Roger Collins writes about helping managed service providers grow, improve customer relationships, and develop services in areas such as cybersecurity and AI.
Roger Collins is most useful for practical MSP growth content on quarterly business reviews, AI managed services, and cybersecurity.
Best for
A B2B SaaS platform selling reporting, governance, or workflow tooling to MSPs for co-branded thought leadership.
Not for
An enterprise cybersecurity vendor seeking independent lab-tested benchmarks, verified customer outcomes, or product comparison tables.
Key takeaways
A quarterly business review should be a business strategy meeting, not a service update.
AI is becoming a recurring managed service, and the window to lead is short.
Most MSPs cannot staff a full SOC, so vendor partnerships have to close the gap.
Check first: Ask for audience breakdown and whether event posts are paid sponsorships or partnerships.
Main ideas
A quarterly business review should be a business strategy meeting, not a service update · AI is becoming a recurring managed service, and the window to lead is short · MSP growth starts by questioning the assumptions that made you successful
Roger Collins writes about how managed service providers (MSPs) can grow and serve clients better.
Their posts connect business decisions—such as pricing, staffing and service design—to practical customer outcomes.
For example, their quarterly business review framework shows how an MSP can move from reporting tickets to discussing security, business risks and a forward-looking plan.
Their posts also cover AI managed services and cybersecurity, alongside occasional reflections on sales and career setbacks.
Collins makes MSP growth concrete, linking operational choices to client and business outcomes.
Their QBR post gives readers a usable seven-part meeting structure and shows how to explain security and service data in terms of outcomes.
Their AI post moves from a broad trend to possible recurring services, including Copilot management and AI agents for finance, sales and service desks.
Event promotion and a personal account of job rejection add community and career themes.
Follow Collins for practical ideas on MSP operations, client relationships and emerging services.
Roger Collins writes for managed service provider leaders, and the through-line in the posts is a push to move MSPs from service delivery toward strategic business partnership.
Read more
They argue that recurring client conversations should focus on business outcomes rather than tickets; emerging technology areas such as AI and managed cybersecurity are becoming subscription services rather than one-off projects; and MSPs should question long-standing operating assumptions before the market forces them to.
Running alongside that is a people argument: the frontline technician, coordinator, and engineer are said to drive retention and sales more than the sales team does.
They also post channel news, conference promotion, and a personal career story about turning a job rejection into motivation.
A quarterly business review should be a business strategy meeting, not a service update
Collins argues that the QBR has changed from a service review into a technology-led strategy conversation, and that this reframing can move a client from a mid-size monthly spend to a larger strategic account relationship.
Read more
Conversations about business risk and direction are where MSPs differentiate; ticket statistics alone do not hold an executive's attention. The recommended method is a standardized slide deck that controls the conversation and covers a business update, executive dashboard metrics, security, service experience, roadmap progress, quantified risk, and prioritized recommendations for the next 90 days and 12 months.
On translating data into a story, Collins gives the line: "We blocked 4219 malicious emails this quarter.
Two users clicked phishing links, but MFA prevented credential compromise."
The framework also suggests outcome-framed service language such as "Ticket volume declined 18%, which suggests users are experiencing fewer recurring issues."
AI is becoming a recurring managed service, and the window to lead is short
Collins argues that AI is no longer just a project for MSPs but a managed service they can sell on subscription, and that MSPs establishing themselves as AI adoption and management leaders now will be positioned for years.
Read more
As clients adopt tools like Microsoft Copilot and AI-driven workflows, they create ongoing support, governance, and optimization needs rather than a single deployment. Collins groups what large MSPs are doing into two offerings: a Copilot managed service covering deployment, configuration, license optimization, adoption, and governance; and a managed AI agent service that builds and runs agents for functions such as finance, sales, and service desk, with some MSPs adding industry-specific agents for verticals like accounting and law.
The post lists concrete agent examples: a finance agent for invoice creation, receivables follow-up, and reporting; a sales agent for meeting prep, CRM updates, and reminders; and a service desk agent for L1/L2 ticket triage and documentation.
MSP growth starts by questioning the assumptions that made you successful
Collins argues that the most successful MSP leaders challenge their own operating assumptions before the market challenges them, and that growth sometimes begins by re-examining what worked in the past.
Read more
Roles, tooling, pricing, and service desk design that suited an earlier stage can quietly limit the next one. Rather than offering a prescriptive framework, the post poses a self-assessment: would you hire the same roles, use the same tools, charge the same way, and build the same service desk if you started the company today?
The four named areas of self-questioning — hiring, tools, pricing, and service desk structure — are the concrete prompts readers are asked to audit.
The best salesperson is usually on the service desk, not in sales
Collins argues that retention and client goodwill depend on frontline responsiveness rather than the sales process.
Read more
Clients rarely remember the details of what they were sold, but they do remember how the team behaved when something went wrong.
That makes fast ticket responses, proactive updates, and clear explanations the real growth engine.
The post names the technician who answers a ticket quickly, the service coordinator who keeps a client informed, and the engineer who explains a solution instead of just implementing it.
The post opens with the blunt claim, "Your best salesperson isn't in sales," and closes by inviting readers to tag their own service heroes.
Most MSPs cannot staff a full SOC, so vendor partnerships have to close the gap
Collins argues that building and staffing a complete security operations centre is unrealistic for many MSPs, and that combining advanced security technology with managed expertise can bridge that gap while improving customer protection.
Read more
The post reports a ConnectWise and SentinelOne partnership and frames its expected outcomes for MSP readers.
The stated outcomes are faster threat detection and response through AI and automation, human experts staying in the loop, easier operational workflows, and continued support for an open ecosystem and partner choice.
A rejection is fuel, and the right response is to ask for the shot anyway
Collins argues that a "no" is an asset — "No is good.
Read more
No is fuel" — and tells the story of a 2022 job rejection to make the point.
After receiving detailed critical feedback, they replied by offering to join on contract at the bottom of the pay scale to prove the case.
The sting of rejection drove the performance that followed, and the post ties that persistence to a stated preference for being an individual contributor rather than a manager.
Collins reports returning to a prior employer and, the following year, posting top midmarket account-executive results with the most new product lands and roughly 170% of annual target. They kept the printed rejection email pinned to a board through 2023.
This is the clearest operational playbook in the material.
Read more
It explains what a useful QBR should contain and how an MSP can move a client conversation from service updates to business strategy.
Roger Collins lays out a seven-part QBR deck: business update, executive summary, security review, service experience review, strategic roadmap progress, risk review, and recommendations.
They argue that a QBR is no longer a service review but a business strategy meeting led by technology, and show how to use metrics and stories.
One example line is: "We blocked 4219 malicious emails this quarter.
Two users clicked phishing links, but MFA prevented credential compromise."
For brands planning a campaign
A B2B SaaS company selling to MSPs could turn this into a co-branded QBR template, checklist, or webinar outline. It could anchor a practical series on MSP growth, giving readers an asset they can put to use rather than just a summary of trends.
This is direct evidence that Roger Collins presents AI managed services as a recurring revenue opportunity for MSPs, with concrete service categories.
Read more
Roger Collins says AI is becoming a managed service for MSPs, not just a project.
They list two offerings: a Copilot managed service covering deployment, license optimization, adoption, and governance; and a managed AI agent service with finance, sales, and service desk agent examples.
They also say the window for MSPs to establish themselves as AI adoption leaders is small, and include a ConnectWise roadshow call to action.
For brands planning a campaign
This is a strong topic anchor for a co-branded content series on MSP growth and AI managed services. A partner could build a co-authored playbook or webinar around the same service categories, framing the roadshow mention as a commercial promotion rather than an editorial endorsement.
This post offers a personal account of resilience and sales work, helping newcomers understand the experiences Roger Collins brings to MSP growth conversations.
Read more
Roger Collins recounts a 2022 job rejection that stung, prints the rejection email, and explains how it became motivation.
They say returning to N-able was the best move and that the following year they posted as the best midmarket AE at N-able, with the most new product lands and about 170% of annual target.
The line "I want to be the best individual contributor in the next company I go to" marks a turning point.
For brands planning a campaign
A partner could use this as a human opening for a thought-leadership series on sales culture, resilience, and individual contributor motivation. It is less relevant to product-focused AI or cybersecurity content, so it may work better as a narrative insert than as the main technical asset.
This shows how Roger Collins explains a vendor partnership to MSP readers, including the operational gap it is meant to fill and the outcomes MSPs should expect.
Read more
Roger Collins describes a ConnectWise and SentinelOne partnership at Black Hat.
They say many MSPs cannot realistically build and staff a full SOC, and that combining advanced security technology with managed expertise can help bridge the gap.
The post lists expected outcomes: faster threat detection and response through AI and automation, human experts staying in the loop, easier operational workflows, and continued support for an open ecosystem and partner choice.
For brands planning a campaign
For a SaaS company considering a partnership or co-marketing campaign, this shows how Roger Collins frames shared strategy for MSPs. A similar structure could support a launch or integration announcement, with clear MSP outcomes and an explanation of the partnership's operational value.
This short post captures a service-culture belief that recurs in MSP growth conversations: retention depends on frontline responsiveness, not only on the sales team.
Read more
Roger Collins argues that the best salesperson is not in sales but the technician, service coordinator, or engineer who answers quickly, keeps a client informed, and explains a solution. They say clients remember how a team made them feel when something went wrong, and invite readers to tag service heroes in the comments.
For brands planning a campaign
A partner could use this as a starting point for content on customer success, service delivery, or employee advocacy. It is a lighter social post than the QBR or AI pieces, so it may work better as a community prompt or short campaign insert than as a full co-branded asset.
This shows the event and community side of Roger Collins's audience: MSP owners, executives, engineers, and industry experts gathering around growth and operational maturity.
Read more
Roger Collins says IT Nation Connect Global is the largest global MSP conference and tells MSP leaders that if they attend only one industry event, it should be this one. They describe thousands of MSP owners, executives, engineers, and experts meeting in Orlando to learn, collaborate, and shape the MSP community, and point readers to a 2025 recap in the comments.
For brands planning a campaign
This suits event-based co-marketing or community sponsorships aimed at MSP leaders. Since it promotes a specific ConnectWise event, build any campaign around attendance, recaps, or on-site conversations rather than presenting the post as a neutral event guide.
Roger Collins frames MSP growth around a practical question: are leaders challenging the assumptions that made them successful?
Read more
Roger Collins asks MSP leaders whether they would build their business the same way today, then names four areas to question: roles, tools, pricing and the service desk. The post argues that the most successful MSP leaders challenge assumptions before the market does, and that growth sometimes starts with questioning what made them successful in the first place.
For brands planning a campaign
A partner could use this as an opening prompt for a co-branded series on MSP operating-model change, pricing, tooling, or service desk design. It is broad enough to introduce several campaign themes and specific enough to give readers a concrete self-assessment.
Roger Collins asks MSP leaders how they would build their company if they started again today, then names the assumptions worth challenging: which roles they hire, which tools they use, how they charge, and how they design the service desk.
Read more
The argument: the most successful MSP leaders question what made them successful before the market forces change.
A short set of provocative questions asks readers to audit four specific operating decisions instead of prescribing a framework.
For brands planning a campaign
A strong anchor for co-branded thought leadership on operational maturity or transformation, inviting readers to assess their own businesses rather than leading with a vendor pitch.
A full QBR framework for MSP account-management teams.
Read more
Collins argues that a QBR is no longer a service review but a business strategy meeting led by technology—and that this shift can move a $3,000-per-month client toward a $10,000-per-month strategic account. The recommended structure covers a business update, executive dashboard metrics, security review, service experience, roadmap progress, quantified risk, and 90-day and 12-month recommendations.
A numbered playbook recommends a standardized slide deck, offers sample metrics (security posture, response times, CSAT, ticket trends), and shows how to turn data into a narrative.
For brands planning a campaign
A strong fit for co-branded tactical content such as QBR templates, deck downloads, or vCIO enablement material, with a partner brand supplying the reporting or governance tools referenced in the framework.
Collins argues that AI is shifting from a one-off project to a managed service for MSPs, with only a short window to establish a leadership position.
Read more
They describe two offerings seen among large MSPs: a Copilot managed service covering deployment, license optimization, adoption, and governance, and a managed AI agent service that builds and runs agents for finance, sales, and service-desk work. Some MSPs are also adding industry-specific agents for verticals such as accounting and law.
The post categorizes market offerings into two named service lines, using checklists and concrete agent examples to make an emerging service easy to scope.
The post also promotes a ConnectWise roadshow and invites readers to message for attendance, making it partly an event promotion rather than neutral analysis.
For brands planning a campaign
A direct fit for a B2B SaaS co-marketing series on AI adoption and management. The two service-line categories offer a natural content spine for co-branded pieces on Copilot governance or agent deployment.
Collins covers the announced ConnectWise and SentinelOne partnership for MSP managed cybersecurity, noting that many MSPs cannot build and staff a full security operations centre.
Read more
They list the expected outcomes: faster AI-assisted detection and response, human experts staying in the loop, easier operational workflows, and continued support for an open ecosystem.
News commentary translates a vendor announcement into MSP-level implications, with a short numbered list of expected outcomes.
The post reports an announcement and expected outcomes, not a working integration or independent testing. Ask for validation before using it to support product-performance claims.
For brands planning a campaign
Useful for ecosystem or partnership-news content; expect announcement-style commentary rather than deep technical evaluation or benchmarked product claims.
Collins argues that the best salesperson is not in sales but the technician who answers a ticket quickly, the service coordinator who keeps a client informed, and the engineer who explains a solution rather than just implementing it.
Read more
Clients may not remember every feature sold, but they remember how the team made them feel when something went wrong.
For brands planning a campaign
A good fit for content about service-delivery culture, client retention, and technician or coordinator enablement—a people-focused angle for tooling brands discussing service quality rather than product features.
Collins recommends IT Nation Connect Global as the one industry event MSP leaders should attend, describing it as the largest global MSP conference, focused on growth, operational maturity, and stronger businesses, and held in Orlando.
Read more
They say conversations, partnerships, and strategies from the event can have a lasting business impact.
A short advocacy post built around one recommendation and the event’s scale.
This is an event-recommendation piece with promotional tone rather than analysis, so treat it as evidence of audience and event orientation more than of editorial judgment.
For brands planning a campaign
Supports event-linked content or co-branded event promotion, and shows the account uses its feed for conference and partner promotion.
Tells the story of a 2022 job rejection: Collins applied to a company, received detailed critical feedback, wrote back offering to join on contract at the bottom of the pay scale, and was turned down again.
Read more
The rejection led back to N-able, where the following year they report posting top mid-market account-executive results with roughly 170% of yearly target. They kept the rejection email pinned to a board as motivation.
A first-person narrative built around verbatim emails and a single lesson: a no is fuel, and a shot should be used to prove people wrong.
For brands planning a campaign
Shows a personal-storytelling format suited to authenticity-led partnerships or employer-brand content. Use it to signal range rather than anchor a practitioner series.
The posts name two past employers and describe an ongoing working association with ConnectWise without labeling it.
Read more
Roger Collins describes earlier roles at Hoppier and a return to N-able, and repeatedly promotes ConnectWise events and a ConnectWise roadshow using “our” language.
No sponsorship, affiliate or investment disclosures appear in these posts.
Ask what the ConnectWise relationship is.
ConnectWise
Disclosed partnership
Posts promote ConnectWise activity: IT Nation Connect Global is presented as the MSP conference to attend; a ConnectWise “Predictive IT” roadshow is described as “our upcoming roadshow,” with a calendar in the comments; and the ConnectWise–SentinelOne managed security partnership is covered approvingly.
Read more
The posts use first-person language around ConnectWise but do not state the relationship. Ask whether it is employment, contract work or a partnership.
Roger Collins writes that they were an NCA account executive at Hoppier for years before becoming Director of Customer Success and Support, describing the progression as “not bad for a kid without a diploma.”
Roger Collins describes returning to N-able as “the best thing I could have done” and says they posted the best midmarket account executive results there the following year, with the most new product lands and roughly 170% of fiscal-year achievement.
Start with the quarterly business review framework, which argues that QBRs should be technology-led business strategy meetings, not service updates.
The AI managed services post maps recurring offers around Copilot and managed AI agents; the growth post asks MSP leaders to re-examine hiring, tooling, pricing, and service desk design.
The service culture post argues that frontline technicians, coordinators, and engineers drive retention and sales.
The cybersecurity partnership post and event recommendation show a channel-news and community-event angle.
A personal career story about turning a rejection into motivation rounds out the profile.
Managed servicesMSP growthAI managed servicesCybersecurityQuarterly business reviewsCustomer successIndustry eventsVendor partnershipsMSP leadershipService deliveryLinkedIn postsPersonal career storyMSP leadersMSP account management teamsChannel partners
Manny Rivelo
Both write for MSP and channel audiences about the shift toward AI-driven managed services and the need for MSPs to guide SMB customers.
Read more
Rivelo's posts take a vendor and event-stage perspective, announcing ConnectWise direction and keynote themes; Collins more often offers tactical MSP operating advice on QBR structure, service culture, and business-model questions.
Both treat AI and cybersecurity as managed services that MSPs and channel partners can build recurring offerings around.
Read more
Hodges focuses on security operations—identity and access, continuous monitoring, Managed XDR, and Barracuda partner enablement—while Collins covers MSP growth, QBRs, service delivery, and career reflection.
Both discuss AI adoption and governance for MSPs and IT leaders, including how agentic tools change customer conversations and recurring revenue.
Read more
Sy's posts focus on agentic AI controls, billing, and adoption details such as Copilot Cowork credits and AvePoint Elements governance; Collins offers broader MSP strategy and service-delivery commentary.
LinkedIn is the only channel with audience information in the posts, and the only measured figure is a follower count: about 7,400 followers on the profile, recorded in October 2026.
Read more
The posts provide no breakdown by geography, age, gender, employer, occupation, or seniority.
The content suggests who it is written for: MSP owners, executives, service and account managers, and channel partners rather than end customers.
Selected examples include a detailed quarterly-business-review framework for MSP account-management teams, an argument that AI and Microsoft Copilot have become products MSPs can sell as managed services, and a short post crediting technicians and service coordinators as the real drivers of client loyalty.
A 2025 post about a rejection and a later sales achievement is personal career material, aimed more at sales professionals than MSP buyers.
For the proposed co-branded series on MSP growth and AI managed services, topical overlap is clear and consistent: MSP growth, AI service packaging, cybersecurity, and service delivery recur.
Whether the audience is MSP leadership with buying authority remains an inference from the writing.
Before committing, ask for recent post-level results — impressions, reactions, comments, and link clicks — for the closest comparable MSP growth and AI posts, follower growth over the same period, and any audience survey or documented source covering job seniority and employer type.
LinkedIn followers
7,437
LinkedIn profile, as recorded in the account data · 2026-10-09
Roger Collins’s posts include event and product-related content for MSP audiences: they recommend IT Nation Connect Global to MSP leaders and promote a ConnectWise roadshow, inviting readers to ask about attending.
Read more
Ask whether these posts are paid sponsorships or formal partnership offers, and what formats, deliverables, rates, and terms are available.
Strong fit, provided the series focuses on MSP leadership and operating practice and does not ask Roger Collins to make product performance claims.
Read more
Brief
A B2B SaaS platform selling reporting, governance, or workflow tooling to MSPs wants a co-branded thought-leadership series on MSP growth and running AI as a managed service, with Roger Collins as the named practitioner voice across several pieces plus a joint webinar.
Reasons
Topical overlap is direct and repeated. The posts cover a full quarterly business review framework, AI as a recurring managed service with named offer categories, a challenge to MSP operating assumptions, service culture, and cybersecurity partnership news. A series on MSP growth and AI managed services sits at the centre of that material.
The writing already has the structure a co-branded series needs. The QBR post is a seven-part numbered playbook with sample metrics and example phrasing, and the AI post breaks two service lines into checklists and concrete agent examples. Those are raw materials for a template download, worksheet, or webinar outline.
The posts address MSP owners, executives, account-management teams, service coordinators, and channel partners rather than end customers. The only measured audience figure is about 7,400 LinkedIn followers, recorded in October 2026. Ask for an audience breakdown before treating that reach as access to buyers.
The feed includes a ConnectWise roadshow invitation, a recommendation of IT Nation Connect Global, and commentary on the announced ConnectWise and SentinelOne partnership. This shows the channel is used for partner-adjacent content.
The practitioner voice has a documented basis. Roger Collins writes about being a primary account executive at Hoppier, moving into a Director of Customer Success and Support role, then returning to N-able and reporting top mid-market account-executive results with roughly 170% of annual target. That sales and customer-success background is the first-hand perspective a partner brand would be buying.
Watch outs
The posts do not report per-post engagement figures, follower growth, or audience demographics, so promised reach or click-through cannot be supported. Ask for recent post-level results on the closest MSP growth and AI posts before committing to a target.
Much of the visible commercial content is ConnectWise-adjacent. A partner that competes directly with ConnectWise should discuss co-branding openly rather than assume there is no conflict.
Some posts cover programming or governance topics such as Copilot licence optimization and permissions. A co-branded piece can describe those categories, but claims about a specific product's performance need separate evidence from the partner.
When to choose a specialist
Poor fit as briefed.
Read more
Brief
An enterprise cybersecurity vendor wants a named expert to publish independent lab-tested benchmarks of its platform against named rivals, quote verified customer outcome data, and supply a product comparison table for security leaders at large enterprises, on a fixed publication date.
Reasons
Nothing in the posts amounts to independent testing. The security partnership post reports an announcement and lists expected outcomes; it does not demonstrate a working integration, test method, or measured performance. Recasting it as benchmarking would misrepresent it.
The posts address MSP owners, executives, and their service and account teams, not security leaders inside large enterprises. Ask for audience data covering employer type and seniority before claiming access to that readership.
The corpus contains no verified customer outcome numbers, comparative product data, or methodology for producing either. The only quantitative self-report is a personal sales result from a career post, unrelated to platform benchmarks.
The posts document no commercial terms or confirmed collaboration inquiry route. Agree on scope, deliverables, terms, and publication date separately before committing.
A better fit would be a clearly labelled commentary piece explaining what the announcement means for MSPs, using the structure Roger Collins already applies to partnership news and framing outcomes as expectations rather than proven results. Leave benchmarking and enterprise buyer claims out.
A worked campaign example
Angle
Series title: From project to recurring service. Working line for the first piece: Why AI should be a managed service line, not a project, and what the first 90 days look like for an MSP.
Brief
Partner: a B2B SaaS vendor selling reporting and governance tooling to MSPs. Goal: a co-branded series on treating AI as a managed service line. Deliverables: three LinkedIn articles from Roger Collins plus one joint webinar, with a shared downloadable worksheet.
Conditions
Run one pilot article first and set expectations based on its actual results; no post-level performance data was available.
Most posts carry no visible date, so freshness is not established for every claim. Confirm current MSP pricing and offer details with the partner before publishing.
Check for conflicts before proceeding, given how much of the visible commercial content is ConnectWise-related.
Do not present formats, rates, or terms as agreed. The posts document none; any commercial terms in this campaign are the partner's to set separately.
If the tools, roles, or pricing figures in the self-audit pieces change, update the worksheet rather than leaving the old version live.
Sequence
Article 1, the reframe. Open with the claim that AI is becoming a managed service rather than a one-off project. Use the two offer categories already described in the source material as the spine: a Copilot managed service covering deployment and configuration, licence optimization, user adoption, and security and permissions governance; and a managed AI agent service covering finance, sales, and service-desk agents, with industry-specific agents for verticals such as accounting and law. Close with the argument that MSPs have a short window to establish themselves here.
Article 2, the operating cadence. Connect the AI service line to the quarterly business review. Use the seven-part QBR structure and place AI service metrics in the executive summary and roadmap section, alongside items such as an MDR deployment in progress or a security awareness rollout upcoming. The practical point: an AI line becomes recurring only if it appears on a recurring agenda.
Article 3, the people side. Use the service-culture argument that frontline technicians and coordinators drive retention more than feature lists do, then widen it with four self-audit questions about roles, tools, pricing, and service-desk design. This gives the series a human ending rather than another framework.
Webinar. Co-host with a partner product person. Walk through a completed example of the 90-day plan, then have the audience complete the blank version during the session.
Asset. One worksheet titled AI managed service 90-day plan, with columns for offer, owner, what is included, metric, and next QBR date. The partner brand supplies the reporting or governance tooling referenced in the metrics column.
Call to action. Webinar registration and worksheet download. Support any product performance claim with evidence from the partner.
Why it fits
The sequence uses topics, formats, and audiences that already appear in the posts: AI service packaging with named categories, a numbered QBR playbook written for MSP account teams, a service-culture argument, and a leadership self-audit. It also matches the channel behaviour shown in the posts: the feed already carries event promotion and invitations to message about attending.
Consider Manny Rivelo if the campaign should lead with the strategic shift toward AI-driven, automated MSPs and the MSP's role as a guide for SMB AI adoption.
Read more
The posts connect that shift to industry change and partner leadership, giving a series a broader, executive-level frame.
Roger Collins's posts offer strategic commentary, not a step-by-step managed-service playbook.
They’re the stronger choice for a series that needs concrete offer categories, operational checklists, and a QBR framework.
Ask for confirmation of the account and attribution before approaching Manny Rivelo.
Consider Dux Raymond Sy if the campaign's strongest angle is responsible AI adoption and governance.
Read more
The posts raise practical questions about agent oversight, data, liability, and usage-based costs, including a recommendation to set spending limits before enabling Copilot Cowork.
These examples prioritize governance and deployment decisions over the broader MSP growth and service-packaging sequence proposed for Roger Collins.
Choose Dux Raymond Sy when careful AI rollout is the main buyer task; choose Roger Collins when the series should connect AI offers to MSP operations and recurring customer conversations.
Ask for confirmation of the account and attribution before approaching Dux Raymond Sy.
This profile is based on seven LinkedIn posts from Roger Collins's account, each read in full: MSP growth and operating-model questions, service-team culture, a quarterly business review framework, AI managed services, a managed cybersecurity partnership announcement, an MSP conference recommendation, and one personal career story.
The posts reviewed date from July 2025 and July to August 2026, though not every post carries a visible date, so the material supports current themes more clearly than a dated timeline.
One audience figure, a follower count of about 7,400, was observed on 9 October 2026.
No per-post engagement data, audience demographics, off-LinkedIn writing or commercial terms were available, and the posts do not establish a signature book, show or other body of work beyond these updates.
Reach, reader seniority and partnership formats are therefore not measured here, and no sponsorship, rate or deliverable terms are documented in the material.
Employment and brand associations are described only as the posts state them.
