Anirudh Singla works on B2B marketing and AI search at Pepper, and organizes INDEX, a conference for marketing leaders. Their posts focus on how companies can improve their visibility in AI-generated answers and adapt their marketing teams to AI.
Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.
Kirsten Schlau is a Stitch Client Partner who works with enterprise marketing teams on customer engagement, CRM, and the use of customer data to create more personalized experiences.
Artificial IntelligenceAgentic commerceCRM and customer data
Yohann Georgel shares practical perspectives on marketing strategy, customer data, CRM, and connecting campaigns to the customer journey. Georgel's posts emphasize choosing channels based on business goals and measuring growth beyond short-term campaign returns.
Email MarketingMarketing measurement and incrementalityFirst-party data
Ade Abiose A. shares practical advice on email marketing, CRM systems and marketing automation, including how to improve forms, audience data and email engagement.
James Duggan is a digital marketing strategist and co-founder of KZN Digital. His work focuses on how advertising, websites, CRM, customer data and sales processes fit together to improve marketing results.
Alex Hollander shares practical B2B marketing advice, including LinkedIn demand generation, lead targeting, paid ads, and email campaigns. The posts also describe applying these approaches to client work.
Hasnat Ali shares practical advice on Meta and Google advertising, using examples from Pakistani ecommerce to explain campaign measurement, customer research, and growth.
Luke Bielby shares growth advice for direct-to-consumer brands, focusing on connecting marketing channels, customer data, and customer retention to support growth.
Cynthia Sandoval shares practical advice on paid media, performance marketing, and campaign measurement, including incrementality testing and platform updates.
Emily Clarkson shares practical advice on lifecycle marketing and ecommerce, including how brands can connect retention data with paid media, keep customer journeys current, and prepare for major shopping periods. Her posts discuss this work in connection with Tinuiti.
Tim Bohn focuses on enterprise marketing operations, especially governing web forms and lead capture so businesses can improve data quality, manage consent, and keep marketing systems working reliably.
Artificial IntelligenceB2B MarketingAI in marketing