Automate the noticing, never the knowing
Christine Cody argues that higher education renewals are not churn math.
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They are often committee decisions built one semester at a time across faculty, tenured and adjunct alike, so a health score can point to where to look but cannot say what a department chair is actually worried about.
- Automation, usage alerts, and AI-drafted emails are described as genuinely useful tools, and the objection is not to using them but to trusting them as a substitute for relationships.
- The rule Christine Cody states is "Automate the noticing.
- Never the knowing," and the post ends by asking readers where they draw that line on their own teams.
A customer success team watches an account’s health score stay perfectly green: usage is up, logins are steady, tickets are closed.
- The account still churns because its champion left at the end of the term and the incoming instructor arrived with a favorite vendor from a previous school.
- The dashboard never surfaced the change.
A separate post from the Cengage Engagement Summit shows the same approach to newer tools: Christine Cody writes that the team is leaning into AI and data to work smarter and be proactive rather than reactive, while staying alongside customer partners after a course launches.