Evan Carroll shares DTC performance-marketing advice, including Meta advertising, creative testing, customer acquisition economics, and retention. His posts draw on campaign data and examples from consumer brands.
Olly Hudson is a DTC growth agency founder whose work focuses on paid media, creative strategy, and helping ecommerce brands grow.
Ladie Pabillar shares practical advice on ecommerce paid advertising, including how to assess ad performance, decide what to scale, and develop creative angles from competitor research.
Jade van Pelt is a marketing strategist focused on helping direct-to-consumer brands improve organic and paid content. Their posts explain how to build brand awareness, make founder-led content more distinctive, and adapt creative to the different goals of ads and organic channels.
Royston G King shares advice on improving ecommerce websites and growing online sales through paid social advertising, email and SMS marketing.
Sebastian Novinsek builds Influee, a platform for brands and agencies to find creators and produce user-generated content (UGC). Novinsek's work focuses on using creator content to test and scale paid social advertising.
Philip Speidel shares advice on using user-generated content (UGC) to develop and test paid ads for e-commerce brands. The posts discuss creator quality, audience-focused content and data-led production; Philip Speidel also describes working with the team at Xtreme Socials.
Hannah Houg works in DTC creative strategy, focusing on paid social: Houg shares ways to improve ad concepts and formats, learn from customer feedback, and develop creative strategists. Houg has also announced that they are joining the Parker AI team to help build tools for creative strategists.
Domenick S. shares practical lessons from growing EBOOST through Shopify and Amazon, including customer acquisition, retention, product offers, and sales outreach.
Sehar Abbas shares digital marketing advice for e-commerce brands, including paid-ad testing, social media content and organic growth.
Kevin Viet Tran is a creative strategist and boutique-agency owner who develops scripts, hooks, and video sales letters for e-commerce ads. Kevin also shares advice on building creative skills and hiring junior strategists.
Emmanuel Oladapo writes about paid media, media buying and e-commerce marketing, with a focus on improving advertising, testing creative and fixing the customer experience after the click.
Shashank Kakade creates conversion-focused video sales letter ads and paid-social creative to help e-commerce and wellness businesses grow.
Michael Mulraney works in performance marketing and creative strategy, helping ecommerce brands use paid advertising and creative testing to support growth.
Brennan Tobin works in DTC acquisition marketing and runs a TikTok Shop agency. The posts describe building creator affiliate programs for ecommerce brands and turning creator videos into ads for other channels.
Justin Reed helps direct-to-consumer brands grow profitably through authentic advertising. Reed shares advice on testing ad creative, connecting ads to customer needs, and scaling Meta campaigns by building ads for specific customer segments.
Shmuel Mischel is a DTC marketer focused on performance creative: developing and testing ads to drive customer acquisition. In a LinkedIn post, Mischel described moving from Head of Creative at Odyssey to Chief Marketing Officer at Luma Nutrition.
Zeeshan Mukhtar works on Shopify store design and development, ecommerce management, social media marketing, and Meta and TikTok ads through ZEMAS Tech. Mukhtar's posts focus on making online stores more trustworthy and turning visits and attention into customers.
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