Noah King builds and advises on data infrastructure for ecommerce and advertising. Their work focuses on connecting platforms such as Shopify, Meta, and Google to privately owned data warehouses, so brands and agencies can build their own analytics and reporting tools.
Juliana Jackson is a data and marketing professional who writes and teaches about analytics, measurement, and turning data into business decisions.
Manuel Kekeisen shares guidance and events for B2B marketers on LinkedIn advertising, campaign measurement, trusted voices, and AI search visibility.
Martin Kilp shares LinkedIn commentary on ecommerce and digital advertising, especially Snapchat campaigns, incrementality measurement, and emerging agentic commerce.
Reeto M. writes about ecommerce performance marketing and measurement. Reeto says they founded Angler AI and focuses on improving advertising signals, including predictive Conversion API (CAPI), new-customer acquisition measurement, incrementality testing, and value-based bidding that accounts for returns.
Will O’Brien writes about ecommerce marketing measurement, including attribution, incrementality and AI-driven product discovery. O’Brien’s posts also cover early-career recruiting and how employers reach students.
Gonçalo Prates shares practical advice on paid media for B2B SaaS, with a focus on connecting advertising decisions to pipeline, revenue, and sales activity.
Gavin Trippe writes about how Shopify brands measure marketing performance, forecast revenue, and decide where to spend across media channels.
Arthur Duboks works on go-to-market (GTM) engineering: building and repairing systems that connect sales and marketing tools, automate lead workflows, and improve conversion tracking. Their posts focus on making these systems work reliably with real customer data and existing CRMs.
Samuel Adeitan shares practical advice on digital and performance marketing, including paid ads, ecommerce website choices, lead quality, attribution, and the data systems that connect ad platforms with CRM and sales outcomes.
Jenny Gonzalez works on affiliate and partner marketing, helping businesses recruit partners, track performance, and build programs with clear attribution, payout rules, and retention goals.
Matthew Sciannella is a B2B marketing professional associated in Sciannella's posts with Refine Labs. He writes about SaaS go-to-market strategy and marketing measurement, including attribution and the operational problems he calls “GTM debt.”
Annesha Basu works in content and paid media. Their LinkedIn posts share practical advice on setting up ads, keeping campaign tracking consistent, and reconciling platform results with CRM records.
Garrett Mehrguth shares practical B2B marketing advice and campaign case studies from Directive, covering paid search and social, lead quality, brand investment, and visibility in AI-driven search.
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