A worked campaign example
Worked campaign angle for the portfolio operations team’s workshop: a 90-minute session titled "Who owns the assumption?", for finance leads from portfolio companies, delivered per company or across the portfolio.
Session flow, built from the posts:
1. Opening exercise, based on the price-and-renewal post. Each participant brings one board question their model cannot answer quickly, then traces where the driver lives and who can change it. Output: a one-line statement for each driver naming the source system, approver, and agreed turnaround. The post’s teaching point: if the input sits in one place and the missing piece is ownership, the same question can be answered next week without changing the model. If the driver is blended across several places, the fix is design, and it costs weeks.
2. Capacity trace, based on the capacity post. Participants identify whether capacity is recorded anywhere, who updates it when work is won, and whether the forecast includes a capacity line. Output: the smallest useful intervention and an owner for each gap, before any tooling discussion. The trade-off is stated per driver, not per model: fewer approvals buy speed; more approvals buy traceability.
3. Three-record model, based on the budget sign-off post. For one live contract change in the portfolio, participants produce three entries. The commitment baseline stays exactly as the board approved it. The latest forecast moves, carries the new date, and names the owner of the changed assumption. The action log records management's response: resequenced delivery, a revised recruitment date, or a conversation with the customer. Output: a standing format that can be applied across companies.
4. Variance review, based on the underspend post. Participants take one material variance and apply four fields: outcome achieved, commitment still outstanding, decision owner, and the date funds are released or recommitted. They classify the variance as savings, delay, or released funding, then set the review date. Output: a standing agenda item for portfolio reviews.
At the close, the team picks the driver the board asks about most, names the owner of the largest live assumption change, sets a date for the first variance classification, and only then revisits planning tools.
The format suits the posts: each ends with a decision question, a natural close for a workshop block. The three-record and four-field structures produce artefacts a portfolio team can reuse the following month, while the diagnostic step keeps a tooling purchase from becoming the first answer.
A producer would need to develop the facilitation design, participant materials, a handout of the two templates, and any recording. Confirm fees, rights, and delivery format before proceeding.