Dr. Jorge Valenzuela works with schools and districts on project-based learning, instructional design, and AI literacy, including through professional learning. Valenzuela's posts emphasize designing learning and assessment so students can explain their reasoning and apply what they know.
6.3K followersAI literacyBased on 10 posts · latest Oct 2026
Dr. Jorge Valenzuela helps schools design project-based learning and AI literacy so student reasoning is visible.
Best for
K-12 districts strengthening project-based learning and AI literacy through professional learning.
Not for
AI detection vendors seeking mass reach or sponsored endorsement campaigns.
Key takeaways
Instructional design, not tool purchases, should drive AI in schools.
Project-based learning needs rigorous design, not activity for its own sake.
Assessment should make student reasoning visible, such as through a single-point rubric.
Check first: Confirm format, session length, pricing, booking terms, and audience analytics before contacting.
Main ideas
Instructional design, not tool purchases, should drive AI in schools · Project-based learning needs rigorous design, not activity for its own sake · Assessment should make student reasoning visible
District and school PBL+ implementation partnership · AI literacy professional learning and consultation · Podcast guest and recorded conversation features
Jorge Valenzuela works with schools and districts on project-based learning, instructional design, and AI literacy.
Their central idea: learning—not technology—should drive instructional choices.
In a post on AI and instructional design, they argue that structured projects and clear assessment help teachers see how students reason with AI, not merely whether they used it.
Valenzuela developed PBL+, a framework for connecting rigorous project work with core instruction and life skills.
Their work helps educators and school leaders weigh how to design learning, assess student thinking, and introduce technology.
Valenzuela connects AI literacy to everyday teaching and assessment, urging educators to ask students to justify decisions, explain their reasoning, apply knowledge in authentic contexts, and reflect on their process.
These practices make students’ thinking more visible to teachers.
They also argue that project-based learning depends on strong instructional design, not just engaging activities (Valenzuela's post on PBL+).
Beyond classroom design, Valenzuela makes the case that innovation depends on educator trust and psychological safety, and that technology should serve learning rather than dictate it (Valenzuela's post on instructional innovation).
Jorge Valenzuela argues that schools should improve teaching and assessment before chasing new tools.
Across the posts, the priority is instructional design that makes student thinking visible: projects should require students to justify decisions, explain reasoning, apply knowledge, and reflect.
AI and other technology matter only when they serve that learning, and professional learning should be sustained rather than a one-off event.
Instructional design, not tool purchases, should drive AI in schools
Dr.
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Jorge Valenzuela contrasts schools that “integrate AI” by buying tools with those that integrate it through instructional design.
Strong projects and assessment routines give teachers evidence of how students used AI, not just whether they used it.
In this view, AI does not replace good teaching; it makes the quality of instructional design more visible.
In one post, Dr.
Jorge Valenzuela describes a structured project-based learning experience assessed with a simple single-point rubric.
The setup lets teachers see students’ decisions and reasoning when AI is available.
Project-based learning needs rigorous design, not activity for its own sake
Dr.
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Jorge Valenzuela presents project-based learning as a way to strengthen core instruction while connecting academic work to essential life skills.
Projects become rigorous when they are research-informed and deliberately designed, rather than added on as activities.
They describe developing PBL+, a framework for this work, and say it is implemented with districts and schools through sustainable professional learning.
A post says PBL+ helps schools move “beyond activity-based projects toward rigorous, real-world learning that delivers results.”
Technology should follow learning goals, and innovation depends on trust
Dr.
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Jorge Valenzuela argues that instructional innovation is not the same as using more technology.
Tools should add meaningful value; sometimes students need discussion, collaboration, reading, writing, and hands-on experiences.
In a podcast preview, guest Ashley Reed, director of technology and innovation at Temple Beth Am, argues that trust and psychological safety are essential to a healthier innovation culture.
Dr.
Jorge Valenzuela connects that view to the leadership side of instructional innovation.
The post says, “The learning should always drive the technology, not the other way around,” and previews the conversation with Ashley Reed.
Professional learning should be a sustained partnership
Dr.
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Jorge Valenzuela frames PBL+ implementation as partnership work with districts and schools across the country, delivered through sustained professional learning.
The emphasis is on changing instructional practice over time rather than delivering a single event.
The posts also invite schools and districts to discuss AI literacy support.
One post says Dr. Jorge Valenzuela partners with districts and schools to implement PBL+ through sustainable professional learning; another invites schools or districts to talk about boosting AI literacy.
Shows how AI literacy connects to everyday teaching rather than tool procurement.
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Start here for the core argument and a practical assessment artifact.
Dr.
Jorge Valenzuela contrasts schools that “integrate AI” by buying tools with schools that do so through instructional design.
They describe a structured project-based learning experience assessed with a simple single-point rubric, which lets teachers see how students used AI, not just that they used it.
The post says AI does not remove the need for strong instruction and offers to talk with schools or districts about boosting AI literacy.
For brands planning a campaign
Supports a keynote or workshop that trains teachers to design PBL tasks and single-point rubrics that make AI use visible, framing AI literacy as an instructional-design problem rather than a detection or platform purchase.
Shows how AI literacy and project-based learning fit together in practice, with cited research and a usable rubric.
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Start here for the fullest statement of the instructional philosophy.
This post says AI is exposing a long-standing issue: instructional design matters more than tools.
Dr.
Jorge Valenzuela advocates project-based learning and strong assessment structures that make student thinking visible: students justify decisions, explain reasoning, apply knowledge to authentic contexts, and reflect on process.
They cite Harvard Project Zero’s visible-thinking research and Hattie’s work on clarity and feedback, and argue that school AI conversations should move beyond detection, restriction, and platforms to instructional clarity, authentic assessment, student reasoning, reflection, and intellectual ownership.
The post links a single-point rubric and asks school and district leaders how they balance AI literacy and instructional integrity.
For brands planning a campaign
Offers a district-ready professional learning angle that pairs AI literacy with visible thinking and feedback practices; the linked single-point rubric can serve as a concrete takeaway in a workshop or keynote.
Explains the named framework behind the work and how a district might adopt it.
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Start here to see the practical program behind the posts.
Dr.
Jorge Valenzuela describes PBL+ as a research-informed framework for strengthening core instruction while connecting academic learning to essential life skills.
The post says the framework helps schools move beyond activity-based projects toward rigorous, real-world learning, and that they partner with districts and schools across the country to implement PBL+ through sustainable professional learning.
For brands planning a campaign
Points to a workshop or keynote on PBL+ implementation and sustainable professional learning, rather than a one-off activity session.
Jorge Valenzuela approaches innovation culture, trust, and technology adoption beyond tools. Start here to understand the leadership and culture side of the work.
This post argues that instructional innovation is not about using more technology but about improving teaching and learning.
Dr.
Jorge Valenzuela previews a Lifelong Learning Defined podcast episode with Ashley Reed, Director of Technology and Innovation at Temple Beth Am, about why trust and psychological safety matter for a healthier innovation culture.
The post connects the topic to Instructional Innovation+ and says technology should be used when it adds meaningful value, with learning driving the technology.
For brands planning a campaign
Offers a keynote or workshop theme on building trust and psychological safety during instructional innovation, useful for districts adopting AI or new platforms.
Valenzuela treats project-based learning as a way to strengthen core instruction, not as an add-on activity.
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They argue that projects need rigorous design so students can connect academic work to real-world tasks and teachers can see how learning is happening. They describe developing PBL+, a research-informed framework, and say it is implemented with districts and schools through sustained professional learning.
For brands planning a campaign
A workshop or keynote can focus on what makes a project rigorous: the instructional decisions made before it starts, the evidence collected along the way, and how projects build essential life skills. This is a stronger fit for a district improving teaching practice than for a buyer seeking a generic project-ideas session.
Valenzuela argues that schools should not respond to AI only with detection, restriction, or tool purchases.
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They propose instructional design that makes student reasoning observable: students justify decisions, explain their reasoning, apply knowledge in authentic contexts, and reflect on their process. This lets educators judge how AI was used, not merely whether it was used.
For brands planning a campaign
Frame a session around assessment and instructional routines that reveal student thinking when AI is available. A district seeking practical ways to redesign tasks and rubrics can ask how AI use can become part of the evidence rather than a separate compliance problem.
Single-point rubrics as a practical assessment method
One post recommends a single-point rubric and links to a resource.
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The method offers a simple way to assess project work and see how students are using AI. Valenzuela also connects it to research on visible thinking, clarity, and feedback, while keeping the classroom tool concrete.
Use a single-point rubric to specify expected evidence, then examine student justification, reasoning, application, and reflection—not just the final product.
For brands planning a campaign
A workshop can include a completed example and a blank single-point rubric for participants to adapt to their own project. This gives the district a usable artifact and a common way to discuss AI use in student work.
Valenzuela argues that schools should not equate instructional innovation with buying more technology.
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They say tools should be used when they add meaningful value, while discussion, collaboration, reading, writing, and hands-on work may be the better choice. A podcast preview with a school technology director links this to trust and psychological safety as conditions for a healthier innovation culture.
For brands planning a campaign
Position the session as help for leaders deciding when to use AI or digital platforms—and when not to. A keynote can give district teams a decision routine tied to learning goals, teacher support, and school culture rather than a product demonstration.
Valenzuela presents PBL+ implementation as partnership work with districts and schools across the country, delivered through sustained professional learning.
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They also invite schools and districts to discuss AI literacy support. The focus is on changing instructional practice, not a one-off event.
For brands planning a campaign
A district should evaluate Valenzuela for a workshop, keynote, or longer professional learning engagement with follow-through. The strongest case will name the instructional problem, the grade levels or schools involved, and how the district will support teachers after the session.
Jorge Valenzuela's posts sit at the intersection of project-based learning, assessment design, and AI literacy in K-12 schools.
Their central argument is that projects and rubrics should make student thinking visible, and AI should be judged against that evidence rather than adopted as a tool purchase.
Follow the PBL+ framework posts for the instructional-design case, the single-point rubric link for a usable classroom method, and the podcast preview for the leadership and school-culture side of innovation.
Compare Valenzuela with creators who approach the same K-12 audience through teacher evaluation, AI governance, or active learning and enrollment.
Project-based learningAI literacyInstructional designInstructional innovationProfessional learning for schools and districtsPBL+ frameworkSingle-point rubricsClassroom assessment of student reasoningMaking thinking visiblePodcast conversationsK-12 school and district leaders
Shannon Terry, Ed.D
Shares Valenzuela's K-12 leadership audience and examines the gap between what a district buys and what actually changes in classrooms.
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Terry argues that software alone does not produce transformation and that ratings must rest on aligned, observable evidence—a close match for Valenzuela's insistence that instructional quality matters more than the tool.
Terry writes from inside teacher evaluation and talent retention, focusing on rating consistency and defensibility, TIA-aligned models, and workflow friction in evaluation systems.
Terry also names a vendor advisory role.
Valenzuela's posts stay with classroom-level design: projects, rubrics, and how teachers can see AI use in student work.
Also works on AI in education for K-12 and higher ed, and uses long-form conversation as a teaching format.
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Karabinos' posts ask where guardrails should go, how AI changes teaching and learning, and what schools and districts need to do next—questions that overlap directly with Valenzuela's themes of AI literacy and instructional integrity.
Karabinos approaches AI through governance, policy guidance, and professional development for a defined region, and reports on conversations with academic guests. Valenzuela approaches it through project design and assessment, treating AI use as something teachers observe in student reasoning rather than a policy problem to resolve first.
Shares Valenzuela's interest in active, visible learning and the same school-leader audience, including independent and private schools.
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Delane's argument that families notice engaged students who are moving, thinking, and collaborating echoes Valenzuela's emphasis on demonstrable rather than passive learning.
Delane frames active learning around enrollment growth, campus tours, and school marketing, connecting it to a specific mixed-reality product and platform. Valenzuela frames it around instructional design and assessment artifacts; the posts present no product of their own beyond the rubric they link.
Jorge Valenzuela on project-based learning and AI literacy, four LinkedIn posts are aimed at school and district leaders, instructional coaches, and teachers—people who make instructional decisions.
They focus on practice, including visible student thinking, single-point rubrics, and instructional design before tools, rather than general consumer topics.
That supports a placement judgment: the content targets educators and school leaders.
Platform-side figures show 5,259 LinkedIn followers (profile observed 8 October 2026) and 6,260 Instagram followers (profile observed 12 October 2026), a modest practitioner following rather than a mass audience.
Ask Dr.
Valenzuela or the team for recent platform analytics—including follower geography and role, impressions and engagement on posts about AI literacy, PBL, and instructional leadership, and any audience survey of workshop or professional-learning participants.
If a campaign depends on attributes such as job seniority or district size, ask whether any audience survey documents them; follower counts alone cannot answer that.
LinkedIn followers
5,259
LinkedIn profile page for Dr. Jorge Valenzuela · 2026-10-08
Instagram followers
6,260
Instagram profile page for Dr. Jorge Valenzuela · 2026-10-12
Partnerships are framed as professional learning with schools and districts rather than media or sponsorship placements.
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Valenzuela says they partner with districts and schools across the country to implement PBL+ through sustained professional learning, and invites school and district leaders to start a conversation about AI literacy.
The emphasis is on instructional design and assessment—making student thinking visible through structured project-based learning and single-point rubrics—with technology used only where it adds value.
Ask about sponsorship packages, rate cards, audience demographics, booking terms, a published partnership page, commercial terms, and availability before planning a campaign.
District and school PBL+ implementation partnership
Buyer requirement
Described as an ongoing engagement rather than a single event: adopting the research-informed PBL+ framework, strengthening core instruction, and connecting academic learning to life skills through sustainable professional learning.
Buyers should plan for a multi-session program with educators, focused on raising instructional rigor rather than delivering activity-based projects.
Ask about session counts, duration, delivery mode, and pricing.
AI literacy professional learning and consultation
Buyer requirement
Framed as an instructional-integrity problem, not a tool purchase: Valenzuela argues that schools that "integrate AI" by buying platforms miss the point.
Structured project-based learning and a single-point rubric let teachers see how students use AI, not just that they did.
Buyers should arrive with a specific question about balancing AI literacy and assessment, and expect the offer to center on instructional clarity, authentic assessment, student reasoning, and reflection.
Ask whether the format is a keynote, workshop, or coaching cycle, and what logistics the host must provide.
Podcast guest and recorded conversation features
Buyer requirement
Valenzuela previews episodes of their Lifelong Learning Defined podcast, including a conversation with a director of technology and innovation about trust and psychological safety in building an innovation culture.
Partners should bring a topic that fits instructional innovation and school improvement.
Ask about sponsorship slots, advertising formats, guest-selection criteria, and paid-placement terms.
A K-12 district wants to strengthen project-based learning and AI literacy and is deciding between a keynote and a professional learning workshop.
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This is a good fit.
Dr.
Valenzuela's posts put the district's challenges at the center: project-based learning should be grounded in instructional design, not activity for its own sake; AI literacy should be judged through student reasoning, not detection or tool purchases; and teachers need practical routines, especially a single-point rubric, to see how students use AI.
The posts also connect classroom practice to leadership conditions such as trust and psychological safety—important when a district is asking teachers to change how they work.
The strongest campaign angle is a session that helps teachers redesign a project task and its rubric so students must justify decisions, explain reasoning, apply knowledge, and reflect on process.
That gives the district something usable after the event.
Before committing, the district should confirm the format, session length, pricing, and booking terms.
When to choose a specialist
An AI-detection or monitoring vendor wants a high-reach endorsement aimed at district buyers, with success measured in impressions and sign-ups.
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This is a poor fit on message and commercial evidence.
Dr.
Valenzuela's posts argue that the school AI conversation cannot focus only on detection, restriction, or platforms; strong instructional design makes AI use visible in better ways.
A detection-led campaign would run counter to that argument.
The posts show professional learning partnerships and an invitation to discuss AI literacy support, but no sponsorship packages, rate cards, disclosed sponsored placements, or audience analytics.
The available audience figures—5,259 LinkedIn followers and 6,260 Instagram followers—do not support a mass-reach claim.
Before planning a campaign around reach or sponsored-format performance, the vendor would need to request audience analytics and evidence of sponsored-placement results.
A worked campaign example
A district has bought an AI platform and wants instructional coaches and school leaders to help teachers use it well.
The campaign should not praise the platform; it should give teams a shared way to design project work and assess student AI use.
One option is a keynote on why instructional design comes before the tool, followed by a working session for instructional coaches.
The keynote draws on Dr.
Valenzuela's contrast between schools that integrate AI by purchasing tools and those that do so through instructional design.
In the working session, teams revise an existing project task so students must justify decisions, explain reasoning, apply knowledge in an authentic context, and reflect on process.
Each team completes a single-point rubric that names the evidence teachers will look for and how they will distinguish thoughtful AI use from substitution.
School leaders finish with a short plan for trust and support: what teachers need to try the routine, what feedback leaders will give, and how they will review student work without turning the effort into surveillance.
Deliverables include one redesigned task per team, a completed rubric, and a shared review protocol.
A practical measure of success is whether coaches can explain and apply the rubric to a sample of student work by the end of the session, with a follow-up sample collected later.
Before contracting, the district should confirm the available format, length, price, preparation requirements, and whether Dr.
Valenzuela can work from the district's own project examples.
Shannon Terry is the better choice when the district's real problem is the evaluation and retention system around teaching, not the design of project tasks.
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The posts argue that buying a product does not guarantee transformation, that evaluation systems measure performance without validating the documentation behind a rating, and that two principals can rate the same lesson differently, shifting compensation, Texas Teacher Incentive Allotment (TIA) designations, and trust.
A district heading into summatives, or working inside a TIA-aligned model where a small margin decides a designation, may need that documentation layer more than another instructional-design session.
Terry also writes from the implementation side of vendor work, pressing vendors to help districts operate inside real constraints, and names a role on the RefynED Advisory Board, whose stated focus is evaluation-system friction, retaining teachers, and working alongside technology districts already own.
If the district's question is how to defend classroom AI use inside an evaluation system, this is the closer match.
The tradeoff is that these posts focus on what happens after instruction: how documentation is gathered, aligned across campuses, and defended.
That is a different buyer task from helping teachers redesign a project and judge student AI use.
A district that already has evaluation and retention under control, or wants teachers to leave with a revised task and completed rubric, is better served by Dr.
Valenzuela's instructional-design angle.
The posts do not document keynote or workshop packages, pricing, booking terms, or a published curriculum the district could inspect.
Matthew Karabinos is the stronger alternative when the district's blocker is policy and shared language.
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One post works through the report that the Pentagon is reconsidering parts of its relationship with Anthropic after the company declined to provide unrestricted access to its AI systems, and asks who gets access, under what conditions, and with what oversight as AI becomes foundational infrastructure.
The other is a conversation with Mark DiMauro about classroom AI, covering an Augmented Classroom Framework that gives teachers and professors consistent language for AI use on any assignment, why the governance problem is circular, four competing definitions of the word agent, and curiosity as the skill to build in students.
Karabinos also offers AI guidance, policy support, and professional development in the IU8 region of central Pennsylvania, so a district in that area gets a provider with local context.
If the district needs guardrails and vocabulary written before it redesigns instruction, this is closer than a project-based learning session.
The tradeoff is that the classroom post is a podcast conversation and episode summary, not a documented framework, workshop plan, or reusable rubric the district can inspect as it can a single-point rubric.
The governance post is national and procurement-focused, not a classroom model.
A district that already has AI policy language and needs teachers to redesign tasks and assessment is better served by Dr.
Valenzuela's instructional-design angle.
The posts do not document keynote or workshop packages, pricing, booking terms, or how either creator's approach would be delivered as a district-wide program.
Alton Delane is the better alternative for a private or independent school whose priority is enrollment and family-facing differentiation.
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The posts target private schools that must raise academic outcomes and give families a clear reason to choose them.
One promotes SMALLab, a mixed-reality learning environment where students learn by moving and collaborating, and cites Arizona State University research on embodied learning, including an 86 percent increase in learning, 6.7 times higher engagement, and 33 percent better teacher performance.
The other explains what families notice on a school tour: whether students are engaged, whether the classroom is energetic or passive, whether students collaborate, and whether learning feels alive, with innovation framed as a differentiator.
If the campaign goal is a visible classroom experience that supports enrollment marketing, this is a more direct route than a project-based learning and AI-literacy workshop.
The tradeoff is scope and intent.
The posts promote a specific product, SMALLab, and measure success in enrollment and word of mouth.
They do not address project-based learning design, AI literacy, rubrics, or teacher professional learning in the way a district seeking to change project design and AI-use assessment requires.
A public district would also need to weigh a product-linked message against its instructional goals.
The posts do not document availability, pricing, booking terms, or independent verification of the cited research.
Ask for those details before treating the numbers as a basis for district decisions.
Four full LinkedIn posts by Valenzuela cover the argument that instructional design should come before tool purchases, the PBL+ framework for rigorous project-based learning, the use of single-point rubrics to make student reasoning visible, and a podcast preview on trust and psychological safety in instructional innovation.
Follower counts for the LinkedIn and Instagram accounts were recorded in October 2026.
Comparisons with other K-12 creators rest on their own posts about teacher evaluation, AI governance, and active learning.
There is no full posting history, so this is not a complete account of the work, and no engagement, reach, or audience-demographic data beyond the two follower counts.
The single-point rubric document and the podcast episode linked from the posts are not covered here.
No session packages, pricing, booking terms, sponsorship examples, or named client districts are listed.
The posts show the topics and teaching approach described here; anyone weighing a specific engagement should confirm format, availability, and terms directly.