Kait Stephens writes about how consumer brands can grow across ecommerce, retail, and social commerce. At Brij, Stephens focuses on helping brands connect purchases made through retailers and marketplaces with their marketing and measurement.
James Congdon recruits search and growth marketing professionals for agencies and businesses, including eCommerce and SaaS companies. Congdon's posts describe hiring for roles from specialist to executive level, with a focus on what candidates have actually done—not just their job titles.
Noah King builds and advises on data infrastructure for ecommerce and advertising. Their work focuses on connecting platforms such as Shopify, Meta, and Google to privately owned data warehouses, so brands and agencies can build their own analytics and reporting tools.
Danil Saliukov works on creator-led marketing for e-commerce brands, including user-generated content for social ads and connected TV. Saliukov's posts discuss turning creator content into a performance channel and making campaign production and management easier for brands.
Mickaël Aubard shares practical analysis of performance marketing, including cross-channel ad benchmarks, campaign strategy, and tools that help teams manage advertising across platforms.
Tom Davies writes about practical startup marketing and is building Brandingo, a tool for measuring brand growth. Davies's work draws on experience launching and growing products at Monzo and Wise and leading marketing at Yonder.
Meghan Hardy is a fractional marketing consultant and advisor who helps direct-to-consumer brands diagnose growth problems and build strategies for profitable growth.
Sara Rafiq is a media buyer and performance marketer who works on Meta advertising for eCommerce and direct-to-consumer brands, including ad strategy, creative testing, and campaign optimization.
Hamza Aslam is a performance marketer who works on Meta Ads for e-commerce brands, with a particular focus on fashion businesses. The posts discuss diagnosing campaign problems, testing and scaling ads, and connecting ad conversations to sales.
Abhijit Sarkar works on performance marketing for D2C brands, using paid ads, creative testing, and customer-retention campaigns to support growth and measure business efficiency.
Jack Maguire works in paid social and performance marketing, bringing creative strategy, measurement, and business goals together. Maguire's posts discuss campaign performance and include a hypothetical simulation of AI-assisted retail advertising.
Megan Stephenson writes about affiliate and partnership marketing, helping brands plan publisher recruitment, commissions, promotions, and tracking. She also explores business opportunities in circular fashion and textile reuse.
Mickey Bowen is Head of Creative at AdConversion, where they lead creative work for B2B advertising, including ads and landing pages. Their posts discuss building creative for full-funnel paid campaigns.
Sudharshan Inbaraj runs Meta Ads campaigns for e-commerce businesses, sharing campaign results and discussing creative testing, targeting, and optimization. They have also explored AI tools for producing video ads.
Ali Hamza shares advice and case examples on Meta advertising, ecommerce and lead generation, focusing on improving offers, tracking and campaign performance. They also promote website and marketing services that combine web design, lead capture and follow-up.
Muhammad Anas Raza works on paid acquisition, especially Meta ads. Their posts focus on improving lead quality, diagnosing conversion-funnel problems, and tracking whether ad leads turn into sales.
Terri Holley is a UGC creator and creative strategist who makes short-form brand content and helps businesses develop performance-focused creative, including creator sourcing, briefs, and scripts.
Muhammad Rukn E Alam shares practical advice on growing TikTok Shop businesses, with a focus on affiliate creators, profit margins, creative testing, and the operations needed to handle more sales.
Lauren Papon is a creative strategist focused on helping direct-to-consumer brands improve paid social ads through research, testing, and iteration.
Grace Eva creates practical guides for marketers and ecommerce brands on using AI to make UGC-style video ads, from scripts and AI presenters to product visuals and creative testing.
Tarsis Toschi works across content strategy, SEO, paid media, and performance marketing. Their approach connects how a page is built and measured with what it should achieve, from attracting visitors to converting them.
Founder of Adbullet, a performance marketing agency. Gopal Verma writes about digital advertising, Indian e-commerce and B2B marketing, including how businesses can measure ad results and plan campaigns.
Aman Jabeen works on Google Ads and eCommerce growth, with a focus on optimizing shopping campaigns, improving Merchant Center quality, and turning store visits into sales.
Sundeep Sanghavi is a tech entrepreneur and investor who works on VideoForce.ai, using AI to find and repurpose real creator videos into performance ads.
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