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Influencers for B2B founders

20 B2B creators, with their ideas, best work and partnership options.

20 creators

Arushi Malviya

58.5K followers

Arushi Malviya runs Inizio Media Ventures, helping B2B founders use LinkedIn content and outbound to build visibility and generate sales conversations.

SalesStartupB2B SaaS and tech

Marty Samples

26.2K followers

Marty Samples shares practical advice for B2B founders on reducing operational bottlenecks and building systems for more predictable growth, including better CRM data, lead routing, and repeatable workflows.

Artificial IntelligenceLeadershipStartup

Orlando G.

19.4K followers

Orlando G. shares practical HubSpot workflows for sales and customer support, including scheduling, discovery-call playbooks, ticket routing, customer feedback, and deal reporting.

Artificial IntelligenceSalesRevenue Operations

Abdul Raheem

13K followers

Abdul Raheem works on B2B lead generation, connecting paid ads with landing pages, lead capture, CRM, follow-up and sales tracking to help businesses build a more predictable pipeline. Raheem says they co-founded Audaxic Media in 2026 to build these systems for B2B founders.

SalesMarketing automationClient acquisition

Mikey H.

11.6K followers

Michael Howe helps B2B founders turn their expertise, customer conversations, and existing content into LinkedIn posts and content programs designed to build demand and support sales.

B2B MarketingContent MarketingDemand generation

Dale Shephard

9.9K followers

Dale Shephard works with founder-led B2B businesses as a fractional revenue leader, helping build a commercial engine and connect sales processes and AI tools to measurable business results.

Artificial IntelligenceLeadershipSales

David Bush

9.3K followers

David Bush helps business owners build repeatable business development systems that connect prospecting, outreach, follow-up, content, CRM, automation and human support.

SalesStartupLead generation

Steve Wallace

6.6K followers

Steve Wallace is a B2B sales consultant who helps businesses improve their sales messaging and build more predictable pipelines through referrals.

SalesB2B salesSales compensation and OTE

Braedi DeLong

5.5K followers

Braedi DeLong is CEO of The Sales Collective and advises businesses on go-to-market strategy, sales enablement, and the economics of growth.

SalesGo-to-market strategyB2B founders

Navneet Kaur

4.1K followers

Navneet Kaur shares practical marketing advice for founders and aspiring marketers, including guidance on lead generation, marketing careers, campaign ideas and building a marketing function.

EcommerceContent MarketingLead generation

Sanawish Khan

3.5K followers

Sanawish Khan works in B2B marketing, including LinkedIn lead generation and warm outreach. Their posts also cover e-commerce advertising and creative testing.

EcommerceSalesPaid Ads

Saskia Childe

3.5K followers

Saskia Childe helps founders improve their LinkedIn messaging and client acquisition. Their posts describe warm, personalised outreach, clarifying an offer and ideal customer, and qualifying potential clients through conversation.

SalesB2B founders

Kerry Macca

3.2K followers

Kerry Macca writes about building more disciplined go-to-market systems, including buyer-focused targeting, sales pipeline quality, and leadership decisions that help revenue teams perform.

Artificial IntelligenceLeadershipSales

Harvey Le

2.8K followers

Harvey Le develops outbound and go-to-market strategies for B2B businesses. Their work focuses on cold email, offers, prospect research, and building campaigns around a company’s sales economics and growth stage.

Artificial IntelligenceSalesGo-to-market strategy

Abrar Hussain

2.5K followers

Abrar Hussain is a B2B outbound marketer who builds cold-email campaigns and systems for businesses. Abrar Hussain's posts share campaign tests, targeting and messaging methods, and lessons from running an outbound agency called Signalbound.

SalesAgency operationsB2B founders

Mel Bell

2.3K followers

Mel Bell is a marketing and sales leader, fractional marketing consultant, and co-founder of an AI platform. Their work includes connecting marketing to revenue, building demand-generation and sales processes, and helping executives develop LinkedIn strategies.

Artificial IntelligenceLeadershipSales

Sayanta Goswami is a B2B positioning strategist. They help B2B firms shape how enterprise buyers understand their expertise and credibility before sales conversations.

SalesEnterprise salesB2B founders

Wayne Marlton teaches businesses how to find clients through LinkedIn direct messages. Marlton's advice focuses on reading prospects, listening before pitching, qualifying genuine interest and building referral partnerships.

SalesB2B foundersB2B sales leaders

Harshavardhan Chhallani shares business-growth advice through CoachTech, focusing on systems for scaling small and midsize businesses. Chhallani's posts cover sales processes, CRM and workflow automation, and employee development.

StartupEmail MarketingFounder dependency and succession

Michael Cleary shares practical perspectives on B2B websites and company leadership, drawing on work with companies to make their websites clearer and more useful to buyers.

LeadershipSalesB2B Marketing

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