Noah King builds and advises on data infrastructure for ecommerce and advertising. Their work focuses on connecting platforms such as Shopify, Meta, and Google to privately owned data warehouses, so brands and agencies can build their own analytics and reporting tools.
Irina Sabrjanskaja writes about Google Ads and paid acquisition for e-commerce brands, connecting campaign decisions to customer value, contribution margin, and profitable growth.
Thomas Vladeck writes about Recast’s marketing mix modeling work, explaining how models can account for changing ad performance, channel reach, and uncertainty—and how marketers can use better data to make more reliable decisions.
Nathan Perdriau is an e-commerce growth marketer who writes and teaches about paid media, customer retention, and connecting marketing decisions to profit and cash flow.
Edward Newman writes about paid media and lead generation for financial services businesses, with a focus on turning enquiries into customers rather than optimizing for form fills alone.
Nick Handley works on digital marketing strategy, measurement and AI, with a focus on performance and ecommerce. Handley also co-hosts Prompted, a podcast about making AI more accessible.
Jason Kutasi shares ecommerce marketing advice, especially on paid customer acquisition, DTC sales funnels, and how brands can compete with Amazon. Their posts draw on Kutasi's stated career in private equity and hedge funds as well as marketing.
Matt Scott works in paid media and marketing, sharing practical explanations of measurement methods such as marketing mix modelling and multi-touch attribution. They also describe how their team uses client case studies to shape its approach to paid media.
Dario Zannoni shares practical analysis of Google Ads and Meta Ads, including ecommerce campaigns, lead generation, conversion tracking, and ways to improve lead quality.
Bivas Kumar Roy helps businesses and agencies make their website, advertising, and analytics data more reliable. Their work focuses on conversion tracking and audits across GA4, Google Ads, Meta Pixel and CAPI, Google Tag Manager, and Consent Mode.
Emmanuel Oladapo writes about paid media, media buying and e-commerce marketing, with a focus on improving advertising, testing creative and fixing the customer experience after the click.
Stefan Carrington works on B2B eCommerce marketing, including paid-search targeting and ways to use event data to support advertising and sales follow-up. Carrington's posts also explore using postcode and property data to find locations associated with stronger Google Ads customers.
Cory Poccia writes about connected TV advertising and performance marketing, including how brands can split budgets across streaming services and measure the path from an ad-driven visit to a sale.
Veda Ford shares practical advice on paid social advertising, audience data, and campaign strategy, including ways brands can work with content creators.
Nishant Walchale writes about performance marketing, paid advertising, and the data systems behind better campaign results. Walchale's posts explain how brands can improve ad performance with stronger first-party data and conversion signals, including for health and wellness advertising.
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