Paul Kirch hosts the Enabling Buying podcast, where he discusses sales, customer success, buyer trust, marketing, and how AI can support more human conversations.
Paul Kirch is most useful for podcast-led content on sales, customer success, buyer trust, marketing, and AI.
Best for
It fits a B2B sales enablement or customer success software brand wanting sponsored podcast or co-marketing.
Not for
This does not fit developer platform or technical infrastructure vendors needing hands-on engineer content, walkthroughs, or implementation detail.
Key takeaways
AI can handle research, follow-up, CRM updates, and meeting analysis so sellers listen and build trust.
Buying is emotional, and trust is what converts.
Customer success starts with what the customer is actually trying to accomplish.
Check first: Confirm audience demographics, listener or viewer geography, job functions, seniority, and engagement rates.
Main ideas
Curiosity is the start of a sales conversation, not technique · AI should take the routine work so people can do the human part · Buying is emotional, and trust is what converts
Paul Kirch hosts Enabling Buying, a podcast about sales, customer success, buyer trust, marketing and the role of AI in business.
In his posts, he returns to a practical question: how can businesses make buying and selling more useful to people?
Kirch highlights understanding what customers are trying to accomplish, asking better questions and building trust rather than chasing clicks.
The supplied material identifies Enabling Buying as his signature work; it does not establish other books, shows or businesses of his own.
Kirch connects sales and marketing ideas to the human conversations behind them.
In a post about an interview with Gregory Rosner, he draws out a specific application for AI: use it for research, follow-up, CRM updates and meeting analysis so sellers have more time to listen and build trust.
His own talk on buying motives makes the same priority clear, emphasizing meaningful conversations and questions that uncover customer needs over clicks alone.
The range is broader than sales advice: his posts also point to customer success, leadership, pricing and social media.
Some are substantive recaps, while others, such as the Patrick Ryan and Etinosa Agbonlahor announcements, offer only a brief premise and direct readers to the episode.
Follow Kirch for this human-centered perspective across business topics, while treating short promotional posts as introductions rather than complete explanations.
Paul Kirch's published ideas circle one theme: the human parts of selling — curiosity, listening, questions and trust — are what decide deals, and automation should clear the way for them rather than replace them.
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Kirch argues that buying is emotional, that accepted advice such as "active listening" or pricing by competitor comparison deserves challenge, and that LinkedIn distribution has changed enough that posting for visibility alone wastes effort. The vehicle is the Enabling Buying podcast, where named guests supply the specific expertise and Kirch frames one clear argument per episode.
Curiosity is the start of a sales conversation, not technique
Kirch's own stated belief is a chain: curiosity leads to attention, attention leads to better listening, and better listening opens the door to better questions, deeper conversations and more meaningful insights.
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The practical claim is that what a seller notices and asks matters more than a script or a tactic, and Kirch praises the events they speak at for gathering people willing to question assumptions rather than collect tips.
In a post recapping Insights Marketing Day 2026, Kirch summarized the message of their session as that exact chain and thanked the organizer, speakers and attendees.
The earlier post about the same event approached it from the buyer's side — buying is emotional and trust matters — while the recap distilled it into the curiosity-and-listening sequence, shifting the emphasis from buyer psychology to the seller's own behavior.
AI should take the routine work so people can do the human part
Kirch frames AI as a way to absorb the administrative load around research, follow-up, CRM updates and meeting analysis, which frees time to listen, ask better questions and earn trust.
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In the same argument Kirch passes on guest Gregory Rosner's caution that access to AI is not the point: the opportunity is helping people use it to get better at what they do and deliver more value to customers. Kirch also lists "use AI to strengthen relationships instead of replacing them" among the aims of a talk.
Episode 15 of Enabling Buying with Gregory Rosner, founder of PitchKitchen and author of Your AI for Disruptors, where Kirch quotes Rosner's line that the opportunity isn't simply giving people access to AI.
Kirch states plainly that buying is emotional and that emotional triggers influence when and why we buy, then asks how to use that to sell as a trusted resource.
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The talk outline that follows is a set of behaviors rather than tactics: build trust instead of generating clicks, turn marketing engagement into meaningful conversations, ask questions that uncover real customer needs, and build a stronger bridge between marketing and sales.
A post previewing their Insights Marketing Day session in Chicago, "Humanizing Customer Engagement in an Automated Marketing World," which carried those aims and a registration discount code for the event.
Customer success starts with what the customer is actually trying to accomplish
Kirch highlights guest Maranda Dziekonski's view that customer success starts with understanding what the customer is actually trying to accomplish rather than simply delivering a product or service.
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Kirch presents that idea as the lesson of her career story, from rural Michigan to executive leadership in Silicon Valley, and frames the episode around leadership and the experiences that shaped how she leads. The argument belongs to the guest; Kirch's contribution is selecting and amplifying it.
The Enabling Buying interview with Maranda Dziekonski, a chief customer officer, executive coach and leadership author, which Kirch promotes with links to the full audio and a YouTube version.
A pattern across the episodes Kirch promotes: a received idea is named and pushed back on.
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In one, the target is "active listening," which guest Patrick Ryan argues people should stop trying to use and replace with something that actually works.
In another, the target is pricing by competitor comparison or a personal sense of fairness, with guest Etinosa A. presented as showing what really matters when setting a price.
Kirch's position in both cases is that the default answer is a poor starting point.
Patrick Ryan on trust by design in Episode 18, and the pricing episode with Etinosa A., which Kirch calls a value-packed 25 minutes.
Posting for visibility is no longer a content strategy
Kirch argues that LinkedIn has moved from an algorithm discussion to an automated, AI-driven delivery system, and that spending time posting just to stay top of mind wastes time, energy and money when it brings no return.
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The conclusion Kirch draws is to adapt where the effort goes, not to post more, and the episode with Louise McDonnell is offered as a masterclass on where to focus.
A post that opens with the question "Has social media changed?" and answers yes, then sends readers to the 25-minute interview with Louise McDonnell of Sell On Social.media.
The interview is the method: guests carry the substance, Kirch frames the argument
Most of Kirch's published material is a short post built the same way: name a problem the reader recognizes, add one specific claim from a named guest, then link to the full conversation and the guest's business.
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Guests in these posts come from sales psychology, pricing, customer success, social media and AI.
Episodes run about 25 minutes and are distributed as audio and video; the show is presented by Collavia, LLC.
The editorial priority is practical direction over product talk — Kirch tells readers to follow the guest and watch the interview.
Episode 18 with Patrick Ryan is the clearest example: the post is a few sentences, one of which is a direct challenge to standard advice, and the rest points to the episode.
This is the clearest single example of what Paul Kirch publishes: an episode of a B2B sales podcast about where AI belongs in a sales conversation.
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If you want to judge whether they can carry a sponsored series on AI and human selling, start here.
Kirch recaps Episode 15 of Enabling Buying: A B2B Sales and Revenue Podcast with Gregory Rosner, founder of PitchKitchen and author of Your AI for Disruptors.
The argument Kirch draws out is that AI should absorb administrative work such as research, follow-up, CRM updates and meeting analysis, which frees time to listen, ask better questions and earn trust.
Kirch quotes Rosner directly: "The opportunity isn't simply giving people access to AI.
It's helping them use it to become better at what they do and deliver more value to customers."
The post links to the full audio, a YouTube version and the guest's company.
For brands planning a campaign
For a sales enablement or customer success software brand this episode is close to an off-the-shelf sponsored format: a named guest with a book, a subject the brand already sells against, and a human-first framing that does not force the host to change position. A sponsored series can copy the shape: one guest expert, one practical AI claim, links out to the full conversation.
Shows the other half of the show's range, leadership and customer success rather than sales tactics, and shows how Kirch handles a guest's career story.
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Kirch interviews Maranda Dziekonski, described in the post as a Chief Customer Officer, executive coach and leadership author.
Kirch says the most impressive part was not what she has accomplished but where she started, from rural Michigan to executive leadership in Silicon Valley, and calls her self-made.
The idea he highlights from the conversation is that customer success starts with understanding what the customer is actually trying to accomplish rather than simply delivering a product or service.
The post points to the full interview on audio and YouTube.
For brands planning a campaign
A customer success platform can sponsor episodes built on this framing, and the post is evidence that Kirch gives a guest's personal story room in the promotion. That suits a series meant to lead with people and career credibility rather than product claims.
The shortest statement of Kirch's core thesis about selling.
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If you have two minutes, spend them here.
Kirch writes that selling is challenging and that understanding the psychology of selling is an advantage, then points to Patrick Ryan, whose work is described as trust by design.
The one line of substance is a challenge to conventional advice: stop trying to use "active listening" and learn what really works.
The post itself contains no detail from the conversation; the substance sits in the episode, which the post tells readers not to miss.
For brands planning a campaign
Useful if a brand wants a trust or sales-psychology angle, but the post alone will not tell you what the episode argues. Anyone evaluating a sponsorship should listen to the audio before committing, and a sponsored series should expect the host's promotional posts to be short pointers rather than standalone content.
Covers the marketing and content-distribution side of Kirch's topics, which is where a content or social tool brand would look first.
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Kirch argues that LinkedIn has moved from an algorithm discussion to an automated, AI-driven delivery system, and that posting simply to stay top of mind wastes time, energy and money when it produces no return.
He recommends Louise McDonnell of Sell On Social.media and says the 25-minute interview amounts to a masterclass on where to focus.
He gives readers two instructions: follow the guest, and watch the interview.
For brands planning a campaign
A social media or content marketing product fits this episode shape well, and Kirch's own framing of wasted effort is a ready-made hook for a sponsored episode about measuring content returns. The 25-minute runtime is a concrete, repeatable format a sponsor can plan around.
Shows that the show reaches past sales conversation into commercial decisions a buyer's own company also makes.
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Kirch opens with a question: how are you setting your price, by competitors or by what you think is fair?
He then says there is a science behind proper pricing and points to his conversation with Etinosa A. about what really matters when setting pricing for a product or solution.
The post describes the episode as value-packed 25 minutes.
It is a short announcement; the pricing method itself is in the interview, not the post.
For brands planning a campaign
A pricing, RevOps or monetisation tool could sponsor around this topic, and the post shows Kirch will cover commercial strategy, not only sales technique. As with the other announcements, treat the post as a pointer rather than as evidence of the episode's argument.
The best available statement of Kirch's own position rather than a guest's, and a preview of how they structure a talk.
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Kirch writes that buying is emotional and that emotional triggers influence when and why we buy, then lists what the Insights Marketing Day session in Chicago on September 18 covers: build trust instead of generating clicks, turn marketing engagement into meaningful conversations, ask questions that uncover real customer needs, use AI to strengthen relationships instead of replacing them, and build a stronger bridge between marketing and sales. The post includes a discount code for registration, so the talk is a commercial event they are promoting.
For brands planning a campaign
This is a pattern to reuse in a sponsored series: five promises, one audience, one call to action.
It also shows that Kirch promotes paid speaking appearances, so a partner could attach to an event appearance as well as to the podcast.
The marketing-to-sales bridge is a recurring subject and a natural series theme.
A short, quotable summary of the belief that sits under their interview style.
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After speaking at Insights Marketing Day 2026, Kirch summarises the message as a chain: curiosity leads to attention, attention leads to better listening, and better listening opens the door to better questions, deeper conversations and more meaningful insights. He praises the event for bringing together people willing to ask questions and challenge assumptions, and thanks Priscilla McKinney of Little Bird Marketing for running it, along with the sponsors, speakers and attendees.
For brands planning a campaign
Curiosity and listening give a sponsor a topic that does not depend on any single product category, and the post shows Kirch will credit an event organiser publicly. A co-marketing plan could pair a sponsored podcast series with an event session on the same theme.
Humanizing sales while AI takes over the routine work2
Buyer psychology and trust ahead of sales technique2
Customer success and leadership as the foundation for engagement2
Live events and conference speaking2
Pricing as a decision with a method behind it1
Social media and content marketing under AI-driven distribution1
Humanizing sales while AI takes over the routine work
Kirch's consistent argument across these posts is that automation should buy sellers time for the human parts of the job.
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His session at Insights Marketing Day in Chicago, "Humanizing Customer Engagement in an Automated Marketing World," was pitched around building trust instead of clicks, turning marketing engagement into conversations, asking questions that uncover real needs, using AI to strengthen relationships rather than replace them, and connecting marketing with sales. In a separate post he describes AI as a way to cut the administrative work around research, follow-up, CRM updates, and meeting analysis so sellers can listen, ask better questions, and earn trust.
For brands planning a campaign
This is the cleanest sponsorship hook for a sales enablement or customer success software brand: fund a series or episode that shows AI removing admin work and reps spending the recovered time on trust-building conversations. The humanizing-AI framing gives the sponsor a product-adjacent theme without requiring a product demo.
Buyer psychology and trust ahead of sales technique
Kirch treats buying as emotional and trust as the mechanism that converts.
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One post asks outright whether buying behavior is emotional and answers yes, saying emotional triggers shape when and why people buy. Another says selling is hard and that understanding the psychology of selling is an advantage, promoting guest Patrick Ryan's argument to stop relying on "active listening" and learn what actually works.
For brands planning a campaign
Useful for messaging that sells on trust and buyer understanding rather than feature comparison. A sponsor could back an episode series on buyer psychology, with the sponsor positioned as the tool that supports the research and follow-through around those conversations.
Customer success and leadership as the foundation for engagement
Kirch devotes episodes to customer success and leadership.
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In the Maranda Dziekonski interview he highlights a path from rural Michigan to executive leadership in Silicon Valley and her view that customer success starts with understanding what the customer is actually trying to accomplish rather than simply delivering a product or service. Elsewhere he makes the same point in his own voice: curiosity leads to attention, attention leads to better listening, and better listening opens the door to better questions and deeper conversations.
For brands planning a campaign
Suits a customer success platform or CS-adjacent brand. The through-line, understanding what the customer is trying to accomplish, maps directly onto onboarding, adoption, and retention messaging, and Kirch's guest roster supplies credible CS practitioners for a sponsored series.
A dedicated episode covers pricing with Etinosa A.
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Kirch frames the common alternatives, matching competitors or charging what feels fair, as the wrong starting point and presents pricing as having a science behind it. He describes the episode as a value-packed 25 minutes on what really matters when setting product or solution pricing.
For brands planning a campaign
A narrower fit than the trust and AI themes, but a natural angle for revenue operations, pricing, or CPQ vendors that want an episode tied to a specific buying decision rather than a broad sales topic.
Social media and content marketing under AI-driven distribution
Kirch asks whether social media has changed and answers that it has: what used to be an algorithm discussion is now an automated, AI-driven delivery system on LinkedIn, and posting simply to stay top of mind wastes time, energy, and money when there is no return.
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He interviewed Louise McDonnell of Sell On Social.Media on where B2B content effort pays off and tells readers to watch the 25-minute interview for direction.
For brands planning a campaign
Relevant to content marketing, social scheduling, or analytics vendors. The episode is built around a problem the sponsor's buyers already feel, declining organic reach, and ends with a practical prescription rather than a product pitch.
Enabling Buying is the vehicle for most of the material in this set.
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Episodes run roughly 25 minutes, feature guests from sales, customer success, pricing, social media, and AI, and are promoted with a short argument, a teaser clip, and links to the full audio, a YouTube version, and the guest's site. Named guests in the supplied posts include Patrick Ryan, Louise McDonnell, Gregory Rosner, Maranda Dziekonski, and Etinosa A.; episode numbers shown reach 15 and 17.
Each post leads with one problem the reader recognizes, adds a guest's specific claim, and closes with links to listen and to the guest's business. The show is presented by Collavia, LLC.
No sponsorship or paid-partnership formats are documented in the supplied posts; the only commercial relationship named is Collavia as the show's presenter.
For brands planning a campaign
The format supports a sponsored episode or a short branded series rather than a one-off mention: guests supply the expertise, Kirch supplies the framing and distribution across LinkedIn, audio, and video, and the sponsor can attach to a topic that already has an episode slot.
Kirch speaks at industry events as well as hosting.
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He presented at Insights Marketing Day in Chicago, where his session covered curiosity and customer engagement, and he publicly credited the organizer, Little Bird Marketing's Priscilla McKinney, along with the sponsors, speakers, and attendees. He also shared a registration discount code with his audience ahead of the event.
For brands planning a campaign
Offers a co-marketing route beyond podcast sponsorship: event sponsorship, a sponsored session slot, or a joint promotion where the brand's audience offer rides alongside Kirch's speaking appearance and event discount.
The supplied posts show one explicit commercial connection for Paul Kirch: his Enabling Buying podcast is credited to Collavia, LLC.
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Other named businesses appear as podcast guests or as hosts of an event where Kirch spoke, which are mentions rather than sponsorships or client work. No sponsorship, affiliate, or investment relationship is documented in this material.
Collavia, LLC
Disclosed partnership
Kirch's post introducing his interview with Maranda Dziekonski credits the show as "Enabling Buying Podcast, brought to you by Collavia, LLC."
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The post does not say whether Collavia sponsors, produces, or owns the podcast, so the exact relationship is unstated.
Original disclosure
Enabling Buying Podcast, brought to you by Collavia, LLC.
Kirch spoke at Insights Marketing Day, presenting "Humanizing Customer Engagement in an Automated Marketing World" in Chicago on September 18, and a later post refers to Insights Marketing Day 2026.
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He shared a speaker registration code, PAULVIP, and thanked the sponsors and speakers without naming them. This is a speaking engagement, not a documented sponsorship.
The quickest way into Paul Kirch's work is the Enabling Buying podcast rather than the posts.
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Episodes run about 25 minutes and follow a consistent division of labor: a named guest supplies the substance and Kirch supplies the framing, so reading a few posts across different guests shows the range — sales psychology with Patrick Ryan, pricing with Etinosa A., customer success with Maranda Dziekonski, social media with Louise McDonnell, AI with Gregory Rosner.
Each post is a short entry point: one problem the reader recognizes, one specific claim, then links to the full audio and video.
If the recurring argument is what interests you — that buying is emotional and that automation should clear time for listening, questions and trust — the episode recaps are the fastest way to trace it.
Harmon hosts a B2B interview show, now called Recruiting Evolution, and publishes it the same way Kirch does: a short post names a problem, a named guest supplies the specifics, and the episode is the payoff.
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Both also work the same subject — how AI is changing the way B2B buyers research, shortlist and decide before they ever talk to a sales team.
Harmon's beat is the staffing and recruiting industry, and the AI material is about sales and marketing systems for staffing firms. Kirch ranges more widely across sales psychology, pricing, customer success and social media for a broader B2B audience.
England uses the same host-and-guest publishing pattern Kirch does — a short personal post that points to a full conversation — and writes for a similar entrepreneurial, business-owner audience through podcast appearances and a recurring series.
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England's subject matter is franchise ownership, entrepreneurship and career transitions rather than B2B selling. The overlap with Kirch is format and audience, not topic.
Louisy co-hosts the Growth-Minded CFO Podcast, an interview show for a B2B audience, and uses the same device Kirch relies on: pull one human story or one idea out of a business conversation and let that carry the post.
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Louisy's domain is finance and accounts-receivable software for CFOs, written from a founder's product perspective, where Kirch stays on sales conversations and customer engagement.
Paul Kirch's audience evidence supports a reach estimate, not a verified audience profile.
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The supplied LinkedIn account showed 18,389 followers on October 11, 2026.
The seven reviewed LinkedIn posts are aimed at sales, customer success, marketing, leadership, and business-development readers, and they promote interviews and speaking on buyer trust, emotional buying, AI in sales, pricing, and social-media change.
Those posts indicate the subjects Paul Kirch puts in front of a professional audience; they do not show who follows, listens, or watches.
No demographic export, audience survey, podcast download figure, or video performance table was supplied, so age, geography, gender, job function, seniority, employer, and purchase influence are unmeasured.
For the brief, start with the follower count as a reach signal and ask for recent comparable results: LinkedIn or podcast audience demographics, listener or viewer geography, a survey of job functions and seniority, and completion or engagement rates for episodes about AI and sales conversations.
That evidence would let you judge whether a sponsored series reaches sales enablement and customer success buyers rather than a general B2B following.
Nothing in the material reviewed sets out a sponsorship or paid-partnership offering from Paul Kirch.
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His posts promote Enabling Buying podcast episodes, an event appearance, and interviews with guests such as Maranda Dziekonski, Gregory Rosner, Louise McDonnell, Patrick Ryan, and Etinosa Agbonlahor, with links to listen on audio, watch on YouTube, and visit the guest's own site.
Those are distribution and guest-credit links, not partnership routes.
The one commercial arrangement his own writing states is a presenting credit: an August 2026 post describes the show as "brought to you by Collavia, LLC."
No media kit, rate card, sponsorship terms, audience specification, or booking form appears in the evidence, so a brand cannot plan against published requirements.
Treat any approach as a direct conversation.
The distinction matters: this records an absence of a documented offer in the material reviewed, not a claim that Kirch never accepts sponsorships.
Brief: a B2B sales enablement or customer success software company wants a creator-led content partnership with a host who covers sales, leadership, and AI, built around a sponsored podcast series or co-marketing on applying AI to humanize sales conversations.
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This is a strong fit, and the reason is that the brief describes the show Paul Kirch already makes.
Episode 15 of Enabling Buying with Gregory Rosner of PitchKitchen is the sponsor theme in finished form: AI takes the administrative work (research, follow-up, CRM updates, meeting analysis) so sellers get time back for listening, questions, and trust.
Kirch quotes Rosner saying the opportunity "isn't simply giving people access to AI.
It's helping them use it to become better at what they do and deliver more value to customers."
A sales enablement or customer success brand does not have to push Kirch into a new position to sponsor this; it can fund more of what is already on the feed.
The adjacent subjects match a buyer's own product story.
Buyer trust and the psychology of buying run through the Patrick Ryan episode, where Kirch's own line is to stop leaning on "active listening" and learn what actually works.
Customer success and leadership run through the Maranda Dziekonski interview, where the idea Kirch pulls out is that customer success starts with understanding what the customer is trying to accomplish rather than simply delivering a product or service.
His own talk on buying motives lists trust over clicks, marketing engagement into conversations, questions that uncover real needs, and AI strengthening relationships instead of replacing them.
A series can be built from those four claims without inventing a theme.
The format is sponsor-friendly.
Episodes run about 25 minutes, each with one named guest and one practical argument, promoted by a short LinkedIn post that links to the full audio, a YouTube version, and the guest's site.
That gives a sponsor repeatable slots, a host-read presence, and a clip library, and it means the sponsor does not have to supply the expertise.
Kirch also speaks at industry events and promoted Insights Marketing Day with a registration discount code, so a co-marketing plan can pair a sponsored series with a sponsored session on the same theme rather than stopping at podcast credits.
Two things must be settled before committing.
First, the only commercial relationship visible in the material is a presenter credit: the show is described as brought to you by Collavia, LLC.
No media kit, rate card, format list, or booking route is published, so pricing, exclusivity, and what a sponsor may say inside an episode all have to be agreed directly.
Second, audience fit is unproven.
The LinkedIn account showed 18,389 followers on October 11, 2026, and the posts are written for sales, customer success, marketing, and leadership readers, but no listener, download, geography, or job-function data was supplied.
Ask for recent episode performance and an audience description before treating the follower count as reach into enablement and CS buyers.
When to choose a specialist
Brief: a developer platform or technical infrastructure vendor wants hands-on content for engineers and technical buyers, including recorded product walkthroughs, implementation detail, and pipeline attribution tied to demo requests.
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This is a poor fit, and the mismatch is structural rather than a matter of tone.
Kirch's material is discussion-led.
The published format is a roughly 25-minute interview with a guest expert, framed by a short argument and a call to listen or watch.
Nothing in the reviewed posts shows a product walkthrough, a code or configuration segment, a benchmark, a demo, or any technical implementation detail.
The Patrick Ryan and Etinosa Agbonlahor posts are the clearest illustration: they announce the subject and point readers to the episode rather than carrying substance themselves.
A vendor that needs engineers to see the product working will not get that from this format, and a sponsor that tries to insert it would be buying against the grain of the show.
Audience evidence points the same way.
The posts address sales, customer success, marketing, pricing, and leadership readers, not engineering teams, and no data was supplied on who actually listens, watches, or follows.
There is no way to show a technical buyer is in the audience.
For a brief that depends on reaching developers and on attribution to demo requests, the reach claim cannot be supported.
There is also nothing to plan a purchase against.
No sponsorship formats, rate card, audience specification, or booking route appear in the reviewed material, and the only named commercial arrangement is Collavia as presenter of the show.
That is not a reason to assume Kirch refuses sponsorships, and it is not a reason to assume the arrangement is open; it means the commercial terms are unknown and would have to be negotiated without published terms.
If the technical brief is fixed, look elsewhere first, or reframe.
A vendor willing to buy the sales-conversation audience rather than the engineering audience, and to accept a discussion format with no product demonstration, would be evaluating the same person against a different question.
A worked campaign example
A worked angle for the strong-fit brief: a six-episode sponsored season titled around the show's own thesis, humanizing the sales conversation while AI takes the routine work.
Shape of the season.
Keep the existing structure rather than creating a new one: one guest expert per episode, about 25 minutes, one practical claim the listener can use, hosted and framed by Paul Kirch.
Suggested episode slots drawn from what the feed already covers: where AI should sit in the seller's day (the Gregory Rosner argument about research, follow-up, CRM updates, and meeting analysis); why buyer trust, not technique, decides the sale, and what to do instead of standard active-listening advice; what customer success actually owes the customer once the deal closes; pricing as a decision with a method behind it rather than a guess at what competitors charge or what feels fair; whether content effort still pays off under AI-driven distribution; and a closing episode on the marketing-to-sales bridge.
The sponsor's product sits next to that list, not inside it: the tool that carries the research and follow-through around conversations the guest is describing.
Sponsor presence to negotiate.
Title credit on the audio and video versions, a host-read introduction of roughly a minute per episode, a sponsor mention in each promotional post, a landing page or brief link the host reads, and usage rights to short clips for the sponsor's own channels.
Ask explicitly whether the Collavia presenter credit creates exclusivity in the show's category, and get the answer in writing before the slate is agreed.
Agree in advance what the host will and will not say about the product; the reviewed posts suggest a host who states a guest's argument in his own words, so script approval should be limited to factual accuracy.
Distribution.
Reuse the pattern already in the feed: a LinkedIn post per episode that opens with a problem the reader recognises, adds the guest's specific claim, and closes with links to the full audio, the YouTube version, and the guest's business.
Add one co-marketing element, such as a sponsored session at an event Kirch is speaking at, promoted to the same audience, since his event posts already carry organiser credits and a registration discount code.
What to request before signing.
A rate card or quoted price per episode and for the season; the audience description the sponsor would be buying against, including listener and viewer geography and job function if it exists; completion or engagement rates for the episodes about AI and sales conversations; two comparable past episodes to listen to end to end; the production timeline and how much lead time each episode needs; and the reporting the sponsor will receive, such as downloads, plays, link clicks, and LinkedIn engagement.
Match that reporting against the sponsor's own landing-page conversions, because no performance data for this show was supplied and none should be assumed.
What to hold back.
Do not promise demo requests, pipeline, or named-account reach from this partnership until the sponsor has seen the audience evidence and the first episodes' numbers.
The case for buying here is a host who already makes content about applying AI to human sales work, a repeatable interview format, and an audience of sales, customer success, and marketing readers.
The case does not rest on engineering reach or on conversion results that have not been demonstrated.
Choose Kortney Harmon when the sponsor's buyer is a staffing or recruiting firm rather than a general sales-enablement or customer success audience, and when the sponsor wants the AI-in-marketing argument carried by a named commercial result.
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Harmon hosts Recruiting Evolution, rebranded from The Full Desk Experience, and the reviewed posts frame the same buyer-discovery shift the brief is built around: buyers asking AI who to trust and building shortlists before they ever speak to a sales team, with the warning that a firm is "either being discovered or being overlooked" and that showing up in Google is no longer enough without authority in AI tools and AI Overviews.
The first episode under the new brand puts a number on the same theme, a campaign that reclaimed $1.1 million in revenue, and the guest argument that AI needs more than a basic prompt and should be built into repeatable sales and marketing systems.
A sponsor selling into staffing firms, or one that wants the AI-versus-human-work message illustrated with a revenue figure, gets more usable material here than from a general interview show.
The audience is staffing and recruiting firms, a narrower vertical than the sales-enablement and customer success buyers in the brief, so a sponsor that needs broad enablement or CS reach is buying a smaller, more specific room.
Both reviewed posts also centre on one guest conversation with Brad Smith of Haley Marketing, so the AI-humanising-sales-conversations angle is a single episode rather than a theme the feed returns to.
The trade is depth in the staffing vertical for the wider buyer set the brief names.
Choose Mark England when the brief shifts away from AI in sales conversations and toward franchise ownership, entrepreneurship, or career transition.
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England's posts describe a route from software engineering into franchise ownership, consulting, and mentoring other business owners, and they announce a Franchise Directions series, Rethinking Ownership, aimed at professionals weighing a career change, opening with the question of whether someone is moving toward an opportunity or simply looking to escape their current situation. A sponsor whose buyer is an aspiring or current business owner, or one that wants an ownership-and-mentoring angle rather than a software-workflow angle, is closer to this material than to a sales or CS show.
None of the reviewed posts touches AI, sales enablement, or customer success, so a sponsor buying the brief's AI-humanising-sales-conversations theme would be funding a different subject and a different audience.
England also appears mainly as a guest on another host's podcast, Burn the Ship with Bailey Cooper, and the Franchise Directions series is announced rather than established, so there is less of a standing show format to sponsor than a full-time host offers.
The trade is a personal ownership narrative in place of a repeatable, product-adjacent interview slot.
Choose Alex Louisy when the sponsor's buyer is a finance leader and the campaign is about a category or product problem rather than sales conversations.
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Louisy hosts The Growth-Minded CFO Podcast with Lauren Elizabeth Pearl and uses it for two things the reviewed posts show: telling the human stories behind finance leaders, such as Christina Liu of Sigma describing a former manager who was both a successful executive and a working mother, and narrating why a product category exists, in this case the argument that the gap between sending an invoice and getting paid is a financial relationship a company can measure and improve on purpose. A sponsor selling into finance or CFO teams, or one that wants a founder who can explain where a product category came from, gets that here.
The audience is finance and CFO readers and the subject matter is payments and finance operations, so this does not carry the brief's AI-humanising-sales-conversations theme and would need a finance framing to fit at all.
The two reviewed posts also split between a guest interview and a founder origin story, so the format is less uniform than a single-format interview show.
The trade is access to a finance-leader audience and a founder's point of view, at the cost of the sales-conversation subject and format consistency.
This profile is built from seven posts published on Paul Kirch's LinkedIn account, covering episodes of the Enabling Buying podcast, a talk on buying motives, and a recap of a speaking appearance at Insights Marketing Day.
The posts name the guests Kirch interviewed, including Gregory Rosner on AI in sales, Patrick Ryan on buyer trust, Maranda Dziekonski on customer success, Louise McDonnell on social media and Etinosa A. on pricing, and they quote or summarize the arguments those guests made.
The posts themselves carry no publication dates in the material reviewed; the only dates present are a September 18 event date and the year 2026.
The episodes and the audio and video they link to were not part of the material, so episode content is described only as Kirch summarized or quoted it.
No listener or viewer data, media kit, rate card or published sponsorship terms were available, so commercial terms are recorded as unstated rather than assumed.
Claims here are limited to what these posts show; the material does not establish other books, shows or businesses of Kirch's own.
Recent engagement
Across their last 6 LinkedIn posts, the median post got 13 reactions and 12 comments. Checked 2026-11-02.
