focus on connecting marketing spend to revenue, improving adoption of go-to-market systems, and evaluating growth and AI investments with clear business metrics.

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Matt Scott

4.6K followers

Matt Scott works in paid media and marketing, sharing practical explanations of measurement methods such as marketing mix modelling and multi-touch attribution. They also describe how their team uses client case studies to shape its approach to paid media.

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Will O'Brien

3.8K followers

Will O’Brien writes about ecommerce marketing measurement, including attribution, incrementality and AI-driven product discovery. O’Brien’s posts also cover early-career recruiting and how employers reach students.

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Matthew Vignieri

3.7K followers

Matthew Vignieri writes about paid media and advertising technology, with a focus on how teams can prepare their data, systems, governance, and workflows for agentic AI.

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Ray Mina

3.6K followers

Ray Mina writes about improving healthcare marketing through better patient-journey experiences and measurement that connects campaigns to patient outcomes, CRM data, and revenue.

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Lisa Wendland

3.2K followers

Lisa Wendland leads media and growth work for commerce brands, connecting paid, owned, and earned channels. Wendland also teaches marketing strategy and writes about growth, lifecycle marketing, and brand building.

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Zak Pinder

3.2K followers

Zak Pinder shares practical advice on marketing measurement and technology implementation in banking, including how to report attribution honestly and reduce risk when launching CRM integrations.

Jevian Fernandez is a ghostwriter who creates educational email courses for business coaches and personal branding agencies. They also share practical content marketing advice for small businesses through LinkedIn posts and YouTube videos.

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Gavin Trippe

2.1K followers

Gavin Trippe writes about how Shopify brands measure marketing performance, forecast revenue, and decide where to spend across media channels.

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Andy Janaitis

1.9K followers

Andy Janaitis works on connecting the software small manufacturers already use so they can trust their business data and see where operations need attention. Janaitis Business Systems grew from their advertising work, where connecting sales data to ad platforms helped clients measure performance.

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Mohammad Zumair

1.7K followers

Mohammad Zumair is a B2B marketer who writes about go-to-market strategy, demand generation, and how AI can shape marketing decisions and execution.

Yohann Georgel shares practical perspectives on marketing strategy, customer data, CRM, and connecting campaigns to the customer journey. Georgel's posts emphasize choosing channels based on business goals and measuring growth beyond short-term campaign returns.

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Frederick Lansky

1.2K followers

Frederick Lansky is a fractional CMO who focuses on ecommerce growth, conversion improvements, and measuring marketing by its effect on sales. Lansky's posts discuss practical fixes such as checkout speed, email flows, and tracking whether advertising leads to transactions.

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Steph Alexander

1K followers

Steph Alexander works in healthcare and pharmaceutical media strategy at Butler/Till, with a focus on direct-to-consumer marketing and point-of-care experiences. Their posts discuss patient experience, personalization, behavioral data, and how healthcare advertising can respond to changing conditions.

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Nathan Wisdom

871 followers

Nathan Wisdom writes about marketing, leadership, and business performance for fitness studio and franchise operators. The advice focuses on choosing offers people want, using metrics to improve marketing, and helping teams understand what good performance looks like.

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Gopal Verma

Founder of Adbullet, a performance marketing agency. Gopal Verma writes about digital advertising, Indian e-commerce and B2B marketing, including how businesses can measure ad results and plan campaigns.

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Mike MacDonald

Mike MacDonald shares practical advice on B2B demand generation and growth marketing, including email re-engagement, content strategy, customer advocacy, and measuring marketing’s contribution to revenue.

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Matthew Sciannella

Matthew Sciannella is a B2B marketing professional associated in Sciannella's posts with Refine Labs. He writes about SaaS go-to-market strategy and marketing measurement, including attribution and the operational problems he calls “GTM debt.”