Noah Haynes shares practical advice on email marketing and customer retention for ecommerce brands, including segmentation, deliverability, campaign strategy, and reducing unnecessary email-platform costs.
Noah Haynes is most useful for practical email retention and deliverability advice for ecommerce brands.
Best for
A DTC ecommerce brand with an email list and retention goals.
Not for
Consumer reach campaigns, sponsorships, or brands without an owned email list.
Key takeaways
Test inbox placement monthly with a seed list across providers customers use.
Suppress dead profiles to cut a Klaviyo bill by nearly $4,000 a month.
Send at least three emails a week for lists under 15,000 engaged subscribers.
Check first: Ask for client references or supporting data for reported results.
Main ideas
Retention has five neglected areas, and list growth comes first · Send more email than feels comfortable, but only after the segments are separated · Angle beats design, and KPIs should go past campaign revenue
Noah Haynes shares practical email-marketing and customer-retention advice for ecommerce brands. The work focuses on the decisions behind performance: who receives each message, what it offers, when it goes out, and whether it is reaching customers at all.
Haynes turns retention strategy into concrete checks and campaign ideas.
Their advice connects signup offers and welcome flows to longer-term measures such as cohort lifetime value, then applies the same commercial lens to deliverability, inactive subscribers and platform costs.
In one post, they lay out a monthly seed-list test for checking inbox placement; in another, they suggest a spaced sequence and carefully framed offer to move slow-selling stock.
They also share speculative email and popup mockups for Filson, noting that their team does not work with the brand, so the mockups are not client work.
Noah Haynes writes about ecommerce email and retention as an operator's checklist, not a channel overview.
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The recurring argument: most brands under-grow their lists, under-send to engaged subscribers, and pay for the wrong audience segments—and the fixes are cheaper than new tools.
Haynes pairs each position with a concrete process or number: a welcome-flow test tied to lifetime value, a three-sends-a-week floor, a monthly seed-list check, and a list-hygiene pass that cut one brand's platform bill by nearly $4,000 a month.
Another thread concerns how email treats product and brand: angle matters more than visual polish, and discounting does not automatically damage a brand if the framing and margin math hold up.
Retention has five neglected areas, and list growth comes first
More than 170 breakdown videos have led Noah Haynes to group retention problems into five areas: list growth and welcome flows, campaign volume, content angle, missing lifecycle flows, and measurement.
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List growth is the easiest and highest-impact place to start.
Brand owners often launch a half-formed discount popup and a couple of new-subscriber emails, then move on.
The audit sequence matters: fix the entry point and welcome flow before debating creative.
Noah Haynes says a 1% increase in signups translates into five- or six-figure additional monthly revenue, and that changing the signup offer affects both 30-day orders and six-month lifetime value.
Send more email than feels comfortable, but only after the segments are separated
Noah Haynes argues that brands do not send enough email campaigns, recommending at least three sends a week even for a smaller engaged list.
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That volume is safe only with disciplined segmentation: buckets must not overlap, so someone counted as a 30-day engager is not also counted in the 90-day bucket.
List hygiene supports higher volume: suppression makes it defensible.
Haynes also identifies roughly 40 to 50 "essential flows" across pre-purchase and post-purchase, with at least one or two emails each for welcome, site, browse, cart and checkout abandonment, transactional mail, first-time and returning thank-yous, immediate upsell, winback, and sunset.
Noah Haynes describes onboarding a brand with more than 2.3 million profiles, finding over 425,000 dead users through segmentation, manually suppressing them, and bringing the Klaviyo bill down by nearly $4,000 per month.
The two posts sit at different ends of the same argument.
One urges brands to send more often; the other removes a fifth of a list from the sending population.
Together, they make the case for sending more to a smaller, better-defined audience—not increasing volume across the board.
Angle beats design, and KPIs should go past campaign revenue
Even brands with attractive design send bad content, Noah Haynes argues: the wrong products at the wrong time, with slow movers left unmerchandised.
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What a brand pushes matters more than how it looks.
The same principle applies to measurement: campaign revenue or total email and SMS revenue alone do not show whether a channel changes customer behaviour.
Haynes recommends tracking cohort lifetime value, returning-customer rate, and customer retention rate in both percentage and dollars, over a business-appropriate window such as three, six, or nine months—even when reporting is basic.
Noah Haynes recommends Lifetimely for these numbers, while noting that Shopify Reports can provide baseline values for brands not ready for another tool.
Watch the email platform bill like a hawk, especially after peak periods
Noah Haynes treats unnecessary platform spend as a retention problem: paying for subscribers with no email, website, or purchase activity is avoidable cost.
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Billing grows quietly with list size, and peak periods add people who will never engage. Haynes recommends starting an audit with the bill: segment by engagement, suppress inactive subscribers, and only then invest in new campaign work.
Noah Haynes says the account screenshot in the post is worth $4,000 a month. The screenshot is not shown, so the figure rests on their written description.
Most brand owners do not know where their emails land—inbox, promotions tab, or spam—Noah Haynes says, and offers a repeatable test.
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Build a seed list in Glockapps, generate inboxes that match the providers the brand's customers use, upload the list to the sending platform, and send a campaign with a string identifier so results can be matched.
Treat placement as a directional indicator, not a guarantee.
Haynes recommends repeating the test monthly and adjusting segmentation in response.
Deliverability can quietly undermine the rest of an email programme, so it belongs in the routine, not a one-off investigation.
The process runs from generating a few dozen seed inboxes to adding the string ID at the top of the campaign so results can be traced back to the send.
Discounting does not commoditize a brand—lazy framing does
Noah Haynes argues that the average ecommerce brand is sitting on millions in dead stock and recommends a deliberate sequence, not a blanket sale: run two to four campaigns around stock older than six months; make a genuine offer with a threshold, such as bundles-only or subscription-only, to protect average order value; merchandise slow movers at the top of the email; and space the campaigns among evergreen sends rather than firing them back to back.
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Haynes calls the claim that any discount commoditizes a brand lazy, and points to framing, value stacking, risk aversion, and satisfaction guarantees as the factors that shape the outcome. Do not skip the rough margin math.
The tradeoff is clear: products sitting in a warehouse versus breaking even on something that probably will not sell.
A brand with a real story deserves email that tells it
Noah Haynes argues against judging email by visual polish, using Filson as an example: a long-established apparel brand that, Haynes says, the DTC world under-discusses.
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The team does not currently work with Filson but hopes to.
To keep its skills sharp, the team built mockups of emails, popups, and acquisition offers for brands it admires.
When a brand actually means something, the campaigns should tell the story behind each product: design is the vehicle, not the point.
The mockups are not shown, so ask to see them before assessing the work.
Noah Haynes says the team does not work with Filson and that the work shown is a practice exercise on a brand they hope to work with one day.
This is the broadest single answer to "where do we start with retention?"
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A newcomer can see the whole working checklist—list growth, send volume, content, flows, and KPIs—in one post instead of piecing it together from scattered tips.
Noah Haynes says they have shot more than 170 breakdown videos showing brands where they struggle with retention marketing, and lists the areas they consider highest-impact and most neglected.
List growth comes first: they call the welcome flow the highest-impact flow and say a 1% increase in signups translates to five- or six-figure additional monthly revenue, with the signup offer itself affecting 30-day orders and six-month lifetime value.
On volume, the guidance is at least three emails a week, even for a list under 15,000 engaged subscribers, with non-overlapping segments—a 30-day engager should not also sit in the 90-day bucket.
On content, angle matters more than visual polish: pushing the wrong products at the wrong time is the failure, not unglamorous design.
They then list roughly 40 to 50 "essential flows," of which at least one or two emails each should exist for welcome, site abandon, browse abandon, cart abandon, checkout abandon, branded transactional, first-time thank-you, returning thank-you, immediate upsell, general winback, and sunset.
The post closes with KPIs beyond campaign revenue: cohort lifetime value, returning-customer rate, and customer retention rate in both percentage and dollars, measured over a window that fits the business.
For brands planning a campaign
A practical agenda for a retention audit: check list growth and the welcome flow first, then send cadence and segment overlap, flow coverage against the named list, and the KPI set. It sets expectations for what a brand may need to change and gives a concrete benchmark—three sends a week—to measure a brief against.
It answers a question brands ask before agreeing to email work: is money being wasted right now?
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The example shows an audit approach that starts with the bill rather than the creative.
Noah Haynes describes onboarding a brand with a list of more than 2.3 million profiles, building out segmentation, and finding over 425,000 email profiles with no email, website, or purchase activity.
Manually suppressing them brought the Klaviyo bill down by nearly $4,000 per month.
The advice: watch the platform bill closely, especially after peak periods when list growth spikes, because paying for subscribers who have shown no interest is avoidable.
The post is built around a screenshot of the account, which they say is worth $4,000 a month; ask to see the screenshot if you need to verify the figure.
For brands planning a campaign
A retention or deliverability engagement can start with a list-hygiene and platform-cost check before any new campaign work. Savings from suppression offer a concrete way to justify the effort, while peak-season list inflation makes a timely review worthwhile.
Deliverability can quietly cancel out everything else in email marketing.
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This is Noah Haynes's most directly actionable process: a repeatable test a brand can run without new tools beyond a seed-list service.
Noah Haynes says nine out of ten brand owners do not know where their emails land—inbox, promotions tab, or spam—and gives a step-by-step way to find out.
Sign up to Glockapps, generate a few dozen inboxes as a seed list, choose the email providers most of the brand's customers actually use, upload the seed list to the sending platform, such as Klaviyo or Omnisend, set up a campaign with a string identifier at the top so results can be matched, and send to the seed list.
The result is a directional indicator, not a guarantee.
They recommend repeating the test monthly and adjusting segmentation based on what it shows.
For brands planning a campaign
A concrete, low-cost diagnostic for a brief: run the seed test before promising inbox performance, and schedule it monthly as part of the retention calendar. The Klaviyo suppression example also positions list hygiene as an upstream fix for spam, not a separate exercise.
This shows how Noah Haynes connects email decisions to commercial ones.
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It answers the question a merchandising or finance lead cares about: how do we clear inventory in a way we can defend?
Noah Haynes argues the average ecommerce brand is sitting on millions in dead stock and lays out a five-step response.
Build a two-to-four campaign sequence entirely around stock that has been on the books for six months or more; create a real offer, framing the tradeoff as breaking even on something that probably will not sell versus leaving it in a warehouse, and add a threshold such as bundles-only or subscription-only to lift average order value; merchandise by placing the slowest movers closest to the top of the email, as retail stores do; spread the campaigns among evergreen sends over several weeks rather than firing them back to back; and keep the sequence in reserve for repeat warehouse-style sales.
They dismiss the idea that discounting automatically commoditizes a brand as laziness, saying the outcome depends on framing, value stacking, risk aversion, and satisfaction guarantees.
They also warn against skipping the rough margin math.
For brands planning a campaign
Campaign planning can treat inventory recovery as a distinct programme rather than a generic promotion, using thresholds to protect average order value and spacing to avoid list fatigue. Agree on the margin math and framing before writing the sequence.
This is the clearest statement of how Noah Haynes decides whether an email is good.
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It shows what the work is judged on—story and offer, not polish—and gives an example of the team practising on brands they admire.
Noah Haynes says plainly that the team does not work with Filson but hopes to one day, calling it a strong apparel brand founded around 1900 that the direct-to-consumer world under-discusses.
The team built mockups of emails, popups, and acquisition offers for Filson as practice, describing the habit as taking brands they like from the wild and producing work for them to keep skills sharp.
The conclusion: pretty design is not everything, but a brand with real meaning deserves campaigns that tell the story behind each product it releases.
Ask to see the mockups if you want to assess the work.
For brands planning a campaign
A useful fit check for a heritage or story-led brand: the approach is to anchor email on product narrative and acquisition offers rather than visual effects. The practice pieces also show how Noah Haynes works with brands they do not yet represent—a useful signal for brands that want to review sample work before committing.
Noah Haynes focuses retention work on five areas they call high-impact and neglected: list growth and welcome flows, email campaign volume, content angle, missing lifecycle flows, and north-star KPIs.
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They report producing more than 170 breakdown videos showing where brands struggle with retention marketing.
For brands planning a campaign
A DTC brand can use this as the agenda for a retention audit: test the signup offer and welcome flow first, then review send volume, segmentation, campaign angle, and lifecycle-flow coverage before investing in new tools.
Noah Haynes says list growth is the easiest area to improve, yet many brands launch a half-formed discount popup and a few new-subscriber emails.
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They describe the welcome flow as the highest-impact flow and claim a 1% increase in signups can translate into five- to six-figure additional revenue each month.
They recommend testing offer changes against both 30-day orders and six-month lifetime value.
For brands planning a campaign
Ask for a documented welcome-flow test plan linking signup-offer changes to 30-day orders and six-month customer value, rather than a generic popup and discount audit.
Noah Haynes argues that many brands do not send enough email campaigns; even a list with fewer than 15,000 engaged subscribers should receive at least three emails a week.
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The approach depends on non-overlapping segment buckets: a 30-day engager, for example, should not also sit in the 90-day bucket.
They use mutually exclusive engagement buckets as the basis for campaign segmentation.
For brands planning a campaign
Ask for a segmentation map and send calendar showing how each audience is separated, how often it is contacted, and how the plan avoids double-counting engaged subscribers.
Noah Haynes names 40–50 essential flow emails, covering welcome, site abandon, browse abandon, cart abandon, checkout abandon, branded transactional, first-time and returning thank-you, immediate upsell, general winback, and sunset.
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They recommend at least one or two emails in each flow, rather than fully building out every one.
They recommend starting each essential flow with one to two emails rather than building all 40–50 in full.
For brands planning a campaign
Compare the brand's current flow inventory with this list, then prioritize missing abandonment, post-purchase, and winback emails by expected revenue impact.
Noah Haynes warns against relying on campaign revenue or total email/SMS revenue alone.
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They identify cohort lifetime value, returning customer rate, and customer retention rate in both percentage and dollars as the metrics that matter, measured over a business-appropriate window such as three, six, or nine months. They recommend Lifetimely; Shopify Reports can provide baseline values.
For brands planning a campaign
Agree on the measurement window and the exact cohort, returning-customer, and retention-rate reports before the retention program starts, so the brand can judge whether email work changes customer behavior.
Noah Haynes says most brand owners they speak with do not know whether their emails land in the inbox or promotions tab.
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The process: build a seed list with Glockapps, generate inboxes across common providers, upload the list into a sending platform such as Klaviyo or Omnisend, send a campaign with a unique string ID, and use the results as a directional indicator. They recommend testing monthly and adjusting segmentation.
Create a seed list, send to it from the regular platform, check placement by provider, and repeat monthly.
For brands planning a campaign
Use this as a repeatable deliverability check before and during a retention engagement. Request monthly seed-list results and a short note on segmentation changes made in response.
Noah Haynes describes onboarding one account with more than 2.3 million profiles, finding over 425,000 dead users through segmentation, manually suppressing them, and bringing the Klaviyo bill down by nearly $4,000 per month.
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They advise monitoring the platform bill closely, especially after peak periods, and avoiding charges for subscribers with no email, website, or purchase activity.
For brands planning a campaign
Include an engagement-based list-hygiene review and the platform bill in the retention audit, so the brand can see the cost of inactive profiles and the revenue effect of suppression.
Noah Haynes outlines a five-step approach to turning dead stock into cash: build a two-to-four-campaign sequence around stock older than six months, create a real offer with a threshold such as bundles or subscription only, merchandise slow movers near the top, spread campaigns across evergreen sends, and repeat the sequence when inventory needs moving.
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They argue that discounts don’t necessarily commoditize a brand; framing, value stacking, risk aversion, and guarantees matter.
For brands planning a campaign
A brand can ask for a slow-mover email plan that pairs an offer threshold with merchandising order and send schedule, then measures whether it recovers cash without training customers to wait for discounts.
Noah Haynes uses Filson, an apparel brand they say their team does not work with but hopes to, to argue that brands with a real story deserve email campaigns that tell the story behind each product.
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The team made mockups of emails, popups, and acquisition offers for Filson to keep its skills sharp. They also say pretty design isn’t everything.
The team does not work with Filson; ask for examples of client work.
For brands planning a campaign
A brand evaluating Noah Haynes can ask for a mockup or spec creative exercise showing how the team would translate its brand story into acquisition and lifecycle emails, beyond the design.
No named sponsorship, affiliate, client, employment, investment, or owned-business relationship appears in the five posts.
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Haynes says the team does not work with Filson, though they made unsolicited email, popup, and acquisition mockups for the brand. Klaviyo, Glockapps, Omnisend, Shopify, Lifetimely, Kohl's, and Macy's appear as tools or examples rather than as disclosed partners.
Filson
Mention
Haynes says the team does not work with Filson but hopes to one day.
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As practice, the team made unsolicited email, popup, and acquisition mockups for the brand.
Original disclosure
My team DOES NOT work with Filson... But I hope one day we do.
Noah Haynes writes practical breakdowns on ecommerce email and retention: auditing list growth and welcome flows, deciding when to send more campaigns, separating engagement segments, choosing which lifecycle flows to build first, testing inbox placement, and turning dead stock into cash without gutting brand value.
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Start with the five-area retention audit, then read the deliverability seed-list routine alongside the list-hygiene example.
The slow-mover sequence and brand-storytelling mockups show how the same operator thinking extends to campaigns and creative.
Similar creators include Corto S. for AI-assisted Klaviyo workflow building, Aminat Hammed for ecommerce funnel and automation-trend analysis, and Alejandra Salomon for the argument that retention is downstream of acquisition and product experience.
Both write for ecommerce operators about making Klaviyo and lifecycle work structured and repeatable.
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Haynes breaks retention into audit areas and flow inventories; Corto S. shows how to turn Klaviyo data into CRM workflows and reusable execution setups.
Corto S. centers AI assistants such as Claude Code and GPT-6 Astra to run or accelerate Klaviyo execution. By contrast, Haynes focuses on manual retention fundamentals: list growth, segmentation, deliverability testing, and platform-cost cleanup.
Both explain ecommerce email and retention to brand operators through lifecycle logic: welcome and abandonment triggers, campaign-versus-flow roles, and the need to respond to customer behavior rather than simply send more.
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Aminat Hammed widens the frame to AI-driven product discovery and industry trend data, arguing that automations are the higher-value part of email. Haynes takes a more hands-on, audit-led approach, starting with seed-list deliverability checks, suppression, and list hygiene.
Noah Haynes has roughly 2,091 followers on LinkedIn as of October 11, 2026.
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Their posts offer no demographic, geographic, seniority, or platform-analytics data, so the audience’s fit for a DTC retention and deliverability campaign is unclear.
The content points toward a practitioner audience: direct operator coaching on a monthly Glockapps seed-list test for deliverability, suppressing 425,000 dead profiles to cut a Klaviyo bill by nearly $4,000 a month, a slow-mover campaign sequence to clear dead stock, and a list of essential pre- and post-purchase flows.
These are topics retention buyers care about, and the practical, checklist style suits an audience already running an email program.
Before booking, ask them for audience survey results or LinkedIn and email-platform analytics covering follower job titles, company type, and geography, plus recent reach or engagement figures for retention and deliverability posts.
Noah Haynes writes as a practitioner describing retention and CRM problems for ecommerce brands in five LinkedIn posts spanning January 2026 to September 2026.
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One post recounts onboarding a brand as a client, auditing its list of more than 2.3 million profiles, suppressing roughly 425,000 dead addresses, and cutting its Klaviyo bill by nearly $4,000 per month.
It describes a client engagement, not a sponsorship package, and gives no scope, pricing, deliverables, or contracting terms.
In a separate post about Filson, Haynes says their team does not currently work with the brand and hopes to one day.
Buyers considering a paid collaboration should confirm deliverables, pricing, usage rights, and timelines directly and in writing.
A DTC ecommerce brand with an existing email list, a paid platform bill, and a mandate to lift retention and deliverability is the strongest fit for Noah Haynes.
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The published work maps directly onto that job: a five-part retention audit covering list growth and welcome flows, send volume, campaign angle, lifecycle flow coverage, and north-star KPIs; a monthly seed-list test showing where emails land across the providers a brand's customers actually use; a list-hygiene example that finds and suppresses dead profiles to cut platform costs, described as taking a Klaviyo bill down by nearly $4,000 a month; and a slow-mover sequence linking email campaigns to clearing aged inventory.
This is operator-side execution, not promotion.
Noah writes as a practitioner tackling the same problems as a retention lead, with guidance specific enough to plan against: at least three sends a week for a list under 15,000 engaged subscribers; mutually exclusive engagement buckets, so a 30-day engager is not also counted as a 90-day engager; and one or two emails per flow across a named list of essential pre- and post-purchase flows.
The main buying gap is proof: no case study names a client, so the reported results—including 2.3 million profiles, 425,000 suppressed addresses, and $4,000 in monthly savings—are claims in Noah's own posts, not independently verified outcomes.
Ask for client references or supporting data before relying on them.
Audience data is also limited: about 2,091 LinkedIn followers as of October 11, 2026, with no demographics or engagement data.
Relevance to brand owners and retention leads is inferred from the topics covered, not measured.
Fit is strongest when the buyer wants an audit and a working retention programme, and weakest when proof of scale or reach is a prerequisite.
When to choose a specialist
Noah Haynes is a poor fit for consumer-reach campaigns, such as paid social or influencer campaigns to drive awareness, product launches that need a large audience, or sponsorships priced on impressions.
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There is no published partnership package, rate card, audience specification, or sponsorship policy; the only published audience figure is roughly 2,091 LinkedIn followers on a professional network.
A brand buying reach would have little to evaluate.
The same applies to a one-off promotional post: the work shown is process coaching for email teams, not consumer-facing content, and there is no format menu.
Fit also fails for businesses without an owned email list or a lifecycle programme to fix.
A B2B software company relying on sales outreach, a local services business, or a marketplace without a customer file has no dead profiles to suppress, welcome flow to rebuild, or aged inventory to clear, so the core methods do not apply.
Brands seeking a creative or brand-identity agency are another mismatch.
Noah says pretty design is not everything and that angle, offer, and product choice determine whether a campaign works.
The Filson emails, popups, and acquisition offers shown as samples were self-directed practice for a brand the team does not work with, not commissioned client work.
Brands requiring guaranteed inbox placement should also look elsewhere: the deliverability method is described as a directional indicator, not a promise, and is run by the brand's own team inside its sending platform.
Buyers who need results from a named client, third-party reporting, or a published methodology will need to ask for that evidence directly.
A worked campaign example
Brief: a mid-size DTC apparel and home-goods brand with roughly 500,000 to 1,000,000 profiles in Klaviyo, a flat repeat purchase rate, a stale welcome offer, and no clear picture of inbox placement after peak season. Proposed angle: a four-phase retention audit with an ongoing monthly deliverability check.
Phase one, list hygiene and platform cost, comes first because it funds the rest.
Segment the file to isolate profiles with no email, website, or purchase activity over an agreed window; quantify what they cost on the current plan; suppress them; and report the monthly saving.
The approach draws on an account Noah Haynes describes onboarding with more than 2.3 million profiles, where suppressing about 425,000 dead addresses cut the Klaviyo bill by nearly $4,000 a month.
Deliverable: a segmentation map, a suppression list, and a before-and-after cost figure.
Phase two sets up the deliverability check.
Build a seed list of a few dozen inboxes through Glockapps, weighted toward the providers the brand's customers use.
Upload it into Klaviyo, send a campaign with a unique string identifier at the top so results can be matched, and read placement as a directional indicator.
Repeat monthly and adjust segmentation in response.
Deliverable: a monthly placement report and the segmentation changes made in response.
Phase three audits flows and cadence.
Compare the brand's current automation with the essential flow list: welcome, site abandon, browse abandon, cart abandon, checkout abandon, branded transactional, first-time and returning thank-you, immediate upsell, general winback, and sunset.
Ensure each has at least one or two emails rather than building everything out at once.
Then raise campaign volume toward a minimum of three sends a week for the engaged segment, using non-overlapping engagement buckets so a 30-day engager is never also in the 90-day bucket.
Deliverable: a prioritised flow backlog and a send calendar showing how each bucket is contacted.
Phase four tests the front door and fixes measurement.
Change the signup offer and measure both 30-day orders and six-month customer value, since the signup offer is the highest-impact lever and easiest to test.
Agree on the window up front, then track cohort lifetime value, returning-customer rate, and customer retention rate in both percentage and dollars, using a business-appropriate three-, six-, or nine-month window and Lifetimely or baseline Shopify reports.
If aged inventory is a problem, run a two-to-four-campaign slow-mover sequence alongside evergreen sends: use a real offer with a threshold such as bundles-only or subscription-only to protect average order value; merchandise the slowest movers near the top; space campaigns across several weeks rather than sending them back to back; and keep the sequence in reserve for reuse.
Check the margin maths before writing the sequence.
Measurable outcomes: platform cost saved per month, monthly inbox placement by provider, number of essential flows with at least one live email, weekly send cadence per segment, 30-day orders and six-month customer value from the welcome-offer test, and movement in returning-customer and retention rates. Next step: confirm scope, deliverables, pricing, and usage rights in writing; no terms are published for this creator.
Choose Alejandra Salomon when retention has stalled for reasons beyond the email platform: churn concentrated among customers bought with deep discounts, cancellations that mention product, shipping or how hard it was to cancel, or a leadership team that treats retention as the email team's problem alone.
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Both posts argue that the retention team is often held accountable for customers it never had a chance to retain.
They recommend tagging customers, building cohorts and showing where behaviour breaks down before churn, rather than launching another campaign.
If repeat rates are flat because the wrong customers were acquired, or because the product or experience undercuts a second purchase, this framing is a more useful starting point than an email audit.
It also helps the retention lead bring evidence to leadership rather than another winback flow.
It stops at diagnosis.
There is no seed-list deliverability test, named flow inventory, send-cadence rule or KPI framework.
The posts say a winback flow will not fix a bad acquisition strategy, but they do not show how to turn that insight into an operating programme.
If your brand accepts that retention is a whole-experience problem, ask for the email execution plan: which flows to build, what to test and how to measure results.
Choose Aminat Hammed when the decision is where retention attention and budget belong, rather than how one platform is configured.
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One post follows the shift in discovery toward AI-assisted product research, citing growth in AI referrals to retail ecommerce and consumers using AI shopping tools.
It argues that product pages, offers and follow-up must be ready for customers who arrive already comparing options.
The other makes the case for automation over campaign volume, citing industry reporting that automations were a small share of sends but a much larger share of email-driven revenue.
It reframes the question from what to send this week to which customer behaviour is not being answered yet.
If your brand is weighing more calendar campaigns against investment in triggered flows, or your brief includes how customers now find and compare products before reaching a site, this is the stronger match.
The posts discuss trends and industry sources rather than account-level details.
Noah Haynes does not provide a deliverability testing method, list-hygiene or platform-cost example, named flow list, or cadence rule.
If you need those to assess practical retention operations, ask for the specific tests, flows and metrics they recommend.
Choose Corto S. when production capacity, not retention strategy, is the constraint: the brand knows roughly which flows and campaigns it wants and needs to build more of them faster.
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Both posts describe wiring an AI tool into Klaviyo: connecting account data, frameworks and operating rules, then running parallel workflows across flows, campaigns, segmentation, deliverability and analytics; or generating a monthly campaign calendar, lifecycle flows, angles, headlines and CTAs in one session.
The pitch is speed and reach: one instruction, multiple workflows, with a human reviewing and approving before anything runs.
This is the closer match for a lean retention team seeking leverage across a large account, or a brief asking how a small team can ship more lifecycle work.
This is a tooling answer, not an audit.
The posts promise an engine and packaged setups, but no deliverability test, suppressed-profile cost example, essential-flow list or KPI framework to show whether an account is healthy.
If you buy it, ask who will define what good retention looks like and how the tooling will be directed; it accelerates production of whatever it is told to produce.
For the same goal—lifting retention on an existing list—Noah Haynes is the better choice when the gap is diagnosis, while Corto S. is the better choice when the gap is throughput.
This page covers five full LinkedIn posts written by Noah Haynes, all published in 2026, plus the follower count on the LinkedIn account on October 11, 2026.
The posts are presented in full rather than summarized from titles or previews.
The subject matter covered by those posts is retention and lifecycle email for ecommerce brands, so the profile explains that work and does not claim coverage of other areas.
Where posts refer to material that does not appear here, such as a platform account screenshot or design mockups, the page describes what Haynes wrote about it and does not present the images as seen here.
Reported results, including the numbers of profiles suppressed and the monthly saving on one email platform bill, are Haynes's own account and are not independently verified.
Noah Haynes's posts do not say anything about client names, video transcripts, rate cards, deliverables, audience analytics, or third-party reporting, so those remain open questions rather than settled facts, and no claim is made about partnerships, sponsorship terms, or reach beyond the LinkedIn follower figure.
Posts are cited to the account they were published from.
