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First-party data Influencers

13 B2B creators, with their ideas, best work and partnership options.

13 creators

Anirudh Singla

77.1K followers

Anirudh Singla works on B2B marketing and AI search at Pepper, and organizes INDEX, a conference for marketing leaders. Their posts focus on how companies can improve their visibility in AI-generated answers and adapt their marketing teams to AI.

Artificial IntelligenceLeadershipB2B Marketing

Juliana J.

14.9K followers

Juliana Jackson is a data and marketing professional who writes and teaches about analytics, measurement, and turning data into business decisions.

Artificial IntelligenceAI in marketingAttribution

Michael Stratta

8.2K followers

Michael Stratta works on marketing attribution and AI-driven measurement at Arcalea, where Stratta discusses using first-party data, customer journeys, and revenue outcomes to guide marketing decisions. Their posts also describe Galileo, Arcalea’s attribution platform.

Artificial IntelligenceSEOAI search visibility

Kirsten Schlau

3.4K followers

Kirsten Schlau is a Stitch Client Partner who works with enterprise marketing teams on customer engagement, CRM, and the use of customer data to create more personalized experiences.

Artificial IntelligenceAgentic commerceCRM and customer data

Yohann Georgel

1.3K followers

Yohann Georgel shares practical perspectives on marketing strategy, customer data, CRM, and connecting campaigns to the customer journey. Georgel's posts emphasize choosing channels based on business goals and measuring growth beyond short-term campaign returns.

Email MarketingMarketing measurement and incrementalityFirst-party data

Ade Abiose A.

1.1K followers

Ade Abiose A. shares practical advice on email marketing, CRM systems and marketing automation, including how to improve forms, audience data and email engagement.

Email MarketingMarketing automationMarketing operations

James Duggan

1K followers

James Duggan is a digital marketing strategist and co-founder of KZN Digital. His work focuses on how advertising, websites, CRM, customer data and sales processes fit together to improve marketing results.

LeadershipPaid AdsPaid media

Alex Hollander shares practical B2B marketing advice, including LinkedIn demand generation, lead targeting, paid ads, and email campaigns. The posts also describe applying these approaches to client work.

B2B MarketingEmail MarketingDemand generation

Hasnat Ali shares practical advice on Meta and Google advertising, using examples from Pakistani ecommerce to explain campaign measurement, customer research, and growth.

EcommercePaid AdsBrand positioning

Luke Bielby shares growth advice for direct-to-consumer brands, focusing on connecting marketing channels, customer data, and customer retention to support growth.

Artificial IntelligenceEcommercePaid Ads

Cynthia Sandoval shares practical advice on paid media, performance marketing, and campaign measurement, including incrementality testing and platform updates.

Paid AdsFirst-party dataDTC ecommerce

Emily Clarkson shares practical advice on lifecycle marketing and ecommerce, including how brands can connect retention data with paid media, keep customer journeys current, and prepare for major shopping periods. Her posts discuss this work in connection with Tinuiti.

EcommercePaid AdsEmail Marketing

Tim Bohn focuses on enterprise marketing operations, especially governing web forms and lead capture so businesses can improve data quality, manage consent, and keep marketing systems working reliably.

Artificial IntelligenceB2B MarketingAI in marketing

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