Gartner on B2B creators’ feeds

Companies waste $17M/year on unused software (Gartner).

The end-point of most B2B marketing processes is the MQL hand-off to Sales. Gartner benchmark data shows that 1% or less of those "marketing qualified" leads ever close.

I say this because Gartner recently reported that customer-service AI spending is up 38%

Gartner just reported on an AI symptom.

Security buying is rarely a one-person decision. Gartner's research specifically highlights the importance of understanding buyer behaviour and building the business case.

Gartner rechnet damit, dass bis Ende 2027 über 40 % dieser Projekte wieder eingestellt werden.

Gartner briefings led to a report mention and a sale.

Gartner expects 40% of agent projects to fail by 2027.

According to Gartner, 80% of new CDPs will be built into the data platform by 2030.

Most teams will wait for the Gartner report.

What do G2, Capterra, or Clutch reviews look like?

According to a study by Gartner (2024 Talent Acquisition Trends), candidates who clearly align their professional growth

Gartner reckon AI agents will outnumber sellers 10 to 1 by 2028.

According to Gartner 67% of the Leaders are expecting AI to reshape operations by 2030

Gartner's 2025 HR priorities research states it plainly:

Almost 2000 attendees for the keynote at Gartner procurement conference in San Diego.

while I was the research director for supply chain at AMR Research (now Gartner), along with PRTM

In an August 2026 research note, Gartner found that maintaining confidence in AI investments

According to Gartner, over 70% of digital transformation initiatives fail to meet expectations—not because of the technology

1,000+ reviews across G2 and Capterra, 4.3 average.

Today, Cycode is named a Leader in the very first Gartner® Magic Quadrant™ for Software Supply Chain Security, 2026.

I’m in Düsseldorf today at the Gartner CIO Summit, moderating a roundtable

Daryl Plummer at Gartner predicted last fall that the cost-to-value gap

Frankly we’re past that question. Gartner’s 2026 CMO Spend Survey found that CMOs now allocate an average of 15.3%

Gartner projects the PR industry will grow 25% through 2029

Gartner's recent survey (July 2025) showed 37 percent of finance leaders have already paused some capital spending

Litmus was named a Leader in Gartner® Magic Quadrant™ for Global Industrial AIoT Platforms.

Gartner reports that 62 % of organizations have already confronted GenAI / deepfake-based attacks this year

Source: Gartner CEO & Senior Business Executive Survey

Arena Named Visionary in Gartner Magic Quadrant for PLM Software in Discrete Manufacturing Industries

Gartner said the same thing last month in blunter language. By 2028 they expect AI agents to outnumber sellers ten to one

* source: Forrester, Gartner

They just raised a big Series B, were named a category leader by Gartner and are killing it with their brand identity.

Gartner predicts that 40% of agentic AI projects will be canceled by the end of 2027.

According to Gartner, 67% of B2B buyers now prefer a rep-free buying experience

Gartner has recognised Unilever as a Supply Chain Master for the eighth year running, alongside Amazon, Apple and P&G.

9 OMP customers recognized in the Gartner Supply Chain Top 25.

We were recently named a Leader in the 2026 Gartner® Magic Quadrant™ for Search and Product Discovery

and supporting Gartner CMO insights on budget pressures).

By 2028, Gartner predicts agentic AI will make at least 15% of day-to-day business decisions.

According to Gartner, 45% of CS teams will use AI agents in daily workflows

Gartner's take on legacy SaaS isn't surprising. But it is disappointing.

Gartner has confirmed it: AI is officially in the Trough of Disillusionment.

Gartner just reported that 49% of manufacturing leaders are not confident their current strategy will deliver

Data will not harmonize itself because Gartner put AI at the peak of their hype cycle.

Reflecting on Gartner’s predictions regarding how AI will shape new realities (2026 ->), it will be intriguing to observe how these forecasts unfold.

Gartner found that 45% of B2B buyers used GenAI during a recent purchase.

There was no bake-off at Gartner last week. If you've been going for a while

Gartner predicts AI agents will outnumber sellers 10 to 1 by 2028.

45% of CFOs told Gartner their AI investment is weighted toward productivity.

Workday was just named a “Market Shaper” in Gartner’s first Emerging Market Quadrant for AI Agents in HR.

Thomson Reuters Institute shows leaders piloting GenAI. Gartner projects legal tech spend roughly tripling by 2025.

Gartner Marketing Survey finds 50% of consumers prefer brands that avoid using GenAI in consumer-facing content.

Special shoutout to G2 and Gartner for providing key data sources

I used to think: put X dollars into Capterra, Software Advice or G2, and get Y leads.

Gartner IT, supply chain, HR and risk practice experts share insights in this special edition #podcast episode

Gartner today recommended that CISOs build AI governance programs starting with an inventory of AI systems and agents.

Excited to be at Gartner SRM 2026 with Nucleus discussing where exposure management goes next.

At Gartner IT® Symposium/Xpo™ 2026 in Orlando, I explored a critical question

According to Gartner, 70% of B2B sales happen that way.

a third straight year as a Leader in the Gartner® Magic Quadrant™ for Search and Product Discovery

Litmus has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Global Industrial AIoT Platforms.