B2B demand generation Influencers

JR

Justin Rowe

87.1K followers

Justin Rowe writes and works about B2B LinkedIn advertising, with a focus on using CRM pipeline and closed-deal data to measure and improve campaign performance.

AS

Anirudh Singla

77.1K followers

Anirudh Singla works on B2B marketing and AI search at Pepper, and organizes INDEX, a conference for marketing leaders. Their posts focus on how companies can improve their visibility in AI-generated answers and adapt their marketing teams to AI.

BH

Brendan Hufford

53.9K followers

Brendan Hufford works with B2B SaaS companies on content marketing, SEO, and demand generation, with an emphasis on turning content into pipeline and giving a company a clear point of view.

BR

Björn Radde

32.1K followers

Björn Radde is a marketing professional who shares ideas on how AI and other technologies are changing marketing. His work covers AI search, B2B demand generation, and how businesses can use AI without losing their brand identity.

TC

Tom Casano

15.4K followers

Tom Casano shares practical advice on LinkedIn Ads for B2B companies, including lead generation, pipeline acceleration, and measuring ad influence on revenue.

JS

Joshua Stout

12K followers

Joshua Stout shares practical advice and experiments on LinkedIn Ads and B2B demand generation, including campaign targeting, measurement, and how paid and organic marketing can support longer sales cycles.

SS

Sanjay Shah

10.8K followers

Sanjay Shah shares B2B marketing advice focused on demand generation, content, advertising and CRM-driven growth.

MB

Mel Bell

2.3K followers

Mel Bell is a marketing and sales leader, fractional marketing consultant, and co-founder of an AI platform. Their work includes connecting marketing to revenue, building demand-generation and sales processes, and helping executives develop LinkedIn strategies.

FD

Faith Dowley

2.3K followers

Faith Dowley advises B2B companies on paid LinkedIn advertising, including campaign measurement, pipeline attribution, and activating warm audiences.

JB

Janmejay Bhatt

1.6K followers

Janmejay Bhatt writes about B2B marketing and growth systems for Indian manufacturing SMEs, alongside analysis of manufacturing opportunities and business risks.

JS

Jake Surrey

Jake Surrey works in B2B demand generation and paid media. His posts describe using AI to speed up campaign work while keeping a human responsible for briefing, monitoring and quality checks; he also announced joining Blackline Safety’s Demand Gen team.