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Dr. Wayne P.

Dr. Wayne Pernell hosts the One Sharp Sword podcast, where he discusses leadership, business growth, and technology with guests. He also shares reflections on purpose and personal growth through Wednesdays with Wayne.

9.7K followersLeadership developmentTechnology change and leadershipCybersecurity and AIBased on 16 posts · latest Jul 2026
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At a glance

Pernell is most useful for leadership-focused podcast or speaking partnerships that frame technology and growth as leadership decisions.

Best for

Leadership development brands or campaigns about leading through change, technology adoption, scaling, and responsible AI.

Not for

Cybersecurity or AI vendors needing technical deep dives, product walkthroughs, or measured demand generation.

Key takeaways

  • Leaders must guide technology change, not just buy into it.
  • Owner dependency can put a ceiling on growth.
  • Ask what needs to stop, not just what to add.

Check first: Confirm audience demographics, recent episode reach, and whether sponsorship terms exist.

Main ideas
Leaders must guide technology change, not just buy into it · People and culture scale a business, not tools · Owner dependency can put a ceiling on growth
Audience
9,687 LinkedIn followers
Read first
Leading through the post-quantum shift: Anna Murray on One Sharp Sword
Sources for this section

What they are known for

Dr.

  • Wayne Pernell hosts One Sharp Sword, a show about leadership, business growth and technology, and shares personal reflections through Wednesdays with Wayne.
  • Topics range from preparing for quantum-era security risks and scaling a business without overdependence on its owner to people-first growth and responsible AI.
  • Their reflections explore purpose, gratitude and the choices that shape a meaningful life.

Pernell frames complex business and technology topics as leadership decisions with human consequences.

  • In posts about quantum computing, they ask how leaders can prepare and build trust, not just what the technology can do (quantum security and leadership).
  • On growth, they highlight owner dependency and the value of outside expertise (scaling beyond the owner); on AI, they foreground access, inclusion and guardrails (human-centered AI).
  • Their Wednesdays with Wayne reflections offer a personal counterpoint, prompting readers to consider what to stop, start and prioritize (purpose and work).
Sources for this section

Ideas and priorities

Dr.

Read more

Wayne P.'s posts run on two tracks.

  • In guest interviews, Pernell treats technology and business problems as leadership problems: prepare rather than panic, scale through people rather than tools, and look beyond the owner's own expertise for the help that unlocks growth.
  • Alongside the interviews, they publish shorter reflections on purposeful living and the value of asking what to stop, not just what to add.
  • Guests supply specialist detail; Pernell frames it for non-specialists.

Leaders must guide technology change, not just buy into it

Across several One Sharp Sword episodes, Pernell takes technical subjects and reframes them as questions of preparation, communication, and trust.

Read more

The tool is not the story; what matters is whether leaders are paying attention. Guests bring the technical substance, and Pernell translates it into decisions executives can act on, often emphasizing adaptability and clarity when the future feels uncertain.

In posts about technology strategist Anna Murray, Pernell writes that quantum computing "isn't science fiction anymore" and asks whether leaders are paying attention, previewing "Harvest Now, Decrypt Later," post-quantum security, and the coming "Q-Day" era as questions of digital trust. With Aman Mahapatra they argue AI "should democratize access — not deepen divides" and describe permissioning and guardrails as the foundation of ethical adoption, calling it a leadership responsibility rather than a technical one.

Read original · Original 2 · Original 3 · Original 4

People and culture scale a business, not tools

In Pernell's growth episodes, the main constraint on a company is usually human.

Read more

Tools and systems do not grow an organization; its people, culture, and common sense do. That's why their scaling conversations return to mission, clarity, and protecting culture as ambition increases.

The episode with Dekel Skoop opens with the line “Tools don't scale companies.

  • People do.”
  • Pernell describes a conversation about growing mission-driven companies in accessibility and cybersecurity while protecting culture, clarity, and common sense, aimed at leaders “navigating complexity and growth.”

Read original · Original 2

Owner dependency can put a ceiling on growth

In Pernell's business episodes, founders and owners are often the obstacle they cannot see: they underestimate what they don't know, and that gap costs them growth.

Read more

The proposed remedy is outside expertise — fractional or advisory help — paired with a mindset focused on sustainable rather than heroic growth. Pernell cites each guest's operating history to support their advice.

One post states that “most owners underestimate what they don't know — and it's costing them growth,” and previews an episode with fractional CFO Tariq Malik on owner dependency, outside expertise, and sustainable scaling. A companion post describes Malik as an engineer turned CPA turned globe-trotting CFO and lists strategy, clarity, curiosity, and operational transformation as themes.

Read original · Original 2

Finance is storytelling, and 'directionally close' beats paralyzed perfection

Pernell relays a guest's argument as the episode's hook: accounting is not primarily a compliance exercise but a way for a business to tell its story, and waiting for perfectly accurate numbers before acting is worse than moving on a directionally correct read.

Read more

They frame the episode around growth, resilience, and late-career entrepreneurship.

The post asks whether finance “isn't about spreadsheets… but about storytelling,” and describes Joe Hamrahi of FinStrat CFO arguing that accounting tells a business's story, that “directionally close” beats paralyzed perfection, and covering entrepreneurship at 56.

Read original

Ask what needs to stop, not just what to add

Alongside guest interviews, Pernell publishes short reflections on purpose, gratitude, and intentional living.

Read more

Their message: fulfillment comes from deliberate choices — recognizing what to end, appreciating what has been learned and who taught it, and acting before it is too late. These personal-development posts run separately from the interview series.

A “Wednesdays with Wayne” post opens with a mentor's words, “I just don't want to die at my desk,” and poses three questions: what needs to stop, what needs to start, and who needs to hear from you. A separate post invites readers to live in gratitude for what they have learned and for their own courage to grow, linking that appreciation to fulfillment, service, and connection, and promoting a live event registration.

Dr. Wayne P.'s posts pair interview episodes with shorter solo reflections, giving the personal register a steady place alongside the interviews.

Read original · Original 2

Sources for this section

Start with their work

Leading through the post-quantum shift: Anna Murray on One Sharp Sword

Shows how Pernell turns a technical topic into an executive decision about preparation and trust.

Read more

Newcomers get a sense of the interview format and the guests Pernell attracts.

Pernell frames quantum computing as a leadership question, asking whether leaders are paying attention.

  • The post says the episode covers "Harvest Now, Decrypt Later," post-quantum security, and decentralized security, with digital trust as the through line.
  • A companion post adds that they discuss AI, cybersecurity, and preparing for a post-quantum future while staying grounded in adaptability and communication.

For brands planning a campaign

For a cybersecurity, quantum-readiness, or digital-trust campaign, this episode shows Pernell translating technical risk into leadership language. A sponsorship or speaking tie-in could center on preparing for Q-Day; the sponsor should suit the guest's specialist audience.

Owner dependency and the case for outside expertise with Tariq Malik

Shows what Pernell's business-growth episodes sound like in practice: a specific founder problem, a guest with operating experience, and a scaling decision.

Read more

It offers practical owner-level lessons rather than abstract leadership talk.

The post says most owners underestimate what they do not know, and that this costs growth.

  • It describes an episode about owner dependency, outside expertise, and the mindset needed to scale sustainably, featuring fractional CFO Tariq Malik.
  • A second post frames Malik as an engineer turned CPA and globe-trotting CFO, and lists strategy, clarity, curiosity, and operational transformation as themes.

For brands planning a campaign

For a fractional CFO, accounting platform, or business-growth service, this episode offers a ready-made angle on moving past the founder bottleneck. A follow-up worksheet or speaking session on outside expertise could extend the conversation.

People-first scaling in accessibility and cybersecurity with Dekel Skoop

Shows how Pernell handles culture and mission inside technical businesses.

Read more

The people-first lens recurs across the interviews, alongside the technology focus.

The post opens with "Tools don't scale companies.

  • People do."
  • It says Pernell and Dekel Skoop discuss growing mission-driven companies in accessibility and cybersecurity while protecting culture, clarity, and common sense.
  • The framing targets leaders navigating complexity and growth.

For brands planning a campaign

For an HR technology, accessibility, or cybersecurity employer brand, this episode supports a campaign about scaling without losing culture. A speaking engagement could build on the same people-first thesis.

Ethical AI and financial inclusion with Aman Mahapatra

Shows what Pernell's AI episodes add beyond tool talk: a focus on responsibility and access.

Read more

It gives readers a starting point for seeing how they connect emerging technology to institutional trust.

The post argues AI should democratize access, not deepen divides.

  • It says the conversation covers financial inclusion, decentralized identity, cybersecurity, and why permissioning and guardrails are the foundation of ethical AI adoption.
  • The episode frames AI as a leadership responsibility, not just a technical one.

For brands planning a campaign

For a fintech, digital identity, or responsible-AI brand, this episode shows Pernell carrying a policy-and-practice conversation. A partnership could focus on guardrails, inclusion, or leadership accountability.

Finance as storytelling, and entrepreneurship at 56 with Joe Hamrahi

Shows how Pernell extends the show beyond technology into finance and late-career entrepreneurship.

Read more

The "directionally close" idea gives readers a concrete decision principle to take away.

The post asks whether finance is less about spreadsheets and more about storytelling.

  • Joe Hamrahi, founder of FinStrat CFO, discusses why accounting is not just compliance but telling the story of a business.
  • The episode also covers growth, resilience, entrepreneurship at 56, and the idea that "directionally close" beats paralyzed perfection.

For brands planning a campaign

For a finance, accounting, or founder-education brand, this episode supports a narrative-CFO campaign. The late-career entrepreneurship angle could anchor a speaking session or a series on second-act businesses.

Wednesdays with Wayne: the question behind the work

Shows the personal side of Pernell's work.

Read more

It introduces the purpose-driven reflection format that runs alongside the interview podcast and offers a different register for a general reader.

The post opens with "I just don't want to die at my desk."

  • Pernell describes a mentor conversation that reframed work, purpose, and living an aligned life.
  • They ask readers what needs to stop, what needs to start, and who needs to hear from them, then point to a full blog.

For brands planning a campaign

For a leadership development, wellbeing, or purpose-at-work program, this format can support a reflective workshop or keynote. Because it is not a guest interview, pair a campaign with a practical session or workbook.

Sources for this section

Topics and approach

Posts cited for each topic
A repeatable episode-and-post publishing rhythm9
Technology change framed as a leadership problem5
Growth, owner dependency, and finance as storytelling3
Purpose, gratitude, and intentional living2
An event and registration channel already in use1

Technology change framed as a leadership problem

A recurring thread is emerging technology as something executives have to lead through, not just buy.

Read more

Three posts promote episodes with technology strategist Anna Murray on quantum computing, cybersecurity, and digital trust, including “Harvest Now, Decrypt Later” and the coming “Q-Day” era.

  • A fourth features Aman Mahapatra on financial inclusion, decentralized identity, and AI guardrails, arguing that permissioning and ethical adoption are leadership responsibilities.
  • A fifth, with Dekel Skoop, covers scaling mission-driven accessibility and cybersecurity companies.
  • The guest brings the technical detail; Pernell frames it for non-technical leaders, with each post emphasizing adaptability, communication, and clarity when the future feels uncertain.

Guest interview episodes, each announced in a post that names the guest, states their specialist angle, and links to watch and listen destinations.

The posts promote episodes but don’t include the conversations. Ask for episode samples to assess the technical depth.

For brands planning a campaign

A strong fit for leadership audiences that need technology translated into management language. Pair with a technical partner: the published framing focuses on preparation and mindset, not implementation detail.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5

Growth, owner dependency, and finance as storytelling

A second cluster treats business growth as a decision and mindset problem.

Read more

Two posts promote episodes with fractional CFO Tariq Malik on owner dependency, the value of outside expertise, sustainable scaling, and staying curious, drawing on a path from engineer to CPA to globe-trotting CFO. A third features Joe Hamrahi of FinStrat CFO, who argues that accounting tells the story of a business, says “directionally close” beats paralyzed perfection, and discusses entrepreneurship at 56.

Interview episodes with named practitioners, promoted through posts that lead with a counterintuitive claim (“Tools don't scale companies. People do.”; “Most owners underestimate what they don't know”).

For brands planning a campaign

Useful for owner-operator and founder audiences, and for brands selling advisory, fractional, or professional services where the entry point is a mindset shift rather than a product feature. The guests’ credentials give the episodes concrete commercial relevance.

Examples: Source 1 · Source 2 · Source 3

Purpose, gratitude, and intentional living

Alongside the interview episodes, Pernell publishes shorter reflections.

Read more

One “Wednesdays with Wayne” post recounts a mentor conversation that began with “I just don't want to die at my desk” and turns on three questions: what needs to stop, what needs to start, and who needs to hear from you.

  • Another invites listeners to live in gratitude for what they have learned and for their own courage to grow, tying appreciation to fulfillment, service, and connection.
  • This is the feed’s personal-development register, distinct from its commercial one.

Short first-person posts link to a blog or video and pose reflective questions rather than drawing on guest expertise.

For brands planning a campaign

Suited to brands in wellness, coaching, or life-design categories, and partnerships with a reflective rather than technical tone. This audience mood differs from the finance and technology episodes and calls for a different creative treatment.

Examples: Source 1 · Source 2

A repeatable episode-and-post publishing rhythm

Almost every post follows one template: a hook line about change or growth, a named guest and their specialist angle, watch and listen links, topical hashtags, and a standing “subscribe for more leadership insights” call to action.

Read more

Wednesdays with Wayne runs as a shorter variant pointing to a blog post. The format is consistent, but the promotional furniture stays the same as the topics shift.

Two formats: guest interview episodes announced with a standardized post, and shorter solo reflection posts.

For brands planning a campaign

A partner can attach to a predictable placement pattern and steady publishing cadence. The surrounding hashtags and subscribe links repeat closely across posts, so a sponsor message needs distinctive framing to stand out.

Examples: Source 1 · Source 2 · Source 3 · Source 4 · Source 5 · Source 6 · Source 7 · Source 8 · Source 9

An event and registration channel already in use

One post promotes the Exponential Success Summit with a registration link on Pernell's own site, the only explicit commercial offer in these posts.

Read more

The rest direct readers to podcast platforms and a subscription link.

No sponsorship or brand-partnership format appears in these posts. That reflects only what the posts show; it is not evidence about what Pernell does or does not accept.

For brands planning a campaign

A leadership development partner could attach to an existing event asset as well as sponsor episodes. The summit also offers a live-audience format beyond recorded interviews.

Examples: Source 1

Sources for this section

Brands and businesses

The posts promote Dr.

Read more

Wayne Pernell’s One Sharp Sword podcast and Wednesdays with Wayne content.

  • One post also promotes registration for the Exponential Success Summit.
  • Ask about Pernell’s relationship to the event.

One Sharp Sword

Mention

Pernell hosts this podcast and promotes episodes featuring guests on leadership, business growth, and technology.

Read more

Ask whether they own the show or have a commercial relationship with it.

View example

Wednesdays with Wayne

Mention

Pernell promotes a Wednesdays with Wayne blog post about purpose, work, and living an aligned life.

Read more

The post presents it as their reflection. Ask whether it has a business or sponsorship relationship.

View example

Exponential Success Summit

Disclosed partnership

A post promoting a gratitude episode also invites readers to register for the Exponential Success Summit.

Read more

Ask about Pernell’s relationship to the summit.

View example

Sources for this section

Topics and similar creators

Wayne Pernell publishes in two registers, and the quickest way to explore the work is to pick the one you want first.

Read more

The interview series One Sharp Sword brings in a named specialist—a technology strategist on quantum computing and post-quantum security, fractional CFOs on owner dependency and on finance as storytelling, and founders scaling accessibility and cybersecurity companies.

  • Pernell frames their expertise for non-specialist readers, usually landing on preparation, communication, and clarity when the future feels uncertain.
  • If that is what you want, start with the Anna Murray episodes on quantum and digital trust and the Tariq Malik episodes on outside expertise and sustainable scaling.
  • The second register is short first-person posts, mostly under the Wednesdays with Wayne banner, on purpose, gratitude, and asking what needs to stop rather than only what to add; start with the mentor conversation that opens with "I just don't want to die at my desk."
  • Posts in both streams follow a steady pattern of a hook, a named guest or personal story, watch-and-listen links, and a standing subscribe call, making it easy to scan the feed by topic.
  • Readers who want the practitioner view of the cybersecurity and AI subjects their guests discuss can also follow the specialists themselves; three nearby voices are listed below.
Leadership development Technology change and leadership Cybersecurity and AI Business growth and scaling Finance for leaders Purpose and intentional living Translating specialist expertise for non-specialists Interview podcast Short reflective posts Business owners and founders Executives and senior leaders

Adrienne Benton, MCLC, RBLP-T

Benton runs a leadership interview podcast in the same rhythm as One Sharp Sword: named guests, a single leadership theme per episode, and a promise of practical value.

Read more

Transformation Station episodes cover identifying a side hustle, purpose over productivity, a bold-leadership framework, and connected conversations.

  • A separate post builds an episode around purpose, freedom, and fulfillment beyond the 9-to-5.
  • Readers who come to Pernell for purpose-driven leadership conversations will find a comparable weekly interview habit here.

Benton's episodes frame leadership through purpose, life design, and coaching communities, and the posts promote a season lineup along with a collective and affiliate links. Pernell's interviews more often start from a business or technology problem—quantum security, owner dependency, accounting as storytelling—while the reflective material runs as short solo posts rather than guest conversations.

Read original · Original 2

JM Ryerson

Ryerson hosts Let's Go Win, an interview podcast for owners and leaders, and the reviewed episodes sit in the same territory as Pernell's business episodes.

Read more

One episode follows a CEO from night-shift cleaning work to running a multi-market franchise system, covering scaling, customer experience, accountability, burnout, and work-life integration; another covers human flourishing, the nine elements of a successful life, and five growth superpowers. Both hosts publish episodes with timestamps and concrete takeaways for leaders.

Ryerson's subjects lean toward personal performance, wellbeing, and running an operating business.

  • Pernell's episodes more often take an emerging technology as the starting point—quantum computing, AI guardrails, cybersecurity, decentralized identity—and ask what a non-specialist leader should do about it.
  • Pernell's feed also carries the shorter reflective posts, which Ryerson's does not.

Read original · Original 2

Daniella Pontes, CISSP

Pontes posts about the same subjects Pernell's guests cover: cybersecurity careers and the people doing the work, AI agents for DevSecOps, security design reviews and threat modeling, and industry events such as RSAC.

Read more

A reader who follows the Anna Murray and Aman Mahapatra episodes for the direction of security and AI can follow Pontes for a working professional's account of the same field.

Pontes writes in the first person about her own teams, product work, and conference milestones, as well as colleagues' contributions to the field.

  • Pernell hosts specialists and translates their work into leadership language rather than reporting from inside a technology organization.
  • Their topics range across finance, scaling, and personal purpose as well as security.

Read original · Original 2

Sources for this section

Audience

A LinkedIn partnership with Dr.

Read more

Wayne Pernell reaches roughly 9,700 people, recorded on 8 October 2026.

  • That supports a focused leadership-development placement rather than a broad-reach sponsorship; it is the only measured audience figure cited here.
  • Posts published between 7 January and 18 June 2026 promote guest interviews with a quantum-security strategist, two fractional CFOs, a financial-inclusion and AI founder, an accessibility and cybersecurity CEO, and an accounting entrepreneur.
  • They also feature a Wednesday reflection series on purpose, gratitude, and work-life alignment (selected examples).
  • Each post pairs a short description with a watch or listen link, directing the audience to the video or audio episode rather than hosting the conversation on LinkedIn.
  • The programming suggests an audience of leaders and business owners drawn to technology disruption, growth, and personal effectiveness.
  • Before committing budget, ask for a platform demographics report, if available, covering followers’ location, age, gender, industry, and seniority, along with recent episode view or listen figures for guest interviews on leadership and technology topics comparable to the proposed partnership.
  • Those figures show delivered reach rather than accumulated followers.
  • If the campaign targets a particular job level or industry, ask whether Pernell has audience survey results or another source for those attributes.

LinkedIn followers

9,687

LinkedIn profile page · 2026-10-08

Sources for this section

Partnership options

Pernell's posts do not describe a sponsorship offer from Pernell.

Read more

There is no published rate card, no sponsor policy, no audience specification, and no booking or partnership inquiry page; the posts promote Pernell's own shows and event rather than any commercial placement a brand can buy.

  • What the posts do describe is the shape of the media a brand would be negotiating with: One Sharp Sword is an interview podcast where Pernell talks with guests about leadership, business, technology, cybersecurity, and finance, and the Exponential Success Summit is marketed with registration handled through Pernell's own site.
  • Anyone planning a podcast partnership or speaking engagement should treat format, price, exclusivity, lead time, and approval process as open questions to confirm directly, because Pernell's posts do not answer them.
  • This is a gap in what the posts say, not evidence that Pernell never accepts sponsorships or paid appearances.
Sources for this section

Campaign fit

A campaign to shortlist

A leadership development company seeking a podcast partnership or speaking engagement on leading through change is a strong fit for Pernell.

Read more

One Sharp Sword is an interview show where they talk with specialists, then reframe the subject for people who have to lead through it: quantum computing becomes a question of whether leaders are paying attention; AI adoption, a leadership responsibility rather than a tooling decision; and scaling, a culture problem summed up in the line “Tools don't scale companies.

  • People do.”
  • Guests bring subject-matter depth — Anna Murray on post-quantum security and digital trust, Aman Mahapatra on AI guardrails and financial inclusion, Dekel Skoop on accessibility and cybersecurity, and Tariq Malik and Joe Hamrahi on owner dependency, finance, and growth.
  • A leadership development partner can supply practitioner substance and rely on Pernell to translate it into management language about adaptability, communication, and preparation.
  • The format is predictable enough to plan around.
  • Nearly every post follows the same pattern: a hook about change or growth, a named guest and their angle, watch and listen links, topical hashtags, and a standing subscribe call to action.
  • A shorter reflective post appears midweek in the Wednesdays with Wayne series.
  • There is also a live asset: the Exponential Success Summit, promoted in one post with registration through Pernell's own site.
  • It gives a speaking engagement somewhere to attach beyond the recorded interview.
  • Before committing money, confirm the commercial terms and measurement.
  • The posts provide no rate card, sponsor policy, exclusivity terms, booking or partnership inquiry page, or episode view or listen figures.
  • The only measured audience number is roughly 9,700 LinkedIn followers, recorded on 8 October 2026.
  • That supports a focused leadership-development placement rather than a reach buy.
  • Ask directly about delivery numbers, lead time, and the approval process.

When to choose a specialist

A cybersecurity or AI vendor seeking a practitioner-grade technical deep dive and measured demand generation is a poor fit.

Read more

A campaign that needs implementation detail inside the episode — architecture, benchmarks, or a product walkthrough in a real environment — requires a level of treatment the posts do not show.

  • In every technology episode, the guest supplies the technical substance while the published framing stays focused on preparation, mindset, and trust: leaders paying attention, guardrails as a leadership responsibility, and adaptability and communication when the future feels uncertain.
  • The promotional posts are all readers can see, so the depth inside the episodes is unverified.
  • Nothing in those posts suggests hands-on demonstration or technical evaluation is the show's focus.
  • The commercial and measurement side is another mismatch.
  • The posts provide no sponsorship inventory, rate card, exclusivity arrangement, performance guarantee, or inquiry route for a demand-gen buyer.
  • Audience composition is inferred from topic, not measured: there is no data on geography, seniority, industry, age, engagement, or episode views and listens.
  • The one hard figure is roughly 9,700 LinkedIn followers as of 8 October 2026.
  • A mass-reach consumer launch requiring CPM guarantees and demographic targeting is also a poor fit.
  • The posts describe a focused leadership and business-owner audience but provide none of the targeting or reach data such a campaign requires.
  • If the campaign needs guaranteed reach, measured demographics, or practitioner-level technical proof, choose another creator.
A worked campaign example

Campaign angle: “Lead the change before you buy the change.”

Objective. A leadership development company wants visibility with executives facing a technology decision and wants to move them into a program, workshop, or advisory conversation.

Structure.

  • Sponsor a three-episode arc inside One Sharp Sword rather than a one-off.
  • Episode one takes up the post-quantum thread Pernell already explored with Anna Murray on “Harvest Now, Decrypt Later” and the Q-Day era, asking what a leadership team should do this quarter while the technical answer remains unsettled.
  • Episode two picks up the AI thread, using the ethical-adoption framing from the conversation with Aman Mahapatra to ask who inside the organization is accountable for guardrails.
  • Episode three closes on the people question, drawing on the people-first scaling theme from the Dekel Skoop episode: what the company stops doing, what it starts, and who needs to hear it.

Why it works with this creator.

  • Pernell consistently takes a specialist subject and hands it back to a non-technical leader — precisely the audience the sponsor sells to.
  • The three guests provide credible technical context without asking Pernell to become a technologist.
  • The midweek Wednesdays with Wayne reflection offers a second, softer touchpoint.
  • The three questions from that post — what needs to stop, what needs to start, who needs to hear from you — can become the sponsor's own worksheet, with the show's reflective tone setting it up.

Assets and handoff.

  • A keynote or workshop slot at the Exponential Success Summit can turn the same arc into a live session.
  • A short downloadable planning worksheet on the sponsor's site can build on those three questions, with the sponsor's program as the recommended next step.
  • The registration channel already used for the summit is a natural place to capture interest; agree in advance where sign-up lives and who follows up.

Before proceeding, ask Pernell about the sponsored segment's format and length, price, exclusivity within the leadership-development category, production lead time, who approves scripts or talking points, and the correct inquiry route. The posts don't specify these terms.

Measurement.

  • Ask for pre- and post-campaign episode listen or view figures to establish delivered reach rather than rely on a follower count.
  • Ask whether audience demographics exist in any form.
  • Track worksheet downloads and program inquiries on the sponsor's side; the posts don't show performance reporting from the show.

What would change the recommendation.

  • If the sponsor needs guaranteed reach, verified audience demographics, or technical proof points aimed at engineers rather than executives, this angle stops working; choose a different creator.
  • If the sponsor is willing to buy on topic and format, and accept that terms and delivery numbers are negotiated rather than published, the fit is clear.
Sources for this section

Who else to consider

Adrienne Benton, MCLC, RBLP-T

Choose Benton when the partnership is a leadership-development podcast and the sponsor wants repeated touchpoints across a themed season rather than one flagship conversation.

Read more

Benton hosts the Transformation Station Leadership Podcast, which programs guests in blocks—a July 2026 run covered identifying a side hustle, purpose over productivity, leading boldly, and developing leaders through connected conversations—and distributes through YouTube, Facebook, LinkedIn, Buzzsprout, Apple Podcasts, Spotify, and Amazon Music.

  • Each episode promotion also includes a short written leadership principle, and the show has channel and community routes: a subscribe call on Benton's own leadership channel and the Mobilizing With Impact Collective.
  • For a sponsor whose offer is a program or coaching path, that packaging is more directly usable than a single interview show with one recurring midweek post.

The tradeoff is whose editorial voice carries the campaign.

  • Benton's posts promote guests and a live schedule; they show hosts asking leadership guests about their frameworks rather than a distinct method Benton applies across subjects.
  • A sponsor buys a distribution slot and a loyal-sounding audience segment, not a recognizable point of view to align a campaign with—the opposite of Pernell's consistent approach of taking a specialist subject and handing it back to a non-technical leader.
  • Neither creator's posts contain audience size, listen figures, or partnership terms.
  • Ask for those figures and terms before comparing reach.

Examples: Source 1 · Source 2

JM Ryerson

Choose Ryerson when the campaign needs a success, sales, and personal-performance register rather than a technology-and-organizational-change register.

Read more

Ryerson hosts Let's Go Win, an interview show built around achievement and fulfillment.

  • The reviewed July 2026 conversation with Lenore Lambert works through the "Is this it?" moment high achievers hit, why achievement can turn toxic when it replaces connection, and the five growth superpowers of courage, curiosity, compassion, clarity, and commitment.
  • A second reviewed episode write-up follows a chief executive from night-shift cleaning work to running a multi-market commercial cleaning franchise, covering systems, accountability, burnout, and work-life integration.
  • A sponsor selling coaching, performance programs, or founder services can plug into that emotional territory more directly than into Pernell's executive-change framing.
  • The account is also linked to a YouTube channel, so distribution is not limited to LinkedIn.

The tradeoff is less information and a wider subject net.

  • Only two episode write-ups were available for Ryerson, so the show's guest range, cadence, and approach to business problems cannot be judged against the ten posts behind Pernell's campaign fit.
  • The territory is also broader and less anchored to organizational decisions: individual flourishing and franchise operations sit side by side.
  • A sponsor buying an executive-audience arc would need to reframe the offer around personal performance and growth or accept a less predictable editorial neighborhood.
  • Ask for more episode examples, audience figures, and partnership terms before committing.

Examples: Source 1 · Source 2

Daniella Pontes, CISSP

Choose Pontes when the real decision is reaching cybersecurity practitioners and technical buyers, and the sponsor accepts a different vehicle than a hosted leadership show.

Read more

The posts come from inside the field: a June 2026 post credits women who shaped cybersecurity across industries and countries and argues that the discipline was never only about technology, but also about resilient systems, developing people, and building trust.

  • A March 2026 post covers taking AI agents for DevSecOps to a first Early Stage Expo booth at a major security conference, describing security design reviews and threat modeling moving from multi-week, expert-only work to continuous coverage on every new feature.
  • A security vendor or an employer brand recruiting security talent gets practitioner credibility and event association here that Pernell's executive-change framing does not supply.

The tradeoff is the missing platform.

  • Pontes's posts do not show them hosting a podcast, holding a scheduled speaking slot, or offering sponsor inventory; visibility runs through their own posts, a third-party cybersecurity publication, and a conference booth.
  • A sponsor is not choosing between two bookable shows, but trading a repeatable leadership-program placement for one-off practitioner association and taking on more of the campaign build itself: assets, sequencing, and follow-up.
  • If the campaign requires a hosted conversation, a season, or a live event to speak at, ask whether Pontes can provide that format before proceeding.
  • Ask for audience size and terms as well.

Examples: Source 1 · Source 2

Sources for this section

Build your campaign brief

Editable Markdown templates for planning a campaign with this creator.

Campaign brief template: leadership-development partnership

Completed brief: three-episode arc with One Sharp Sword

Completed brief: speaking engagement with a leadership audience

Sources for this section

Research methodology

  • Wayne Pernell's LinkedIn posts include announcements for One Sharp Sword episodes with technology strategist Anna Murray, fractional CFOs Tariq Malik and Joe Hamrahi, AI and financial-inclusion guest Aman Mahapatra, and accessibility and cybersecurity founder Dekel Skoop, as well as shorter Wednesdays with Wayne reflections, a gratitude post, and a post promoting Exponential Success Summit registration.
  • A profile snapshot dated 8 October 2026 lists 9,687 followers.
  • These posts are promotional and reflective writing, not transcripts or articles.
  • The linked episodes, blog posts, and event page are not described in the posts here, so what happens inside an episode, how long it runs, and what a guest argues in detail are described only as the announcement posts frame them.
  • Publication dates for the posts are not listed here, so the profile does not attribute themes to a timeline.
  • Comparisons with other creators draw on two posts each from Adrienne Benton, JM Ryerson, and Daniella Pontes, dated 2026.
  • The posts here don't provide a rate card, media kit, sponsor policy, exclusivity terms, or booking or inquiry page, or audience demographics, geography, seniority, view counts, or listen figures.
  • The follower snapshot is the only measured audience number.
  • Those absences are open questions to settle directly with Pernell rather than findings about Pernell's terms, and the posts do not describe a sponsorship offer, so the page does not claim one exists either way.

Brands they talk about