Tim J Smith is a pricing consultant, economist, and pricing professor who advises organizations on pricing decisions and teaches pricing. Through Wiglaf, Smith writes and speaks about pricing strategy and helps companies improve profits through pricing and commercial decisions.
Apurv Bansal hosts finance-industry conversations and writes about how finance teams can use AI and automation, move projects into production, and decide what to build or buy.
Tejas Parikh writes about financial planning and analysis for CFOs and private equity teams, with a focus on scenario planning, forecast assumptions, and accountability for budget decisions.
Omer Menashe writes about using AI and automation in finance, with a focus on practical workflows such as forecasting, accounts payable, reconciliation, and credit scoring. Menashe's posts emphasize data quality, traceable results, and human review of exceptions.
Alex Wittenberg writes about finance operations, financial modeling, and practical uses of AI in finance at airCFO, which manages back-office operations for tech startups.
Russell Lester is a finance leader and former CFO at a B2B payments company. They write about CFO decisions on AI and software spending, cost control, and how companies assess vendor pricing. Their posts also discuss Tropic’s software-spend tools and market intelligence.
Zak Pinder shares practical advice on marketing measurement and technology implementation in banking, including how to report attribution honestly and reduce risk when launching CRM integrations.
Tom Hoyle writes about corporate foreign exchange and treasury. Hoyle's LinkedIn posts help CFOs and treasury teams think through FX pricing, hedging, counterparty risk, and how they manage cash.
Tara Whitney works with finance leaders on becoming more influential CFOs—helping them delegate, develop their teams, and lead across the organization.
Augusto Marietti shares Kong’s work on API infrastructure and AI connectivity, including AI gateways, token costs, and semantic routing.
David Campbell writes about Tropic’s shift toward AI-powered procurement software, including procurement agents designed to automate purchasing and spend-management tasks.
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