Pierre Duvergé shares practical B2B marketing advice for small businesses, including how to audit customer acquisition, improve sales processes, and connect websites, CRM systems, and follow-up into a more reliable growth system.
Most useful for practical French language B2B marketing advice on audits, acquisition costs, and sales process fixes.
Best for
A French language B2B agency or SME campaign on customer acquisition or marketing audits.
Not for
English language enterprise SaaS product launches aimed at Fortune 500 CMOs with video first demos.
Key takeaways
Trace where your last ten customers came from, not where the team assumes.
Fix and simplify the sales process before automating it or connecting tools.
A website needs qualified traffic and follow-up to generate business.
Check first: Confirm no published sponsorship terms or media kit; ask for analytics and acquisition-cost sources.
Main ideas
Start an audit with evidence, not the company’s story · Fix the process before automating it · A website needs qualified traffic and follow-up to generate business
Pierre Duvergé shares practical B2B marketing advice for small businesses, especially on finding where customers come from and making marketing and sales processes work together.
The posts turn broad problems into concrete checks: trace the sources of the last ten customers, compare what a company thinks attracts clients with its records, and look for missed follow-ups or wasted effort.
They also address rising acquisition costs, overloaded marketing roles, and why businesses should fix a sales process before automating it.
Follow this work for grounded diagnostic questions and examples of how to move from a vague growth problem to specific next steps.
Duvergé’s distinctive approach is to diagnose before prescribing tools.
In one post, a five-part marketing audit moves from clarifying the ideal customer and promise to mapping channels, checking observed behavior, identifying stalled leads, and turning findings into actions.
In another, the starting point is a simple review of where the last ten customers came from—not where the team assumes they came from.
A case described as work at Prométhée applies the same principle to automation: simplify the sales process first, then connect the tools.
The posts report ten hours of time recovered each week as the case’s outcome.
They also use satire, including mock job descriptions, to highlight the mismatch between the scope expected of SME marketers and the resources they are given.
The examples make the advice accessible; ask for the sources behind the acquisition-cost figures before using them as benchmarks.
Pierre Duvergé’s posts return to one practical priority: diagnose how a small business actually gets and handles customers before buying tools or adding activity.
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The advice favors evidence over assumptions, a workable sales process over premature automation, and realistic expectations for marketing teams.
Start an audit with evidence, not the company’s story
Pierre Duvergé argues that businesses often cannot clearly explain where their customers come from.
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The audit should compare what the company believes with customer records and observed behavior, revealing dependence on one channel, friction in the sales journey and work that produces no useful result.
One post suggests tracing the last ten customers through emails, CRM records, inbound contacts, conversations and referrals. Another lays out a fuller audit: clarify the ideal customer and promise, map the channels, compare stated behavior with analytics and CRM evidence, identify neglected leads or stalled deals, and turn the findings into concrete actions.
A website needs qualified traffic and follow-up to generate business
A polished website or AI chatbot is not an acquisition strategy.
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Pierre Duvergé argues that a site must attract qualified visitors, answer their questions and pass their details into a CRM with follow-up in place. Without visitors, even a capable chatbot has nobody to help.
One post compares putting an AI agent on a site with no traffic to hiring a salesperson and locking them in a shop in the desert. It sets out three linked parts: acquisition, an AI layer to answer visitors’ questions, and automation to capture leads and trigger follow-up.
Marketing needs realistic scope and accountable measures
Pierre Duvergé’s satirical posts challenge the expectation that one small-business marketer can cover every channel, tool and discipline while still being judged on ambitious results.
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The humor highlights a mismatch between workload, resources and accountability: it critiques the role rather than offering a step-by-step marketing method.
A mock 2026 job description bundles strategy, content across multiple platforms, advertising, SEO and GEO, analytics, CRM, events, design and video into one role, then lists a salary of €32,000–€35,000. A companion post describes a marketing director expected to double qualified leads with a reduced budget and an apprentice, while numerous colleagues offer opinions.
Recalculate acquisition costs instead of trusting old assumptions
Pierre Duvergé warns that outdated cost assumptions can make formerly sound marketing investments appear profitable when they are not.
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The argument is to revisit customer acquisition cost and channel economics using current figures. The post gives no named sources for its statistics; ask for the underlying sources before using them as benchmarks.
A post gives channel cost figures and argues that a business assuming an €800 CAC may be closer to €1,200, with an LTV-to-CAC ratio nearer 3:1 than 5:1. It offers a Google Sheets kit in the comments; ask for the link.
Explains what Pierre Duvergé means by a marketing audit and how the five steps work in practice.
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This is the clearest single statement of their method, making it the best place for newcomers to start.
On discovery calls, Pierre Duvergé asks prospects how they attract customers.
In roughly 80% of audits, the answer is vague: the salesperson knows it by heart; it is a bit blurry, but it is coming; they post when they have time; there is a CRM somewhere; it is the website, or so they think; word of mouth.
The post treats that as normal rather than shameful, then lays out a five-step audit: understand the market, including the real ideal customer, the real promise and what customers actually think rather than what the company assumes; map channels across the site, CRM, LinkedIn and outbound to see where energy is lost; cross-check what people say against what they do in Hotjar, Analytics and the CRM, because stated behaviour and real behaviour differ; sort the signals, including a showcase site that is really showcasing lost conversions, a deal open since 2022, a forgotten follow-up or a sleeping lead; then turn the audit into action, with a cleaned CRM, clarified message, ready outbound sequences and a lead magnet, putting the business back in control within 90 days.
The closing argument: marketing is mechanics—you cannot fix what you have not opened up.
For brands planning a campaign
A collaboration could turn the five-step framework into a recurring teardown, with each episode ending in a concrete 90-day action list rather than a diagnostic report.
Answers where to start when a business has no reliable picture of its acquisition.
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It is the shortest, most immediately usable entry point into the same method.
Asked on a call where to start when analysing an SME's marketing, Pierre Duvergé gives one answer: map where the last ten customers really came from, using emails, CRM sources, inbound contacts, conversations and referrals—not what the team claims or the founder assumes.
This small exercise can immediately expose dependence on one channel, usually word of mouth; friction in the sales journey; what actually works, sometimes by accident; the lack of a predictable acquisition strategy; and effort that achieves nothing.
The post says fifteen minutes is enough to tell whether a company has a working machine or is improvising.
For brands planning a campaign
A low-friction, highly shareable diagnostic for a collaboration: one question that gives readers an actionable result and a natural bridge to a fuller audit offer.
Explains how much B2B acquisition costs have changed and what that means for an SME's assumptions.
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It is the best starting point for the cost side of the CAC conversation.
The post says B2B acquisition costs rose 40 to 60% between 2023 and 2025, then breaks the increase down by channel: Google Ads CPC up 12% over 2025-2026, the biggest annual rise since 2021 and up 164% since 2019; LinkedIn Ads up 89% since 2019, with average cost per lead for B2B services now between 900 and 1,850 euros; cold outbound averaging 1,820 euros per lead, described as the most expensive channel and the one where marketing budgets are most quietly buried; B2B referral at 140 euros per lead, the only channel falling in relative terms and one nobody structures seriously.
For an SME owner, the implications are concrete: cost assumptions from 2022 may now be off by 40 to 60%; a real customer acquisition cost thought to be 800 euros may be closer to 1,200; and an LTV/CAC ratio thought to be 5:1 may be closer to 3:1.
Campaigns that were profitable two years ago may have slipped into the red without the finance lead, agency or dashboard noticing.
The post ends by offering a free Google Sheets kit in the comments.
For brands planning a campaign
A strong hook for a data-led collaboration: the agency could co-publish a sourced version of these benchmarks with a worked CAC calculation, retaining the recalculate-your-real-CAC framing and crediting the original numbers.
Explains what Pierre Duvergé does when a client wants automation and shows the order of operations they insist on.
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It is the clearest worked example of audit before tooling.
A manager was spending close to two hours a day copying information between an old Excel file, a badly configured CRM and email to follow up with prospects.
Most people would reach straight for an automation tool, but the post argues that this only accelerates the chaos: automating a broken process speeds up the losses.
In this case, described as work done at Prométhée, the sales cycle was audited first.
Two findings: 30% of the data entered daily informed no decision, and follow-up steps were vague and time-consuming.
Before touching any code, the sales process was revised, the funnel radically simplified, low-value tasks removed and the prospect journey from first contact to closing clearly defined.
Only then was a simple custom workflow built to link the tools.
The reported results: zero manual entry, a predictable and clear sales cycle, and ten hours of thinking time recovered per week for the manager.
For brands planning a campaign
A ready-made case-study structure with a specific payoff number. It suits a collaboration aimed at owners buying automation tools before fixing the underlying process, and gives the partner agency a concrete before-and-after to anchor on.
Answers whether a small business should add an AI agent to its website.
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It sets out the acquisition-first view behind Pierre Duvergé's advice on AI and automation.
The post starts with the current advice to add conversational agents that serve customers around the clock.
It accepts that the technology is powerful, then pushes back: installing an AI agent on a site with no traffic is like hiring the best salesperson in the world and locking them in a shop in the middle of the desert.
For a small business, a website without a clear acquisition strategy is not an asset but a dead catalogue, a digital shop window gathering dust.
Three elements have to work together: an acquisition strategy that brings a steady flow of qualified prospects to the site; an AI layer that greets that traffic, answers about 80% of questions instantly and creates a connection; and automation that captures the data, sends it to the CRM and triggers follow-ups without a single copy-paste.
It closes by asking readers when their site last generated a qualified lead.
For brands planning a campaign
A discussion-ready angle on AI for small businesses. The traffic-before-chatbot argument lends itself to a debate, a joint webinar or a two-part exchange in which the partner agency walks through the three elements in practice.
Explains who Pierre Duvergé is addressing and why the workload they describe is under pressure.
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It best captures the audience behind the audit and CAC arguments.
A mock job ad for an SME marketing manager, dated 2026.
The missions range from steering overall marketing strategy to writing for the site, blog, newsletters, LinkedIn, Instagram, TikTok, podcasts, videos and occasional tweets; managing Google, LinkedIn and Meta Ads; running SEO and GEO; analysing data and producing dashboards; optimising funnels; maintaining the CRM; running at least two events a year; designing sales collateral; graphic design and video editing; answering client emails when nobody else is around; supervising the year's apprentice; editing the website; and working hand in hand with the sales director.
The profile asks for at least five years in the same sector, validated management experience for managing one apprentice, near-perfect command of HubSpot, Salesforce, Mailchimp, GA4, Google Tag Manager, Figma, Canva, Adobe Suite, WordPress, Webflow, LinkedIn Sales Navigator, Notion, Slack, Asana or Trello, and AI, with some coding a plus; fluent English; creativity and rigour; autonomy and teamwork.
Location: Paris, on site.
Pay: 32 to 35K.
The closing line asks why marketing managers last about 18 months in an SME before leaving or being let go for missing targets.
A companion post on the marketing director's role covers the same ground from the other side, listing twelve trades, one salary and fifteen people with opinions but no experience of any of them.
For brands planning a campaign
A relatable, shareable piece for marketing managers and SME owners. It can lead into a collaboration about realistic marketing scope or complement a partner agency's pitch about what a marketing function can actually deliver.
Rising B2B acquisition costs and recalculating CAC1
Fix the sales process before automating it1
The website as an acquisition system, not a brochure1
Marketing audits grounded in customer data
Several posts put diagnosis before recommendations.
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The quickest measure Pierre Duvergé names is to trace where the last ten clients actually came from, using emails, CRM records, inbound contacts, conversations and referrals rather than the sales team’s or founder’s beliefs.
They say this short exercise reveals over-reliance on one channel, often word of mouth; friction in the sales path; what works by accident; the lack of a predictable acquisition strategy; and activity that serves no purpose.
A longer post sets out a five-step audit: define the ICP, the real promise and what customers think of the business; map the channels in use; cross-check what people actually do against Hotjar, Analytics and CRM records; trace failed signals, such as a site that mainly showcases lost conversions, a deal open since 2022 and a dormant lead; then turn the findings into action rather than another forgotten report.
They write that in roughly 80% of the audits they run, the answer to how the business attracts clients is vague.
Opens discovery calls with the question "Explain how you think you attract your clients"; frames the audit output as a cleaned CRM, clarified messaging, ready-to-use outbound sequences and a 90-day horizon.
Pierre Duvergé says explicitly that vague answers are not a judgment of the business.
For brands planning a campaign
A co-produced diagnostic built around tracing the last ten customers would give a CAC or audit collaboration a practical edge, matching the approach in the posts and giving readers something to do.
Rising B2B acquisition costs and recalculating CAC
A data-led post argues that B2B acquisition costs rose 40 to 60% between 2023 and 2025, then breaks down the figures by channel: Google Ads cost per click is up 12% year on year and 164% since 2019; LinkedIn Ads are up 89% since 2019, with average cost per lead for B2B services between €900 and €1,850; cold outbound costs around €1,820 per lead, which Pierre Duvergé calls the most expensive channel; and referrals cost €140 per lead and are the only channel falling in relative terms, despite being the channel almost nobody structures seriously.
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For SME owners, they conclude that cost assumptions dating from 2022 are probably wrong by 40 to 60%, real CAC is closer to €1,200 than €800, and LTV/CAC is closer to 3:1 than 5:1. Investments that were profitable two years ago may therefore have slipped into the red unnoticed.
Channel-by-channel cost comparison, plus a free Google Sheets kit for calculating CAC, offered in the comments.
For brands planning a campaign
A strong fit for a campaign focused on CAC and audits. The spreadsheet offer is an existing lead-magnet format a partner could co-brand or expand, while the channel table offers a ready structure for a sponsored data post.
A case study describes an owner spending close to two hours a day copying information between an old Excel file, a misconfigured CRM and their mailbox to chase prospects.
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Pierre warns against the reflex to connect an automation tool straight away: automating a broken process only accelerates the chaos.
The work began with a full audit of the sales cycle, which found that 30% of the data entered daily supported no decision and that follow-up steps were unclear and time-consuming.
The funnel was simplified, low-value tasks removed and the prospect journey defined from first contact to closing; only then was a simple, tailored workflow built to connect the tools.
Reported results: no manual entry, a predictable sales cycle and ten hours a week of thinking time recovered.
Audit first, then build a bespoke workflow. Pierre frames the principle as never putting a technological bandage on a strategic haemorrhage.
For brands planning a campaign
The stated before-and-after results provide a case-study spine for a partner selling CRM, sales operations or automation services, supporting a message of process before tooling.
The website as an acquisition system, not a brochure
A post aimed at small businesses argues that a beautiful website with no traffic is invisible.
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It compares installing an AI chatbot on a site without visitors to hiring the best salesperson in the world and locking them in a shop in the middle of the desert.
The post presents three inseparable elements: an acquisition strategy that brings a steady flow of qualified prospects; an AI layer that greets that traffic and answers most questions immediately; and automation that captures the data, sends it to the CRM and triggers follow-ups without copy-pasting.
It closes by asking when the site last generated a qualified lead.
For brands planning a campaign
Useful for presenting website, CRM and AI work as one offer rather than separate projects, and as a hook for a partner selling acquisition, web or marketing automation services.
Two posts depict the realities of running marketing in a small business.
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One is a satirical 2026 job description listing duties from global strategy and SEO through site content, blog, newsletter, LinkedIn, Instagram, TikTok, podcasts, videos, Google, LinkedIn and Meta campaigns, GEO, dashboards, funnels, CRM upkeep, events, sales materials, graphics, video editing and answering client email.
It requires a stack including HubSpot, Salesforce, Mailchimp, GA4, Tag Manager, Figma, Canva, Adobe, WordPress, Webflow, Sales Navigator, Notion and more, offers €32,000 to €35,000 in Paris, and asks why marketing managers last eighteen months on average.
The other lists the twelve hats a marketing director is expected to wear, a budget 20% lower than last year, a team of one intern, a target of doubling qualified leads, and advice from the CFO, CEO, founder’s sister-in-law and a sales colleague’s teenage nephew.
It ends with the year-end verdict that marketing results look disappointing.
Both posts are satirical and take the marketing manager’s perspective rather than addressing a buyer.
For brands planning a campaign
Shows a second audience: content that resonates with in-house marketers and reaches practitioners, making it a potential fit for a collaboration aimed at SME marketing teams as well as founders.
The long-form LinkedIn text posts typically use one of four formats: a numbered framework, a before-and-after case study, a data post with channel figures or a satirical list.
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Common devices include unicode-styled headings, bolded sub-lines, emoji markers, blunt opening claims such as “start by stopping lying to yourself,” and a direct question to the reader at the end.
Case studies lay out the problem, the reflex to avoid, the intervention and the result.
Data posts move from figures to consequences for an owner.
Single text posts; frameworks and case studies carry the argument without video or carousels.
For brands planning a campaign
Easy to brief and adapt: a sponsor can fit into a framework or case-study post with little restructuring. The satirical posts reach a wide practitioner audience but are harder to pair with a commercial message.
Across seven posts, one business is named as a working relationship: Prométhée.
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In a sales-process case study, Pierre Duvergé describes what "we" found and fixed at the company.
The post places them inside the Prométhée team.
Ask whether that means employment, ownership, or a partnership.
Everything else the posts name — HubSpot, Salesforce, Mailchimp, Google Analytics, Google Ads, LinkedIn Ads, TikTok, Instagram, and similar tools and platforms — appears as job-spec requirements, cost examples, or general commentary, not as a commercial relationship.
Prométhée
Disclosed partnership
In a post about automating a sales process, Pierre Duvergé writes that "chez Prométhée, on ne pose jamais un pansement technologique sur une hémorragie stratégique" and describes what "we" audited and corrected for a client: removing low-value data entry, simplifying the sales funnel, and building a system linking the client's tools.
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The post presents them as part of Prométhée's team. Ask whether their relationship with the company is employment, ownership, or another form of partnership.
Pierre Duvergé writes long-form LinkedIn posts for small-business owners and B2B marketing practitioners about marketing audits, customer acquisition cost, sales-process automation, websites as acquisition systems and the realities of running marketing in a small company.
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Start with the audit posts tracing where the last ten clients actually came from, then read the channel-cost post on recalculating CAC and the case study on fixing a sales process before automating it.
The satirical job-description and marketing-director posts show a different, practitioner-facing side.
For adjacent perspectives, compare Emmanuelle Benoliel on AI-native GTM execution, Marie Robin on agency positioning and growth levers, and Cédric Bidet on practical AI agents for SMEs.
Both write about the operational side of B2B marketing: building repeatable systems, connecting content and CRM data, and using AI to speed up campaign production rather than as a standalone gimmick.
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Benoliel describes creating landing pages, messages and assets for multiple accounts in an ABM campaign, and argues that marketing is shifting from campaigns to workflows, automations and agents—a view that overlaps with Duvergé’s case for fixing processes before adding tools.
Benoliel writes from inside an AI-native company about GTM engineering and ABM execution, including hiring and tooling choices. Duvergé writes for small businesses and agencies about diagnosing acquisition, CAC and sales-process problems before choosing automation.
Both examine how B2B marketing and agency growth work, discuss AI agents in prospecting or delivery, and recommend concrete levers—clear value proposition, proof, CRM discipline and client experience—rather than channel tactics alone.
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Robin analyses alternative growth levers for agencies and studies outlier agency models, much like Duvergé’s audit-first, evidence-led approach.
Robin focuses on agency positioning, prospecting and business-model reinvention, with examples from the agency world. Duvergé focuses on SME marketing audits, acquisition cost and sales-process repair.
Both discuss practical AI agents and automation for small and midsize businesses, emphasizing the removal of repetitive work, connecting tools and improving daily operations.
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Bidet describes lightweight agents for email, meeting notes and CRM extraction, as well as the shift from interfaces to agent-driven workflows. Duvergé’s automation case study makes a similar process-before-tooling argument.
Bidet writes as a builder of AI agents, focusing on interface change, APIs and productised agent services. Duvergé takes a marketing diagnostic and advisory perspective, focusing on audits, acquisition costs and sales-process design.
Pierre Duvergé's LinkedIn profile recorded 6,303 followers on 9 October 2026.
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Their posts are written in French and address people running or marketing small and mid-sized businesses, covering marketing audits, rising acquisition costs, outbound cost per lead, and sales-process automation.
A collaboration on CAC and marketing-audit topics would speak to a French-speaking SME and marketing-lead readership rather than a broad international one.
To confirm audience fit, ask for recent LinkedIn analytics — impressions, engagement rate, and any follower-demographic breakdown — plus audience survey results or another documented source covering geography, age, gender, employer, job role, seniority, and company size.
Also ask for recent performance on posts closest to the proposed collaboration: CAC and audit topics of similar depth and format.
Pierre Duvergé's seven posts offer no sponsorship or paid-partnership format.
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They present marketing advice for small and mid-sized businesses on acquisition audits, sales-process automation, and marketing-team workload, with no sponsor disclosure, brand collaboration, media kit, or published terms for working together.
The only commercial-adjacent offer is a free Google Sheets customer-acquisition-cost kit in the comments of a post on rising B2B acquisition costs, described as gratis and requiring no follow-up sales call.
That is a lead magnet, not a partnership offer.
Ask for a rate card, sponsorship policy, or collaboration terms.
Brief A: a French-language B2B marketing agency wants a co-published content collaboration on customer acquisition cost and marketing-audit topics for SME owners and in-house marketing leads.
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The fit is strong.
Existing posts deliver what the campaign needs: a five-step audit that ends in actions rather than a report; a fifteen-minute exercise mapping where the last ten customers actually came from; a channel-by-channel acquisition-cost post offering a free customer-acquisition-cost spreadsheet in the comments; a sales-process automation case that says to fix the process before connecting tools; and a website-as-acquisition-system post that puts traffic before chatbots.
The formats are practical too: long-form French LinkedIn text posts built around numbered frameworks, before-and-after cases, data posts and direct questions.
The audience is small but concentrated on LinkedIn — 6,303 followers on 9 October 2026 — and the posts address French-speaking SME owners and marketing managers rather than a broad international readership.
Commercial and demographic information remains unclear.
The posts publish no sponsorship formats, rate card, media kit or inquiry route, and no audience demographics, engagement rates or follower breakdowns; the campaign cannot confirm that followers are its buyers.
The CAC post also quotes acquisition-cost figures without named sources, which a partner should source or independently check before co-publishing.
Ask for recent LinkedIn analytics, a rate card or partnership policy, and any audience survey data.
Then agree what the agency supplies — sourced benchmarks and a workbook — and what Duvergé supplies — audit framing, commentary and distribution to the existing readership.
When to choose a specialist
Brief B: an English-language enterprise SaaS platform wants a paid product-launch campaign aimed at Fortune 500 CMOs, with video-first content and gated-demo lead generation.
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The posts make this a poor fit.
They are written in French for small and mid-sized businesses, owners, and marketing managers or directors, not large-enterprise CMOs.
The material consists of text-based LinkedIn posts — frameworks, cases, data posts and satirical role descriptions — with no video, carousel, webinar or long-form report.
A video-first launch would therefore require a new format, not extend demonstrated work.
The posts show no sponsor disclosures, published partnership terms, media kit or inquiry route, so there is no verified commercial format for a paid product launch.
The audience is 6,303 LinkedIn followers, and the posts show no English-speaking enterprise audience or international reach.
A better starting point for this campaign would be an English-language enterprise-focused creator or analyst with a verified large-enterprise audience and published sponsorship terms.
If the platform still wants to work with Duvergé, it would need to change the campaign: French-language SME audience, text-first LinkedIn content, audit or CAC framing rather than a product launch, and a partnership route agreed in advance.
A worked campaign example
Worked campaign angle for Brief A: a three-part French LinkedIn series called “Le reset CAC en 90 jours,” co-produced with the agency and built around one co-branded worksheet.
Part one uses the last-ten-customers diagnostic: a post asks readers to list where their last ten clients really came from, using emails, CRM records, inbound contacts, conversations and referrals rather than what the sales team or founder believes.
Part two builds on the acquisition-cost post: the agency supplies sourced B2B cost benchmarks, and the post walks through recalculating a real CAC and LTV/CAC ratio instead of relying on 2022 assumptions.
The free customer-acquisition-cost spreadsheet format already shown in the CAC post becomes a co-branded workbook, offered without a follow-up sales call.
Part three draws on the sales-process case: a short teardown shows why automating a broken process only accelerates losses, with an audit-first sequence — map the funnel, remove low-value steps, define the prospect journey, then connect tools.
Each post ends with one action and one question, matching the direct reader questions already used.
The agency supplies sourced figures, workbook design and follow-up for readers who ask for help; Duvergé frames the audit, adds commentary and publishes to the existing French-speaking SME and marketing-lead readership.
The natural call to action is the workbook, not a gated demo, because the posts offer a free sheet rather than a sales-gated asset.
The angle reuses the strongest topics and formats in the posts, matches the described audience, and gives the agency a practical reason to join the conversation.
Before publication, agree on partnership terms and rates, verify through audience analytics that readers are the agency’s buyers, and independently source the acquisition-cost figures.
Choose Emmanuelle Benoliel when the collaboration is about how marketing teams are being rebuilt around AI systems, rather than what an SME spends to win a customer.
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The posts cover new marketing roles, including a job-posting count (3,000 GTM engineer openings in January 2026 against 1,400 six months earlier, attributed to an ex-Atlassian CMO's analysis).
They also include a first-hand account of running an ABM campaign where landing pages, LinkedIn posts, segmentation, translations and per-account assets were produced with Claude, Clay, an automated Asana task and an ads engine.
That freed time for messaging review and sales feedback instead of production.
For a French-language agency seeking a content partner who can convince a marketing lead to change how the team works, the case is grounded in demonstrated practice.
The tradeoff is subject and audience.
Duvergé's posts offer no customer-acquisition-cost benchmark, audit framework or SME-side diagnostic, so a CAC or marketing-audit collaboration would need those elements built from scratch.
They address marketing practitioners and operators thinking about roles, tooling and pipeline systems, not SME owners deciding whether to recalculate their CAC.
The posts also sit within their organisation and community context; clarify how those relationships would be handled in any co-published piece.
Choose Marie Robin when the campaign is aimed at agency leaders rather than SME owners.
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The posts address the competitive problem from the agency side: AI agents sending thousands of prospecting messages produce meetings but few briefs, established agencies get replies while newer ones are left on read, and tenders still dominate.
The advice is organised into five levers — a clear value proposition backed by proof, founder-market fit and personal branding, client-first communication, a maintained CRM, and client experience used to collect testimonials — plus a taxonomy of non-standard agency models, from equity-taking shops to subscription design services and AI-trained brand models.
A content collaboration about how agencies should position and price in 2026 fits directly.
The tradeoff is the audience on the other side of the same decision.
This is agency-to-agency commentary, not a guide for SME owners on calculating acquisition cost or auditing a funnel; bring in another partner for that diagnostic.
The posts also name and categorise many third-party agencies and individuals, so clear rights for co-branded reuse before proceeding.
Choose Cédric Bidet when the collaboration is about building AI agents for SMEs rather than marketing measurement.
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The posts argue that the agent itself is invisible: it works in the back end while the user simply asks in plain language.
They offer concrete small-business examples: an email summary that files attachments in the right place, a meeting recap with a personalised to-do list, and an e-commerce extraction consolidated with the CRM and sales targets.
They also describe a market crowded with jargon and promises, and position the work as removing specific irritants at a flat monthly price (agents from €150 a month, no commitment).
An agency seeking a partner for AI-implementation content or a case study on automating a process will find a closer fit here.
The tradeoff is that Duvergé's posts focus on internal operations — time recovered and manual steps removed — not how a company finds or converts customers.
They do not support a CAC or marketing-audit angle on their own.
They also promote their own paid offer, so clarify how a partnership would sit alongside it.
This profile draws on seven LinkedIn posts by Pierre Duvergé covering marketing audits, customer acquisition cost, sales-process automation, websites and AI chat agents, and marketing roles, plus posts from three comparator creators used for the similar-creator comparisons.
The exact publication dates are not stated; the posts reference figures and years from 2023 to 2026, and Pierre Duvergé's LinkedIn account had 6,303 followers as of 9 October 2026.
The posts here are text only: they do not include video, transcripts, comment threads, engagement data, audience demographics, or partnership terms, and the customer-acquisition-cost spreadsheet offered in one post is not included.
Acquisition-cost figures in that post are quoted without named sources, so they are a prompt to recheck assumptions rather than verified benchmarks.
Pierre Duvergé's posts do not establish claims about the wider career, employment, or other channels.